The Cake PlaceOgunquit, Maine

Mission Statement-Our mission is to create beautiful specialty cakes that exceed our customers expectations, and to leave our shop with a smile on their face.

Vision Statement-We want The Cake Place to be the first thing on people’s minds when they think about ordering a cake. We will deliver your cake to wherever you may need it, and do everything we can to make this cake unforgettable and special for that event.

Philosophy-Our company believes that every customer should get their dream cake weather it be for their wedding, baby shower, birthday, anniversary, etc. We want them to leave our shop happy and satisfied with what our bakers have created for them. We want it to be a cake that they will never forget.

Weddings

Graduation

Birthday parties

Baby showers

Sizes Serves Price6” round 4-6 $35.008” round 10-12 $45.0010” round

16-18 $50.00

12” round

25-30 $65.00

14” round

35-40 $70.00

16” round

55-60 $85.00

18” round

75-80 $90.00¼ sheet 20-24 $75.00½ sheet 48-50 $100.0

0Full Sheet

90-100 $155.00

Self-analysis SWOTStrengths: I graduated from New England Culinary Institute with a bachelors degree in culinary. Good ideas for the business, no other cake place like it around the area.Weaknesses: Need more employees and bakers. Need to get the word out more about the business.Opportunities: To make this business successful enough where it could either become a chain bakery or just very well known by everyone.Threats: Other bakery competitions around where I’m located.

Advisory Board:-Attorney-Contractors-Designers-Accountant

Business DescriptionHours of operation:Monday-Thursday9:00AM- 9:00PMFriday-Saturday9:00AM-10:00PM

The Southern Midcoast Region is an ideal location for doing business. The combination of a qualified labor force, superior healthcare, and strong public and higher educational systems, combined with Maine’s renowned quality of life and place, create the perfect setting for business.http://www.maine.gov/portal/business/starting.html

Type of ownership: Sole ProprietorshipBusiness model: Brick and mortar

Management TeamSales Associates

-Manages the cash register-Knows how to take cake orders from customers-Properly boxes the cake up for the customer

Bakers-Preparing all of the cakes specifically to customers needs-Ordering materials and supplies to bake the cakes-Hiring assistants and monitoring their work

Managers-Responsible for preparing and displaying cakes-Employee development-Budgeting-Sales management-Workplace safety

Competitive AnalysisCompetition:Bread & Roses BakeryStrengths: They use their own recipes for their desserts, they have a lot of options to eat like sandwiches, desserts, coffee, and bread; they have a shopping online feature which gives customers the option to buy from homeWeaknesses: They’re only opened Saturday and Sunday; the shopping online feature is also a weakness because the customers wont be able to physically be in the bakery, which could prevent certain sales through advertising and sampling.

Clara’s CupcakesStrengths: They do catering with Italian and Spanish foods; they have a Facebook page and an email for customers to contact them; they have cakes for any occasionWeaknesses: Website is not appealing to look at; they don’t show the cake flavors, fillings, or frostings on the website; they don’t have their hours of operation on the website.

Target Market #1Target Market #1- Engaged CouplesDemographics:

-Age: 20-30-Gender: Male & Female-Income: $40,000-$50,000-Ethnicity: Caucasian-Education: College degree-Occupation: White collar-Marital Status: Single (going to be married)

Psychographics:-Values: Everything needs to be perfect for their wedding-Attitudes: Wanting a beautiful cake that people wont forget-Lifestyle: Perfectionists, wanting everything to be exact-Opinions: Wanting everything to be perfect-Beliefs: Believing that their wedding is the most important

thing

Target Market #2Target Market #2- Graduates Demographics:

-Age: 18-23-Gender: Male and Female-Income: $100,000-Ethnicity: Caucasian -Education: College degree-Occupation: White/blue collar-Marital Status: Single

Psychographics:-Values: Wanting to have fun-Attitudes: Just graduated high school/college; start a life -Lifestyle: High school/ College life-Opinions: Wanting to begin their life in college or after

college-Beliefs: Believing that graduating is the most important thing

Target Market #3Target Market 3#- People celebrating their own/ someone else’s birthdayDemographics

-Age: Any age; everyone celebrates birthdays-Gender: Male and Female-Income: $20,000-$40,000-Ethnicity: Caucasian-Education: College degree-Occupation: White collar-Marital Status: Single or married

Psychographics-Values: Every birthday is special-Attitudes: Cakes are important for birthday parties-Lifestyle: Living their life to please others-Opinions: No matter how old you are you deserve a

special birthday-Beliefs: Believing that the cake is important

Target Market #4Target Market #4- Pregnant WomenDemographics

-Age: 20-35-Gender: Female-Income: $25,000-$40,000-Ethnicity: Caucasian-Education: College degree-Occupation: White/Blue collar-Marital Status: Married

Psychographics-Values: Valuing her baby-Attitudes: Wanting a great baby shower with a beautiful

cake-Lifestyle: Preparing herself to start a family-Opinions: The baby shower is important-Beliefs: Believing that she deserves a beautiful specialty

made cake for her and her baby

Marketing PlanProduct: Cakes for any occasion (weddings, birthday parties, sweet 16, baby showers, graduations, bachelorette/bachelor parties, etc.)Price: Price varies on the size and tears of the cake. Demand for cakes in Maine is very good mostly in the wedding industry. A lot of people like to get married in Maine because of the beautiful beaches and sceneries. Place: 246 Main Street, Ogunquit, Maine.Promotion: Making business cards, banners, and radio ads. Through Twitter and Facebook

Primary Research

Primary Research

Secondary ResearchThere are many reasons why Maine's economic situation is so positive. Some of the advantages of doing business in Maine include:• •State-of-the-art telecommunications and transportation infrastructures• •Outstanding, highly productive workforce• •Strategic global location• •Strong state support for business growth in the form of finance and incentive

programs• •Entrepreneurial spirit that is attracting today's most exciting emerging industries• •Vibrant, healthy, safe, and livable communities

http://www.techmaine.com/business-in-maine

The Southern Mid-coast Region is an ideal location for doing business. The combination of a qualified labor force, superior healthcare, and strong public and higher educational systems, combined with Maine’s renowned quality of life and place, create the perfect setting for business.http://www.midcoastmaine.com/community/doing-business-here

Competition: Bread & Roses Bakery, and Clara’s Cupcakeshttp://www.yellowpages.com/ogunquit-me/bakeries

BibliographyWedding pictureshttp://sherryn24.webs.com/weddings-malaysia.jpghttp://0.tqn.com/d/honeymoons/1/0/Q/m/09beachwedding.jpghttp://www.flipkey.com/blog/wp-content/uploads/Wedding.jpghttp://www.oceanisleinn.com/userfiles/Image/beach-weddings-photos1.jpghttp://files.twcakes.com/200000124-4295d43900/b842080fe156b362_wedding-cakes_modern-wedding-cake-pictures.jpghttp://www.michiganweddingplan.com/images/michigan-wedding-cakes.jpg

Graduation pictureshttps://www.ccsf.edu/NEW/en/student-services/admissions-and-registration/records/evaluation-and-graduation/_jcr_content/subheader-image/smallimage2.img.jpg/1319586519455.jpghttp://cageradio.com/wp-content/uploads/2011/06/2008graduation_portwayschool.jpghttp://highschool.unl.edu/~/media/ISHS/Images/Newsletter/Images/Graduation%203.jpghttp://coolest-birthday-cakes.shippony.com/images/holidays/graduation/graduation-cake-11.jpghttp://www.jacquespastries.com/all%20occasion%20cakes/graduations/files/collage_lb_image_page19_3_1.jpg

Birthday pictureshttp://www.freedom-center.com/wp-content/uploads/birthday2.jpghttp://cgny.davlerstatic.com/uploads2/9751/iStock_000010784713Medium.jpghttp://3.bp.blogspot.com/XWEaKGfUOGc/Ts0j0hiFI7I/AAAAAAAAAGQ/wuyNP0jsxuA/s1600/pictures+of+birthday+cakes2.jp

Baby shower pictureshttp://1.bp.blogspot.com/-z4wIDxrY9oE/TjkgDu7yeQI/AAAAAAAAABY/SS-XfF-xI0M/s1600/baby-shower-cakes.jpghttp://www.tinydelightscupcakes.com/wp-content/fancygallery/cakes-baby-shower/baby-shower/1318859348_baby-shower-cake-22.jpghttp://coolest-birthday-cakes.shippony.com/images/baby/baby/bassinets/baby-shower-cake-designs-08.jpg