APMG International Webinar

Expanding Your ITSM Training Portfolio: The Business Relationship Management

Professional (BRMP) Certification

Friday June 27, 2014

14:00 EST

Presenters: Peter Lijnse, Service Management Art / BRM Instituteand Ronn Faigen, APMG-International

SUPPORTING WEBINAR RECORDING AVAILABLE AT: WWW.APMG-INTERNATIONAL.COM/WEBINARS

Agenda

• Welcome & introduction– Ronn Faigen, General Manager – US, APMG International

• BRM Professional Training for ITIL ATOs– Peter Lijnse, Managing Partner Service Management Art.

– Ronn Faigen, APMG

• Q&A

• Further information

• Close

Peter Lijnse

Peter is an experienced IT Service Management professional with in-depth knowledge of IT Strategy, IT Service Management, IT Governance and Business Relationship Management. Peter’s background includes extensive training and consulting , working with clients in North America, Europe, and Asia.

Peter’s areas of expertise include, amongst others, Business Relationship Management, IT Service Management (ITIL) Consulting and Education, COBIT, IT Governance, IT Organizational Design and Transformation.

Peter is a Managing Partner at Service Management Art in Calgary, Alberta, Canada

Is there life after ITIL?• Is the ITIL training market

becoming saturated?

• Is ITIL training becoming less profitable?

• How can a training organization leverage their ITIL expertise into new areas?

• Are ITIL candidates interested in expanding their own knowledge and skills?

• What is the next BIG THING?

BRM is described in the ITIL Service Strategy manual

Let’s start with Business Relationship Management

But even before that . . . From CSC Leading Edge Forum

People are hiring BRMs

People are hiring BRMs

Existing BRM courses

Companies are recognizing that Business Relationship Management helps to close the IT-Business alignment gap.

ITIL Professionals are looking for career growth

Accredited Training Organizations are uniquely qualified to assume this role

Clearly

This is an opportunity About the BRMI About the BRMP

To inspire, promote, and develop excellence in Business Relationship Management across the globe,

leading to outstanding business value for organizations and professional fulfillment of every

individual member of the BRM community.

APMG- BRMI Partnership

What is BRM?

BRMP Course

3 day course Organizational Capability and

the Role Strategic / tactical focused Covers both Utility and Warranty Relationship Maturity

Target Audience

Business Relationship Managers Strategic and Tactical CIOs Customer Relationship Managers Service Delivery Managers Project Managers

Engagement Model

Business Units IT

Strategic

Operational

En

gag

em

en

t

ConnectorNavigatorOrchestrator

Demand vs Supply

Relationship Maturity

Why should ATOs adopt BRMP?

• It fits with their current ITSM or PPM portfolio– Outlined in the SS guidance– Required by ISO/IEC 20000:2011 standard

• It is profitable• It is backed by a membership organization which

provides Marketing, Support, and Development• The market has been demonstrated• It opens new avenues for cross selling

What does this mean to the ATO?

“By 2016, Relationship Management and Change Leadership will be the domain of as many as 20% of the IT workforce.” Gartner, January 2012.1

1. “IT Professional Outlook, 2012 to 2016: Prepare for a Future Unlike the Past.” Gartner, January 27, 2012.

If 20% of your ITIL students attended the BRMP certification class . . .

Would that be good business?

What does this mean to the ATO?

In Summary . . . Everything is in place

A membership organization Training materials Exams A market to serve

This is not for everyone For those ITSM training

organizations who are looking to expand into new and related areas

Who want to expand their client base within existing customers

Early adopters reap the greatest profit

Further information

• APMG-International:– www.apmg-international.com

• Business Relationship Management Institute– www.BRMInstitute.org

http://www.linkedin.com/company/apmg-international @APMG_Inter

Contact details:

– Ronn Faigen: Ronn.Faigen@apmg-international.com / +1.781.275.8604

About APMG International

• Global examination & accreditation institute• Examination Institute (EI) for the AXELOS Global Best Practice

portfolio (ITIL®, PRINCE2®, MSP®, etc)• Extensive portfolio of professional management certification

schemes aimed at improving business processes, capability and results

• Work with key industry partners (e.g. AXELOS, IAITAM, IPMA, ISACA, itSMF, DSDM Consortium) to promote best practice

• 300+ Accredited Training (ATOs) and Consulting (ACOs) organizations with 1500+ approved trainers and consultants

• 18000+ candidates per month• Full details at www.APMG-International.com