the business of f&b innovation - amor maclang
TRANSCRIPT
PowerPoint Presentation
WHO ARE WE?
a transformative marketing company that innovatively promotes businesses, people, and ideas.
Doing well by doing good.
Growing local brands.
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Growing global brands.
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5 Hashtags You Need To Learn for 2017
Branding and Marketing for the F&B Industry
DTF #TrendOwnership
Even the best in the world do research before entering the Philippines
#OwnYourTrendFood trends start with local players who grow the category but ultimately lose to new players who know how/when to level up1
#PremiumNotPretentiousPretentious = BOOOORINGthe Internet HATES boringbe Premium but Fun!2
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Mahalin Pagkaing Atin is a movement to pay homage to those who have shaped local cuisine and invite the public to partake in their local food story. Inspired by the concept of terroir, the movement recognizes local food as a reflection of geographical conditions experienced by the communities, their soil, their culture, the types and quality of their crops, their ways, and the love and hard work of the local farmers, cooks, and families who have chosen to sustain their food traditions.Background
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Issues We Aim To AddressLOW INCOME FOR LOCAL FARMERS AND COMMUNITIES
UNSUSTAINIBILITY OF MANY EXISTING LIVELIHOOD PROGRAMS
COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORY
Sources:Poverty and Agriculture in the Philippines: Trends in Income Poverty and DistributionDNA BARCODING OF DOMESTIC SWINE BREEDS AND CROSSBREEDS (Sus scrofa) IN THE PHILIPPINESCHALLENGES OF PHILIPPINE EGG INDUSTRY, PHILEGG WEBSITE
LOW INCOME FOR LOCAL FARMERS AND COMMUNITIESMany households that rely on agriculture-related occupations are often income poor; in 2009, poverty incidence among households headed by farmers, forestry workers and fishermen is 46.2 percent.Low farm gate price, limited farmer capital, high cost of production due to high cost of raw materials and medication
UNSUSTAINIBILITY OF EXISTING LIVELIHOOD PROGRAMSExisting livelihood programs are not sustainable because they rely on revenues from products that have limited potential for repeat purchase
COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORYAccessibility and prevalence of less expensive import alternatives such as:Increased volume of imported processed eggs due to smuggling and the Minimum Access Volume (MAV). Turkish flour is commonly used by community bakers for products sold in provinces due to their lower priceImported meat products were cheaper than those being locally produced during the initial months of every year
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LOW INCOME FOR LOCAL FARMERS AND COMMUNITIESMany households that rely on agriculture-related occupations are often income poor; in 2009, poverty incidence among households headed by farmers, forestry workers and fishermen is 46.2 percent.Low farm gate price, limited farmer capital, high cost of production due to high cost of raw materials and medication
UNSUSTAINIBILITY OF EXISTING LIVELIHOOD PROGRAMSExisting livelihood programs are not sustainable because they rely on revenues from products that have limited potential for repeat purchase
COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORYAccessibility and prevalence of less expensive import alternatives such as:Increased volume of imported processed eggs due to smuggling and the Minimum Access Volume (MAV). Turkish flour is commonly used by community bakers for products sold in provinces due to their lower priceImported meat products were cheaper than those being locally produced during the initial months of every year
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LOW INCOME FOR LOCAL FARMERS AND COMMUNITIES
UNSUSTAINIBILITY OF MANY EXISTING LIVELIHOOD PROGRAMS
COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORY
LOW INCOME FOR LOCAL FARMERS AND COMMUNITIESMany households that rely on agriculture-related occupations are often income poor; in 2009, poverty incidence among households headed by farmers, forestry workers and fishermen is 46.2 percent.Low farm gate price, limited farmer capital, high cost of production due to high cost of raw materials and medication
UNSUSTAINIBILITY OF EXISTING LIVELIHOOD PROGRAMSExisting livelihood programs are not sustainable because they rely on revenues from products that have limited potential for repeat purchase
COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORYAccessibility and prevalence of less expensive import alternatives such as:Increased volume of imported processed eggs due to smuggling and the Minimum Access Volume (MAV). Turkish flour is commonly used by community bakers for products sold in provinces due to their lower priceImported meat products were cheaper than those being locally produced during the initial months of every year
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#CollectiveBrandingNo one said you had to do it all yourself
Thought leadership works better as a collective effort3
Feeding the New Normal
Our Philippine Umami
Cotabato: The ASEAN at your backdoor
#VUCAfoodVolatileUncertainComplexAmbiguousWelcome to the new world where marketing is now 20% Risk Preparedness4
Malolos:No one is too old to be reinvented
Max's x GeiserMaclang x Cordillera Collaboration
Peace is the New Premium
#DoWellByDoingGoodThere's a gold mine in your backyard. Culture is the new contentValorize the Philippines and you valorize your brand5
To be continued
Lets continue the conversation:
Amor Maclang
@amormaclang
Mobile: +639178944624
Email: [email protected]
Tell us aboutyour brand.E-mail |Telephone |Address |
Website |Facebook |Twitter |Instagram |Youtube |[email protected](02) 856 46246/F Cambridge Center Building,108 Tordesilas cor. Gallardo Sts.,Salcedo Village, Makati Citygeisermaclang.com/geisermaclang@geisermaclang@geisermaclang/geisermaclang