the caring economy
TRANSCRIPT
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WE NOW LIVE IN A CARING ECONOMY
#loveyourcustomers
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WE ARE LIVING IN A DIFFERENT ERAA power shift has happened
Products Brands Customers
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43% of Americans don’t trust banks.
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71% of customers research online before buying
insurance.
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SunTrust tackles financial stress in its first Super Bowl
ad in 2016.
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Liberty Mutual changes culture to attract and retain
Millennials.
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WHAT IS THE COMMON THREAD?
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WE WANT THE CARING EXPERIENCE
Authentic Relationships
Memorable Experiences
Real-Time InteractionsOngoing Value Deeper
Understanding
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ENGAGE WITH THOSE THAT MATTER MOST
NEW WORLD
• Slow Insights• Low Response Rates• Poor, Impersonal Experiences • Expensive Studies
OLD WORLD
• Real-Time Insights• Engaged Community of Employees
and Customers• More Engagements with Less
Resources• Deeper Understanding
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“I love having the “pulse” of our agents and employees and bringing back their voice to the rest of the company.”
-Amy Freeman, Research, Westfield Insurance
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“Considering the investment we’ve made in our insight community, we’re saving millions of dollars.”
-Shannon Chenoweth, Market Research, DEWALT
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THE CARING ECONOMY IS HEREThe way we interact with customers has fundamentally changed
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