The Business Case for Oracle Exalogic
Stephane Moriceau Sr. Director Exalogic Product Management Andy Chow Sales Consulting Director APAC Enterprise Architecture Team The following is intended to outline our general product direction
The following is intended to outline our generalproduct direction. It is intended for information purposes only, and may not beincorporated into any contract. It is not a commitment to deliver any material, code,or functionality, and should not be relied upon inmaking purchasing decisions. The development,release, and timing of any features or functionalitydescribed for Oracles products remains at the solediscretion of Oracle. Agenda Top 5 CEO business objectives
Oracle Exalogic A brief description Oracle Exalogics sweet spots Customer success stories Conclusion I assume most of you are familiar with the value proposition to run Oracle horizontal business applications on Exalogic such as Peoplesoft, Siebel, etc. and we have been seeing good traction on these. In addition to these sales plays which are common across most of the industries, there are some strong sales plays very specific to the Financial services Industry and the purpose of todays webcast is to give you the keys to successfully position Exalogic for the core applications used by the Financial services companies and open new opportunities in your accounts. Where as performance is often the first benefit that we describe when we talk about Exalogic, we need to realize that performance is not always the top priority for our customers. So, in order to properly position our offering we will start with a brief overview of the FSI major trends and their corresponding challenges for their IT department. Based on this, we will look into how Exalogic can help our friends in the these IT departments to answer these challenges and then we will close with the level of applicability for FSI specific applications and go over a few use cases. Before we start the presentation, I wanted to let you know that this presentation is a subset of a larger customer facing presentation that I used in CVC or specific customer engagement and that unless specified the information presented today can be shared with customers. Top 5 CEO business objectives and their corresponding IT challenges Top 5 CEO business objectives
And their corresponding IT challenges IT Efficiency Buy vs. Build for faster Time-to-Market/Time-to-Value Streamline IT Retire Legacy Systems Scalability Elastic Platform for rapid deployments of new channels, services, products. High Availability Extreme Performance High speed scalable processing High speed event processing Low latency Large Data Management Big Data, Fast Data Reduce Risk Standardize to lower complexity Integrated support/maintenance IT challenges Increasing Enterprise Growth Attracting and retaining new customers Creating new products and services (innovation) Restore brand loyalty and provide innovative services & products Maximizing Revenue & Profitability Manage growth in Emerging and Strategic markets Real-time view of profitability and product performance Reviving Financial Performance Reducing operating costs Shift spend to Transformation projects Improving efficiency Accelerate rate of change to lower Time to Value Reduce risk Data: manage growth & unlock potential Data can easily grow to multiple Million messages/sec Social Media Intelligence strategy (market sentiment) Oracle Exalogic: Brief Introduction Oracle Identity Management
Part I: The Red Stack Pluggable & Modular software architecture Software Complete Integrated Solution Proven Oracle Identity Management OBIEE Oracle Middleware OTD SOA OEP Oracle Database WebLogic Tuxedo Coherence OGG ODI Java SE advanced Until a couple of years ago, Oracles answer to such challenges was based on its Software portfolio composed of pluggable Middleware and Data Management component enabling a Modular architecture. This portfolio (a.k.a. The Red Stack) has multiple attractive characteristics: 1) It is Complete, 2) Though pluggable and modular, It is an Integrated solution, and 3) it is Proven Spending a lot of efforts and resources in the improvement of its portfolio, Oracle has been know to take its software very seriously People who are really serious about software shouldmake their own hardware.
Alan Kay Alan Kay, the very famous Computer Scientist (one of the fathers of the Object Oriented programming and the Graphical User Interface), said a long time ago: People who are really serious about software should make their own hardware. and 2 years ago with the acquisition of Sun Microsystems, Oracle was finally in a position to embrace this great visionary statement but Oracle thanks to its unique position did a lot more than just adding hardware to its portfolio, Oracle created the Engineered Systems which building hardware with the software in mind and re-engineering software to make the most of this hardware platform. Part II: The Engineered Systems
Efficiency Scalability High Availability Extreme Performance Large Data Management Reduce Risk Part II: The Engineered Systems Software and Hardware engineered together Application & Middleware Integrated Tuned Optimized Identical OS Virtualization & Cloud Management Compute Networking 1 Engineered System Unpack to productionin hours Storage Layer Efficiency Buy vs. Build for faster Time to Value, Time to Market, Time to Revenue Streamline IT & Legacy retirement Exalogic X3-2 4 Nodes 8 Nodes 16 Nodes 30 Nodes 240+ Nodes
Efficiency Scalability High Availability Extreme Performance Large Data Management Reduce Risk Exalogic X3-2 Seamless Scalability Eighth Rack Quarter Rack Half Rack Full Rack Multi-Rack 4 Nodes 8 Nodes 16 Nodes 30 Nodes 240+ Nodes 1 TB RAM 800 GB SSD 60 TB NAS 2 TB RAM 1.6 TB SSD 4 TB RAM 3.2 TB SSD 7.7 TB RAM 6 TB SSD 61+ TB RAM 48+ TB SSD 480+ TB NAS Scalability Elastic Platform for rapid deployments of new channels, services, products Built-in High Availability
Efficiency Scalability High Availability Extreme Performance Large Data Management Reduce Risk Built-in High Availability Fault Tolerant Exalogic Architecture Exalogic Rack Dual Power Distribution Units (1+1) Dual power supplies in eachcomponent (1+1) N+1 cooling (fan) strategy Redundant IB switches (1+1) Dual HCA ports in everycomponent (bonded, 1+1) Redundant storage heads (1+1) All SSD and HDD RAID 1+ Compute Nodes InfiniBand Gateways Storage System Management Switch Compute Nodes InfiniBand Spine Switch Exabus 4X Throughput, 6X Lower Latency Standard Hardware I/O Exabus
Efficiency Scalability High Availability Extreme Performance Large Data Management Reduce Risk Exabus Optimized Network Virtualization Standard Hardware I/O Exabus Application Application Application Application Application Buffer Application Buffer TCP IP Transport Copy Kernel 20% Buffer Copies 40% Transport Processing 40 % Kernel Context Switches Zero Buffer Copy Direct Memory Access Kernel Bypass 4X Throughput, 6X Lower Latency Extreme Performance In-Memory DataGrid for high speed scalable processing High speed scalable messaging Low latency Exalogic Middleware Optimization
Efficiency Scalability High Availability Extreme Performance Large Data Management Reduce Risk Exalogic Middleware Optimization Cloud Application Foundation Traffic Director/Web Tier WebLogic Server Coherence Tuxedo Virtual Assembly Builder Exalogic Elastic Cloud Minimum Latency, Maximum Throughput I/O from Traffic Director, Cloud Application Foundation, Operating System, Exadata architected to use Exabus fabric for all inter-process communication Maximum Density Cloud Application Foundation and Operating Systemdesigned to share more memory to minimize footprint Maximum Performance with Hardware Integration Cloud Application Foundation optimized directly for processor, memory configuration, storage appliance and Exabus fabric Identity Platform Extreme Performance In-Memory DataGrid for high speed scalable processing High speed scalable messaging Low latency Oracle Exalogic and Exadata Together
Efficiency Scalability High Availability Extreme Performance Large Data Management Reduce Risk Oracle Exalogic and Exadata Together Designed for Seamless Interoperability, Unmatched Performance 960 Gigabits/second (Maximum: 24x InfiniBand QDR) Exclusive: direct InfiniBand integration! Extreme performance, reliability, security Simple to deploy and manage Exalogic Exadata Typical OLTP Performancegain 3X Active GridLink Resource-aware load balancing Instantaneous connection failover Transaction affinity to RAC nodes SQLnet optimized for InfiniBand SDP Extreme Performance In-Memory DataGrid for high speed scalable processing High speed scalable messaging Low latency Exalogic Datacenter Integration
Efficiency Scalability High Availability Extreme Performance Large Data Management Reduce Risk Exalogic Datacenter Integration Simple View Exalogic Data Center Service Network Big Data Appliance Exadata ZFS Storage 10GbE InfiniBand Standard TOR/EOR 10GbE Switches Data Center Management Network GbE Large Data Management Data Warehousing, BI Big Data, Fast Data Oracle Support for Exalogic
Efficiency Scalability High Availability Extreme Performance Large Data Management Reduce Risk Oracle Support for Exalogic No Additional Cost ORACLEPLATINUM SERVICES Complete. Integrated. Proactive. 24/7 support Specialized Engineered Systems Support Team 2-hour onsite response to hardware issues1 New Updates and Upgrades for Exalogic Elastic Cloud Software, Storage, Network and OS software, drivers and firmware My Oracle Support proactivesupport portal "Phone home" automatedservice requests (ASR) Only available for Engineered Systems Oracle Engineers perform patching and updates for certified configurations on Exalogic Faster and better service during outages: 5 Minute Fault Notification 15 Minute Restoration or Escalation to Development 30 Minute Joint Debugging with Development Oracle hardware and software are not only engineered to work together, they are engineered to be maintained, updated, and supported together. We are uniquely qualified to provide optimized performance at every level of the integrated stack, delivering the essential services and resources your business needs to maintain high availability, increase operational efficiency, and gain competitive advantage. Oracle Premier Support provides fully integrated system support with a single point of accountability 24/7 support with access to Engineered Systems experts 2 hour onsite response Updates, upgrades and support for the Oracle operating system, database and integrated server and storage hardware. Access to My Oracle Support portal which contains a 1 million article database and many, many proactive tools to help you keep systems running at peak performance Oracle Automated Service Request where your system phones home to Oracle to let us know if there is a problem with the hardware and now, qualifying customers can also receive the enhanced coverage of Oracle Platinum Services for no additional cost. Oracle Platinum Services is a special entitlement under Oracle Premier Support, delivered at no additional cost. Its exclusively available on Oracle Exadata, Exalogic and SPARC SuperCluster based on certified configurations. It provides 24/7 Oracle remote fault monitoring Backed by extremely fast response times: 5 Minute Fault Notification 15 Minute Restoration or Escalation to Development 30 Minute Joint Debugging with Development And, quarterly patching deployed by Oracle Oracle Platinum Services takes standard support to a whole new level with additional, no cost services targeted to delivering high availability. To learn more about Oracle Platinum Services go to: 1 Covered system must be within an Oracle two-hour service area to receive two-hour response as a standard service. Oracle Exalogic: Sweet Spots Exalogic Supports All Use Cases
Traditional Silos Static Consolidation Fairly Static Private Cloud Very Dynamic Physical Applicable for most customer requirements Virtualization maturity of an organization Readiness from people, process & technology perspective Consolidating large applications Applications having large processor and memory requirement Risk Averse Simplify the stack Choice of Linux or Solaris operating system Application/Server Consolidation Multiple apps in a system with secure app isolation (multi-tenancy) Consolidate multiple physical servers on a single Exalogic system Subcapacity Licensing Apps with no need for complete node capacity are able to reduce licensing and support costs Deployment Simplification Use of OVM custom templates for production deployment simplification and improved consistency Private Cloud Capabilities Infrastructure-as-a-Service (IaaS) Multiple Accounts, Users and Apps, concurrent administration Rapid provisioning of virtual machines, networks and storage through Self-service Path to Platform-as-a-Service (PaaS) Application Platform templates for repeated use in Dev-Test-Prod lifecycle In this slide we position the use cases for the current Exalogic release (NAVSTAR) to position customer expectations and maximize success on Q4FY13 opportunities . These use cases are supported by product management and should get you the necessary approvals easily. PHYSICAL 1. Physical should be the default use case. We have over 40 customers who are live on physical Exalogic across both Linux and Solaris. With Navstar, we now support the full version (Solaris 11.1, no longer Solaris Express), a proven, rock-solid OS that supports mission critical workloads. This should increase the opportunities for further penetration of our existing SPARC/Solaris customers. VIRTUAL It is important to know that the key characteristics of this Consolidation / fairly static scenario are: a. The allocation for resources happens no very frequent b. The lifecycle activity is carefully managed by a central team. The VM sizing, resource requirement is provided to the IT team by the user and the IT team provisions a VM. The application is then deployed by the user and is now ready to use. The key point to stress here is that the lifecycle aspects are carefully managed. The use cases of NAVSTAR release supporting virtualization are: 2. Application/Server Consolidation Represent the majority of the use case for server virtualization. When customers are considering virtualization, a majority of the time they are looking to get better utilization of their servers, and to lower the TCO in terms of footprint, manageability, power etc. In this use-case, they plan to take large applications running on their isolated set of commodity systems and move them to a virtual infrastructure where they can now pack more apps on the virtualized servers with guaranteed application isolation to get better density. In such a use-case once a VM is created and an app deployed, it is left to run. The environment is mostly static. We can support a deployment with those characteristic. In this case, the virtualization stack is used to take advantage of the sub-capacity deployment capability. 3. Subcapacity Licensing Sometimes applications will not need the full capacity of the EL nodes. Work with you local Sales Consultant to identify those cases and perform a detailed sizing analysis and not over-provision 4. Deployment Simplification For a consistent setup and ease of deployment OVM Templates can be used. The OVM Templates for Exalogic help jumpstart Installation, Configuration, Tuning, Patching and Scaling for Oracle Applications on Exalogic. ECHO is targeted for release in FY14H1 and it will bring the stability that we need to create the foundation of a private cloud. The private cloud use case has completely different characteristic compared to server consolidation. In a cloud setup, you are interfacing with the system through a self-service portal. There are multiple accounts, multiple users involved in a cloud model. The user requests VM or virtual resources through the cloud user self-service and the resource is provisioning automatically behind the scenes. There could be multiple users interfacing with the system and resources provisioned at any time. The system is much more dynamic. We have not optimized the system or designed the system for such a use case at this time. These kind of use case should be deferred to the next Echo release. 5. ECHO provides a more dynamic platform enableing more use cases for templates. Early adopters might also want to testdrive OVAB. Exalogic Sweet Spots Deployment Types Target Segment
Unique Capabilities Exalogic 4 Oracle MW Best Performance and Lowest TCO for Custom & ISV Applications built on Oracle Middleware or Java Customerswith custom developed / ISV applications built on Oracle MW Highest Performance& Availability Lower TCO Peace of Mind / Lowered Risk with Platinum Support and Pro-activePatching based on Collective Customer Experience Exalogic 4 APPS Best Performance and Lowest Risk for Oracle and ISV Applications withExalogic & Exadata Customers with Oracle packaged application(s) Highest Performance & Availability Application Specific Functionality Oracle Applications In-Memory modules Time to Market VM template, Assemblies Peace of Mind / Lowered Risk with Platinum Support and Pro-active Patching based on Collective Customer Experience Exalogic 4 CLOUD Best Performance and Lowest TCO on the strategic Virtualization Platform for Application and Middleware Consolidation Customers with Oracle packaged applications and/or large Oracle MW base The Strategic virtualized platform for Oracle middleware and applications Native performance & high throughput the most efficient platform for consolidation Single vendor, single throat to choke 340 340 PARTNER SOLUTIONS CERTIFIED ON EXALOGIC
New Performance Record Set for EVERY APPLICATION Tested Partner response has also been overwhelming We created a certification program for 3rd-party solutions 340 partner solutions so far Every application we tested set a new performance record on Exalogic Oracle Exalogic: Customer Examples Top 4 reasons why customers are buying
Performance Performance pain today or potential scalability troubles in future Upside of running systems faster Lower Risk Apps and Middleware Integrated, Tested, Tuned, Benchmarked, Supported by Oracle Peace of mind running Oracle on Oracle One throat to choke Hard Cost Savings On middleware licenses and reduced footprint lowest total costs of acquisition Soft Cost Savings Reduced staffing and management costs by adopting an Engineered System lowest total cost of ownership Project Performance ability to delvier project more quickly at lower cost Performance: Question to ask: What processes would be improved if we shortened response times and how could that impact business results? Soft Cost Questino to ask: how long does it take to design, order systems, set them up, then to manage them and patch them Solution Architecture
Exalogic for Oracle MW Custom Developed - Internet Banking Portal Solution Architecture Customer Profile One of the largest private banks inTaiwan with 147 domestic branches and67 outlets abroad $64B total assets and $1.8B revenueGrowth strategy: Bolstering strategic product capabilities Developing key overseas markets Customer Problems Expand of their channel serviceplatform to support growth Platform relies heavily on the InternetBanking Portal of which performanceand availability needs to be increased Time to Market, Risk, and Cost ruled outthe application rewrite option. Exalogic 1/8 Rack CN01 CN02 CN03 CN04 Exalogic OVM Hypervisor Apache HTTPD Production Servers WebLogic Portal Coherence WebLogic Cluster Coh Cluster Staging Server Apache HTTPD / WebLogic Portal / Coherence Results Internet Banking Portal (WL Portal)benchmark on Exalogic vs. equiv. env. 7x lower response time 6x higher thoughput Coh*Web cust longer GC pauses by half Start-up time reduced by 9x (full cache) Benefits No application code changes No delay to Time to Market Increases output per core whichsignificantly lowers cost of scaling Future proof infra to support growth Solution Existing Custom development InternetBanking Portal Coherence EE 1/8 rack EL(enough to support currentload and extensible to support growth)to replace current platform (2 x SunT5240 servers) M: millions TCA: Total Cost of Acquisition TCO: Total Cost of Ownership Solution Architecture
Exalogic for Oracle MW Custom Developed - Fast Data for M2M application Solution Architecture Customer Profile One of the leading high-techmanufacturers in Japan. Their 3 main business domains arePrinter, Copier, and Digital camera. No.1 or 2 global market share. Customer Problems Need to expand remote maintenancesystem with increasing sales of MFP High operational cost due to theunconsolidated infrastructures Need to manage HW EOL Clacking DR site Results High Performance infrastructure Implementation of a system that is able tohandle high transaction volume when thenumber of devices is two million units. Performance target is 1700TPS Benefits New architecture is able to supportincreasing number of MFP units. Reduce cost by system consolidation DR Site Improve service quality. DR Solution Architecture Solution Multi-Function Printer remote distributedManagement System 2 x 1/8 Rack Exalogic OEP Coherence WLS 24 Solution Architecture
Exalogic for Oracle MW ISV Application Payments: FUNDtech GPP (JEE & Tuxedo version) Solution Architecture Customer Profile ISV application (GPP: Global PayPlus)for UK-based Tier 1 global bank. 2 versions (JEE & Tuxedo) Software and SaaS Provider in theTransaction Banking and the CorporateTreasury Industries. Customer Problems Competition, routes to market, products,regulation, and volumes are drivingBanks to chose between outsourcingpayment processing or start makingmoney on payments Looking to boost payment business byincreasing capacity and cost efficiency ENGINEERED SYSTEMS INFRASTRUCTURE SOFTWARE APPLICATION GPP-SP Mass Payments GPP-SP High Value Payments Oracle Database RAC Advanced Security Option Advanced Compression Option Oracle Middleware WebLogic Tuxedo Oracle Linux 5.5 Exadata Database Machine ExaLogic Machine Results JEE: Achieved 9.35 M/ hour masspayments (baseline 6 M/hour) JEE: Achieved 5.7 M/ hour singlepayments (baseline 4 M/hour) Tuxedo: 14.5 M transactions in 56 min(baseline 240 min) 6.25x faster than IBM equivalent Benefits Integrated solution resulted in a highlystreamlined installation enablingreduced time & cost to market Increases the transaction output percore which significantly reduces boththe TCA and TCO Linear scalability Solution Benchmark environments: JEE: rack EL + rack ED Tuxedo: 1/8rack EL + 1/8 rack ED M: millions TCA: Total Cost of Acquisition TCO: Total Cost of Ownership Exalogic for Oracle Applications
Horizontal - Financials (FIN) Applications Solution Architecture Customer Profile One of the largest Health BenefitsProvider in North America Fortune 21 Company Recognized leader in the health andwell-being industry Nationwide network includes 720,301physicians and 5,622 hospitals Customer Problems IT complexity- consolidate 3prescription fulfillment systems ontosingle platform Scalability by 5x in applicationperformance High volume high traffic periods with zero downtime Benefits $10M savings in TCO EL vs IBMp770 $5M reduced software licenses Stability: Existing IBM550 experiencedoutages 7x increase transactions executed 2x increase orders orchestrated with SOASuite Results System in place providing stability,scalability, to tackle growth in business Scaled to handle growth from 2K to 3Kconcurrent users, from 2Mto 6Mmembers 3.3K concurrent users (Peak season) Peak prescriptions per hour 17K Solution 5 Exalogic Systems, SUN M8000 Oracle EBS SOA suite for integration OLTP Workload Supply chain management, global 24x7operation Exalogic for Oracle Applications
Vertical Flexcube Core banking Customer Profile Ranks among the top five in theRomanian banking-insurance sector Retail and business banking services With over 1.7 million customers, 500branches, 6000 employees nationwideand $1.7B in annual gross revenues. Customer Problems Selected Flexcube UBS Core Bankingas their new Core banking solution Identified banking card offering as a keydriver for market share growth Highly scalable, reliable, and performinghardware platform to support growth is akey element for success. Solution Architecture Results 4x better response time over Sun T- Series All response times < 2 sec vs 1-20 secfor Sun T-Series 96% of the requests processed in < 1second Benefits Scaling banking card transactionswithout degradation of service Availability increased with PlatiniumSupport Providing a higher end-user experience Increasing market penetration Solution Primary: rack EL + full rack ED Symmetric DR site identically sized EL linux version Flexcube UBS 11.4 with WL Exalogic for Cloud / Consolidation
Extreme Throughput with Consolidation Solution Architecture Customer Profile Largest eCommerce company in Japan Rapidly growing business - 10x growthby 2020 800 processors of WebLogic 300 processors of Coherence Customer Problems Managing > 100 WebLogic domainsacross 370 physical servers today -complicated, expensive, inflexible Unable to change quickly due tobusiness needs With 10x growth, current model wasunsustainable Results Consolidated 370 physical servers intotwo half racks of Exalogic Simplified operation by using EnterpriseManager. Easy to provision, Easy toAnalyze. Oracle helped form special Exalogic- specific ops team Benefits Annual Savings - $160M/yr projected Increased scalability - 280% betterthroughput per core compared withprevious VM based IaaS Platform More flexibility Easy to convert fromdevelopment env to prod env duringheavy traffic period (a.k.a Super Sale) Solution Two half racks of Exalogic, WebLogic,Coherence, Enterprise Manager Already purchased Exadata in FY12 Physical Exalogic deployment Full Oracle support - A-Team, productmanagement, services, pre-sales, etc Conclusion Takeaway Oracle offers a complete solution for mission critical applications: Custom developed on Oracle Middleware Vertical and Horizontal Oracle Applications ISV Applications This solution provides the required: Efficiency Scalability High Availability Performance Large Data Management Risk Reduction To enable customers achieve their business objectives: Modernize to support growth, increase the rate of change, and mitigate risk Enable tighter SLA (better performance, higher availability, and more scalability) to meetcustomer expectations Reduce TCO to increase business model sustainability and revive financial performance JOIN THE EXALOGIC COMMUNITY
Twitter Facebook Exalogic Blog LinkedIn YouTube Visit us at: oracle.com/exalogic For additional information, I recommend that you: Join the Exalogic community on these social networks (read from slide) And check for updates on the Exalogic web page at oracle.com/exalogic Youll find several papers about the new release And look for our upcoming webcast series about running FMW on Exalogic Thanks for joining 32