The CardiffThe CardiffBroadband CentreBroadband Centre

Beverley EvansManager,

Cardiff Broadband Centre

Today

Broadband

Cardiff Broadband Centre

Broadband in Action

What is Broadband? A bigger ‘pipe’ for exchanging data

10 to 40 times faster than dial-up modem Phone line available at same time

Always-on Internet access No need to dial up each time Immediate receipt of eMails, orders etc.

Affordable (from £1 per day) Fixed cost makes financial planning

more straightforward May reduce costs

Easy to install Engineer Self-install

Delivery technologies

ADSL VDSL SDSL Broadband Satellite Broadband Mesh Radio Fixed Wireless Electricity cables

LocalExchange

Customer

Existing telephony

downstream

Maximum 2Mbpstypically 512kbps

upstream

Typically 256 kbps

Asymmetric DSL (ADSL)

+

512 Kbps512 Kbps1 Mbps1 Mbps

2 Mbps2 Mbps4 Mbps4 Mbps

8 Mbps8 Mbps

High rate low range

Low rate high range

ADSL performance trade off

Imagine…

“Broadband will create

as big a behavioural shift

as electrification

over a century ago.”

The Economist

What can Broadband do for me? Increase productivity Enhance research capabilities Enhance teamwork – online collaboration Security and resilience - offsite data storage Extend reach eLearning Security – surveillance Videoconferencing Enable remote working Improve employee satisfaction IMPROVE CUSTOMER SERVICE

Increase Productivity

Easier and faster collaborative working Design and prototyping (CAD/CAM Files) Content production (documents, artwork etc.) Take advantage of time differences White boarding and video conferencing

Integrate business processes Instantaneous up-dates and event alerts Real-time data exchange for Management

Information Systems

Share files across the world

Online Collaboration

Research and online advice

Extend Reach

eLearning

Enhanced experience Rich content Where you want it When you want it

Improve Customer Service

“Does my bum look big in this?”

Text – open a chat window Voice – talk on the Internet Video – pre-recorded or live

demonstrations on demand Dynamic simulators

Virtual mannequins Test drives

Collaborative shopping Assisted browsing Shop with a friend www.landsend.com

Remote diagnostics Maintenance alerts for appliances

Global service Automatic re-ordering and updating Get closer to your customers and suppliers

New Business Model

ASP – Application Service Provider Applications and data hosted offsite Low cost access to sophisticated

systems Reduced cost of ownership Reduced reliance in scarce IT skills Automatic off-site backup Rapid implementation Access to latest technology

Examples of ASP Applications

Virus checker online: £1 - £3 per month

Firewalls Off-site data storage Credit checking: from £14 HR Accounts CRM eLearning eBusiness suites

ASP Portals

Cardiff Broadband Centre

Unique partnership – a first in Europe Public Private Academic

Cardiff Broadband Centre Major initiative for the partnership ‘The Connected City’

Broadband is NOT just

another product Will change the way we do business

UK businesses can save £4.7bn per annum

£3.2bn from productivity improvements alone

Cardiff already reaping benefits 20% business ADSL added since

launch of CBC 30% consumer ADSL added since

launch of CBC Exchange enablement forward by

4 months Rate of uptake higher than London

BE IMAGINATIVE

£4.7bn

Cardiff Broadband Centre

Cardiff Broadband CentreDrop in centre for SMEsPCs with broadbandDemonstratorsInformationIndependent and impartialBusiness focussedWatching brief on

developmentsCoffee

The CardiffBroadband Centre

Beverley EvansManager, Cardiff Broadband Centre

eMail: evansbj2@ecommerce.ac.uk

web info: www.cardiff.gov.uk

tel: 029 2064 7026

Broadband in ActionBy: Dr James B. Waddell

eMail: waddelljb@ecommerce.ac.uk

eCommerce WaleseCommerce Innovation Centre

Cardiff Universitywww.ecommerce.ac.uk

eCommerce Definition

eCommerce is electronic trading Across all operational areas

• Marketing, Sales, Research,Customer Service, Supply Chain, Procurement, Logistics, Finance, etc.

eCommerce technology enables a business to: Bring about a radical change in working:

• Practices and processes• Interactions with all stakeholders

Operate more efficiently and effectively Offer new digital products and services Enter new markets at a lower cost Create additional value for the customer

Broadband makes the Technology Invisible

Shrink download times from hours to minutesto seconds Don’t flinch at a large files More enjoyable browsing Always on…

“Happy employees creates happy customers.”

“A successful technology should be as close as possible to invisibility.

The experience of the user should be of the content, not the process of the technology. Broadband allows the Internet to work at that level.”

Russell Henderson, Managing Director, 55degrees Ltd, www.55degrees.co.uk

eCommerce – an Integral part of a Business Strategy

External factors What do my Customers want? What are the Competition doing? What can Technology enable?

Broadband Internet connections will become the norm “It is our belief that eventually the majority

of people will be connected to the Internet using broadband and that those who are not are in danger of being left behind…”

Sid Ball, Managing Director www.borderbows.com

Win Global CustomersLocal Operations – Global Reach

“It would have been unheard of in the past for global customers to choose a UK-based service provider over a local one….

…but with broadband, we can offerreal-time project management which is beyond our customers’ wildest dreams.”

Jamie MacLeod , Liaison Manager, www.brands.co.ukSupply Chain and Maintenance

and Repair services for electronics industry

Reduce Costs

Store and Transport Data - Eliminate paper

“With broadband technology, virtually no paper is required for any of our business processes …

The cost saving of eliminating paper,tape media and manuals is huge.”

Ian Diment, Senior IT Engineer, Livingston, www.cadence.com Electronic Design Software

“The company estimates that a saving of around £2,000 in courier fees was achieved in the first year following the switch from dial-up to broadband.”

Russell HendersonManaging Director

www.55degrees.co.uk

Processes into Applications

Standardise Business Processes “Over the years, each business process has been transferred on to a business application and located centrally for all to use worldwide.”

Digitised Products and Services“…online, communications are all electronic; software is often distributed online and manuals are always in

electronic form.”Ian Diment, Senior IT Engineer, Livingston, www.cadence.comElectronic Design Software

Lifestyle Benefits

Location independent working

“Up to 40% of a working day can be spent getting to work and then sittingat a networked PC.

Broadband with other technologies enables the work to brought to the workers, eliminating most of the commuting.”

Brian Higton, Business Development Director www.cygnets.co.uk

Disabled Access

Internet text and video communication facility for deaf and hard of hearing

“VCam has been tested over broadband connections and the video was smooth enough to carry out a sign language conversation.”

www.rnid.org.uk <MITA> Cymru - Make IT Accessible

Web Accessibility: info@mitacymru.org.uk

Any Questions?

Thank You