the buxton advantage...•tax revenue growth •improve quality of life public sector. recognized...
TRANSCRIPT
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THE BUXTON ADVANTAGEINCREASE TAX REVENUE, IMPROVE QUALITY OF LIFE, RETAIN BUSINESS
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Why is retail important to economic development?
Retail is responsible for 42 Million Jobs and 2.8 Trillion dollars of
annual Gross Domestic Product.
So far this year retail has added 352,000 jobs
Ohio Retail Supports more than 1,584,470 jobs
Ohio Retail Contributes 87.5 Billion Dollars to the
commonwealth economy
There is 135,477 retail establishments in the state of Ohio
Retail is booming. Small business and entrepreneurs are a
significant part of that economic engine.
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BUXTON APPLIED ANALYTICS
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16%
RETAIL
Trusted Advisor For
2000+ Top Retail
Brands:
•Site Selection
•Market Optimization
•Marketing
RETAIL
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80,000SITES EVALUATED IN
THE LAST 12 MONTHS
7,500STORES OPENED IN
THE LAST 12 MONTHS
RESULTS
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PUBLIC SECTOR
Trusted Advisor For 700+
Communities:
• Retail Recruitment
• Business Retention
• Tax Revenue Growth
• Improve Quality Of Life
PUBLIC SECTOR
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RECOGNIZED
Named to The List of People Shaping Retail's Future by the NRF Foundation
RETAILTRAFFIC“One of the three most influential
companies in retail”
#2 on the Fast 50
Most Innovative Company
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Best Practices Proactive & Targeted Cuts Leakage
RECRUIT RETAIL
RETAIN BUSINESSKeeps Locals Competitive Supports Entrepreneurs Cuts Leakage
THINK LIKE A RETAILER
THE BUXTON SOLUTION
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DEMOGRAPHICS ONLY TELL A PIECE OF THE STORY− NOT ACTIONABLE− LIMITED APPLICATION
RECRUIT RETAIL –
GET BEYOND DEMOGRAPHICS
DEMOGRAPHICSAge: 35-50Income: $75 – 100kMarried
DEMOGRAPHICSAge: 35-50Income: $75 – 100kMarried
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DEMOGRAPHICSAge: 35-50Income: $75 – 100kMarried
DEMOGRAPHICSAge: 35-50Income: $75 – 100kMarried
PSYCHOGRAPHICSBen Shaw1010 Imperial Way
Shops at Sam’s ClubDrives GMCEats at Chili’sOne ChildNetflix Subscriber
PSYCHOGRAPHICSTom King1308 Center St
Shops at CostcoDrives VolvoEats at P.F. Chang’sThree ChildrenPrefers Movie Theaters
GET BEYOND DEMOGRAPHICS− TALK ABOUT CUSTOMERS− UNDERSTAND CONSUMER BEHAVIOR− HOUSEHOLD LEVEL
RECRUIT RETAIL –
UNDERSTAND WHO THE CUSTOMERS ARE
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HOW DOES BUXTON KNOW?– MORE THAN 250 DATA SOURCES
– MAINTAIN DATA ON OVER 130 MILLION HOUSEHOLDS
– UP TO 7 INDIVIDUALS PER HOUSEHOLD
– UPDATED EVERY EIGHT WEEKS
DATA WAREHOUSE
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RECRUIT RETAIL –
UNDERSTAND WHO THE CUSTOMERS AREWE DETERMINE YOUR DRIVE-TIME TRADE AREA− THINKING LIKE A RETAILER− PEOPLE SHOP CONVENIENCE− ACCOUNTS FOR GEOGRAPHIC BOUNDARIES
− THE HEART OF YOUR DAY-IN, DAY-OUT CUSTOMER BASE
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Retail Recruitment
RETAIL MARKET CONDITIONS
DRIVE-TIMETRADE AREA
CONSUMER PROFILE
+ =+IDENTIFY
STRONGEST RETAIL
MATCHES
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− DETERMINING WHAT DOES & DOESN’T MATCH & WHY
− RETAILERS OPERATING / EXPANDING IN YOUR AREA
− PROPRIETARY METHODOLOGY BASED ON BUXTON’S RETAIL FORECASTNG MODEL EXPERTISE
MATCH YOUR TRADE AREA’S THUMBPRINT TO
OVER 5,000 RETAILERS IN THE U.S.
RECRUIT RETAIL –
FINDING YOUR RETAIL MATCHES
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RECRUITMENT PACKAGES
CONTACT INFORMATION FOR THE REAL ESTATE DECISION MAKER
WARM UP LETTER FROM BUXTON
ONGOING PARTNERSHIP (IMPLEMENTATION)
− SCOUT TRAINING
− ICSC CONFERENCES
− ADDITIONAL RESEARCH
IN RECRUITMENT THERE IS NO BETTER REPRESENTATION
IN NEGOTIATION THAN YOU.
RECRUIT RETAIL –
TARGETED RETAIL RECRUITMENT
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HOUSEHOLD & WORKFORCE CONSUMER PROFILES
RETAIL SUPPLY & DEMAND GAP ANALYSIS- 35 PRODUCT CATEGORIES- 25 STORE TYPES- 63 SUB-CATEGORIES
DEMOGRAPHICS (HISTORICAL AND PROJECTED)
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− 24/7 ACCESS
− EASY TO USE
− PROFESSIONAL SUPPORT
− COMPETITIVE ADVANTAGE FOR BUSINESS OWNERS
− IMMEDIATELY RESPOND TO OPPORTUNITIES & THREATS IN YOUR
COMMUNITY
LEAD WITH THE ANSWERS.
ANYTIME. ANYWHERE.
SCOUT PROVIDES ON-DEMAND ACCESSBIG ANSWERS MADE EASY
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SCOUT – BIG ANSWERS MADE EASY
DRIVE-TIME
TRADE AREA
Highlight the drive-time trade
area around each of your
locations or where you are
standing
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SCOUT – BIG ANSWERS MADE EASY
RETAIL
MATCHES
At the click of a button, see the
retailers identified as matches
for pursuit
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SCOUT – BIG ANSWERS MADE EASY
All of the information a retailer
wants to see at your fingertips
Target
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SCOUT – BIG ANSWERS MADE EASY
Think Like A Retailer
• Market Trade Area
Visualization
• Trade Area Snapshot
• Most Comparable LocationsTarget
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Give Your Existing Retail Businesses A Competitive Advantage with On-demand Trade Area Reports & market Intelligence Specific to Each Business
SUPPORT BUSINESSES & ENTREPRENEURS
Household & Workforce
Consumer ProfilesRetail Supply &
Demand Gap Analysis
Consumer
PropensitiesDemographics
Historical & Projected
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LEAD WITH THE ANSWERS.
ANYTIME. ANYWHERE.
SCOUT – BIG ANSWERS MADE EASY
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WHY BUXTON
• RETAIL BACKGROUND
•Trusted Advisor to 3500+ Major Retailers
•True Connections for Market Optimization
• Proactive Approach
• DATA & METHODOLOGIES
• SCOUT DELIVERY PLATFORM
• IMPLEMENTATION &
• ACCOUNT MANAGEMENT SUPPORT
RETAILTRAFFIC“One of the three most influential
companies in retail”#2 on the Fast 50
Most Innovative Company
Named to The List of People Shaping Retail's Future by the NRF Foundation
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WHY BUXTON
• RETAIL BACKGROUND
• DATA & METHODOLOGIES
• Only Firm in the Market that Matches to Retail
•Proprietary Drive-time and Retail market Analysis
•Household-level Granularity
• SCOUT DELIVERY PLATFORM
• IMPLEMENTATION &
ACCOUNT MANAGEMENT SUPPORT
RETAILTRAFFIC“One of the three most influential
companies in retail”#2 on the Fast 50
Most Innovative Company
Named to The List of People Shaping Retail's Future by the NRF Foundation
![Page 26: THE BUXTON ADVANTAGE...•tax revenue growth •improve quality of life public sector. recognized ... − the heart of your day-in, day-out customer base. retail recruitment retail](https://reader033.vdocument.in/reader033/viewer/2022042408/5f23eefb1079ff23450e834f/html5/thumbnails/26.jpg)
WHY BUXTON
• RETAIL BACKGROUND
• DATA & METHODOLOGIES
• SCOUT DELIVERY PLATFORM
•Instant visibility with 3500+ retailers
•Proprietary Geospatial Tool
•Platform Used By Major Retailers for Site Selection
•City Seeking Retail
• IMPLEMENTATION &
ACCOUNT MANAGEMENT SUPPORT
RETAILTRAFFIC“One of the three most influential
companies in retail”#2 on the Fast 50
Most Innovative Company
Named to The List of People Shaping Retail's Future by the NRF Foundation
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WHY BUXTON? IMPLEMENTATION & SUPPORT.
• RETAIL BACKGROUND
• DATA & METHODOLOGIES
• SCOUT DELIVERY PLATFORM
• IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT
•Dedicated Client Experience Acts As Extension of Your Existing Team
•Trusted Partner - Not Outsourcing
•Premium Client Satisfaction
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IMPLEMENTATIONCONSTRUCT
PURSUIT MATERIALS
• Develop Match Report and Pursuit Packages
• Identify retailer contacts and warm them up
IN-DEPTH ANALYTICS
• Determine Who, Where, Value
• Identify Optimal Retail Matches
BEGIN PARTNERSHIP
• Assign project team
• Formal kickoff of analysis
Serve As Extension Of Staff
Track Recruitment Progress – Evolve Strategy
Provide Guidance And Additional Research
YOUR ROADMAP TO SUCCESS
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THE BUXTON ADVANTAGE
• RETAIL BACKGROUND
• DATA & METHODOLOGIES
• SCOUT DELIVERY PLATFORM
•IMPLEMENTATION &
ACCOUNT MANAGEMENT SUPPORT
RETAILTRAFFIC“One of the three most influential
companies in retail”#2 on the Fast 50
Most Innovative Company
Named to The List of People Shaping Retail's Future by the NRF Foundation