The BrownGirlFiles

INSPIRED BY ART. FUELED BY STYLE.

PRESS KIT CONTENT

ABOUT THE BROWNGIRLFILES……………………………………………….3

ABOUT THE CREATOR, JOAN ERAKIT………………………………………..4

HISTORICAL FACT SHEET……………………………………………………...5

FEATURES, PRESS CLIPS & CONTRIBUTIONS………………………………..6

EDITORIAL CALENDAR & CONTENT………………………………………...6

AFFILIATIONS & SOCIAL CLOUT……………………………………………...6

WORKING WITH THE BROWNGIRLFILES……………………………………7

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ABOUT THE BROWNGIRLFILESInspired by art and fueled by style, online style writers are proving to lead the market of journalism. A style writer combines all necessary elements from the arts, daily inspiration and tasteful experience to create fascinating vignettes for readers. The BrownGirlFiles is an arts and style blog

catering to confident, chic and culturally-conscious individuals. The (not so) average BGF reader appreciates fashion and art in all forms—and looks to the BrownGirlFiles for its unique

perspective. The BrownGirlFiles delivers the latest in underground art, fashion and music.

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The BrownGirlFiles at a Glance Reader Demographic

Monthly Traffic: 6,700+ Age: 23-35

Daily Traffic: 2,800+ Sex: Male & Female

Subscribers: 727 Income: 60k-100k

Class: Affluent

Education: College

SPECIALIST 277 FANS 404 FOLLOWERS

ABOUT THE CREATOR, JOAN ERAKITJoan Erakit's passion for art, style and travel are conducted visually through words, curious insight and a Macbook. A Kenyan born, South African raised girl of curiosity, Joan grew up always asking questions. Her inquisitive nature ranges from finding solace in reading National Geographic, the daily newspaper and watching CNN Live's coverage of Paris Fashion Week. Throughout her years she was involved with various art exhibits in Minneapolis, interned for a fashion photographer, positioned as an editorial/business assistant for National Geographic Traveler Magazine, and a contributor of lifestyle book Frank151.

Joan is featured on myweku.com as one of the ‘Top 10 Most Influential African American Bloggers’ and highly involves her passion through literature, arts and style. Her constant goal is to share with others some of the incredible aspects of the style and art industry, and present a perspective that is fresh, distinctively unique and honest.  

As a style writer, it's the merging of humanity and experience that shines light on Joan Erakit's work. She brings a classic perspective and a keen personal style to informal literature as a style writer. Her weekly contributions to the lifestyle journal, Frank151 brings flare to an array of curious online viewers through her fashion inspirations, architectural readings, style musings and art pursuits. Joan’s eloquent style with life assures

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direct connection to audiences who crave a little something more.

Joan reaches a wide audience through her online presence via both ‘the BrownGirlFiles’ and Frank151’s lifestyle site. We believe Joan will add further depth to viewership and improve the diversity of your company’s portfolio.

HISTORICAL FACT SHEET

2011: Feature guest on ‘Salon Saloon’ Live-Action Arts Magazine/Show

2011: Host/Emcee for ‘Guilty Simpson’ live concert

2011: Assistant Curator for ‘Art of Conflict’ art exhibit

2011: Host for ‘Art & Style’ fundraiser (location/name of artists)

Current: Style Writer/Contributor for Frank151.com

2010: Assistant Curator for Iraqi & American Reconciliation Project

Current: Founder/writer for the BrownGirlFiles

2009: Regional Manager for American Apparel (DC/Maryland region)

2008: Editorial Assistant at National Geographic

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2006: Assistant to Fashion Photographer for Colgan Photography

_EDUCATION_

2007: Bethel University, St. Paul, MN – Bachelor of Arts – Anthropology

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FEATURES, PRESS & CONTRIBUTIONS

*REPRESENTS A CONDENSED LIST

FEATURES & PRESS

Top 10 Most Influential African American Bloggers – myweku.com

Style Icon – theminneapoline.com

Street Style – Vita.Mn

Street Style – Winnipeg Free Press

Style Writing – Yahoo News

Featured Guest (style segment) – Salon Saloon web series

CONTRIBUTIONS

Interview with Artist Megan Rye for Frank151.com

MN Spring Fashion Week 2011 Coverage for Frank151.com

Art Space: Fresh – The Burnet Gallery for Frank151.com

Studio Visit: Chanel Kennebrew for Frank151.com

Art Basel Miami 2010: The Virgin Diaries for Frank151.com

Art Space: Love & Pain Series by Julio Vieira for Frank151.com

Interview with Artist Adam Booka for Frank151.com

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Art Space: Shireen Bora – London Girl, New York Living for Frank151.com

A Sculptured View: Artist Alexa Horochowski for Frank151.com

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“Joan Erakit embodies the things that make a true arts, culture and lifestyle maven – an eye for detail,

a finger on the pulse of what’s next, and a sophisticated level of

taste that belies her years.” – Jahna Peloquin, writer, stylist &

producer (Vita.MN, L’etoile Magazine)

WORKING WITH THE BROWNGIRLFILES

By working with the BrownGirlFiles, you can reach a platform of immense

diversity. BGF readers ….[ insert here ]

COLLABORATION OPTIONS

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*The rates for banner ads, text links and featured/sponsored posts vary depending on word count, images and actual product/brand being featured. Final price is at the sole discretion of clients agent, Secrets Fashion Agency.

*Payments to publish a review or opinions that are not those of the BrownGirlFiles will not be accepted. The BrownGirlFiles has a moral obligation to its readers to only present reviews of

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products/items we have personally tried and tested or reviews of brands we are familiar with via personal experience.

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