the case of the 22nd world scout jamboree in sweden

8/3/2019 The Case of the 22nd World Scout Jamboree in Sweden

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How can Scouting and Guiding benefitfrom CSR?

The case of the 22nd World Scout Jamboree in Sweden


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22nd World Scout Jamboree 2011

Rinkaby, Sweden 27 July - 7 August

Theme: Simply Scouting

Number of participants: 40.000

Number of visitors: 40.000


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An early start

Even 2 years before the Jamboree, a structured planfor raising funds and finding commercial partnershas been already developed


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A big investment

A professional is hired as the overall responsible forthis project

Time commitment

Expert skills

Volunteer based Procurement and Sponsorshipgroups support the process


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OUR network

The Scout and Guide network is mobilised inallocating the right people from the market


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Lets talk about business

After initial contact with interested companies,meetings are held with key managers

Companies are presented with their opportunities

Broschure

PPT presentation Video

Companies can select among various different

sponsorship packages


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Leaflet


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World Scout Jamboree 2011

Connecting young people around the world


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An international event held every4 years, the Jamboree is theolympics of scouting.

Sweden has the honor of hosting

the 22nd World Scout Jamboreein the summer of 2011.

Click here to view a 2-minutevideo introduction or copy and

paste the below url into yourbrowser.

http://www.worldscoutjamboree.se/index.php/sv/sverige/in

spiration/video.html

Join us in hosting

the 22nd World Scout Jamboree!
http://www.worldscoutjamboree.se/index.php/sv/sverige/inspiration/video.htmlhttp://www.worldscoutjamboree.se/index.php/sv/sverige/inspiration/video.htmlhttp://www.worldscoutjamboree.se/index.php/sv/sverige/inspiration/video.html


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We build an entire city with activitycenters, restaurants, shops,hospitals, large arenas, and more.

We are expecting more than 70,000

participants and visitors from morethan 150 countries.

The Jamboree will last 12 days.

The event budget is more than 20.5

million EUR. More than 8,000 volunteers will

contribute their time and talents.

It will take more than 1.5 millionhours of planning.

One of the worlds largest events!


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We have a shared vision of XXX

Young people from 150 countrieswill meet across geographical,cultural and religious borders.

In more than 100 years of scouting,2011 is only the third Jamboree heldin Scandinavia (1924 in Denmark,1975 in Norway).

Why Company X? - its a perfect match!


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Sponsorship benefits for Company X

Benefits extend acrossall stakeholder groups:

Consumers Employees

Investors

Developers

Partners


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Reach new consumers throughJamboree promotional materialsand event media coverage.

Extensive marketing in printedmaterial, on the web, and within thecamp itself.

World Scout Jamboree 2007appeared in more than 1,000

newspaper articles in Englandalone.



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Support a cause that meanssomething to your employees.

Worldwide, 500 million men,women and youth have been

scouts or are currently involvedwith scouts.

Currently, 38 million people inmore than 165 countries are

scouts.



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Despite the recent economicslump, Company X hascontinued to do wellfinancially, particularly inemerging markets such as theMiddle East, Africa, and AsiaPacific.

Through Operation OneWorld, Company X can

sponsor scouts fromcountries in these regions aswell as others, gaininggoodwill along the way.

http://www.worldscoutjamboree.se/index.php/en/partners.htmlhttp://www.worldscoutjamboree.se/index.php/en/partners.htmlhttp://www.scout.org/en/about_scouting/facts_figures/census/wosm_maphttp://www.worldscoutjamboree.se/index.php/en/partners.htmlhttp://www.worldscoutjamboree.se/index.php/en/partners.html


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Fast Forward to August 8th, 2011.

40,000 exhilarated, inspired andexhausted Jamboree participants will

return to their families, friends,schools, and communities. They willbring with them an experience thatwill last their entire lifetimes.

Will Company X be part of thatexperience?

Looking ahead!


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The Jamboree was the world that weshould be living in. Scouts from all overthe world were there. They forgot their

differences and made foreign friendswithout considering their religion, faithor color. That was the best thing about

the Jamboree. Can you imagine? Peopledont judge each other.

Utku Palamutcu, from Turkey,participant in the 21st World ScoutJamboree 2007


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Contact

Cecilia Elving

Director Corporate Relations

World Scout Jamboree [email protected]


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Sponsorship categories

Main partner Jamboree partner

Site partner

Diamond sponsor

Gold sponsor

Silver sponsor

Bronze sponsor

Iron sponsor


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Main messages to companies

This is money spent wisely; on a good cause! You will get exposure to 80 000 people!

You and your employees can participate at anamazing event (opening ceremony reception, special

guest tickets etc)! A high profile network of people are participating and

lots of media will be there!


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Negotiations

Negotiations were at times difficult (they wantedmore... and more...!!!)

Companies appreciated the fact that on certain occasionsthe Scouts and Guides of Sweden said no; it was a signof professionalism! They felt secure that they would also

be protected and that any promises given to them wouldbe respected!

Competitive firms would never work together (it waseither the one, or the other)

Negotiations resulted in legally binding contracts


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One has to be strict!

Some companies received a negative answer fromthe Scouts and Guides of Sweden

Can we work with any company?

Alcohol companies were excluded

Tobacco companies were excluded Arm companies were excluded

Companies producing un-healthy products were excluded

Oil companies were excluded


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It is a decision based on OUR values

Companies products or services cannot come incontradiction with Scout and Guide values

A companys corporate reputation is to be taken into

account very seriously


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Danger!

Sometimes we are not professional enough Unprepared

Not sure about what we want to get out of a partnership

Inconsistent

Uninformed We sell ourselves too cheaply

We underestimate our own product

Companies should feel privileged about working with

us (and not vice versa!)


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Impressive results

57 companies agreed to sponsor the Jamboree High success rate; a third of the companies initially

contacted

Most of these companies offered products and

services, some of them offered money


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Sponsorship breakdown

Sponsorship type Sponsorship level Number ofcompanies

Main Partner 1 MSEK 7

Jamboree Partner from 500 000 SEK 8

Site partner 1 MSEK 2

Diamond sponsor 100 000 SEK 14

Gold sponsor 50 000 SEK 9

Silver sponsor 25 000 SEK 7

Bronze sponsor 10 000 SEK 7

Iron sponsor 5 000 SEK 3


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A success story!

30.000.000 Swedish crowns were raised (includingthe calculated prices of all products and servicesoffered and the money)

Around 10% on the Jamboree budget


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Media coverage

The Scouts and Guides of Sweden run a thank you

advertisement at a local newspaper

Companies were free to use a logo of Main Partner

of, Jamboree Partner of and so forth in their

own marketing materials. Some companies ran We support ads in print media

Some companies used a Jamboree-partner logo on theircorporate website

The Jamboree received massive positive mediacoverage


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Forming partnerships

Looking into the future; sustainable relationships withthe commercial market

2 of the Main Partners have already signed anagreement to support the Scouts and Guides of

Sweden on a long term basis, E.ON and ICA.


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Thank you Cecilia!

Cecilia Elving, Director Corporate Relations - WorldScout Jamboree 2011

the case of the 22nd world scout jamboree in sweden

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