the business proposa12
TRANSCRIPT
UMS UNIVERSITI MALAYSIA SABAH
SCHOOL : SCHOOL OF LABUAN INTERNATIONAL BUSINESS AND FINANCE CODE : UW00302 ( SEC.103) COURSE : FUNDAMENTALS OF ENTREPRENEURIAL
DDDDDDDDDDDD ACCULTURATUON (APK) LECTURER : MR. IFTEKHAR AMIN CHOWDHURY
GROUP NAME : APK HOLLIC GROUP (GROUP 15 SEC.103)
APk HOLLIc The Business Proposal
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APk HOLLIc The Business Proposal
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Executive Summary ................................................................................................................................................. 6
Summary of business proposal ................................................................................................................. 6
Type of business ........................................................................................................................................ 6
The uniqueness of product and services .................................................................................................. 6
Target market and customers/competitive advantage ............................................................................ 6
Summary of management and operation ................................................................................................. 7
Summary of marketing plan...................................................................................................................... 7
Summary of Financial Plan ........................................................................................................................ 7
Background Analysis ............................................................................................................................................... 8
APK HOLLIC Background ........................................................................................................................... 8
Vision ........................................................................................................................................................ 9
Mission ...................................................................................................................................................... 9
Tutor House Moto ..................................................................................................................................... 9
APK HOLLIC Product .................................................................................................................................. 9
Management Plan ................................................................................................................................................. 10
Organisational Chart for APK HOLLIC ...................................................................................................... 10
Management Profile ............................................................................................................................... 11
Roles and Responsibilities of Managers ................................................................................................. 13
Human Resources Needed ...................................................................................................................... 14
APk HOLLIc The Business Proposal
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APK HOLLIC Logo ..................................................................................................................................... 15
APK HOLLIC Workers (members) and Facilities ...................................................................................... 15
APK HOLLIC Group Location .................................................................................................................... 16
Product/Service/Process ....................................................................................................................................... 16
The Uniqueness of Product/Service/Process .......................................................................................... 16
Intellectual Property ............................................................................................................................... 16
Industry and Market Analysis ............................................................................................................................... 17
Environment Analysis (PEST Analysis) .................................................................................................... 17
Political ......................................................................................................................................................... 17
Economical ................................................................................................................................................... 18
Social ............................................................................................................................................................ 18
Technological ............................................................................................................................................... 18
Industry Analysis ..................................................................................................................................... 19
Size, Growth Rate, Sales Projection ......................................................................................................... 19
Key Success Factors ................................................................................................................................... 19
MARKET ANALYSIS .................................................................................................................................. 19
Market Segmentation & Target Selection ............................................................................................... 19
Buyer Behaviour .......................................................................................................................................... 19
Market Strategy .................................................................................................................................................... 20
Target Market ........................................................................................................................................ 20
Market Segmentation ........................................................................................................................... 20
Market Distribution ............................................................................................................................... 20
Competitors analysis ............................................................................................................................ 21
Action Plan (Marketing Mix 4P) .......................................................................................................... 21
Product Overview ........................................................................................................................................ 21
Price .............................................................................................................................................................. 21
Promotion..................................................................................................................................................... 22
Place ............................................................................................................................................................. 22
Production/Operation Plan ................................................................................................................................... 23
Production/ Manufacturing plan ............................................................................................................ 23
APk HOLLIc The Business Proposal
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Equipment for Our Business Booth/Stall ................................................................................................ 24
Stock management ....................................................................................................................................... 24
Safely measurements .................................................................................................................................... 24
Financial Plan ........................................................................................................................................................ 24
Forcasting Business Financial .................................................................................................................. 24
Popia Thai ...................................................................................................................................................... 25
Hot pot .......................................................................................................................................................... 25
Others material ............................................................................................................................................. 26
Anti Virus Licence Key (OEM Product) .......................................................................................................... 27
Antivirus Product (retail product) ................................................................................................................. 27
Cake ............................................................................................................................................................... 28
Estimated Profit for each product (per unit) ................................................................................................ 28
Forecasted Profit / Loss .......................................................................................................................... 28
Estimated Cost and Profit for 3 years ..................................................................................................... 31
Risk Management SWOT Analysis (Strenght + Weakness + Opportunity + Threats) ......................................... 33
For Hot pot .................................................................................................................................................... 33
For Popia Thai ............................................................................................................................................... 36
Conclusion ............................................................................................................................................................. 38
Reference .............................................................................................................................................................. 38
Appendix ............................................................................................................................................................... 39
Appendix 1 .............................................................................................................................................. 39
Appendix 2 .............................................................................................................................................. 41
Appendix 3 .............................................................................................................................................. 42
APk HOLLIc The Business Proposal
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Executive Summary
Summary of business proposal
Our group name is “APK HOLLIC” and focuses on food industry. Our group main product for
APK is “hot pot” and “Popia Thai” which is traditionally foods from china’s. In addition we
also selling Potato Chips if have a demand on market. Our main objectives of becoming the
entrepreneur are to become the leading group in the market for food industry types of
business in addition to being a profitable group in the industry which produces high-quality
products.
Type of business
Our main products that we sell are “hot pot”, “popia thai” and potato chips where this
business is under food industry. The one reason why we choose to involve in food industry is
because in present day, human life style day by day improve as long as good economic
condition, this is including how they improve their food style where they want quality food
with convenient price and that why we come with our product to utilise their want with
better services.
The uniqueness of product and services
Our group main product for APK is “hot pot” and “popia thai” which is traditional foods from
China. For the hot pot we have two types of sauce which are spicy and non-spicy, and
contain variety types of choice like fish ball, meat ball, hot dog, and etc. These foods only
can be found in main land China’s and hard to find it in Malaysian that why we prefer to sell
these foods for our group product. In addition these foods also have difference in term of
taste and the colour. We also Sell “potato chips” if have demand on market.
Target market and customers/competitive advantage
During this carnival, our target customers are students, lecturers and staffs who are just
within the university. Since our outlet is located within the campus, our target market is
mainly focus on those customers who always comes into the university.
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Summary of management and operation
In our management, we have seven post mainly president, planning manager, product
manager, operational manager, marketing manager, human resource manager and financial
manager. Each one in our group possesses this post to make sure our business will working
smoothly and efficiently.
As for our operation, our self will be doing the “hot pot” and”popia Thai”. For “hot pot”, one
of our team members that is international student from China will assist and guide us on
how to cook the “hot pot”. And for the “popia Thai” will be assist and guide by one of our
team member that know very well on how to make that “popia Thai”. In conclusion,
everyone in our team will working together in order to make sure our business plan is a
successful plan.
Summary of marketing plan
Market Distribution: To introduce our group product to the public, we use a very simple
approach by using the Internet for example using Face book to advertise our product. As we
all know the internet is a very broad field of communications and be able to connect the
world.
Action Plan (Marketing Mix 4P): To get maximum profit from the selling of the “hot pot”,
“popia Thai” and other investment product, we had several strategies to catch customer
value toward our product. The marketing strategy are divided into four, that is the product,
price, promotion, and place.
Summary of Financial Plan
The company’s capital is invested by each of the group members. Each of us member
contribute RM25 as capital of product deposits, expense, and cost advertising. This summary
of financial plan is included our investment on antivirus and cake that we will launch on
market For the apk event (two days) we estimate total cost will be RM 699.10, total sales RM
986.00 and totol profit RM 316.90 where the total profit margin is 45.99%. Moreover for the
three years forcasting of cost and profit, we estimate total cost RM 366,666.80, total sales
RM 540,328 and total profit RM 173,661.20
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Background Analysis
APK HOLLIC Background
Our group name is “APK HOLLIC” and focuses on food industry. Our group main product for
APK is “hot pot” and “Popia Thai” which is traditionally foods from china’s. In addition we
also selling Potato Chips if have a demand on market. Our cost to produce hot pot is RM
116.70, which is can produce 100 unit(stick) of hot dog and 50 unit(stick) fish ball and we
sell 1 unit(1 stick) for only RM 1. Besides that, the cost to produce popia thai is about RM
56.80 which is can produce 100 unit(roll) of popia thai and we sell RM 2 for 3 unit(roll). In
addition, if people demand more on hot pot and popia thai we will increase our production to
meet the demand. Our group also have a difference marketing strategy on how to promote
and sell these foods to test the market if there have a demand for our product, for example
we advertise our product on Facebook and make an advertisement in UMSKAL to take a pre-
order before the APK event start. Our main target customer is UMSKAL students which is
most of them is Muslim, so the process to make this product will be conducting in Islamic
way and by Muslim members and helping by non-Muslim members. Moreover we also selling
potato chips if have demand on market and the ingredient to make this food we can use the
same ingredient for hot pot and popia, so we can save budget and avoid the waste. For the
potato chips our main target customer is international student from china’s because this food
is very popular in china’s beside local student.
The APK Hollic also makes some an investment which is Cake investment and Antivirus
investment. This product will be excluded from APK event (28-29 April) because our group
just only take pre-order to sell this product. For the Cake investment we will sell chocolate
cake and cheese cake where we sell it RM 30 for 1 unit and the cost for 1 unit is RM 25, and
we will order this cake from the supplier if have a demand on market. For the antivirus
investment we will sell original antivirus licence and also same like cake investment where
we sell it RM 30 for 1 unit and the cost for 1 unit is RM20-RM25 and we will order this
products from the supplier if have a demand on market.
APk HOLLIc The Business Proposal
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Vision
Our group vision is to become the leading group in the market for these types of business in
addition to being a profitable group in the industry which produces high-quality products.
Mission
Our group's mission is to selling a high quality product in term of to transfer the value to our
customers and give better services.
Tutor House Moto
“Sell High Quality Products with Convenient Price”
APK HOLLIC Product
Our main products that we sell are hot pot, popia thai and potato chips where this business
is under food industry. The one reason why we choose to involve in food industry is because
in present day, human life style day by day improve as long as good economic condition, this
is include improve their food style where they want quality food with convenient price and
that why we come with our product to utilise their want with better services. In addition,
every human have are different perception and opinion (their thinking), they want something
new and different because this is what we call human characteristic, so we want to serve
them with our new product which is hard to find on local market because this product ideas
is from main land china’s. To diversify our group risk (our main product), we makes some
investment which is we want to invest on cake (chocolate and cheese cake) and also invest
on antivirus product. Our group only take pre-order on this investment if have a demand on
market.
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Management Plan
Organisational Chart for APK HOLLIC
President / CEO (Mohd Redwan Bin Jumat)
Planning Manager Product Manager Human Resource Manager Azlina Eng & Fan Wen Liang Rahayu Binti Asmaniah Nurliyani Nisa Rohayu Binti Mohamad
Operational Manager Marketing Manager Financial Manager Mohd Pirdaus Bin Muntak Nor Effendi Bin Abidin Anna Lau Sitti Aminah Usman Adzrin Bin Muhajim Kuan Chew Linn
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Management Profile
Mr. Mohd. Redwan bin Jumat BBA. (Hons)
Chief Executive Officer
Mr. Mohd Redwan is a graduate of the University Malaysia Sabah with a degree in
Islamic Finance.
Mr. Redwan has over 5 years of experience in the management of Finance based
operations.
Ms. Azlina Eng BBA. (Hons)
Planning Manager
Ms. Eng holds a degree of International Banking from University Malaysia Sabah. She
has over 3 years’ experience in the banking sector at Maybank.
Ms. Fan Wen Liang BBA. (Hons)
Planning Manager
Ms. Fan also holds a degree of International Banking from University Malaysia Sabah.
She has over 2 years of working in the financial offshore department at LOFSA.
Ms. Rahayu binti Asmaniah BBA. (Hons)
Product Manager
Ms. Rahayu holds a degree of International Banking from University Malaysia Sabah. She
has over 4 years marketing experience in financial industries.
Rohayu binti Mohamad BBA. (Hons)
Product Manager
Ms. Rohayu holds a degree of Islamic Finance from University Malaysia Sabah. She has
over 2 years’ experience in the banking sector, Islamic Bank.
Adzrin bin Muhajim BBA. (Hons)
Marketing Manager
Mr. Adzrin holds a degree of Islamic Finance from University Malaysia Sabah. He has
over 4 years marketing experience in IT Industries.
APk HOLLIc The Business Proposal
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Mr. Nor Effendi bin Abidin BBA. (Hons)
Marketing Manager
Mr. Effendi holds a degree of Islamic Finance from University Malaysia Sabah. He has
over 4 years marketing experience in financial industries.
Mr. Mohd. Pirdaus bin Muntak BBA. (Hons)
Operational Manager
Mr. Pirdaus holds a degree of International Finance from University Malaysia Sabah. He
has over 2 years marketing experience in banking industry, RHB Bank.
Ms. Sitti Aminah Usman BBA. (Hons)
Operational Manager
Ms. Aminah holds a degree of Islamic Finance from University Malaysia Sabah. Shee has
over 3 years ofexperience in financial and operational industry.
Ms. Anna Lau BBA. (Hons)
Financial Manager Ms. Lau holds a degree of International Finance from University Malaysia Sabah. She has
over 2 years accounting experience in banking industry, Maybank.
Ms. Kuan Chew Linn BBA. (Hons)
Financial Manager
Ms. Kuan also holds a degree of International Finance from University Malaysia Sabah.
She has over 3 years accounting experience in Prudential Assurance Malaysia berhad.
Ms. Nurliyani Nisa BBA. (Hons)
Human Resource Manager
Ms. Nurliyani holds a degree of International Banking from University Malaysia Sabah.
She has over 2 years experience in human resource department, Hong Leong Bank.
APk HOLLIc The Business Proposal
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Roles and Responsibilities of Managers
Type of
Managers
Roles and responsibilities
Chief Executive
Officer
Advises the Board
Advocates / promotes organization and stakeholder change
related to organization mission
Supports motivation of employees in organization
products/programs and operations
Interfaces between Board and employees
Interfaces between organization and community
Assists in the selection and evaluation of board members
Supports Board's evaluation of Chief Executive
Planning
Manager
Developing activities within the company.
Providing a project management of leadership.
Formulating a goal and work schedule.
Formulates policies and planning recommendations to the Board
Decides or guides courses of action in operations by staff
Product Manager Maintaining a product and service.
Developing the process of design.
Taking charge of the process of building and operating.
Marketing
Manager
Developing marketing strategy and plan.
Developing marketing opportunity.
Researching a potential market as well as customers.
Looks to the future for change opportunities
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Operational
Manager
Ensuring a smooth operation of various processes to the
production of goods.
Maintaining the quality of goods.
Oversees operations of organization
Financial
Manager
Providing a financial advice for the company.
Making a clear budgetary plan for short and long term planning.
Manages financial and physical resources
Human Resource
Manager
Responsible for mentoring, guiding and developing the whole
team as a unit.
Forecasting the labour recruitments.
Manages human resources of organization
Human Resources Needed
Human Resource Needed Explanation
Well-trained workers All of the workers need to be trained before all of them
are put to work because with these method it can
ensure a smoother and more systematize work
organization within the group.
Workers with technology
awareness
In order to accomplish this business proposal, certain
worker needs to have knowledge regarding with
technologies especially with computer hardware and
software.
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Workers with better
communication skill
All of the workers need to have a good communication
skill that makes it easy for them to communicate not
only within the organization but also with the
customers. With this kind of trait, it’s easier to attract
and persuade the customer to try the products.
Workers with cooking
experience
Some of the product needs to be cook, so a worker
with cooking experiences is needed to complete the
product in order for the rest of the group to present it
to the customers.
APK HOLLIC Logo
APK HOLLIC Workers (members) and Facilities
Our group can choose any employee who meets the eligibility requirements. This is due to
produce high-quality products requires that employees in accordance with the requirements
of our group policy. In addition to meet the requirements, our group also conducts tests and
interviews to select only the best. Our target is to get workers that specialise on our business
activities who taught in that industry and served by a good track record. Our group also have
various facilities such as computer use, kitchen tools, and other facilities. Other facilities we
provide are online pre-order, free delivery, .etc. for our customers.
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APK HOLLIC Group Location
The location for our business will be in car parking near the main hall (Dewan Utama) which
is start on 28 april 2012 until 29 April 2012.
Product/Service/Process
The Uniqueness of Product/Service/Process
Our group main product for APK is “hot pot” and “popia thai” which is traditional foods from
china’s. These foods only can be found in main land China’s and hard to find it in Malaysian
that why we prefer to sell these foods for our group product. In addition these foods also
have difference in term of taste and the colour. For the hot pot we have two types of sauce
which are spicy and non-spicy, and contain variety types of choice like fish ball, meat ball,
hot dog, and etc. Our group also has a difference marketing strategy on how to promote and
sell these foods to test the market if there have a demand for our product, for example we
advertise our product on Facebook and make an advertisement in UMSKAL to take a pre-
order before the APK event start. Our main target customer is UMSKAL students which is
most of them is Muslim, so the process to make our product will be conduct in Islamic ways
to watch over its “halal” quality". Besides that, our product is it is one of halal food that we
bring from China. In China mostly its food is non-halal food and this will attract customer to
try our main product. The process to cooked it also very healthy because we fried it with
higher quality of cooking oil. This will make the taste of our product is more healthy and this
will control the originality the taste of the product. Our packaging is also unique from other
group. It is because the way we serve with the sauce that we bring from China will attract
more customers. In addition we also selling “potato chips if have a demand on market, so
we will try to test the market especially our target customers students from China’s.
Intellectual Property
For our group main product, under intellectual property law, our main product are granted
certain exclusive rights to a variety of intangible assets that is copyrights, trademarks,
APk HOLLIc The Business Proposal
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patents, and trade secrets in some jurisdictions. Our main product is our own recipe because
we include the sauce that is we can get in Malaysia. The sauce only we can find in China. So
our main product is originality and copyright from China. These exclusive rights give benefit
to our group from the property that we bring from China and also providing a financial
incentive for the creation of an investment in intellectual property. This will avoid from others
group to copy of our product and doing same things with our main products.
For the investment product, the intellectual property is owned by the supplier, our group just
selling their product and get profit. So any problem regarding the investment product will be
fully under supplier responsibility and our just selling the product on market.
Industry and Market Analysis
Environment Analysis (PEST Analysis)
Political
The fluctuating political environment in the country can be dangerous. The factor of political
that we must care of is:
Government Policies:
Although our group/company is new, but we have to obey the policies of the Government
where we run our business activities. We has handle this situation very tactfully and obey
the policies of the Government as prescribe by the government in order to run this kind of
business.
Price Policies:
Price policies are also an important factor. We maintain & design its price policies keeping in
view the income & income distribution of the people living in the country. That’s why all the
classes are the target by us.
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Economical
The product that is being launched is a simple to the economic conditions will determine
whether the people would be willing on the product that is not part of their basic needs.
Economical factor that our group should focus on are about:
Income:
Income is an important economical factor of our company. This factor decides which class is
going to be target by us. In the early time we are focusing on the student budgeting.
Consumption Behaviour:
Our group estimated the consumption behaviours of the people, their liking and disliking and
make decision accordingly.
Social
As for social part we also need to consider in several factor that is:
Culture:
It is easy for us to adapt to the culture because we are doing our business in own country so
we know how to blend in the society.
Religion:
We are accepted by Malaysian Religion as well. This product concept is origin from china’s
and hard to find in Malaysia and the process to make this product also will be conduct on
Islamic way (halal). Thus this makes our company to easily blend in.
Technological
The technological factor that we should consider of is:
Research & Development:
Research & Development is also an important factor in the Technological factor. Our
company always support the work of research & development in order to introduce the new
technology for a better quality product.
Capital Formation:
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Capital formation means stock of machinery. We have a stock of machinery in order to run
its business activities. In other words our company has a good amount of Capital Formation.
Industry Analysis
Size, Growth Rate, Sales Projection
This product target market is among the population in UMSKAL include staff and
students. The roughly size in UMSKAL population is about 2,000 or more people.
In our sales projection,this food product which is hotpot product we targeted that our
sales is around RM 1000 or more. It is depend in selling and buying session
Key Success Factors
The key success factors are:
1.1.1 Introduce new product among student and staff
1.1.2 Different and unique compare to the other business
1.1.3 Lower capital and budget in term of food
1.1.4 Another choice of food.
MARKET ANALYSIS
Market Segmentation & Target Selection
This target market is the population in UMSKAL includes lecturers, staffs and students
who are most likely to find another kind of food. Besides that this is the population
most likely to find another food that is basically in other type of food
Since we have the package for course hot pot food, our specific target market is
students of UMSKAL, roughly 2,000 students, and staff.
Buyer Behaviour
Mostly the clients’ behaviours is just looking for a lowest price. So as we concerned, as
our marketing strategy we place a lower price at our services which is affordable for
our clients especially students.
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Market Strategy
Target Market
A target market or target audience is a group of people that will basically need or want your
products and services. Target market is defined in terms of age, sexual orientation, gender,
economic class, religion, ethnicity, or location.
However, our target customers are students, lecturers and staffs who are just within the
university. Since our outlet is located within the campus, our target market is mainly focus
on those customers who always comes into the university. Through the segmenting our
target market, we can easily identify our target customers, implement marketing strategies,
guides our decision making and more importantly, provide the needs and wants of our target
customers in a certain product. So, we have offered “hot pot” and “potato chips” as one of
our new product for our target customers of different age and income. Students and staffs
within the university will likely buy our product because of its good taste and lots of varieties
to choose. However, our outlet is also accessible due to its location which is within the
campus. Our customers won’t have to go outside just to buy for food products but instead
they can just buy it fast and easy. Thus, our target customers are students, lecturers and
staffs within the university with different age, sex and income.
Market Segmentation
In market segmentation, our main focus is students and staff (UMSKAL), because our APK
Expo will be held on UMSKAL. So to generate our profit we will attract our customer direct
and indirect advertisement to come to our booth/stall and we also take pre-order if that
customer want it and this also include for our investment.
Market Distribution
To introduce our group product to the public, we use a very simple approach by using the
Internet for example using Facebook to advertise our product. As we all know the internet is
a very broad field of communications and be able to connect the world.
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Competitors analysis
APK HOLLIC of establishment is very effective. However, since we are a new on this
industry, we also need to do more about the competition with another group (company) on
same industry. That way our group makes some investment to diversify the risk and to get
more profit in long term range.
Action Plan (Marketing Mix 4P)
To get maximum profit from the selling of the hot pot, popia thai and other investment
product, we had several strategy to catch customer value toward our product. The marketing
strategy are divided into four, that is the product, price, promotion, and place. The
marketing strategy is important for a company to market their product, and the most
important is to get a customer value to our product, so our product can be selling efficiently.
Product Overview
Our product for the APK for this semester is the Hot Pot and popia thai, the hot pot is the
unique dish that origin from the Chinese people, the other name for the hot pot that we
always heard is, steamboat. The hot pot is a unique dish because of its way of making and
the taste of the dish. Not many people had a chance to taste the hot pot before in their life
especially the Malay and Indian people, because the dish is not parallel for their culture. So
that’s why we choose the hot pot as our product for the APK, so many people especially
student of UMSKAL can experience a unique taste of the hot pot. As we all known many
people will want to taste a new dish to experience it by their self the unique taste of hot pot,
so the product can be sell smoothly and make its maximum profits. We also attach sample
for our product on appendix 1.
Price
For the price of this hot pot product, it depends on how many stick that someone had eaten.
Our company suggest that one stick for RM 1.00, because it is the most affordable and
relevant price for our targeted customer that is, students. And to attract more customers to
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purchase our product, we will make a promotion for this product that is, buy 5 sticks, get
free 1 stick. By this many people will purchase 5 sticks to get 1 free sticks.
Promotion
Advertising is any paid form of non-personal mass communication through various media to
present and promote product, services and ideas. So far, our products have advertised
through many different ways and media.
We will promote our product by using a attracted poster, so the customer will attract to
know more about our product. Also our company will market our product in Facebook. As we
all know, many people especially student have a Facebook account, the product marketing in
Facebook is the effective way to introduce our product to the targeted customer because by
using Facebook to marketing our product the cost will be cheap and many people especially
student will notice our product in no time. So by marketing our product on Facebook it will
reduce the marketing cost, and the product marketing will be more efficiently. Here example
of our promotion on Facebook, you can see the really picture on appendix 2.
Place
Decisions with respect to place focus on making the product available in adequate quantities
at places where customers are normally expected to go for them to satisfy their needs. For
place, our company will find the most strategic place to attract customer to purchase our
product, so we can maximize our product selling. The strategic place that we mention is
places that will make our customer feel convenience to purchase our product. So it will make
them easy to purchase our product.
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Production/Operation Plan
Production/ Manufacturing plan
As our in the introduction of this proposal, our group had introduced the product that we will
sell during the day of APK event. We will sell hot pot, popia thai, and if have a demand on
market will launch our potato chips. This is because for the potato chips the cost to produce
is too high and cannot catch up the break event point to produce this foods, that’s we only
sell it only if have a demand from customers especially students who come from china’s. The
hot pot and popia thai will be our main products and we will add more special taste to
differentiate with another product on market. So we will variety our products like for the hot
pot we have hot dog, meatball, fish ball, and etc. and for the popia thai variety of taste will
be introduce like vegetable, and local taste and mybe we will focus on vegetarian customers
for this popia thai. For our investment product on antivirus and cake has a high demand.
Our venue will be held at near the Main Hall in our campus. The target customers will be
students and UMSKal Students where as we know from local student (Malaysia Students)
and foreign student. To attract our customer to come to our booth/stall we will make some
promotion like buy 5 stick of hot pot free 1 stick. Moreover for the cake will serve our
customer with good services and give them free delivery with special packaging and for the
Antivirus we will give free installation to each and every our customer. Our product also
cheap than other prices of other stores can offer, we will watching the market price or
competitive prices and ensure to put our prices at an optimum and convenient prices so that
we can give customers the felling to buy our product. Beside than the prices, customers
always consider quality is the second most important criteria for them to buy any product.
That was for the Antivirus. For the hot pot, we will use the raw material such as selected
vegetable and others ingredients in order to make it more delicious and accepted in others
tastes.
APk HOLLIc The Business Proposal
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Equipment for Our Business Booth/Stall
Camera(for customers memory with us)
Table and Chairs
2 x Laptop
Portable Sparkers
Machineries, raw material and human resources needed
We already attach with this paper the material that our group will used in order to sell our
products to customer on appendix 3.
Stock management
Our products: Antivirus and hot pot have their own price. Antivirus will be priced at not more
than RM 50 and hot pot will be priced at only not more than RM5.
Safely measurements
In measurements, all of our product will be maintain safely especially in matter of hot pot.
We will divide and giving the quantity of it to each and every customer with the same
amount and quantity to make sure that they will be satisfied with our products. To the
Antivirus, the measurement will remain the same as when we get it from our suppliers until
the day we sell it to our customer on that day.
Financial Plan The company’s capital is invested by each of the group members. Each of us member
contribute RM25 as capital of product deposits, expense, and cost advertising.
Forcasting Business Financial
Sales forecast
Hot pot 1 unit product = RM 0.99
Popiah Thai 1 unit product = RM 1.99
APk HOLLIc The Business Proposal
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Product Price per unit
(RM)
First day
( 28/4/2012)
Second day
(29/4/2012)
Total Sales
(RM)
Hot pot stick 0.99 100 100 200.00
Popiah Thai 1.99 30 30 120.00
Cake 2.50 20 20 100.00
Antivirus - - - 566.00
Total Sales (RM) 986.00
Detailed of the cost for each item
Popia Thai
Hot pot
Items Unit Price Per Unit (RM) Quantity Price (RM)
Hot dog @ 1 pack 2.30 5 11.50
Items Unit Price Per Unit(RM) Quantity Price (RM)
Popia @ 1 pack 4.00 5 20.00
Cabbage @ 1kg 5.00 1 5.00
Carrot @ 1 kg 5.00 1 5.00
Cooking oil @ 6.00 1 6.00
Green apple @ 6.00 1 6.00
Cucumber @ 4.00 1 4.00
Salt @ 350 g 0.80 1 0.80
Thai Sauce @1 bottle 10.00 1 10.00
Total 56.80
APk HOLLIc The Business Proposal
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Fish ball @ 1 kg 8.90 2 17.80
Grab stick @ 500 g 5.50 2 11.00
Seafood tofu @ 500 g 7.50 2 15.00
Fish sandwich @ 500 g 9.80 2 19.60
Fish cake @ 1 kg 9.90 2 19.80
Chili powder @ 100 g 2.20 1 2.20
Garlic @ 1 kg 3.90 1 3.90
Onions @ 1 kg 3.50 1 3.50
Cooking oil @ 500 g 2.60 1 2.60
Soya sauce @ 1 bottle 3.00 1 3.00
Ajinamoto @ 150 g 3.00 1 3.00
Salt @ 350 g 0.80 1 0.80
Sesame @ 150 g 3.00 1 3.00
Total 116.70
Others material
Items Unit Price Per
Unit(RM)
Quantity Price (RM)
Satay stick @ 1 pack 6.90 1 6.90
Plastic bag @ 1 pack 11.50 1 11.50
Plastic bag @ 1 pack 2.20 1 2.20
Paper @1 pack 5.00 3 15.00
Total 35.60
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Anti Virus Licence Key (OEM Product)
Items Price Per Unit (RM) Quantity Retail Price (RM)
Kaspersky Internet Security
2012
RM 25 (1Y 1PC) 1 RM 30 (1Y 1PC)
Bitdefender Antivirus
2011/2012
RM 15 (1Y 1PC)
RM 35 (1Y 3PC)
2
1
RM 20 (1Y 1PC)
RM 40 (1Y 3PC)
Bitdefender Internet
Security 2011/2012
RM 20 (1Y 1PC)
RM 40 (1Y 3PC)
2
1
RM 25 (1Y 1PC)
RM 45 (1Y 3PC)
Norton Antivirus 2011/2012 RM 15 (1Y 1PC)
RM 35 (1Y 3PC)
1
1
RM 20 (1Y 1PC)
RM 40 (1Y 3PC)
Norton Internet Security
2011/2012
RM 25 (1Y 1PC)
RM 40 (1Y 3PC)
1
1
RM 30 (1Y 1PC)
RM 45 (1Y 3PC)
Avira Antivir Premium 2012 RM 20 (1Y 3PC) 2 RM 30 (1Y 3PC)
Antivirus Product (retail product)
Items Price Per Unit (RM) Quantity Retail Price (RM)
Panda antivirus pro
2012
RM 79 (1Y 3PC) 1 RM 90 (1Y 3PC)
Avira Antivir
Premium 2012
RM 28 (1Y 3PC) 2 RM 38 (1Y 3PC)
APk HOLLIc The Business Proposal
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Cake
Item Total cost per unit (RM) Price per unit (RM) Proft per unit (RM)
Chocolate Cake 22 28 5
Cheese Cake 27 32 5
Estimated Profit for each product (per unit)
Item Total Cost per unit
(RM)
Price per unit (RM) Profit per unit(RM)
Hot pot stick 0.50 0.99 0.50
Popiah Thai 1.00 2.00 1.00
Cake 49.00 60.00 11.00
Anti-virus 460.00 566.00 106.00
Forecasted Profit / Loss
Total costs: RM 669.10
Total sales: RM 986.00
Forecast Profit: RM 316.90
Margin of profit = (RM316.90/RM986.00) * 100% = 45.99%
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PRO FORMA CASH FLOW STATEMENT
APK HOLLIC Company
Cash Flow Statement in Year 2012
1st day 28/4/2012 2nd day 29/4/2012
Balance b/f 408.45
Cash inflow
Capital
Sales
300.00
493.00
-
493.00
793.00 901.45
Cash outflow
Stock
Rental
Promotion
Transportation fee
334.55
30.00
15.00
5.00
334.55
30.00
5.00
5.00
384.55 374.55
Profit/Loss
Balance c/f
408.45
408.45
526.90
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PRO FORMA FINANCIAL STATEMENT
INCOME STATEMENT
APK HOLLIC
Income Statement in Year 2012
RM RM
Sales 986.00
Beginning inventory 0.00
Purchases 669.10
Ending inventory 0.00 (669.10)
Gross profit
Expenses:
Rental fee 60.00
Transportation 10.00
Promotion 20.00 (90.00)
Operating income 226.90
DDDDDDDDDD 316.90
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Estimated Cost and Profit for 3 years
The above is estimate the profit in 2 days. If estimate in three years,
3 years = 1096 days/2= 548 days
Total costs: RM 669.10*548 days= RM366666.80
Total sales: RM 986.00*548 days =RM540328
Forecast Profit: RM 316.90*548 days =RM173661.20
PRO FORMA CASH FLOW STATEMENT
APK HOLLIC Company
Cash Flow Statement in Year 2012, 2013 and 2014
1st year (RM) 2nd year (RM) 3rd year (RM)
Balance b/f 43577.06 86854.12
Cash inflow
Capital
Sales
300.00
180109.33
180109.33
180109.33
180409.33 223686.39 266963.45
Cash outflow
Stock
Rental
Promotion
Transportation fee
122222.27
10950.00
1835.00
1825.00
122222.27
10950.00
1835.00
1825.00
122222.27
10950.00
1835.00
1825.00
136832.27 136832.27 136832.27
Profit/Loss
Balance c/f
43577.06
43577.06
86854.12
86854.12
130131.18
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PRO FORMA FINANCIAL STATEMENT
INCOME STATEMENT
APK HOLLIC
Income Statement in Year 2012, 2013 and 2014
RM RM
Sales 540328.00
Beginning inventory 0.00
Purchases 366666.80
Ending inventory 0.00 (366666.80)
Gross profit
Expenses:
Rental fee 32715.00
Transportation 5475.00
Promotion 5505.00 (43695.00)
Operating income 129966.20
173661.20
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PRP FORMA BALANCE SHEET
APK HOLLIC
Balance Sheet in Year 2012
RM
CURRENT ASSET
Cash 130266.20
Total assets 130266.20
OWNER EQUITY
Beginning capital 300.00
Operating income 129966.20
Total Equity 130266.20
Risk Management
SWOT Analysis (Strenght + Weakness + Opportunity + Threats)
For Hot pot
The goal of swot analysis is to match the company strengths to attractive opportunities in
the environment while eliminating or overcoming the weaknesses and minimizing the
threats.
Strength
Pricing- our company offers a priced lowers than other product such as steamboat or stew-
none of which offer the same bundle of features which gives us an edge with price-conscious
customers. Even though our product is quite similar with steamboat or stew but our product
is more cost effective.
APk HOLLIc The Business Proposal
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Traditional food- hot pot is a traditional food from mainland China. So it’s the opportunity for
Malaysian people to taste the uniqueness of other country foods. The ingredient of the hot
pot contains variety type of choice such as fish ball, fish cake, hot dog, and some vegetables.
It’s also can eat with seafood such as prawn, squid, chicken slice, sliced meat. We eat all of
this with soup while hot.
Taste- had unique taste. Beside we had two types of soup which are spicy and non-spicy so
customer had choice to choose weather spicy or not.
Weaknesses
New product- major weaknesses we faced are hot pot is a new product in food market
industry. Not many people knew about the existence of the product. Besides hot pot is not a
Malaysian local food and was origin from mainland China so people still hesitate to try this
food.
Lack of brand awareness- hot pot has no established brand or image, whereas steamboat or
stew has strong brand recognition.
Customer trust- because this food is origin from mainland china so customer is curious about
the halal status of the food.
Customers allergic- not all of our customer can eat seafood maybe some of them are allergic
to seafood and can’t eat it.
Opportunities
Save time- hot pot is a save time food. Customers don’t have to wait for a long time to eat
Easy made food- hot pot is a simple dish. Just boil all the ingredients and dip it into the
soup. Besides it can eat with rice and suitable to eat at dinner
Cost efficient product- hot pot is a cost efficient product. The ingredients of hot pot easy to
get beside can get with many quantities.
APk HOLLIc The Business Proposal
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Threats
Increased competition- many market had a similar food with hot pot such as steamboat and
stew. Customer had variety of choice whether to eat hot pot or steamboat and stew. Besides
it was a new product in the market so customer still had lack of confident in this food.
Downward pressure on pricing- increases competition and market-share strategies are
pushing hot pot prices down. Steamboat and stew are relatively expensive.
Vegetarian- not suitable for vegetarian because these foods is based on protein and
carbohydrates such as sliced meat, seafood, fish ball, hot dog, fish cake and etc.
Business strategies to overcome obstacles and risk in business
Risk and contingency for hot pot
As a new product food market industry, hot pot must deal with a number of risk and
contingency that will happen.
Risk we faced in the hot pot business is the confident customer level. This is because hot pot
is a new product in a food market industry and still had no its own brand name or image not
like steamboat or stew that had its own brand name or image. Beside hot pot is a traditional
food from mainland China so customers are curious about the status of halal of hot pot.
However we are trying to solve this problem. Mostly all the ingredients we get from local
supplier and was halal to eat. Besides we do it in the Islamic ways means we very specific in
the tremendous and importance of hygiene and cleanliness of our product.
Lack of marketing strategy. Our main media to promote our product is through media or
internet such as social networking Facebook. We use Facebook because Facebook is the
major community’s network in Malaysia and news can spread easily. Facebook is the fastest
ways to promote product with low cost and very effective ways.
APk HOLLIc The Business Proposal
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For Popia Thai
Strength
Pricing- our company offers a priced lowers than other spring rolls which offer the same
bundle of features which gives us an edge with price-conscious customers. Even though our
product is quite similar with other spring rolls but it’s more cost effective.
Traditional food- it was one of the traditional food and became Malaysian choice to eat it
while had their breakfast, tea time or as supper.
Taste and figured- had unique taste. It was a type of food with vegetables, some meats as
filling wrapped in a thin sheet of pastry and eaten with home-made sauce
Weaknesses
Same product- popia thai are quite similar to local spring rolls. Besides that, customer cannot
distinguish between local spring rolls and Thai spring rolls at a glance. Because it stills look
same even though popia thai are bigger than local spring rolls in size.
Lack of brand awareness- as we know food industry has grown rapidly within time and there
is many instant food in market that has its own brand or image. So our product still new and
had no brand or images.
Customer trust- of course halal status is the main aspect that our customer worried. Thai
spring rolls are halal to eat.
Opportunities
Vegetarian food- popia thai are suitable for those who diet. It is because 100 percent of the
ingredients are based on vegetables. For those who not vegetarian also can eat this food
because it still contains vitamin that good for body.
Cost efficient product- popia thai was a cost efficient product. We can get the ingredients of
popia thai easily with lost cost and higher quantity.
APk HOLLIc The Business Proposal
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Threats
Increased competition- many markets offer a variety of food beside popia thai such as fried
banana. Customer had variety of choice to eat this food during tea time. Our close
competitor is those who sell the same product because they already had their own customer
loyalty.
Downward pressure on pricing- increases competition and market-share strategies are
pushing hot pot prices down. Because there is same product in the market the prices tend to
decreases but with difference features and taste.
Health- for those who concern about their health, popia thai wasn’t their choice to eat
because it’s quite cholesterol and was fried with deep-frying method and make it more oily
and oil not good for health. Business strategies to can overcome obstacles and risk in
business in long term.
Risk and contingency for popia thai
As a new product food market industry, hot pot must deal with a number of risk and
contingency that will happen.
Risk we faced in the popia thai business is the confident loyalty. This is because there is a
same product in the market with the slightly difference that are. Besides that customer are
hesitates to try new food as they comfortable with their regular food. Besides we do it in the
Islamic ways means we very specific in the tremendous and importance of hygiene and
cleanliness of our product.
Lack of marketing strategy. our main media to promote our product is through media or
internet such as social networking Facebook . we use Facebook because Facebook is the
major communities network in Malaysia and news can spread easily. Facebook is the fastest
ways to promote product with low cost and very effective ways.
APk HOLLIc The Business Proposal
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Conclusion
In conclusion, our group/company selling product with convenient price that very affordable
for customer to buy our product and the most important is our main target customer is
students that they can buy our product with affordable price with high quality foods. This is
one way of our contribution to our customers. With the investment that we conduct, will
reduce the risk of loss beside can diversify our profit. Our product is a breakthrough to a
new kind of product that ever exist and hard to find in local market which mean our main
objective is to leading the market is very serious. In this innovated product and service that
we provide we can create utilize their want besides their needs.
Reference
http://en.wikipedia.org/wiki/Marketing_plan
http://www.mplans.com/tutoring_service_marketing_plan/marketing_vision_fc.php
http://www.articlesbase.com/social-marketing-articles/new-marketing-plan-
4290857.html
Thill, C. B. (2012). Business Communication Essentials. Pearson.
Jacobs, C. (2012). Operational and Supply Chain Management. Mc Graw Hill.
APk HOLLIc The Business Proposal
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Appendix
Appendix 1
Hot pot Popia Thai
Potato Chips Chocolate Cake
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Cheese Cake Kapersky Products
Norton Products Panda Product
APk HOLLIc The Business Proposal
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Appendix 2
APk HOLLIc The Business Proposal
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Appendix 3
Raw material such as potatoes, secret ingredients, paper plates, skewers, plastic spoons and
others.
As for human resources needed, our group will be called all of our members to work
together in order to make our product get buy and sell until it finish.
Hot pot
Ingredients A Ingredients B
Hot dog
Fish ball
Grab stick
Seafood tofu
Fish sandwich
Fish cake
Chili powder
Garlic
Onions
Cooking oil
Soya sauce
Ajinamoto
Salt
Sesame
Green onion
Popia Thai
Ingredients Seasoning Ingredients
Cabbage (sliced)
Carrot (sliced)
Spring roll wrapper
Cooking oil
Green apple (sliced)
Cucumber (sliced)
Pepper
Salt
APk HOLLIc The Business Proposal
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Antivirus Licence Key only for:
Kaspersky
Internet security 2012 (1 year 1 user) rm30
Bitdefender 2012
Antivirus (1 year 1 user) rm20, (1 year 3 user) rm40
Internet security (1 year 1 user) rm25, (1 year 3 user) rm45
Norton 2012
Antivirus (1 year 1 user) rm20, (1 year 3 user) rm40
Internet security (1 year 1 user) rm30, (1 year 3 user) rm45
Avira antivir premium 2012 (1 year 3 user) rm30 (limited stock)
Product (Box + Original CD)
Panda Antivirus Pro 2012 (1 year 3 user) rm90 (limited stock)
Avira antivir premium 2012 (1 year 3 user) rm38 (limited stock)