the business of ux - people process and tech - miner, toft
DESCRIPTION
Slides from June 24 presentation to Business Innovation Growth Council and the Charlotte Regional Technology Executives Council (CRTEC). Presented by Scott Miner and Niels Toft from Technekes.TRANSCRIPT
Hi. Thanks for having us.
What we’re covering this morning:Building a Lean & Mean UX Practice
UX People UX Process UX Tech
@nitoft Sr. UX Dev Technekes
@scott_designDir. UX / CS Technekes
Quick Poll
How many have an UX team in-house?
How many manage or outsource a UX team?
How many are thinking about establishing a
UX team?
BIG DATA CRM & ERP
Sales Force Tools / Tiny Smart Apps Marketing
Automation
What we’re up to at Technekes
Incentive Management
The Lab
UX Team: 4
2 UX Dev !Front end developers
1 UX Production !Maintenance UI, workflow and email production
2 Design !Print and variable data production / traffic
CS Team: 2.5
.5 Copy !Words
1 UXCS MGR !IA/BA Team lead
How we spend a year
Training & ResearchUX Maintenance & Iterative Enhancements
Prototypes
Major Releases
Overhead
Production Ready Launches150-300 Hours Per
Concept Demos 100-150 Hours Per
Micro Releases / Adds / Changes / Bugfix
HR / Time Tracking
New Widgets / Frameworks / Conferences
Pro BonoNPO Work
Support 20+ Web Apps UX Maintenance & Iterative Enhancements Micro Releases / Adds / Changes / Bugfix
5-8 Net New Web Apps Major Releases Production Ready Launches 150-300 Hours Per
10 Proof of Concepts Prototype Development Concept Demos 100-150 Hours Per
Volume
UX Trivia
What year was the term User Experience created?
A. 1961
B. 1979
C. 1995
D. 2001
Bonus: Who coined the term, or what company did they work at?
https://medium.com/user-experience-researche/the-history-of-user-experience-design-5d87d1f81f5a
UX People Stacking the right folks on the right work & creating a happy team dynamic
Identity Crisis
UX
IA
UI
BAUsability
Graphic Designer
ID
DEV
User Researcher
CD
Writer
Content Strategist
QAFEE
FEDCX
DEV OPS
University Gap What we’re not getting.
Great UI Resources Great designers, not current coders
Business Acumen Delivery only focus
Reference Work Repeated school projects
CLT Capacity Good News for UX’ers, Bad News for Hiring Managers.
154Postings for UX
Last 24 mos / In Charlotte
11Active Candidates
Current / In Charlotte
!
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UX Dev UI Builder | Coder | Tester
IA/BA Organization | Process Flow
Business Rules | Architect
Graphic Design Brand | Print | UI Elements | Fine Art
!Sweet Spot
!Sweet Spot
!Sweet Spot
๏Highly Specialized
๏Highly Specialized
Bulk of job seekers & new grads
“Jack of all trades”
๏Product Manager
Specialization Gap
From Generalist to Specialist
Every time you make a hire, it affords your team members to narrow their
focus and specialize. !
Consumer UX
Enterprise UX
Consumer/Enterprise Continuum
Brand Social
B2C Web Apps
Data Visualization
B2B Web Apps
CRM/ERP Frontend Workflow
Lead Gen
Websites
Instrumentation
Content MarketingMobile
Salesforce tools
Where to look High and Low
Out of Town CLT super limited
Staffing Agencies Try for a fee
Meet Ups Good local networking
Code Academies
Ratio of UX to Dev team (swag)
1:5Minimum 2
How many to get!
Voracious Reader (Self-Educator)
Loves client meetings (Business Acumen)
Great Estimator (Planning)
Whiteboarder & Doodler (Creative)
Master Critiquer (Collaborator)
What to look for (in an amazing candidate)
Kind (non-negotiable)
Attract & Retain Change things that are in reach of changing.
More This Less This Incentives
Review Examples Whiteboards and Prototypes
Design Challenge Time-boxed assignment.
How to Qualify
Research Background Social Media is Revealing
Structuring The Team
Scrum Team Product Focus
Agency Style UX Director
UX Trivia
What company invented the GUI - Graphic User Interface.
A. Apple
B. Xerox PARC
C. IBM
D. Commodore
Bonus: What Year?
https://medium.com/user-experience-researche/the-history-of-user-experience-design-5d87d1f81f5a
Evangelizing UX for Adoption
Monetizing UX / ROI
Enhanced Customer
Service
Rapid Prototype
Ideas
Give Back Time
eCom Conversion
Rates
Build Brand
Loyalty
UX Maturity Modelhttp://johnnyholland.org/2010/04/planning-your-ux-strategy/
Taking the Pulse of Enterprise UX
Mega Corp International Blue Sky Agency
Agile Continuum
Dreadful approval process
Team Silos
Limited access to customers
General lack of awareness of UX and Agile
UX Process Inventing things. Organizing. Getting work done on time.
Process
Sketch-up Flow Sketch-up UI
Document Flows Design UI Wireframes
Build Prototype User Testing
Critique UIIAConcept Critique UAT
Lo-Fi Refine
High-Fi
Wireframing
Critique Always
Agile Manifesto !
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
February 13, 2001, at The Lodge at Snowbird ski resort in the Wasatch mountains of Utah
Agile Development Encourages Innovation
The Wagile Trap
(The Wagile Pit of Despair)
Agile Nirvana
Land of Waterfall
Work Blocks
Process TimeCode
For Efficiency, Embrace Patterns
Jira + Agile
Sprint Management Story Card Flow
Asana Pivotal Tracker
Lightweight Tools
Choices Abound
Team Collaboration
File Share
Non-Developer Prototyping
Patient Assistance Program: The 180 hour prototype
UX Technology
UX DepartmentTechnical Responsibility
!!
1. Prototyping 2. Maintaining Live Apps
!
1. Prototyping
2. Maintaining Live Apps
Wrapping it up…
UX People UX Process UX Tech
Attract & Retain specialized
people —
know what you’re looking for
patterns —
be agile
Leverage frameworks
— keep current
Thanks for joining!!
!
!
Drop us a line or hit us up on Twitter:
Scott Miner | @scott_design | [email protected]
Niels Toft | @nitoft | [email protected]
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