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Focus on innovation and business development

The creation and profitable use of the new

Discover – Develop – Deliver

The Bridge business innovators

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Our mission

The Bridge discovers, develops and delivers new business for companies. Considering different perspectives, The Bridge constructs surprising business concepts and bridges the gap between existing and new business.

Professionals at The Bridge have proven their capability to turn goal oriented innovation & renewal into positive impact on business, entrepreneurial culture, and the business ecosystem of the client.

The Bridge is part of Twynstra Gudde, one of the leading independent management consultancies in The Netherlands

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US

China

Australia

United Arab Emirates

Singapore

UK

Italy

NetherlandsAmersfoort

Hungary

Romania

Spain

Switzerland

France

BelgiumBrussels

Austria

Portugal

Hong Kong

Current offices

Planned offices

India

Japan

Brazil

Germany

We are backed by a strong international partnership

Source: North Highland, 2011

- 9 partner companies- 2500 managers & consultants- Strategy Execution, Growth &Renewal, Business Performance, IT Management

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We serve clients across 7 business areas

Bio-Based & Sustainability

Construction & Installation

Energy & Utilities

Life Sciences

High-Tech

Materials

Facility & Staffing Services

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Creating value for clients:

Bio-Based & Sustainability

Construction & Installation

Energy & Utilities

Life Sciences

High-Tech

Materials

Facility & Staffing Services

We want to start a biobased research program How can we bring companies and universities together around this subject?

How can we help companies make their biobased challenges explicit and share their efforts?

We have developed a totally new housing concept What are real customer benefits? How do we sell this concept?

To whom and why would they buy it?

We want to create insights on how different target groups use waterWhat target groups do we need to take into account and how will we gather data?

How do we convert the outcome into future business success?

We want to shift from products to solutions as the basis for our revenue model What are hiddden customer needs? How do we position our new offering?

What would be a suitable earnings model? Who would be our launching customer ?

We want to speed up commercialization of materials based on new technology What are the hotspots in the market? What is the fit with value curves of potential cusiomers?

What is the most attractive Go to Market strategy: Cost of Ownership or Transaction?

We have grown strongly over the years. We worry about decline in growth How can we radically improve our innovation performance? How do we build a climate fostering innovation and growth?

We want to reinvent our ways of collaboration to ensure future cashWhat partners do we need to focus on? What should be our future business model?

How do we manage the required changes in culture and processes?

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Business as unusual

Re-inventing your business

Rad

ical

in

nova

tion

Incr

emen

tal

inno

vatio

n

Current revenues

Additional sources of revenues

Making new & better things

Deg

ree

of n

ewne

ss in

the

busi

ness

por

tfolio

More of the same

revenues

New sources of revenues

Focus of The Bridge

Terminate/exit

business

Nature of the sources of revenues and margins

Makingthings better

For clients we create access to three additional revenue streams

Source: Mason & Rohner, 2002

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We consider and align all business dimensions in search of new business success

IncrementalSubstantial Radical

Customers(WHO?)

Channels

Platforms

Products(WHAT?)

Solutions

Revenue ModelsTransactions(HOW MUCH?)

Partner Network

Processes(HOW?)

Organization

Supply Chain

Cost Structure

Source: Mohan Sawney, MIT Sloan School of Management

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We strive for reducing Time to Market & Time to Profit

ideas

expected cash projectΣ ( )

• higher risks• higher returns

concepts start-ups

Futurevalue portfolio = * risk

Revenues Product a 100 110 122 Product b 60 80 100Costs …. ….

Net Cash Flow 30 40 60

2012 2013 2014

Forecast

Value free cash flow current business

Current business, current cashFuture business, future cash

New -> Current

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We are a comitted partner in all stages of the business innovation process

Attractive OpportunitiesFeasible Business Models

Effective Implementation

Ris

k: c

osts

and

impl

icat

ions

of f

ailu

re Cheap mistakes Expensive mistakes

Euro’s spent

on assets & resources

1. Discover 2. Develop 3. Deliver

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Discover: identify new growth opportunities

Shared Expertise Sessions Corporate Venturing

StrategiesTechnology & Market

ResearchCustomer Journeys

TechnologicalDisruption

Material Scarcity Sustainability

Societal ChallengesBehavioral Changes

Changing Economy& Regulations

Portfolio ofQualified

Opportunities

What are our innovative ambitions?What are market driven opportunity areas?

CompetitiveRivalry

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Develop: construct and test the “new”

Setting up Collaborations Creation of Project

OfficesDeveloping

Management Skills

Testing Critical Success Factors

Excitingand ActionableBusiness Plans

Are the opportunities real, can we win & is it worth winning ?

Resources versusAmbitions

Make, Buy or Ally

Lead TimeReduction

Proof of Concept

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Deliver: get the new business going

Change ManagementLead Generation

Setting up ExitStrategies

Roll-Out Offices

BusinessImpact &CulturalChange

How do we offer tangible customer value and ensure business success ?

Align Go to MarketEstablish Operations

Boost Commercial Power

Remove resistance to Change

Closing first sales

Construct Partnerships

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More informationStationsplein 1Postbus 9073800 AX Amersfoort

033 4677470

info@thebridge.nl

www.thebridge.nl

We are The Bridge to your new business