the business case for opening the network
DESCRIPTION
Presented at the Emerging Communications Conference 2009.TRANSCRIPT
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The Business Case for Opening the NetworkThe Business Case for Opening the Network
Alan Quayle, www.alanquayle.com/blogAlan Quayle, www.alanquayle.com/blog
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Strategic Operational
Copying
Typical Operator Business Cases
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What’s Changed?
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Re-Launch
Operator’s Product Development ProcessOperator’s Product Development Process
Opportunity Identified
18-30 months
Market Research
Find Budget
New product development processLaunch
12-18 months
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What’s Changed?What’s Changed?
Expectations
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What customers expectWhat customers expect
6-12 months
Weekly
18-30 months
4 months
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Developer Perspective of the
Initiatives
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Business Case
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Scenario AssumptionsScenario Assumptions
• Converged operator in a mature internet centric market• 10 million customers 20:80 prepaid : post-pay split
• Year 1• Silo consolidation across messaging, location and billing• Service Exposure business creation
• Year 2• Initial service exposure capabilities
• Call control, enterprise mash-up, presence
• Year 3• Service exposure expansion
• IPTV, streaming, and quality of service
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Year 1 Analogy based on Real World ResultsYear 1 Analogy based on Real World Results
• BT implemented a service creation process transformation project
• Identify and consolidate ‘common capabilities’• BT measured the benefits by the number of people that
managed these common capabilities. • 60% decrease in workforce, a reduction of >1000 staff.
• For the Scenario that would mean a saving of 500 staff • Typically ROI (Return on Investment) within 3 months
• In a small operator, SDP improves an operator’s ability to scale its partner management without increasing headcount
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Example Year 2 and 3 ServicesExample Year 2 and 3 Services
• Communication enabled business processes• Enterprise and Voice Mash-ups• Content 2.0• Presence / Location• STB services• User chooses model: Usage, subscription, ad-
supported• Result: $40-75M revenue in Year 3
• Just from ‘key services’ anything else is jam on top
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Critical Issues in Opening the NetworkCritical Issues in Opening the Network
• Copy Smart – don’t copy dumb• An operators business is not the same as Apple’s• Don’t be a 40 year old dressed as a 20 year old
• Opening the network impacts all lines of business not just trendy ‘2.0’ stuff• Make business an equal focus
• Its not a ground-breaking business case for revenues• But the strategic impact of doing nothing could be fundamental to the
business
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ServiceProvider
UtilityConnectivity
We’ve been talking about it for over a decade, but soon its the customer that’s going to decide
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