the burson-marsteller age of trump tech policy survey

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1 Burson-Marsteller Age of Trump Tech Policy Survey December 2016

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Page 1: The Burson-Marsteller Age of Trump Tech Policy Survey

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Burson-Marsteller Age of Trump Tech Policy SurveyDecember 2016

Page 2: The Burson-Marsteller Age of Trump Tech Policy Survey

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MethodologyTiming: Fielded December 6 to December 13, 2016

Study Objectives: Penn Schoen Berland conducted research on behalf of Burson-Marsteller to explore attitudes and perceptions about the future of the technology industry. This research sought to understand:

• Attitudes about the technology industry and the larger economy• Perceptions and assumptions about the incoming administration’s technology policy• Perspectives about innovation and next steps for the industry

Audiences: To meet these objectives, PSB conducted an online quantitative study from December 6th to December 13th, 2016 among Tech Elite (n=504) and General Public respondents (n=1000). All Tech Elites are age 25+ with at least a college education, have a household income of $100,000+ in the coastal regions and $75,000+ in the heartland, live within 30 miles of a city with a significant technology industry presence reflecting a mix of established and start-up technology firms, and follow news about technology closely.

Tech Elites are further broken down into three sub categories: Industry Tech Elites who work in the tech industry, Investment Tech Elites who work in finance and specialize in tech investing and Broad Tech Elites who fit the general elite profile and personally invest in technology. The U.S. General Public were polled to national census data to ensure a representative sample of the United States to compare perceptions from outside the tech industry. The margin of error for the Tech Elites total sample is +/- 4.3% and larger for subgroups. The margin of error for the General Public total sample is +/- 3.00% and larger for subgroups.Unless otherwise noted, n-size per audience is the same throughout report

All numbers shown are percentages unless otherwise indicatedResults that do not total 100% may be due to removal of “Don’t know” or “Other” responses

Icons by Gregor Cresnar and Sandra M via The Noun Project

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Key Findings – The state of the U.S. innovation economyAfter a difficult election, optimism is high, particularly among Tech Elites that the US economy will be headed the right direction over the next four years.• Tech Elites are optimistic that the tech industry will do better in the next 4 years, but they are conflicted about

Trump's role in the tech industry.• Americans see the technology sector as important to the U.S. and believe the tech industry is going the right

direction.

Americans are optimistic about the tech industry, trust the tech industry to act in their best interests, and see it as important to the economy…• Most in the US say technology is a job creator, but see the innovation economy as having the ability to leave

many behind with Middle America losing and Wall Street winning.• Most say innovation is key to America’s global economic standing, and that if innovation slows in the US that

China will step in as a leader.

While innovation is seen as critical to America’s place in the global economy, average Americans are not sure they will benefit from growth in the technology industry…• The US General Public are more likely to believe that the best jobs and the the path to building a strong

domestic economy is centered around manufacturing while the Tech Elites feel that tech innovation will create the best jobs.

• There is broad support for promoting the hiring and retention of Americans first, but there is recognition that it may not be realistic as our education system many leave many unprepared for today’s tech driven workplaces.

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After a difficult election, optimism is high, particularly among Tech Elites.

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27%

52%

Optimism about the future of the U.S. is high among Tech Elites

They say the country is going in the right direction and anticipate continuing economic improvement under President Trump, however the US General Public is far less positive.

Q. In general, do you think things in the U.S. are going in the right direction or are they off on the wrong track? Q. Comparing the economy to how it was four years ago, do you feel like the U.S. economy is doing...Q. Thinking of four years from now, do you think the U.S. economy will be…(Results that do not total 100% may be due to removal of “Don’t know” or “Other” responses)

Unlike the General Public, U.S. Tech Elites feel

that the U.S. economy is better now compared

to four years ago

Tech Elites - 72%General Public –

43%

Thinking of four years from now, Tech Elites

feel the U.S. economy will be

better

Tech Elites - 59%General Public –

46% Wrong Track

59%

45%

Right Direction

General Public

Tech Elites

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There is optimism that the tech sector is going the right direction

The General Public says that the tech industry will be better in the next 4 years vs. the past 4.

Q. Do you think the U.S. technology industry's best days are ahead of it or behind it?Q. Which of the following is closest to your view? (Past 4/ Next 4)Q. Is innovation by the technology industry going in the right direction or is it off on the wrong track to "Make America Great Again"? (Results that do not total 100% may be due to removal of “Don’t know” or “Other” responses)Icon by Aya Sofya via The Noun Project

46%

65%

Wrong Track

21%

22%

Right Direction

General Public

Tech Elites

76%Tech Elites

59%General Public

17%Tech Elites

19%General Public

U.S. tech industry’s best days ahead/behind

44%Tech Elites

66%General Public

56%Tech Elites

34%General Public

Tech industry better past 4 years vs. next 4 years

Is innovation by the tech industry going in the right direction to “Make America Great

Again”?

AheadBehind

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A majority think President-Elect Trump is a tech industry supporterMost also believe that innovation will stay the same or improve under Trump.

Q. Based on anything you know or have heard do you think President-Elect Trump is generally a supporter or an opponent of the technology industry?Q. Do you think the technology industry under the Trump administration will become more innovative than ever or is it likely to become more stagnant?

Is President-Elect Trump a tech industry supporter?

% Responding YES…

59%Tech Elites:

General Public:

50%

Tech Elites General Public

28% 21%

31% 40%

42% 39%

Become more stagnant Won’t change More innovative

Under President Trump will the tech industry become more innovative

than ever?

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But they are less clear about Trump’s impact on the tech sector

While Tech Elites are split evenly between positive, negative and neutral sentiments towards the Trump administration, it is clear that most of the General Public has a neutral feeling

Q. Which of the following is closest to your view?Q. Which of the following words or phrases best reflects how you feel about the future of the technology industry under President Trump’s administration?Icon by Alec Dhuse via The Noun Project

Trump administration better understands the needs of

companies better than the Obama administration did

58%General Public

51%Tech Elites

Tech Elites General Public

33% 28%

29% 40%

37% 33%

Negative Words Neutral Words Positive Words

The General Public’s strongest reflection of the Trump administration is

“wait and see”(e.g. optimistic)(e.g.

concerned)(e.g. wait and

see)

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Americans trust the tech industry to act in their best interests,and see it as important to the economy.

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As of today Americans trust the trust the tech industry to behave in their best interest… Across audiences, the tech industry is far more trusted than the government, proof that the industry cares about public priorities could help increase that sentiment.

Q. How strongly do you agree with the following statement? The government has a responsibility to provide support and incentives that encourage innovationQ. Which of the following is closest to your view? (Regulations)Q. To what extent do you trust the following types of institutions to behave responsibly and in the best interests of the American public?

The technology industry

The manufacturing industry

Financial institutions

Federal government

88%

80%

58%

54%

76%

67%

43%

28%

General Public Tech Elite

Trust that institutions will behave responsibly and in the best interests of the American

public While the General Public believes the government

should support innovation…

…They also believe regulation is key to a

strong market/economy

84%Agree65%

Selecting

Ranked by Tech Elites

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Americans see the technology sector as important to the economy While the technology industry is important and front and center in the jobs story, the US General Public believes that Manufacturing is also likely to create good jobs in the US.

Q. How important are each of these industries to the U.S. economy…Q. Which of these industries do you most associate with creating good jobs in America? Please select your top 5.

367% Very Important

175% Very Important

273% Very Important

180% Very Important

369% Very Important

273% Very Important

Tech Elites General Public

Manufacturing (durable goods)

Financial Services

Healthcare

Energy

Technology

63%

27%

58%

58%

73%

51%

51%

56%

62%

83%

Tech Elites General Public

Which industries create good jobs in the U.S.?

Importance of industries to U.S. economy Ranked by Tech Elites

Technology

Energy

Healthcare

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Americans see security & privacy as top priorities for the next 4 years…

The innovation economy is important but the security of existing data and technology is a key priority for the US public.

Q. Which of the following topics do you think should be priorities for the technology industry over the next 4 years? Please select your top 3.

30% 27% 25% 24% 23% 20% 19% 15% 15% 13%

28%

43%38%

20%

40%

8%13% 16%

9% 8%

Tech Elites General Public

Top 10 Priorities for the Technology Industry Over the Next 4 YearsRanked by Tech Elites

Expand the innovation economy

Protect America and Americans

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Americans believe that both the federal government and technology industry should be held responsible for protecting data…Encryption technology is seen as positive step from the tech industry by both Tech Elites and the General Public.

Q57. Who bears the most responsibility for protecting consumer data and ensuring it remains private and secure?Q58. Thinking about the encryption technology some companies use on their consumer products, which of the following do you most agree with?Icon by Peter van Driel via The Noun Project

State governments

Industry watchdog organizations

The individual user

Online service providers

The federal government

Product or service companies (e.g. retailers)

The software manufacturers

5%

5%

15%

15%

20%

20%

18%

7%

7%

11%

15%

19%

19%

20%

Tech EliteGeneral Public

Who bears the most responsibility for protecting

consumer data? Encryption

technology is a good thing

68%General Public

85%Tech Elites

Ranked by Tech Elites

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While innovation is seen as critical to America’s place in the global economy, average Americans are not sure they will benefit from growth in the technology industry.

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Most say innovation is key to America’s global economic standingThere is consensus that if innovation slows in the US, it will continue overseas with both Tech Elites and the US General Public saying China would become the innovation leader.

Q. How strongly do you agree with the following statement? Staying at the forefront on technology and innovation is critical to maintaining America’s standing in the global economyQ. If innovation does not occur in America do you think it will…Q. Should efforts be made to slow the pace of innovation in the U.S.?Icons by Rockicon and Nikita Kozin via The Noun Project

Innovation is critical to U.S. standing in the global economy

73%Tech Elites:

General Public:

59%

69% of General Public agree with

that statement

73%Of Tech

Elites think innovation

will continue overseas

If innovation does not occur in

America, it will continue overseas

Top contenders for where it will move…

56% of Tech Elites share the same

sentiment

66%Of General Public

say China

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Most Americans say technology is a job creator, but the innovation economy is seen as rewarding only select parts of the population…With middle America most at risk both Tech Elites and General Public see Wall Street & large investors as the big winners in the innovation economy.

Q. Which of the following is closest to your view? (Create/Destroy)Q. Who stands to gain the most if American technology companies continue down their current innovation path? Q. Who stands to lose the most if American technology companies continue down their current innovation path?

73% of Tech Elites say technology is a job creator

for average Americans

… while more of the General Public says it is a job

destroyer

Only 27%Selecting Job Destroyer

37%Selecting Job Destroyer

17% 16% 13% 13% 11%

21%

10%18% 15%

5%

Tech Elites General Public

4%9%

14%22%

13%

3% 6%13%

35%

8%

Who gains and loses most if American tech companies continue their current innovation

path?Ranked by Tech-Elites

Lose

Gai

n

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35%

26%

41%

51%

70%

31%

45%

51%

62%

83%

78%

10%

5%

14%

60%

74%

22%

17%

26%

62%

The General Public are looking to the traditional manufacturing jobs to improve the domestic economy and their job prospectsThe public sees the industries that create good jobs as giving those jobs away to foreign employees, the tech and manufacturing sectors in particular.

Q. How strongly do you agree with the following statement? Building a strong domestic economy is about growing the number of traditional manufacturing and service jobs rather than focusing on expanding the innovation economyQ. Which of these industries do you most associate with bringing highly skilled workers to America? Please select your top 5.Q. Which of these industries do you most associate with shipping good jobs overseas? Please select your top 5.Icon by Amelia Wattenberger via The Noun Project

A strong domestic economy means growing traditional manufacturing and

service jobs not the innovation economy

Tech Elites:68% agree

General Public:

74% agree

Where are industries with good jobs finding their workforce?

General Public

Technology

Energy

Healthcare

Financial Services

Manufacturing

Bringing workers to AmericaShipping good jobs overseasRanked by Tech Engaged industry creates good jobs

Tech Elites

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There is broad support for promoting the hiring and retention of Americans but there is recognition that it may not be realistic… More than half of the General Public say that the US education system leaves people unprepared for today’s tech driven workplaces.

Q. Which statement is closer to your view? (Hire Americans vs. Qualified)Q. Which statement is closer to your view? (Trump Focus on Talent)Q. Which statement is closer to your view? (Punished vs. Incentivized)Q. How strongly do you agree or disagree with the following statement? The U.S. educational system is adequately preparing young people for today’s technology driven workplace.

The Tech industry should give

preference to

50% of Tech Elites say that the best

qualified individuals should get preference

56%Of the General Public say hiring preference

should be given to Americans

The U.S. Education system is not adequately preparing people for today’s tech drive

workplace

58% General Public

42% Tech Elites

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High skills job training will spread the benefits of technology industryOver 6 in 10 across audiences say the tech industry should be responsible for driving skills training and the General Public also believe the industry should invest more in STEM.

Q. Which statement is closer to your view? (Tech vs. Govt. responsible for actively promoting)Q. Do you think any of the following steps could spread the benefits of American technology and innovation to a broader portion of the American public? (Showing Top 3)Q. Where do you think the technology industry should invest more to help make our economy grow? Please select your top 2. (Showing Top 3)

Increased STEM

Education53%

General Public

59%Tech Elites

High Skills Job Training

Rural Broadband

Development

Help Spread Benefits of Tech

63%General Public

53%Tech Elites

67%General Public

72%Tech Elites

77%General Public

71%Tech Elites

28%General Public

38%Tech Elites

24%General Public

25%Tech Elites

Tech Should Invest More Both Tech Elites and the General Public say tech industry should be

responsible for promoting & funding digital skills training

… while only one third of each groups says it should

be the government’s responsibility

61%Tech Elites

Selecting Tech Industry

68%General Public Selecting Tech

Industry

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AgeofTrumpTechPolicySurvey