the business side of social media: a study by the coca-cola retailing research council
DESCRIPTION
The Business Side of Social Media: A Study By the Coca-Cola Retailing Research Council. Heidi Reale , Price Chopper Michael Ross, Meijer Michael Sansolo, CCRRC North America. Ern Sherman Vice President, Industry Affairs. CCRRC is Composed of 6 Councils. North America Council Founded - PowerPoint PPT PresentationTRANSCRIPT
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The Business Side of Social Media: A Study By the Coca-Cola
Retailing Research CouncilHeidi Reale, Price Chopper
Michael Ross, MeijerMichael Sansolo, CCRRC North America
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Ern Sherman Vice President, Industry Affairs
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North America Council Founded(Supermarkets)
North America Council Founded
(NACS Convenience)
Latin AmericaCouncil Founded
1978 2000
Asia Council Founded
20031987
EuropeanCouncil Founded
CCRRC is Composed of 6 CouncilsReference - Confidential
Classified - Internal use
Eurasia/AfricaCouncil Founded
2010
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A Sample of Participating Companies: 250 Members from More Than 100 Companies
Reference - Confidential
Classified - Internal use
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Latest Research Includes:
Reference - Confidential Classified - Internal use
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1INTERNAL USE 6
Location for all studieswww.CCRRC.org
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Where We StartedLack of information on social media• What is it• Why it’s so popular• Who’s using it• What it means for business
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Just Another Day300 million tweets584 million Facebook users40% start before breakfastAnd that’s just the beginning…
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45% are over 35 years old
40% are 18-34 years old
15% are <18 years old
2011
15% <18 years old
2013e 50% over 35 years old
35% 18-34 years old
Who’s Social?
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Source: Google UX Team Research, The Royal Society, Biological Sciences
Age Old Need, New Method
Primitive man Modern man
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Four Key Steps
LISTEN
UNDERSTAND
PARTICIPATE
CREATE
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How to Start• Building a process
– Internal and external tactics• Internal issues
– Budget– Support– Alignment
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Insights From the FrontHeidi Reale, Price ChopperMichael Ross, Meijer