the cape may county herald media kit -...

Vol. 49 No. 31 Copyright 2013 Seawave Corp. All rights reserved. July 31, 2013 PUBLISHED EVERY WEDNESDAY BY THE SEAWAVE CORP.1508 Route 47, Rio Grande NJ 08242-1402

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Final ApproachFor Air StationHistoric District

By AL CAMPBELL

CREST HAVEN – Naval Air Station Wildwood Historic District has been “cleared for fi nal ap-proach” after the N.J. State Review Board for Historic Sites granted approval July 18 for the 11.3-acre site at Cape May County Airport.

Although erroneously listed on the agenda as in Upper Township, Naval Air Station Wildwood exists where it has since it trained Navy pilots during World War II, in Erma. It was among a list of nine historic places considered at the meeting and the only one in this county.

Freeholder Will Morey made the announce-ment to peers at the July 24 freeholder meet-ing. He said there are a few technical points to review, but it is hoped that the designation would be offi cial at the Labor Day Weekend Airfest celebration at the airport.

Morey, board liaison with the Delaware River and Bay Authority, which operates the airport, and for economic development, said he had met DRBA Executive Director Scott Green, on site, and discussed removal of certain build-ings at the airport.

Courts’ OperationDetailed to Media

By AL CAMPBELL

TRENTON – In an effort to demystify the state’s court system, the New Jersey Judiciary presented “Law School for Journalists” at the Richard J. Hughes Justice Complex July 25. About 20 reporters from throughout the Gar-den State attended.

Chief Justice Stuart Rabner opened the ses-sion and remarked that it was a reporter’s task to write on some critical legal issue under dead-

Opinions? We’ve Got ‘Em!Amy Carver of Lambertville wonders if

George Zimmerman was conditioned to be fearful of black youth. Al Crossen of North Wildwood responds to Bill Murphy’s ‘Rancid in Sanford’ letter of July 24.

Gene Mulligan of Wildwood Crest says B. L. England’s proposed plan to convert to natural gas is “the wrong place at the wrong time.”

Editor Al Campbell talks about the upcom-ing Brendan Borek High Tides Memorial on Aug. 3. He says “Brendan will be there, you just won’t see him.”

Publisher Art Hall asks us if Detroit is just the “First Domino to Fall.”

Read all of this and more on this week’s Herald opinion pages A64-66.

Grant DistrictsTime to GatherFeasibility Data

By KIRBY REED

COURT HOUSE – Before making a recom-mendation, County Executive Superintendent Richard Stepura gave Lower Township and West Cape May the opportunity to conduct fea-sibility studies regarding Cape May’s proposed withdrawal from Lower Cape May Regional School District at a July 22 meeting. The issue has divided the neighboring communities in recent weeks.

Stepura met with members of the governing bodies and boards of education of Cape May, West Cape May, and Lower Township to dis-cuss how to proceed with Cape May’s desire to change the school funding formula. Stepura said Lower Township and West Cape May would have until Dec. 16 to conduct their own feasibility studies. After that, Stepura would have 60 days to make a recommendation.

Lower Cape May Regional Board of Educa-tion was also given the option to conduct its own study on the possible implications of Cape May’s withdrawal from the district.

Lower Cape May Regional School District is composed of two schools, Richard M. Teitel-man for seventh and eighth grades and Lower

Cameras to RollAs ‘Lifeguards’ Romp in Resort

By KIRBY REED

STONE HARBOR – Camera crews will be spotted throughout Stone Harbor next month fi lming the adventures of two lifeguards during the craziest summer of their lives. But don’t worry, this isn’t the next “Jersey Shore”-type reality show. These lifeguards are actors in town fi lming a movie inspired by the beach community.

“Trust Me, I’m a Lifeguard,” a romantic comedy written by Christian Keiber and Tyler Hollinger, will begin fi lming here Aug. 1. Billed as the “Caddyshack of the Shore,” the movie follows two lifeguards; one determined to win back his childhood sweetheart, the other faced with conquering his fear of the water. The short fi lm, to be released in 2014, will be used to raise funds for a feature-length version of the movie. Hollinger already has a full script fi nished, as well as ideas for a sequel.

“This is a family-friendly, fun beach comedy,” said Hollinger. “We want to bring back the good reputation that people associate with the Jersey Shore.”

The movie is centered on Sam and Murphy as they, and a cast of hilarious beach characters, navigate their summer at the shore. Hollinger takes on the role of unlucky-in-love Sam, while Keiber plays aquaphobic lifeguard Murphy.

The response from the community has been overwhelming, with locals and area businesses offering to contribute.

“We’ve received hundreds of emails from people to be in the background,” said Hollinger.

Volunteer Ambulance Doesn’t Charge;Seeks Support to Continue Serving

By AL CAMPBELL

COURT HOUSE – Middle Township Ambu-lance Corps, Inc. recently sent donation letters to residents in its coverage area, north of Indian Trail to the border of Dennis Township. The letter states, “Middle Township Ambulance Corps, Inc. is completely manned by volunteers and we have never billed for our service.”

When those same residents opened their tax bills, they read, in an explanation of taxes, that the municipality provides “24-hour paid fi rst

responder ambulance service.”Then, the question arose: Why does Middle

Township Emergency Medical Service send a bill for ambulance service?

In October 2012 Middle Township Com-mittee passed an amendment to a previous ordinance that increased the cost of emergency transport services from $700 to $750.

The ordinance calls for the new amount to be billed “in each instance where EMS services are provided.” According to the ordinance, a

Planet Walker: 22 Years Walking, 17 Years Quiet in Vow of Silence

By KATHIE ARENA

“Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.”- Margaret Mead

WEST CAPE MAY – This past March, when most lucky college stu-dents were enjoying a week of sun and fun in Florida or Cancun, West Cape May native, John Francis, Ph.D., and several of his students and colleagues from the University of Wisconsin, went for a walk. Not a typical stroll

Animal Rehab Saves Abandoned Critters By RAY REBMANN

ELDORA – Just a reminder,” Becky Czyze-

wski announced to the audience at the start of the program for Crest Memorial School’s Ecology Club, “we’re not touching any of the animals. That’s Steve’s job.”

The loudest groans from the crowd came, not from the students in grades 3-5, but from the adult staff members also sitting on the edges

of their seats in anticipation of the wonders about to be revealed.

And, as teacher Czyzewski suggested, reveal-ing those wonders is Steve’s job.

Steve is Steve Serwatka, whose New Jersey Nature environmental education center is lo-cated along the “forgotten” stretch of old Route 47 in the wilds of Eldora in western Dennis Township. He’s an old hand at conducting

mind you, but one with a defi nitive goal in mind, to walk across America. This event was

part of a cumulative effort to retrace the very steps he made nearly 30 years ago. Such a venture could never be completed in the span of one spring break week, but, over the course of successive years, this dream will undoubtedly be realized, the certainty of which can be found in the determined steps of ground already covered.

On Jan. 17, 1971, San Francisco, Calif. experienced a devastating oil JOHN

FRANCIS, PH.D.

Sean StreicherLifeguards from North Wildwood and Cape May row their hardest in the 44th Annual Frank “Dutch” Hoffman Lifeguard Championship in Wildwood July 26. The event was hosted by Wildwood Beach Patrol. See story and more photos on page A18.

Al CampbellNew Jersey Chief Justice Stuart Rabner addresses reporters at Law School for Journalists in Trenton July 25.

Weekly FeaturesAutomotive.................................... A 5 7Business ........................................ A 2 8Calendar Of Events ..............A16 & A36Celebrations/Births ........................ A 2 2Classifieds ...................................... A 5 4Movies ........................................... A 1 0Obituaries...................................... A 6 3OC - Upper News Notes ................. A 1 3Opinion.......................................... A 6 4Real Estate .................................... A 6 1Religion .......................................... A 2 0Spout Off ....................................... A 2 2Sports & Recreation ...................... A 2 5Tides/Fishing .................................. A 2 6What’s Cooking? ............................ A 1 0

Let the Fun Begin! See a roundup of

events starting on Page A31

Dining & Entertainment

ThisWeekend!

Cole Bros. Circus Fishing & Recreation

Joe Rossi’s sports column and Fishing Tips & More

Starting on Page A25

This classic, American-style circus

Page A31

Jersey Shore Pops

Linda Gentille and The Jersey Shore Pops

Page A31

ThisWeekend!

Shop and save with coupons for local

businesses. Page A23

Clip and Save

The Cape May County Herald delivers proven results with a large portfolio of products, allowing advertisers to generate more revenue by leveraging our large

reach of Cape May County and tapping into our influential audience. Serving residents and visitors since 1967, we are the leading media for Cape May County.

THE CAPE MAY COUNTY HERALD MEDIA KIT

1508 Route 47, Rio Grande Cape May County, NJ 08242Phone: (609) 886-8600 Fax: (609) 886-1879

Vol. 49 No. 31 Copyright 2013 Seawave Corp. All rights reserved. July 31, 2013 PUBLISHED EVERY WEDNESDAY BY THE SEAWAVE CORP.1508 Route 47, Rio Grande NJ 08242-1402

(Page A6 Please)

(Page A4 Please)(Page A4 Please)

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Final ApproachFor Air StationHistoric District

By AL CAMPBELL

CREST HAVEN – Naval Air Station Wildwood Historic District has been “cleared for fi nal ap-proach” after the N.J. State Review Board for Historic Sites granted approval July 18 for the 11.3-acre site at Cape May County Airport.

Although erroneously listed on the agenda as in Upper Township, Naval Air Station Wildwood exists where it has since it trained Navy pilots during World War II, in Erma. It was among a list of nine historic places considered at the meeting and the only one in this county.

Freeholder Will Morey made the announce-ment to peers at the July 24 freeholder meet-ing. He said there are a few technical points to review, but it is hoped that the designation would be offi cial at the Labor Day Weekend Airfest celebration at the airport.

Morey, board liaison with the Delaware River and Bay Authority, which operates the airport, and for economic development, said he had met DRBA Executive Director Scott Green, on site, and discussed removal of certain build-ings at the airport.

Courts’ OperationDetailed to Media

By AL CAMPBELL

TRENTON – In an effort to demystify the state’s court system, the New Jersey Judiciary presented “Law School for Journalists” at the Richard J. Hughes Justice Complex July 25. About 20 reporters from throughout the Gar-den State attended.

Chief Justice Stuart Rabner opened the ses-sion and remarked that it was a reporter’s task to write on some critical legal issue under dead-

Opinions? We’ve Got ‘Em!Amy Carver of Lambertville wonders if

George Zimmerman was conditioned to be fearful of black youth. Al Crossen of North Wildwood responds to Bill Murphy’s ‘Rancid in Sanford’ letter of July 24.

Gene Mulligan of Wildwood Crest says B. L. England’s proposed plan to convert to natural gas is “the wrong place at the wrong time.”

Editor Al Campbell talks about the upcom-ing Brendan Borek High Tides Memorial on Aug. 3. He says “Brendan will be there, you just won’t see him.”

Publisher Art Hall asks us if Detroit is just the “First Domino to Fall.”

Read all of this and more on this week’s Herald opinion pages A64-66.

Grant DistrictsTime to GatherFeasibility Data

By KIRBY REED

COURT HOUSE – Before making a recom-mendation, County Executive Superintendent Richard Stepura gave Lower Township and West Cape May the opportunity to conduct fea-sibility studies regarding Cape May’s proposed withdrawal from Lower Cape May Regional School District at a July 22 meeting. The issue has divided the neighboring communities in recent weeks.

Stepura met with members of the governing bodies and boards of education of Cape May, West Cape May, and Lower Township to dis-cuss how to proceed with Cape May’s desire to change the school funding formula. Stepura said Lower Township and West Cape May would have until Dec. 16 to conduct their own feasibility studies. After that, Stepura would have 60 days to make a recommendation.

Lower Cape May Regional Board of Educa-tion was also given the option to conduct its own study on the possible implications of Cape May’s withdrawal from the district.

Lower Cape May Regional School District is composed of two schools, Richard M. Teitel-man for seventh and eighth grades and Lower

Cameras to RollAs ‘Lifeguards’ Romp in Resort

By KIRBY REED

STONE HARBOR – Camera crews will be spotted throughout Stone Harbor next month fi lming the adventures of two lifeguards during the craziest summer of their lives. But don’t worry, this isn’t the next “Jersey Shore”-type reality show. These lifeguards are actors in town fi lming a movie inspired by the beach community.

“Trust Me, I’m a Lifeguard,” a romantic comedy written by Christian Keiber and Tyler Hollinger, will begin fi lming here Aug. 1. Billed as the “Caddyshack of the Shore,” the movie follows two lifeguards; one determined to win back his childhood sweetheart, the other faced with conquering his fear of the water. The short fi lm, to be released in 2014, will be used to raise funds for a feature-length version of the movie. Hollinger already has a full script fi nished, as well as ideas for a sequel.

“This is a family-friendly, fun beach comedy,” said Hollinger. “We want to bring back the good reputation that people associate with the Jersey Shore.”

The movie is centered on Sam and Murphy as they, and a cast of hilarious beach characters, navigate their summer at the shore. Hollinger takes on the role of unlucky-in-love Sam, while Keiber plays aquaphobic lifeguard Murphy.

The response from the community has been overwhelming, with locals and area businesses offering to contribute.

“We’ve received hundreds of emails from people to be in the background,” said Hollinger.

Volunteer Ambulance Doesn’t Charge;Seeks Support to Continue Serving

By AL CAMPBELL

COURT HOUSE – Middle Township Ambu-lance Corps, Inc. recently sent donation letters to residents in its coverage area, north of Indian Trail to the border of Dennis Township. The letter states, “Middle Township Ambulance Corps, Inc. is completely manned by volunteers and we have never billed for our service.”

When those same residents opened their tax bills, they read, in an explanation of taxes, that the municipality provides “24-hour paid fi rst

responder ambulance service.”Then, the question arose: Why does Middle

Township Emergency Medical Service send a bill for ambulance service?

In October 2012 Middle Township Com-mittee passed an amendment to a previous ordinance that increased the cost of emergency transport services from $700 to $750.

The ordinance calls for the new amount to be billed “in each instance where EMS services are provided.” According to the ordinance, a

Planet Walker: 22 Years Walking, 17 Years Quiet in Vow of Silence

By KATHIE ARENA

“Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.”- Margaret Mead

WEST CAPE MAY – This past March, when most lucky college stu-dents were enjoying a week of sun and fun in Florida or Cancun, West Cape May native, John Francis, Ph.D., and several of his students and colleagues from the University of Wisconsin, went for a walk. Not a typical stroll

Animal Rehab Saves Abandoned Critters By RAY REBMANN

ELDORA – Just a reminder,” Becky Czyze-

wski announced to the audience at the start of the program for Crest Memorial School’s Ecology Club, “we’re not touching any of the animals. That’s Steve’s job.”

The loudest groans from the crowd came, not from the students in grades 3-5, but from the adult staff members also sitting on the edges

of their seats in anticipation of the wonders about to be revealed.

And, as teacher Czyzewski suggested, reveal-ing those wonders is Steve’s job.

Steve is Steve Serwatka, whose New Jersey Nature environmental education center is lo-cated along the “forgotten” stretch of old Route 47 in the wilds of Eldora in western Dennis Township. He’s an old hand at conducting

mind you, but one with a defi nitive goal in mind, to walk across America. This event was

part of a cumulative effort to retrace the very steps he made nearly 30 years ago. Such a venture could never be completed in the span of one spring break week, but, over the course of successive years, this dream will undoubtedly be realized, the certainty of which can be found in the determined steps of ground already covered.

On Jan. 17, 1971, San Francisco, Calif. experienced a devastating oil JOHN

FRANCIS, PH.D.

Sean StreicherLifeguards from North Wildwood and Cape May row their hardest in the 44th Annual Frank “Dutch” Hoffman Lifeguard Championship in Wildwood July 26. The event was hosted by Wildwood Beach Patrol. See story and more photos on page A18.

Al CampbellNew Jersey Chief Justice Stuart Rabner addresses reporters at Law School for Journalists in Trenton July 25.

Weekly FeaturesAutomotive.................................... A 5 7Business ........................................ A 2 8Calendar Of Events ..............A16 & A36Celebrations/Births ........................ A 2 2Classifieds ...................................... A 5 4Movies ........................................... A 1 0Obituaries...................................... A 6 3OC - Upper News Notes ................. A 1 3Opinion.......................................... A 6 4Real Estate .................................... A 6 1Religion .......................................... A 2 0Spout Off ....................................... A 2 2Sports & Recreation ...................... A 2 5Tides/Fishing .................................. A 2 6What’s Cooking? ............................ A 1 0

Let the Fun Begin! See a roundup of

events starting on Page A31

Dining & Entertainment

ThisWeekend!

Cole Bros. Circus Fishing & Recreation

Joe Rossi’s sports column and Fishing Tips & More

Starting on Page A25

This classic, American-style circus

Page A31

Jersey Shore Pops

Linda Gentille and The Jersey Shore Pops

Page A31

ThisWeekend!

Shop and save with coupons for local

businesses. Page A23

Clip and Save

The Cape May County Herald’s print and digital media offer custom solutions designed to fit your business strategy. We have everything you need to start promoting your brand, products or services in print and online to target your market efficiently and effectively.

The CMC Herald provides 73% market penetration in CMC1

PRINT The Cape May County Herald is a free-issue newspaper serving Cape May County. We have the largest circulation of any newspaper in the county and have garnered countless awards for excellence in editorial content and graphic de-sign. The Herald provides the most comprehen-sive coverage of Cape May County and offers the best value for advertisers using print media to reach our community.

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Herald Peak Season Readership1104,775

81,240Herald Average

Readership1

1Sources: 2015 CVC Audit/2015 Herald Records

Cape May County Herald MECHANICAL INFORMATION

ADVERTISING DEADLINESDo The Shore/Section

Ad deadline - 5 p.m. Wed. Legal Advertising - Noon Thur.

ROP - 3 p.m. Friday Classified Display Ad - 5 p.m. Fri.

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ROP NEWS, PHOTOS & CALENDAR ITEMS

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Check with your advertising consultant to confirm, since deadlines sometimes need to be changed to accommodate holidays or special issues.

5 Columns x 5”7.5”x 5”

7 Columns x Quarter10.5 x 3.75”

4 Columns by Half5.937”x 7.7”

2 Columns x 5”2.875” x 5”

3 Columns x 5”4.437” x 5”

2 Columns by Half2.875” x 7.7”

4 Columns x 4”5.937”x 3.75”

3 Columns x 4”4.437” x 3.75”

4 Columns x 5”5.937”x 5”


3 Columns x 12”4.437”x 12.25”


Full Page10.5” x 15.5”

112" Half Page10.5” x 7.7”

56"4 Columns x Full5.937” x 15.5”

64"5 Columns x Full7.5” x 15.5”

5 Columns x 10.5”7.5” x 10.25” 55"

4 Columns x 12”5.937”x 12.25” 48"

4 Columns x 10.5”5.937”x 10.25” 44"

1 x 4”1.375”x 3.75”

40" 36" 32" 28" 25" 24" 20"

16" 16" 15" 12" 10"2 Columns x 4”2.875” x 3.75” 8"

2 Columns x 3”2.875” x 3.25” 6"2 Columns x 2”2.875” x 2” 4"

4"1 x 3”1.375”x 3.25” 3"1 x 2”1.375”x 2” 2"

3 Columns x 3”4.437” x 3.25” 9"

Herald Column Widths(7-COLUMN FORMAT)

1 column ................................................13/8”

2 columns ..............................................27/8”

3 columns ............................................ 47/16”

4 columns ...........................................515/16”

5 columns ..............................................71/2”

6 columns .............................................N/A7 columns ...........................................101/2”

PREMIUM PLACEMENT: Special Charges may apply for premium placement or requested positions. See rate sheet or contact your advertising consultant.

COLOR: See rate sheet for appropriate charges.

SUPPLIED ART WORK: All art work should be supplied at 200 dpi or greater for grayscale or CMYK images. Jpeg, eps, tiff, pdf, psd, Illustrator documents are acceptable pieces of art work. WE DO NOT ACCEPT CAMERA READY ARTWORK. WE DO NOT ACCEPT PUBLISHER FILES.

SUPPLIED AD: Email all ads by Friday at 3:00pm to [email protected]. Emailed ads must be done as a PDF to the size and color of the ad that you reserved for that issue. WE DO NOT ACCEPT ADS AS RGB FILES, All Full Color Ads Must Be Done In CMYK and submitted as a PDF file. Contact the graphics department with any questions about ad specifications 609-886-8600 ext 38.


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The Cape May County HeraldStandard Advertising Rates for ROPRates are NET, per insertion

All Inclusive Multi Media Advertising Packages &

Program Discounts Are Available

Open >4x* >13x* >26x* >52x*Shape Col-Ins Width Depth Price Price Price Price Price7 x 16 112 10.5 15.5 $1,825 $1,704 $1,582 $1,399 $1,2175 x 16 80 7.5 15.5 $1,321 $1,233 $1,145 $1,013 $8814 x 16 64 5.937 15.5 $1,063 $992 $921 $815 $7097 x 8 56 10.5 7.7 $937 $875 $812 $718 $625

5 x 11 55 7.5 10.25 $882 $823 $764 $676 $5884 x 12 48 5.937 12.25 $807 $753 $699 $619 $5384 x 11 44 5.937 10.25 $711 $664 $616 $545 $4745 x 8 40 7.5 7.7 $677 $632 $587 $519 $452

3 x 12 36 4.437 12.25 $609 $568 $528 $467 $4064 x 8 32 5.937 7.7 $543 $507 $471 $417 $3627 x 4 28 10.5 3.75 $480 $448 $416 $368 $3205 x 5 25 7.5 5 $433 $404 $375 $332 $2893 x 8 24 4.437 7.7 $417 $390 $362 $320 $2784 x 5 20 5.937 5 $361 $337 $313 $277 $2414 x 4 16 (H) 5.937 3.75 $305 $285 $265 $234 $2042 x 8 16 (V) 2.875 7.7 $305 $285 $265 $234 $2043 x 5 15 4.437 5 $291 $272 $253 $223 $1943 x 4 12 4.437 3.75 $234 $218 $203 $179 $1562 x 5 10 2.875 5 $197 $184 $171 $151 $1313 x 3 9 4.437 3.25 $197 $184 $171 $151 $1312 x 4 8 2.875 3.75 $158 $147 $137 $121 $1052 x 3 6 2.875 3.25 $123 $115 $106 $94 $822 x 2 4 (H) 2.875 2 $83 $78 $72 $64 $561 x 4 4 (V) 1.375 3.75 $83 $78 $72 $64 $561 x 3 3 1.375 3.25 $63 $59 $55 $48 $421 x 2 2 1.375 2 $47 $44 $41 $36 $32

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* Non-standard sizes & shapes: Rate charged will be the rate for the standard ad size which could contain the requested size/shape.Example: The open rate for a 3x6 (= 18 col-ins) would be $417, the open rate for a 3x8.

Actual (Mechanical)

The Cape May County Herald2008-2009 Advertising Program Rates

Effective for all advertising insertions after November 1, 2007Nominal (Rounded)

Color

for Standard Ad Sizes (All rates are NET)

N/A

$350

$250

$200

$150

$100

Open >4x* >13x* >26x* >52x*Shape Col-Ins Width Depth Price Price Price Price Price7 x 16 112 10.5 15.5 $1,850 $1,724 $1,597 $1,411 $1,2295 x 16 80 7.5 15.5 $1,346 $1,253 $1,160 $1,025 $8934 x 16 64 5.937 15.5 $1,088 $1,012 $936 $827 $7217 x 8 56 10.5 7.7 $962 $895 $827 $730 $6375 x 11 55 7.5 10.25 $907 $843 $779 $688 $6004 x 12 52 5.937 12.25 $900 $836 $773 $682 $5954 x 11 44 5.937 10.25 $736 $684 $631 $557 $4865 x 8 40 7.5 7.7 $702 $652 $602 $531 $464

3 x 12 39 4.437 12.25 $685 $636 $587 $518 $4524 x 8 32 5.937 7.7 $568 $527 $486 $429 $3747 x 4 28 10.5 3.75 $505 $468 $431 $380 $3325 x 5 25 7.5 5 $458 $424 $390 $344 $3013 x 8 24 4.437 7.7 $442 $410 $377 $332 $2904 x 5 20 5.937 5 $386 $357 $328 $289 $2534 x 4 16 5.937 3.75 $330 $305 $280 $246 $2162 x 8 16 2.875 7.7 $330 $305 $280 $246 $2163 x 5 15 4.437 5 $316 $292 $268 $235 $2063 x 4 12 4.437 3.75 $259 $238 $218 $191 $1682 x 5 10 2.875 5 $222 $204 $186 $163 $1433 x 3 9 4.437 3.25 $222 $204 $186 $163 $1432 x 4 8 2.875 3.75 $183 $167 $152 $133 $1172 x 3 6 2.875 3 $148 $135 $121 $106 $942 x 2 4 2.875 2 $108 $98 $87 $76 $681 x 4 4 1.375 3.75 $108 $98 $87 $76 $681 x 3 3 1.375 3 $88 $79 $70 $60 $541 x 2 2 1.375 2 $72 $64 $56 $48 $44

$75

$50

$25

Nominal (Rounded) Actual (Mechanical) Color

$150

$100


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Over 74% of Cape May County residents prefer receiving adver-tisements, flyers and coupons in the Cape May County Herald!

Source: Circulation Verification Council 2013

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Holiday Deadlines of Fridays by 10 am for all ads when a holiday falls on

a Monday or Friday

Column widths1 – 1 3/82 – 2 7/8

3 – 4 7/164 – 5 15/16

5 – 7 ½6 – 9

7 – 10 ½

Classifieds

Specialty Publications Specialty Publications - Throughout the year, we highlight a variety of specialty topics, representing a unique advertising

value for reaching targeted audiences. These may be stand-alone publications or special pages in the Cape May County Herald.

Each publication is based on the focus of the specialty topic. They vary in size, color and design.

January: Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - .................................... January 6 Benchmarks - ...................................................... January 13 Home & Garden - ............................................... January 20 Clip & Save Coupons ......................................... January 27Kidsville News - .................................................. January 27

February: Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ..................................February 3 Wedding & Special Events Guide - .....................February 10 Benchmarks - ....................................................February 10 Home & Garden - .............................................February 17 Clip & Save Coupons - .......................................February 24Kidsville News - ................................................February 24

March: Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ..................................... March 2 Benchmarks - ......................................................... March 9 Home & Garden - .................................................March 16 Easter Church Pages - ................................... March 16 & 23 Clip & Save Coupons - .......................................... March 30Kidsville News - ................................................... March 30

April:Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ........................................April 6 Pet Appreciation Month .................................. Begins April 6Benchmarks - .......................................................... April 13 Home & Garden Guide - ...........................................April 6 Home & Garden - ...................................................April 20 Our Community Life - ................................................April 27Clip & Save Coupons - .............................................April 27Kidsville News - ......................................................April 27

May: Do The Shore Section - .............................................Weekly Health & Senior Lifestyles - ........................................ May 4 Coast Guard - ............................................................ May 4Benchmarks - ...........................................................May 11 Home & Garden - ....................................................May 18Wildwood Days - .................................................... May 25 Clip & Save Coupons - ............................................ May 25Kidsville News - ...................................................... May 25 June:Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ........................................ June 1 Benchmarks - ............................................................ June 8 Home & Garden - ....................................................June 15 Do The Shore Magazine - .............................. Begins June 17Clip & Save Coupons - ............................................. June 29 Kidsville News - ...................................................... June 29

July:Do The Shore Magazine - ........Delivery Dates every Friday Thru Sept. 2 Do The Shore Section - ..............................................WeeklyDining & Entertainment Guide - ................................... July 1 Health & Senior Lifestyles - ......................................... July 6 Benchmarks - ............................................................July 13 Home & Garden - .................................................... July 20 4-H Fair - ................................................................. July 20 Clip & Save Coupons - ...............................................July 27Kidsville News - ........................................................July 27

August:Do The Shore Magazine - ........Delivery Dates every Friday Thru Sept. 2 Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - .....................................August 3 Back to School Promotion - .........................Begins August 10 Benchmarks - ....................................................... August 10 Home & Garden - ................................................ August 17 Stone Harbor Merchants Day Sale - ......................August 24 Clip & Save Coupons - .......................................... August 31Kidsville News - ................................................... August 31

September:Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ............................... September 7 Autumn in the Wildwoods - ............................... September 7 Benchmarks - ................................................. September 14 SIC Fall Family Festival– ................................. September 14 Home & Garden - ...........................................September 21 Clip & Save Coupons - .................................... September 28Kidsville News - ............................................. September 28

October:Do The Shore Section - .............................................Weekly Health & Senior Lifestyles - ....................................October 5 Victorian Weekend - .............................................October 5Benchmarks - ..................................................... October 12Pink Edition of Health & Wellness:Breast Cancer Awareness Section - ....................... October 12Home & Garden - .............................................. October 19 MT Harvest Festival - .......................................... October 19 Clip & Save Coupons - ........................................October 26Kidsville News - .................................................October 26

November:Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ................................November 2 Veterans Salute - ................................................November 9 Benchmarks - ....................................................November 9Home & Garden - ...........................................November 16Home for the Holidays - .....................November 16, 23 & 30 Christmas in Stone Harbor - .............................November 23 Christmas in Cape May– .................................November 23 MT Hospitality Night – ....................................November 30 Clip & Save Coupons - .....................................November 30Kidsville News - ..............................................November 30

December:Do The Shore Section - ..............................................Weekly Home for Holidays - .............................December 7, 14, & 21 Health & Senior Lifestyles - ................................. December 7 Benchmarks - ................................................... December 14 Christmas Church Pages - .......................... December 14 & 21 Home & Garden - ............................................ December 21 Merry Christmas/Happy New Year Pages - ... December 21 & 28Clip & Save Coupons - ..................................... December 28Kidsville News - ............................................... December 28

Coast Guard Community Festival Events...Page 26

• Support Resources• Prevention Tips • Cancer Education

Information On Keeping Your Body Healthy & Beautiful

Inside & Out

By Gia Gallone

Since its inception fourteen years ago, the Survivors of Cancer, Inc. organization has helped hundreds of Cape May County residents in their struggles with cancer. Jimmy Kane, former owner of the Red Garter, was a key player in the organization’s founding and mission.

Beginning in the spring of 2002, Jimmy enlisted the aid of volunteers, cancer survivors and others whose lives had been touched by cancer. Jimmy’s goal was to raise funds, through various events, to aid and assist in the fight against the devastating disease

Survivors of Cancer, Inc.: A Local Fight Against Cancerof cancer and donate all monies collected to Cape May County cancer patients in treatment. Today, this is S.O.C. Inc.’s mission statement. The first S.O.C., Inc. fundraiser was held in August of 2002 at Westy’s Irish Pub in North Wildwood, and now S.O.C., Inc. holds at least two fundraising events per year supporting cancer patients in Cape May County.

On May 9, 2015, S.O.C., Inc. held its “Welcome Summer” Beef and Beverage at Flip Flipz Bar & Grill in North Wildwood. Gary and the Kid provided live entertainment to the event’s 225 attendees.

On August 8, 2015, S.O.C.,

Inc. held its 14th Annual Summer Fundraiser at the Bay Club in Wildwood. The local community and its businesses came out in full force to support S.O.C., Inc. with an overwhelming total of 645 people attending the event. Per tradition, Jerry Boyle, Entertainment Chairman of S.O.C., Inc., served as Master of Ceremonies, introducing many local entertainers who have helped support the organization in years past. S.O.C., Inc. thanks the Bay Club staff for their generosity, support and contribution to making the event a success.

“Overall, we had a really successful year,” said Dolly

McGee, Correspondence Secretary of S.O.C., Inc. “We have 20 really dedicated officers and volunteers that work very hard. We are a close knit organization and most of us are either cancer survivors or have lost family

or friends from cancer.”S.O.C., Inc. also sells

beautiful cancer awareness bracelets hand crafted by the organization’s committee itself. Bracelets are available in two sizes: wrist, which costs $10, and

ankle, which costs $12. The bracelet’s bright crystal beads and silver ribbon charm allow you to show your support for anyone struggling with cancer in a stylish way. It is often referred to as the “Colors of

Cancer” bracelet. For more information, call Laura at (609) 729-2189.

The organization continues to work tirelessly in innovating new fundraising concepts and

Continued on page 24

Photos from S.O.C., Inc.’s 14th Annual Summer Fundraiser at the Bay Club.

See Schedule of Events on page 19

1Weddings & SPECIAL EVENTS

Weddings

Photo by Kaitlin Noel Photography

& SPECIALE V E N T S

Choosing Hairstyles for your Bridesmaids

ProcessionalOrder

Shopping for your

Dream Gown

2015

Selecting Your

Venue

The Herald Your Cape May County Connection

www.CapeMayCountyHerald.com • 609.886.8600

Home & garden

DINING

Eat, Drink & Do The Shore

2015

Photo Taken at Two Mile Landing

RESTAURANTguide




ONLINE DISPLAY SIZESSupplied images for online articles and profiles should be at least 800x600

Accepted Files: PNG, GIF, JPGCustomized placements: (e.g. Billboards, Corner Peels) are available upon request

Digital Specs

WIDE SKYSCRAPER Dimensions: 160x600

HALF PAGE Dimensions: 300x600

MEDIUM RECTANGLE Dimensions:

300x250

LEADERBOARD Dimensions:

728x90

MOBILE BANNER Dimensions: 320x50

Get a half page ad for one full day and receive dedi-cated, consistent placement on CapeMayCountyHerald.com’s most visited pages. Keep your message right in front of the customer all day long to increase your brand awareness, engagement and visibility.Dimensions: 300x600

HALF PAGE SPONSORED AD

CUSTOMVideo content can be produced

in many formats, including:On Screen Animation

(tour of a website or app)Slideshow

(Photos and Images animated with narration and music)

Series (multiple episodes on the same subject

matter or featuring the same businesses)Mini-Documentary

(behind-the-scenes style with interviews)And many more…



VideoThe Herald produces video content of commercial and editorial nature. We can produce a high-quality video of your local business for use on your website, landing page or social media page. Video makes a powerful addition to our digital promotional products as well, including Social Media Plugs, Sponsored Content articles, and Web Advertising Campaigns.

SHORT-FORM30-60 seconds

Live video at your businessBackground music

Voice-over narration by our staff or your spokesperson

Logo and/or title on screen

LONG-FORM2-5 minutesLive video at your businessUp to 2 stock video clipsBackground musicVoice-over narration by our staff or your spokespersonOn screen talent availableBasic on screen animation of logo, title, or other appropriate on screen graphicsScript reviewed with client before production

Contact us to discuss your video project and develop a timeline and price quote.



PRESS RELEASE/ SPONSORED CONTENT ARTICLEYou want to get the word out, and an arti-cle in the Herald is a great way to do just that. Ensure publication with a Sponsored Content placement in print and online. Submitted articles are checked for spelling and grammatical er-rors, and may be edited to meet journalistic standards and/or the reserved space in print.Enhance your article with: • Additional 150 words - $25• Image (photo/logo) - $25

SPOTLIGHT ARTICLEHighlight that something special about your business with a Spotlight article on-line and in the Herald or Do The Shore Magazine. We will write the article and collect the images. Spotlight articles are given premium placement in print and online, and our graphic artists enhance the look to ensure you get the attention your business needs.

Up to 400 words with a large image. Limit - one per issue.

PICTURE STORYSometimes, short and sweet is the best recipe. A Picture Story is a great way to give a summary of your business, critical contact info, and an image that readers will recognize when they’re in the area. Promoted in print and online.

Up to 90 words, photo, graphically enhanced. Limit - one per issue.

COLUMN MENTIONHerald media often feature topical arti-cles such as Where To Dine this Mother’s Day and 10 Things To Do In Wildwood this Weekend. Readers also look for-ward to recurring columns such as Island Hopping, offering a literary tour around Cape May County’s vibrant summer attractions. Have your busi-ness included and bolded in print and online (a great SEO value!)

FEATURED CALENDAR LISTING (PER WEEK)The calendar of events has long been a popular feature of Herald media, but with so many events listed, how does your event stand out?

A Featured Calendar Listing includes bold, blue text and prominent positioning at the top of the date grouping in print. It also puts your event in rotation with other fea-tured events online in the featured section above the basic listings.

SOCIAL MEDIA PLUGTap into the Herald’s ever-growing social media audience! We will post a photo, message, and/or link and tag your busi-ness profile page for even greater expo-sure. Great for timely announcements, events, sales & specials, or just a friendly reminder of the great things your busi-ness is up to. 5,000 - 10,000+ reach.

HERALD ARTICLE & SOCIAL MEDIA PLUGA powerful combo! Reach the full Her-ald audience with your article in print, online, and shared via our social media channels.Up to 350-word press release/article with image included.

ENTERTAINMENT GRID LISTINGThe Entertainment Grid is the #1 source for live music, DJ activities, and night-life. Printed in the Herald and in Do The Shore(during the summer months) and featured prominently on DoTheShore.com, If it’s happening, it’s on The Grid.

$125 $350

$150 $150

$10 $125

$300 $129


1508 Route 47, Rio Grande • Cape May County, NJ 08242 • Phone: (609) 886-8600 Fax: (609) 886-1879

CONTEST CAMPAIGN BUNDLEPeople love contests! We can help you run one! A valued prize and the right promotion can go a long way towards building your email mailing list, website users, Facebook likes, and customer foot traffic. This bundle includes the contest entry mechanism, a dedicated contest webpage, 40,000 web ad impressions over 2 weeks and a social media plug.

MOBILE AD CAMPAIGNMobile banner ads catch readers on the go. Mobile Internet traffic is growing exponentially and people turn to their smart phones for instant access to infor-mation. We recommend a minimum of 10,000 impressions per week. Sched-uling more impressions over a shorter time span will increase the likeliness of a reader seeing your ad more often. *Requires a mobile-op-timized website to link to or a mobile-optimized Herald digital product such as a Custom Landing Page.

WEB AD CAMPAIGNWeb banner ads are an effective way to grab a reader’s attention and link them to more information. Our designers create eye-catching graphics which entice click-throughs to your website, social media page, or other digital destination. Sched-uling more impressions over a shorter time span will increase the likeliness of a reader seeing your ad more often.

MOBILE CAMPAIGN BUNDLETackle the mobile digital space with a mobile-optimized custom landing page and 20,000 mobile banner ad impressions over 2 weeks. Perfect for promoting a new app, a digital coupon, online reservations, Internet sales and more! Add on additional impressions to increase and/ or extend exposure.

DIGITAL CAMPAIGN BUNDLEReach Cape May County and beyond with a comprehensive digital adver-tising campaign bundle. This includes a custom landing page built for your event or business and 40,000 web ad impressions over 2 weeks to drive traffic to you. Add additional impressions to increase and/ or extend exposure.

DO THE SHORE BUSINESS PROFILE PAGEWhether you have a world class web-site or nothing more than a Yelp listing, our Business Profile Pages are a great value to your digital presence. We link your Herald digital content (articles, spotlights, picture stories, etc.) to your profile, creating a destination that’s all about you. Contact info, flattering imagery, and more makes this a great value on the web!

EVENT PROMOTION PACKAGEMaximize attendance to your next event with an Event Promotion Package. In-cludes up to 200-word press release/ar-ticle with an image in print and online, shared via social media, and 2 weeks of Featured Calendar Listing in print and online.

CUSTOM LANDING PAGEIt’s not always easy to update your website. You may have an expensive service provider, a rigid design, or maybe you just don’t have the time to get into it every time you run a pro-motion. A Custom Landing Page is an extension of your digital advertising campaign, giving your customers exactly what they are looking for when they click on your ad or follow a link in your article. We build a simple web page with info and links relevant to your campaign, designed to match your other media and/or brand.


$625$200

$499

$299

$299$299

$499

$200 300x600 ad20,000 impressions, 2 weeks

$100 300x250 ad20,000 impressions, 2 weeks

BASIC DIGITAL MEDIA BUNDLEThe Basic Digital Media Package gives you everything you need to start promoting your brand, products or services. This pack-age is great for timely business announcements, events, sales & specials, or to promote the great things your business is up to. This includes a sponsored content article featured online and in print, a 24-hour half-page web ad and a social media post (5,000 - 10,000+ reach).

VIDEO DIGITAL MEDIA BUNDLEPeople love videos! We can help you produce one. Actively cap-ture the attention of your target audience online and engage with potential customers who were unreachable before.Promote a product or service, event, mini-opening or announce-ment in an engaging way with a 1-minute video and a social me-dia post (5,000 - 10,000 + reach).

CONTEST DIGITAL MEDIA BUNDLERunning a contest can be fun for you and your customers if planned and executed correct-ly. It can also help generate some exciting buzz for your biz. Promote a contest, sweep-stakes, coupon or offering and build your brand awareness, email list, Facebook likes, and customer foot traffic. This package includes a dedicated custom contest landing page, sponsored content article (featured in print and online), 2 social media posts (10,000+ reach), and a 3-week half page web ad (30,000 impressions).

VIDEO

People love videos! We can help youproduce one. Actively capture theattention of your target audienceonline and engage with potentialcustomers who were unreachablebefore.

Promote a product or service, event,mini-opening or announcement in anengaging way with the SeawaveDigital Video Package.

What's Included:

$499

1-Minute Video (YouTube Syndication)Social Media Post (5,000 - 10,000+ reach)

PREMIUM DIGITAL MEDIA BUNDLEWhether you want to show-case your business, promote a new product/service, or an-nounce an upcoming event, marketing is most effective when all pieces of digital media come together. This package dedicates all digital resources to your campaign to produce and distribute your content efficiently and effectively. Boost your brand awareness and increase your online exposure with our wide variety of digital media. In-cludes a custom landing page, sponsored content article, video, social media post and 24-hour half page web ad.



$299

$499

$799

$999

the cape may county herald media kit -...

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