the breakout sales startups of 2017
TRANSCRIPT
2017 is poised to bethe year of a couple of differentNEW TECHNOLOGIES
fromARTIFICIAL INTELLIGENCE toMACHINE LEARNING toDRONES, CHATBOTS, BLOCKCHAINand more
At TROOPSwe look at these technologies throughTHE LENS OF SALES
BTW did you know it’s free to use Troops.ai to customize Salesforce ALERTS, REPORTS, and SEARCH in Slack?
Anyways, we wanted to know whatNEW TECHNOLOGIES were going toCHANGE THE GAMEFOR SALES TEAMSIn 2017?
1. The startup must be USED BY SALES TEAMS (DUH)
2. Founded in THE LAST FEW YEARS
1. The startup must be USED BY SALES TEAMS (DUH)
2. Founded in THE LAST FEW YEARS
3. Between 10 AND 50 EMPLOYEES
Which startups are leveragingINNOVATING TECHNOLOGYIn their product?
I know, I know…This last step isn’t exactlyTHE MOST SCIENTIFIC...
With that said, let’s check out theBREAKOUT SALES STARTUPSOf 2017
CaliberMind is aBoulder, Colorado company thatuses ARTIFICIAL INTELLIGENCE/MACHINE LEARNING andNATURAL LANGUAGE PROCESSINGto orchestrate B2B buyer journeys
Get REAL-TIME BUYER DATAright in your CRM orMarketing Automation Platform
And performCLUSTER ANALYSESto figure out what your buyershave in common with other buyers
Right now their customersinclude companies like Citrix and Gusto
Here’s some how they seeMACHINE LEARNINGfitting into its product:
"There’s just too much data, too many customers, too many possible paths, and too little time for B2B marketers to set up rules for personalized, segment-of-one marketing, which is why CaliberMind is leveraging machine intelligence to orchestrate B2B customer journeys.”
Raviv TurnerCEO, CaliberMind
DocSendis changing the waySalespeople leverage documentsin their sales process
Using their product, you canENSURE DELIVERABILITY of documents,TRACK WHEN THEY ARE VIEWEDand give PERFECT PRESENTATIONS.
By measuring thePERFORMANCE and ENGAGEMENTof every piece of sales content
Sales teams can becomeAs DATA-DRIVEN as theirMARKETING COUNTERPARTS
They also have handy integrations withSalesforce, Gmail, Outlook,IFTTT and Zapier...
...and customers likeMic, The New York Times,Forbes, and Namely
With these tools sellers cancreate highly PERSONALIZED andOPTIMIZED buying experiences
“In 2017, we’re focused on helping sales teams boost content effectiveness with robust data and insights, as well as making it easier to discover the content they need, right when they need it.” Dave Koslow
COO, DocSend
Of course, we at Troops are biasedAbout MESSAGING ASTHE FUTURE OF WORK
MORE and MORE SALESPEOPLEare communicating with customersover live chat...
...and Drift has built a suite ofCHAT, IN-APP MESSAGES and INTEGRATIONS to facilitatethis sales motion.
One might even say it’s yourMESSAGING TOOLKIT to COMMUNICATE with currentand potential customers
There’s also Driftbot, which usesARTIFICIAL INTELLIGENCE andMACHINE LEARNING...
...it reads your conversations andCONNECTS CUSTOMERS to theRIGHT PERSON on your team.
Dave GerhardtDirector of Marketing,
Drift
“We spend all of our time using messaging to talk to our friends, family, and co-workers. But if you want to communicate with a business today, it still usually comes down to relying on phone and email -- and that's why the number one thing that we're focused on at Drift is using messaging to help sales teams book more meetings and close deals faster.”
They remain one of the mostEFFECTIVE WAYS to closeenterprise transactions
Before, it was difficult for sales teams to get any INSIGHTSinto their calls
That useNATURAL LANGUAGE PROCESSINGand ARTIFICIAL INTELLIGENCEthat allow you to breakdownsales calls
Each company is different,with Chorus focused onREAL-TIME transcription and analysisand Gong.io focused on capturing video
It’ll help your team understand whatCLOSES DEALS during calls, andallow you to TRAIN REPS FASTER
Amit BendovCEO & Co-founder,
Gong.io
“Today is there no excuse for not analyzing and understanding which pitch works better and sells more. Gong.io is helping sales leader by automatically recording, transcribing, and analyzing all their sales calls. This helps them see the good, the bad, and the ugly about each sales call.”
Roy RanaaniCEO, Chorus.ai
“Studies show that win rates increase by 33 percent with a proper coaching program in place, yet most managers don’t have the time to sit in on calls, and no one has the capacity to learn from the thousands of meetings that take place each quarter. Chorus.ai lets companies immediately discover moments that impact selling outcomes and that can be used for real-time sales coaching, for collaboration, and for replicating what works.”
By leveraging reams ofTRAINING DATA, Guru hasdeveloped ARTIFICIAL INTELLIGENCEto build a BETTER SALES WIKI
...and already has big-name customerssuch as Airbnb, Square, Shopify,and Optimizely
It’s basically a LAYER OF KNOWLEDGEwhere you’re already doing work,with BROWSER EXTENSIONSand a SLACK INTEGRATION
“The knowledge your sales reps need to close deals should be accessible right in their workflow...we have access to tons of training data [from where you work] that feeds an AI strategy focused on surfacing relevant sales knowledge and assets to reduce manual tasks like the amount of time spent wasted just searching for information.”
Rick NucciCEO & Co-founder, Guru
Salespeople should beleveraging CONTENT to betterEDUCATE PROSPECTS…NOTHING NEW HERE.
CREATE content,PUBLISH it on your blog, andLET IT GO TO WORK, right?
This startup is using thePSYCHOLOGY OF PERSUASION andMACHINE LEARNING to develop an INTELLIGENT RECOMMENDATION ENGINE
Which allows sellers toSEND THE RIGHT CONTENTAT THE RIGHT TIME.
Ahmad AggourMarketing Director,
Veelo
“Machine learning is the future and will become embedded in many products we use daily, oftentimes without even realizing it...It wasn’t until more recently however that we’re seeing machine learning technology start to become utilized in mainstream business software. At Veelo, we aim to take all that machine learning technology has to offer and apply it to sales enablement.”
But we also know there areMANY MORE poised to succeed that areNOT ON THE LIST!
Then you shouldDEFINITELY be onTROOPS to make themwork together!
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