The Campaign for UNCW

Presented by :Marla Rice-Evans, Assoc. Vice Chancellor and Campaign Director

August 2009

The current campaign is the second campaign

to be conducted in UNCW’s history. The first campaign occurred in the 1990s

and raised $25 million.

Overview

Campaign Timeline – Current Projection

July 2005 – Fall 2010Quiet/Nuclear Phase

Winter 2010 – Winter 2012Public Phase

Working Goal Range:$60 - $75 million

Campaign Timeline

Quiet Phase:Spring 2005 – Fall 2010

(projected)

•Campaign counting begins• Solicit lead gifts

• Develop campaign materials• Prepare for public phase

Public Phase:Winter 2010 – Winter 2012

(projected)

• Announce campaign and campaign goal

• Accelerate public appearances with alumni and friends across the state

• Roll out solid public relations materials and campaign website aligned with campaign

materials

Campaign Working Goal is $60M – $75M

Example:

If……The campaign were determined to be a $65M campaign today, we are 63% toward our goal.

Overall Campaign Targets

Campus Wide…

Campaign Focus Areas…

determined by Chancellor, Provost, Deans

With guidance by the campaign consulting firm, Marts & Lundy

and Advancement

Volunteer Structure

- Campaign Cabinet

- Academic Areas and Athletic Committees

Student Excellence Fund

Faculty Excellence Fund

Academic Excellence Fund

Regional & Global Engagement Fund

Annual Fund

Overall Campaign Goals

Student Excellence Fund $22.5M–$27.5MFaculty Excellence Fund $12.5M–$17.5MAcademic Excellence Fund $15M–$20MRegional and Global Engagement Fund $5MAnnual Fund (Over 7 Years) $5M

TOTAL PRELIMINARY CAMPAIGN TARGETS $60–$75M

How do we know how much to raise?

- We evaluated our prospects for capacity and areas of interest

- Worked with Chancellor, Provost & Deans to reach working targets based on prospect pool.

Donor Prospects

University Advancement’s development staff has 1700 prospects assigned on any

given day.

Academic Areas and Athletics

Working Targets and

Goals…

College of Arts & SciencesWorking Target $9,000,000

Raised to date $6,830,127

Has reached 76% of the target

Center for Marine ScienceWorking Target $1,250,000

Raised to date $637,028

Has reached 51% of the target

Cameron School of Business

Working Target $8,000,000

Raised to date $4,576,248

Has reached 57% of the target

School of NursingWorking Target $3,500,000

Raised to date $2,120,510

Has reached 61% of the target

Watson School of Education

Working Target $1,250,000

Raised to date $537,942

Has reached 43% of the target

Department of AthleticsWorking Target $15,000,000

Raised to date $7,924,944

Has reached 53% of the target

University Wide PrioritiesWorking Target $27,000,000

Raised to date $18,524,548

Has reached 69% of the target

How much money has UNCW raised since the start of our

campaign?

Since July 1, 2005, we have raised a total of

$41,151,345

Examples of projects/programs made possible by Campaign

dollars:

- New Scholarships

- New Distinguished Professorships

Scholarships79 Annual Scholarships

97 Endowed Scholarships

Valued at:Annual $353,951

Endowed $6,432,414

4 New Distinguished Professorships

- The Betty & Dan Cameron Family Distinguished Professorship of Innovation in the Nonprofit Sector

- The Sandy & Deborah McNeill Endowment- The Irwin Belk Distinguished Professorship in

Nursing- The Thomas S. Kenan, III Distinguished

Professorship of Jazz

Who has given……..

Alumni24%

Corporations21%

Faculty/Staff2%

Foundations16%

Friends27%

Other3% Parents

6%

July 2005 thru June 2009

How many gifts have been given….

Alumni42%

Corporations7%

Faculty/Staff22%

Foundations1%

Friends14%

Other1%

Parents13%

How far we’ve come……..4 year comparisons

Alum

ni

Corpo

ratio

ns

Facu

lty/S

taff

Foun

datio

ns

Friend

s

Other

Paren

ts

Tota

l0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

01 - 05 Dollars by Category

05-09 Dollars by Category

Questions…..

?????