the carrarmato sole: a vibram® original · 2014-02-03 · carrarmato sole: timberland’s super...
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The CARRARMATO Sole: a Vibram® original
A symbol of Italian ingenuity, the Vibram® sole has revolutionised performance and safety standards forever, in the mountains and everywhere. The legendary CARRARMATO is now back in a new version of a historic Timberland shoe.
Munich, ISPO – January 2014
YesterdayThere are ideas that have changed the world. One of these is the legendary CARRARMATO sole, literally the “Tank” sole, imagined, studied and created more than 75 years ago by Vitale Bramani, Academic of the Italian Alpine Club and founder of Vibram®. In 1937 Bramani, returning from a tragic moun-taineering expedition which cost a number of people their lives, began to think about how he could make a drastic improvement to safety. His intuition came through an analogy, as is so often the case: why not make the soles of shoes the same way we make tires? The result was the first CARRARMATO sole for hiking boots made of vulcanised rubber: an ingenious expression of the unique quality of Italian-made products, soon to become an icon of modern design the world over.
TodayThe CARRARMATO sole has literally revolutionised not only the world of moun-tain-climbing and outdoor sports, but the entire footwear industry. Vibram® now produces dozens of different versions of the revolutionary sole designed spe-cifically for mountain-climbing, hiking, trekking, work and urban life. Vibram® - the brand name standing for the name of its founder, Vitale Bramani – is a universally recognised symbol of total quality and exclusive technology. The company’s uncompromising commitment to research and development, sup-ported by on-going testing in the laboratory and in the field, has led to creation of soles designed to respond to the specific needs of various different disci-plines, based on a combination of exclusive compounds with highly practical design. Accompanying men and women on their adventures all over the planet, Vibram® soles have climbed the world’s highest mountain peaks, excelled in a variety of sporting competitions and introduced a new concept of design and practicality to the world of fashion and lifestyle clothing.
Vibram® is the world’s leading maker of high performance rubber soles for outdoors, leisure time, work, fashion, orthopaedics and repair. For more than 75 years the famous yellow octagon that identifies Vibram® all over the world has been synonymous with quality, performance, safety and innovation in the footwear industry, participating in such extreme expeditions as the climbing of Everest and K2 and transoceanic regattas like the America’s Cup or the Vendée Globe Challenge. Based in Albizzate, Varese, Italy, Vibram® produces more than 40 million soles a year, conducting tests over more than a million km and operating in 120 different countries, with production, research and commercial offices in the USA, China, Brazil and Italy.
www.vibram.com
European Media Relation Headquarter: ThreeSixty Communication – tel. 02.89421187; Nicole Vitali, [email protected]
European Media Relation Headquarter: ThreeSixty Communication - via Pietrasanta, 12 - 20141 Milano - Italy - Tel. +39.02.89421187 - Fax +39.02.89421214 - E-mail: [email protected]
Vibram® & TimberlandTimberland Super Boot & Timberland Yellow boot, powered by Vibram® CARRARMATO
The construction and design of the legendary Vibram® Carrarmato sole still offers an outstanding example of ingenuity and technological excel-lence. Made with Vibram® MONT compound for guaranteed traction, sensibility and strength, the sole offers:- Broad area of contact with the ground for better grip- Multidirectional Vibram® lugs for guaranteed all-round traction- Open design for efficient self-cleaning action and maximum safety- Reinforcement at the heel for effective braking action downhill
The Fall-Winter 2014 / 15 season sees the return of two boots that have made history, with an emphasis on the performance of the Vibram® CARRARMATO sole: Timberland’s Super Boot and Yellow Boot. Practi-cally indestructible, the Timberland Super Boot is designed to survive in the difficult terrain and inclement weather of Alaska. Timberland’s Yellow Boot, a true fashion icon and concentrate of tech-nology, is now even more tenacious and high performing.
Vibram® is the world’s leading maker of high performance rubber soles for outdoors, leisure time, work, fashion, orthopaedics and repair. For more than 75 years the famous yellow octagon that identifies Vibram® all over the world has been synonymous with quality, performance, safety and innovation in the footwear industry, participating in such extreme expeditions as the climbing of Everest and K2 and transoceanic regattas like the America’s Cup or the Vendée Globe Challenge. Based in Albizzate, Varese, Italy, Vibram® produces more than 40 million soles a year, conducting tests over more than a million km and operating in 120 different countries, with production, research and commercial offices in the USA, China, Brazil and Italy.
www.vibram.com
European Media Relation Headquarter: ThreeSixty Communication – tel. 02.89421187; Nicole Vitali, [email protected]
European Media Relation Headquarter: ThreeSixty Communication - via Pietrasanta, 12 - 20141 Milano - Italy - Tel. +39.02.89421187 - Fax +39.02.89421214 - E-mail: [email protected]