the building blocks of community: the story of product hunt (presenting at #eetn)
DESCRIPTION
This is a presentation I gave at the Everywhere Else Conference in Memphis, TN where I shared Product Hunt's story, tactics for building community, and advice for those looking to someday pursue their own startup. Unfortunately, most of the context is missing without a recording of the talk but I spent a fair amount of time creating Snapchat art to accompany the deck that I have to share. :)TRANSCRIPT
The Building Blocks of Community:
The Story of Product Hunt
Ryan Hoover,!Founder of Product Hunt!
!@rrhoover
STARTUP EDITIONSE
Hooked: How to Build Habit Forming Products contributing writer to Nir Eyal
a little about me
@rrhoover
Product Hunta daily leaderboard of the best new products
an idea
@rrhoover
the “20 minute” MVP
first version:
announced on:
@rrhoover
building the “real” product
Emailed key influencers & friends
!!
Goal: !
Early feedback !
Buy-in !
Show momentum
@rrhoover
@rrhoover
@rrhoover
public launch
Pando interview !!
Goal: !
Get people excited !
Spark engagement !
Increase buy-in
@rrhoover
fun facts
@rrhoover
thousands of visitors daily !
3,000+ products hunted !
10,000+ comments !
41,000+ upvotes !
200,000+ clicks/mo to products
community building tactics
@rrhoover
community building tactics
Personally reach out to new subscribers
!!
Goal: !
Make people feel special and welcome
@rrhoover
community building tactics
Pull in community members when relevant
!!
Goal: !
Provide value and establish a culture of helping
@rrhoover
community building tactics
Offline events !!
Goal: !
Form relationships within the community
@rrhoover
community building tactics
Schwag! !!
Goal: !
Create a sense of belonging and pride in the community
@rrhoover
community building tactics
Mail stickers !!
Goal: !
Delight people
@rrhoover
community building tactics
Build in public !!
Goal: !
Get people excited and invested
@rrhoover
community building tactics
Tell stories !!
Goal: !
Make the community proud to be a part of the story
@rrhoover
community building tactics
Podcast (Product Hunt Radio!)
!!
Goal: !
Connect w/ the community personally and off-site
@rrhoover
so you want to start up?
@rrhoover
so you want to start up?
Product Hunt wouldn’t be successful if I didn’t first
build: !
Experience (be curious) !
Audience (provide value) !
Relationships (be authentic & helpful)
@rrhoover
3 p’s of a startup idea
Three questions I ask before starting up:
!Passion
Pragmatism
Pre-Existing Behavior
@rrhoover
Thanks :)
Ryan Hoover,!Founder of Product Hunt!
!@rrhoover