the businessman app
TRANSCRIPT
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THE BUSINESSMAN APP
Simplifying life for the traveling businessman
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AGENDA
Creating a concept
Understanding our user
Creation of the first generation of prototypes
Feedback & iteration
Walkthrough of current prototype
Conclusions – Lessons learned
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CREATING A CONCEPT
Who?• Traveling businessmen
What?• Food• Taxi• Drinks
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UNDERSTANDING OUR USER
The user• Interviews• State of art• Personas & Scenarios
Defining the problemspace• Needs & Demands
Karsten Eleonora
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FIRST PROTOTYPE GENERATIONS
Conventional design prototype• More developed food&drink function
Wild design prototype• More developed taxi function
Fusion prototype• The best of both
Fusion prototype
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FEEDBACK
Feedback• Average price is confusing• Map used in location function• Distance showed is confusing• Profiles• Leisure button is too prelevant• Where are the reservations?• Information input in app• User reviews – how do you know the restaurant is
good?
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ITERATION
Response to feedback• Average price – deleted• Map function – improved according to feedback• Distance is explained• Profile - Google account is used. • Leisure button is smaller• New reservation button and bookings create events
in calender• There is a deal with restuarant owners and sorting is
automatic• User reviews are identified as irrelevant by personas
and interviews
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CURRENT PROTOTYPE
Balsamiq Prototype
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CONLUSIONS
Software design is difficult
Low-fidelity prototypes are useful
Feedback and iterations are important