The Caboodles Blueprint

Why did I write this Book?

When I first had a product idea and wanted to find this book

- it didn’t exist.

That was 30 years, multiple brands

and hundreds of products ago.

I realized that I had created a simple formula that doesn’t require a marketing degree to understand.

A formula that propels a product idea onto thousands of retail shelves in just 6 months

A formula that generated over $100 MILLION in RETAIL SALES

from a NEW product IDEA in the first three years..

What is the blueprint?

Vision from the mind

Every product on every shelf down every isle first started with a vision.

- A vision created from the mind

Visualization is the most important ingredient for a product’s success

Mold your vision in its inception before it is created

Take that vision through every stage of the product’s development

Visualization is free but mistakes made through the visualizationprocess can be the most costly.

A vision’s fuel is knowledge

Capturing the vision

From Visualization to Materialization

Creatively Recording and documenting the vision

Choosing your tools to capture the vision

Fueling the vision with information

Creating the “one sentence” that “defines the creation”

Researching the market Becoming the expert in your field

The power of Consumer Focus Groups

Researching your INDUSTRY for Statistics, Trade Shows, Potential RETAILERS &

Distributors, Trade & Consumer magazines and Independent Sales Representatives

Researching the competition

Creating the Brand

A brand lasts for eternity a product lasts for 18 months

Generic or Product related name

Copyrighting your most VALUABLE ASSET

A brand is a living, breathing identity - treat it as such

Creating your brand personality

Developing your brand logo

Learning Retail POP (Point of Purchase) Display Units

Floor Stands • Counter units • Side Kicks • Clip Strips

What Discounts do the Retailers Want?

Co-op Allowances New Store Allowances

And more…

Creating the ProductStarting the process utilizing Industry, Market,

Category & Retailer Knowledge

Pricing the product

Packaging the product

Promotional point of sale vehicles

What did your Focus Group Participants say?

Expanding your IDEA into a

PRODUCT LINE Offers buyers a more credible buying option

Increases sales

Creates more Consumer and Brand Awareness

Offers Consumers a “choice”

Manufacturing the Product

Researching Domestic and Overseas Manufacturers

Pricing from product and packaging samples

Time lines

Warehousing

The Sales Book Creating a visual and establishing credibility

The Important elements :

The Industry

The Brand

The Product

The Consumer The Research

The Marketplace

The Price

The Category

Merchandising the product at Retail

The Packaging

Marketing Your brand image

Creating your web page & social media presence

Creating Brand and Product Awareness?

What are your Advertising options?

The Retail Market

Mass vs. Specialty

Volume vs. prestige

The Changing face of Retail

Creating Trade & ConsumerAwareness

PR - the cheapest and most effective form of advertising

Creating a PR plan

Consumer & Industry Shows

Separating reality from fiction

Time to do your first “check List”

Knowledge gained from trade and consumers

Flexibility allows for needed changes

Do you have a viable product?

Hiring your National Sales Force

Where to find them

What to pay them

Independent Sales Representatives – the best option

What to expect from them

What are their strengths

Making your sales calls

Preparation - the key to success

You are the product expert – The BUYER is the retail expert

Respecting your representative

Your presentation - your story – your credibility

Your first Trade ShowResearch and timing

Booth Development

Pre-show planning

The follow up

Sales Collateral

Product presentation

The Marketplace

Extending the vision -

Mapping the present and the future

National and International Business

New product development - an ongoing process

FinancingFinancing - 4 Stages

1. The Product’s Inception - self finance

2. Research & Development - Family Finance

3. Manufacturing, Warehousing and Shipping – Venture Finance

4.Company Growth - Venture /Partner Finance

When do you make money?Product Sales

Brand/Company Sale

- when should you expect a return on your investment

The three year rulePreparing your company for sale

Establishing a value

Available in Paperback, Ebook & Audio book

http://www.amazon.com/The-Caboodles-Blueprint-Leonie-Mateer/dp/1625108583

www.leoniemateer.com

The Caboodles BlueprintBy Leonie Mateer

The Proven GUIDE and WORKBOOK

“ How to Take Your PRODUCT IDEA to MARKET

www.leoniemateer.com