the bright future of communities
TRANSCRIPT
The evolution of Communities
We are never done
Communities are no longer about
technology. The future is to the ones
who understand how to inspire
business decisions and cultures.
Kristof De Wulf / InSites Consulting
Go with the flow
The battle of
the screens
‘Online Communities’ become more and
more a true ‘Fusion Research’ tool that
allows for ‘triangulation’ on different
levels. Leading to more valid research
results, fresh inspiration and a deeper
understanding of the issue researched.
Frédéric Gennart / Inter IKEA Systems
Playing instead
of paying for
attention
Research in
the mix
Different country, Different story
Filling our
Blind Spots
Diffusing research results should be like getting those small
Magic Boxes from McDonald’s:
blending results, stories and quotes
Carole Lamarque / bpost
Internal
Internal
Internal
Internal
KLM Concept Casino
Internal
Bring it to
Life
Internal
External
We need to make consumers an
integral part of everything we do.
Mariken Kimmels / H.J. Heinz
Central Research Nerve System
Total consumer
immersion
Smart Cookies
academic backbone
sector expertise
marketing consulting
innovative methods
change agent
engagement & activation
Creative
Solid
linkedin.com/in/tomderuyck [email protected] @tomderuyck
www.insites-consulting.com
Ready for a bright future?
Head of Research Communities