@TheRealPeterCoish

Amount of Global Digital Information Created & Shared Zettabytes

MOBILE and SOCIAL are changing everything.

Especially the way we market.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive action.

The Rise of theSocial Mobile Consumer

By 2020 there will be 4 billion smartphones on the planet

4 out of 5 adults will be connected to the internet

MOBILE and SOCIAL have changed everything

Everyone now has a supercomputer with them

24/7.

79% of smartphone users keep their phones with them for all but two hours of their waking day

Mobile is disruptive.

PersonalTaken everywhere Frictionless access to contacts Location-sensitiveCameraPayments-enabledSensors

The

ultimate

social

device

10 million Canadians use Facebook on their mobile

devices every day.

46% use Facebook while they shop

47% use Facebook while they prepare a meal

48% use Facebook while at the gym

69% 100%

86%

100%

56%

98%

92%

41%

Facebook now sends more messages every day than all the world’s telcos combined.

How do you engage the social mobile donor?

With teeny weeny mobile ads?

With cleverly-designed web sites?

With expensive custom apps?

Engage the social mobile consumer with CONTENT!

In social, donors want stuff that informs, entertains or inflames. Stuff they can share with friends.

On mobile, donors want stuff that is so relevant and useful that it has permission to enter this most personal of spaces.

Then there’s Google.

Content marketing is the future of marketing.

Questions?