In 1860, Edouard Heuer, a young Swiss watchmaker, founded his own workshop, the Edouard Heuer & Co. Watch, in St-Imier, Switzerland. Edouard had an obses-sion: to master time and explore the tiniest fractions of this mysterious and mystical dimension.

Thanks to a relentless quest for innovation, a passionate pioneering spirit and an uncompromising determina-tion to push the boundaries of mechanical watchma-king, Edouard’s dreams have been turned into reality by a dynasty of pioneers including not only himself, but his son, grandsons, and great-grandson Jack Heuer. One of the most innovative Swiss watch enthusiasts ever, Jack has filed many major patents as well as introducing breakthrough innovations such as the first-ever self-win-ding mechanical chronograph, the legendary Monaco Chronomatic Calibre 11, in 1969.

More than 150 years later, TAG Heuer is the world lea-der in prestigious and high-precision chronographs using its own mechanical chronograph movements to master 1/10th, 1/100th, 1/1,000th and 5/10,000ths of a second. As testimony to this unique expertise and our contribution to the legend that is Swiss watchmaking, TAG Heuer has been awarded no fewer than 8 Prizes at the Grand Prix d’Horlogerie de Genève in the past dozen years.

Today, our watchmakers and engineers stay true to Jack Heuer’s passion for innovation by constantly challen-ging conventional wisdom and taking the Brand to un-

surpassed levels of precision. It is especially well show-cased this year by the newest chapter in the Monaco V4 saga. Ten years ago, we defied all expectations by creating the Monaco V4, the first watch driven by belts instead of gears, which we then successfully brought to market. Now, ten years on, we’re launching the next phase, an extraordinary Avant-Garde Haute Horlogerie complication based on that patented V4 technology: the Monaco V4 Tourbillon, the world’s first belt-driven tourbillon.

Add to this the stunning new lineup of TAG Heuer Carre-ra, Aquaracer and TAG Heuer Formula 1 timepieces for men, and the fabulous new TAG Heuer Carrera Lady and Aquaracer Lady, not to mention the most star-studded roster of Brand ambassadors and friends of the Brand in history - Cristiano Ronaldo, Maria Sharapova, Jen-son Button, Kevin Magnussen, Sébastien Ogier, ORACLE Team USA, McLaren Mercedes, Steve McQueen and many, many more - you can understand why we’re so excited by and confident about this year’s prospects!

Stéphane LinderPresident and Chief Executive Officer

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TAG HEUER: SWISS AVANT-GARDE SINCE 1860FOR MORE THAN 150 YEARS, TAG HEUER HAS FACED EVERY CHALLENGE, AND THEN PUSHED PAST IT. BY DEFYING THE TIME-HONORED CONVENTIONS OF SWISS WATCHMAKING, IT HAS LED IT TO EVEN HIGHER LEVELS OF PRECISION AND PERFORMANCE. IT MAKES ITS OWN RULES, CHOOSES ITS OWN PATH, NEVER QUITS MOVING FORWARD, NEVER COMPROMISES, NEVER CRACKS UNDER PRESSURE.

The first pioneer in TAG Heuer history, Edouard Heuer, opens a small watchmaking workshop in the remote mountain village of Saint-Imier, Switzerland.

Edouard Heuer changes the course of watchmaking forever with the invention of the oscillating pinion, still used today as a key chronograph component.

Edouard’s sons, Jules-Edouard and Charles-Auguste Heuer, patent the Time of Trip, the first 12-hour dashboard chronograph for cars and aircrafts. Eight years later, in 1919, the Zeppelin R34, with a Time of Trip on board, makes the first flight over the North Atlantic Ocean.

Charles-Auguste Heuer unveils another breakthrough: the first stopwatch accurate to 1/100th of a second. At that time, the best timing instruments can only measure 1/5th of a second.

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TAG Heuer becomes the first Swiss watchmaker in space when American astronaut John Glenn, pilot of the Friendship 7 spacecraft on Mercury-Atlas 6, wears a Heuer stopwatch on the first manned US orbital mission.

Jack Heuer, inspired by the legendary Carrera Panamericana Mexico Road Race, launches the Carrera, the first chronograph specifically designed for professional drivers.

Jack Heuer leads a top secret project with two other Swiss manufacturers. The result, the Chronomatic Calibre 11, is the world’s first chronograph movement with an automatic microrotor.

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In the classic race film, «Le Mans», Steve McQueen wears a Monaco, the first water-resistant square-cased automatic chronograph. Never part of the Hollywood scene, McQueen redefines the meaning of cool.

TAG Heuer teams up with McLaren Mercedes, forming what will become one of the longest partnerships in Formula 1 history. The Brand becomes the most legitimately linked watchmaker in motorsports through its associations with the most famous drivers of the racing world: Alain Prost, Ayrton Senna, Mikka Häkkinen, Jenson Button...

TAG Heuer stuns the watchmaking world by unveiling what industry insiders said would never see the light of day: the Monaco V4, the world’s first belt-driven watch.

TAG Heuer receives its just reward: the Brand wins the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d’Or» with the timepiece TAG Heuer Carrera Mikrogirder, precise to 5/10,000ths of a second.

TAG Heuer Carrera’s 50th anniversary : launch of new exclusive timepieces displaying the most prestigious calibres, the Calibre 36 and 1887. Launch of the TAG Heuer Carrera Mikropendulum, the first-ever high-frequency chronograph regulated by magnets. Opening of a new TAG Heuer boutique in the Champs-Elysées Avenue in Paris. Inauguration of the

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new factory in Chevenez (Switzerland) where our in-house movements are manufactured.

Global launch of “Don’t Crack Under Pressure” advertising campaign introducing the most star-studded ambassadorial team ever assembled, including tennis champion Maria Sharapova and two-time Ballon d’Or footballer Cristiano Ronaldo. Star appearances on some new famous wrists too: McLaren Mercedes’ driver Kevin Magnussen and Sébastien Ogier, 2013 World Rally Champion. The Brand opens a boutique in the Fifth Avenue in New York City. La Maison, “pop-up”version of the TAG Heuer 360 Museum traveling through Asia. 10th anniversary of the revolutionary belt-driven Monaco V4, with the launch of the Monaco V4 Tourbillon - another breathtaking world-first by our award-winning Avant-Garde Haute Horlogerie atelier. Brand-new fleet of prestigious TAG Heuer Carrera and Aquaracer watches, including exceptional new lines of Carrera Lady and Aquaracer Lady watches.

2014

EDITORIAL

HISTORY

AVANT-GARDE HAUTE HORLOGERIE

TAG HEUER CARRERA

TAG HEUER GRAND CARRERA

MONACO

TAG HEUER FORMULA 1

AQUARACER

LINK

LADIES COLLECTION

AVANT-GARDE EYEWEAR

QUALITY

COLLECTION

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4

10

20

56

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AVANT-GARDE HAUTE HORLOGERIE

BY TAG HEUERTAG HEUER: PIONEERING TIME SINCE 1860.

Defy conventions. TAG Heuer chooses its challenges, then pushes past them. For more than 150 years, it has led, never followed, setting its own rules and driving watchmaking into new, uncharted territories.  Unlike other Haute Horlogerie Manufactures, TAG Heuer’s timepieces are not faithful re-flections of tradition, but true representatives of innovation, of design and engineering at its most awe-inspiring. Every new timepiece is an innovative wonder. From the breathtaking Monaco V4 Tourbillon, the newest evolution of the belt-driven technology that celebrates its 10th anniversary in 2014, to the new TAG Heuer Carrera Mikropendulum and TAG Heuer Carrera Mikrograph Avant-Garde. Each is the perfect alliance of design and performance, where science and art are one.

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MONACO V4 TITANIUM AND MONACO V4 TOURBILLON

From the world’s first belt-driven watch to the world’s first belt-driven tourbillon: a decade on, TAG Heuer’s breakthrough V4 technology continues to astound. In a world’s first, the Mo-naco V4 uses a micro-belt - 0.07mm thick, the design and engineering of which remain one of the best-kept secrets in watchmaking - to re-gulate the transmission. In another world first, the Monaco V4 Tourbillon uses a micro-belt to drive the tourbillon, by far the most intricate and iconic complication of Haute Horloge-rie. Entirely handcrafted and assembled in TAG Heuer’s Haute Horlogerie workshops in La Chaux-de-Fonds, Switzerland, these time-pieces use exclusive materials including ul-tra-light titanium on the 41mm case. These patented innovations prove once again TAG Heuer’s continued tenure at the forefront of Haute Horlogerie design and technology.

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TAG HEUER CARRERA MIKROTOURBILLONS

The tourbillon, the most iconic complication of all times, is completely revisited. Entirely conceived and manufactured in our Haute Horlogerie workshops in Switzerland, this ex-ceptional timepiece is the world’s fastest, most accurate double tourbillon chronograph ever. The 47mm chronograph tourbillon timepiece rotates an incredible once every 5 seconds measuring and displaying the 1/100th of a second on the central hand, while the watch tourbillon has the C.O.S.C.-certification. And thanks to its incredible dual-chain architec-ture, the watch and the chronograph have their own energy sources and do not affect one another’s performance, resulting in outs-tanding precision. The C.O.S.C.-certification of the watch is never compromised. Luxury com-bines with awe-inspiring technology to create this patented masterpiece.

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TAG HEUER CARRERA MIKROGRAPH AVANT-GARDE

A new exclusive and contemporary edition of the emblematic TAG Heuer Carrera Mikro-graph. The TAG Heuer Carrera Mikrograph Avant-Garde is inspired by the TAG Heuer Carrera Mikrotimer Flying 1,000, winner of the 2011 Grand Prix d’Horlogerie de Genève in the Sports Category. It is equipped with two exclusive regulation systems - a C.O.S.C.-certi-fied watch beating 28,800 times per hour and a chronograph beating at 360,000 vibrations per hour. This patented dual chain architecture allows perfect precision at all times. It is as ex-ceptional to watch in action as its predecessor, and even bolder in design, with a 45mm case coated with titanium carbide and precious 18 carat rose gold horns (5N). An avant-garde allure in a technical masterpiece.

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TAG HEUER CARRERAMIKROPENDULUM

The TAG Heuer Carrera Mikropendulum is a spectacular showcase of Swiss craftsmanship and TAG Heuer’s quest for innovation. Drawing on the Brand’s patented dual-chain architec-ture, it is equipped with the world’s first magne-tic regulation system. Overturning three centu-ries of watchmaking tradition by replacing the standard hairspring with a magnetic system that is not impacted by the earth’s gravity – which usually alters the shape of the hairspring, thereby affecting the precision of the timepie-ce – the system provides perfect precision at all times. Design, too, has not been overlooked: the 45mm case is in sandblasted, fine-brushed, polished titanium. And in 2014, TAG Heuer in-troduces an even more refined edition with an 18 carat rose gold bridge (5N). Novelty, paired with exclusivity.

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CRISTIANO RONALDO

Before Cristiano Ronaldo, a footballer might have dreamt about being the best in the world, but he never dared to say it out loud. He kept quiet, playing diligently and following the rules. Since Ronaldo, ambitious players have learned to take more risks and make their own rules. To not just play where and how the coach says, but to sniff out their own prey, attack weaknesses in the defense that only they could see and feel, and never crack under pressure.The elegant TAG Heuer Carrera collection exhibits the same fearless grace and power as the football legend who wears it. Born in 1963 from the imagination of Jack Heuer and inspired by the legendary Carrera Panamericana Mexico Road Race, the world’s most grueling open-road endurance competition, the timeless icon has perpetually reinvented itself, reworking the uncluttered, easy-to-read design elements that shaped its legend to create a future worthy of its past and present. This year, more than a half century after its creation, the collection is newly enriched with several ultra-iconic models.

AND TAG HEUER CARRERA: PERFORMERS AT THE TOP OF THEIR GAME

TAG HEUER CARRERA

THE ELEGANT AND TIMELESS SPORTS TIMEPIECE INSPIRED BY MOTOR RACING.

TAG Heuer Carrera. The standard bearer of TAG Heuer’s unrivalled quest for precision and elegance. Before, chronograph dials were cluttered yet easy to read on your wrist, but not from inside a car. The TAG Heuer Carrera changed everything. Dial design opened up, timing and lap functions be-came at-a-glance easy. Inspired by the world’s most grueling open-road endurance competition, the Carrera Panamericana, it was uniquely built for speed, performance - and elegance. In 2014, TAG Heuer continues to push the Carrera’s essence forward. Completely remodeled editions come with more luxurious finishings than ever, and are proudly powered by the Manufacture’s in-house movement, the Calibre 1887. Watches have not been left aside : Calibre 5 and Calibre 7 have been revisited and enhanced using prestige finishings too. New exceptional, unique and timeless timepieces. The legend is unstoppable.

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TAG HEUER CARRERA CALIBRE 1887 AUTOMATICCHRONOGRAPH

This spectacular chronograph takes its design cues from the TAG Heuer Carrera Mikrogir-der, winner of the “Aiguille d’Or” - the highest Award in Swiss Watchmaking - at the Grand Prix d’Horlogerie de Genève in 2012. Classic stopwatch and car-racing aesthetics inspire its remarkable two-part dial construction - dark anthracite on the exterior part, with hand-ap-plied Arabic indexes, and exquisite light an-thracite center, both adorned with an elegant “sunray” finishing. The 45mm case in fine-bru-shed titanium carbide-coated titanium rests on a futuristic cage in fine-brushed steel. The asymmetrical case rises at an angle at the top, towards crown and chronograph pushers. The smoked sapphire caseback puts the daring in-house Calibre 1887 movement on display. In every way, this chronograph is a tradition-brea-king tribute to the House’s quest for ultimate performance and avant-garde design.

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TAG HEUER CARRERA CMCCALIBRE 1887 AUTOMATIC CHRONOGRAPH

Words cannot do justice to this sensatio-nal newcomer to the Carrera Calibre 1887 range. “Unique,” “revolutionary,” and “utterly exclusive” just begin to describe it. Its case is constructed of Carbon Matrix Composite, a special compound with aerospace appli-cations, miraculously light yet with unbea-table resistance to wear and temperature changes. The overall design is based on the famous TAG Heuer Carrera Mikrogirder, winner of the 2012 «Aiguille d’Or» at the Grand Prix d’Horlogerie de Genève. Modern sculpture and next-generation technology miraculously combine to create this exceptional landmark chronograph.

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TAG HEUER CARRERA CALIBRE 1887 AUTOMATICCHRONOGRAPH

Powered by the in-house Calibre 1887 move-ment, this is a classic reborn. Unscratchable ceramic on the bezel and sapphire on the case back protect a 43mm case of polished steel. The pulse-quickening dial comes in un-derstated black or elegant anthracite with a “sunray” effect with Arabic hand-applied in-dexes as a tribute to the historical sports timing instruments. An even more sporty version offers a sandblasted titanium Grade 2 case, coated in black titanium carbide, and a black alliga-tor strap with a “soft-touch” effect that features stitching and lining in vibrant racing red. Sporty, yet compelling.

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TAG HEUER CARRERA CALIBRE 1887 AUTOMATICCHRONOGRAPHMONACO GRAND PRIX LIMITED EDITION

This limited edition shows TAG Heuer Carre-ra at its most daring. Its uncompromising ra-cing looks honors TAG Heuer’s partnership with the Monaco Grand Prix, the most pres-tigious circuit in Formula 1. The in-house Ca-libre 1887 provides record-beating perfor-mance. Sandblasted black titanium carbide coats the titanium case, providing super light weight. The magnificent impact of masculine black is mellowed by subtle striping and fla-shes of blazing red on the dial and bezel. The strap reproduces the thrilling tread of racing tires. Carrera Calibre 1887 Monaco Grand Prix. A stunning limited edition.

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TAG HEUER CARRERA CALIBRE 1887 AND CALIBRE 49ANNUAL CALENDAR FLYBACKAUTOMATIC CHRONOGRAPHS

To pay homage to the most winning partnership in motorsports - TAG Heuer and McLaren Mercedes - TAG Heuer is launching two stunning new chronographs in 2014. The in-house Calibre 1887 powers the first chrono-graph, which has a 43mm case in polished steel, a rubber strap with a special race tire tread design, a black ceramic bezel marked with “MCLAREN 1974 EDITION,” as a tribute to the team’s 40th anniversary, and a scratch-re-sistant sapphire crystal case back sports the 1974 McLaren logo. The second is equipped with the Calibre 49 Annual Calendar Flyback movement in a 43mm case in ultra-light sandblasted titanium. The sporty features are dazzling: big date, orange touches on the dial and hands, and a sleek black aluminum bezel with “MCLAREN PRECISION CHRONOGRAPH” lettering. Stunning symbols of excellence.

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TAG HEUER CARRERA CALIBRE 36 AUTOMATICFLYBACK CHRONOGRAPH

The legendary Calibre 36 movement, accurate to 1/10th of a second, pulsates inside the Car-rera case. And the flyback function makes star-ting, stopping, and resetting the chronograph child’s play, with a single touch of the flyback button. Ultralight sandblasted Grade 2 titanium, coated with black titanium carbide, gives the case an intense racing look, enhanced by the perforated black leather strap. For a more clas-sic styling, there is a polished steel case, com-plemented by the new H-shaped bracelet craf-ted from the same material. Carrera Calibre 36 Flyback Chronographs. Dazzling timepieces.

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TAG HEUER CARRERA CALIBRE 16 DAY-DATE AUTOMATIC CHRONOGRAPH

In a class of their own. These racing-inspired Calibre 16 Day-Date chronographs are clas-sics’ reinventions. Inside, the timepiece engine is the Calibre 16 movement. Outside, three counters and a tachymeter scale guarantee perfect chronograph timing set within an ad-vanced design. While the Day-Date function keeps you on schedule, the case back shows our dedication to the greatest Champion of Formula 1 Racing, five time World Champion Juan Manuel Fangio. What better way to be part of TAG Heuer’s conquest of speed?

JUAN MANUEL FANGIOCV201AG.BA0725

CALIBRE 1887

TAG HEUER CARRERA CALIBRE 1887 AUTOMATIC CHRONOGRAPH

Craftsmanship, elegance. If you bottled the es-sence of TAG Heuer Carrera, this chronograph would be it. The Calibre 1887 contains the fa-mous oscillating pinion patented by Edouard Heuer in 1887. It vibrates 28,800 times per hour and produces 50 hours of power reserve. The design is equally compelling with a 41mm case, a tachymeter scale and a rich choice of dial colors: intense black or traditional silver. Absolutely classic. Absolutely Carrera.

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TAG HEUER CARRERA CALIBRE 1887 AUTOMATIC CHRONOGRAPH

Housed in a 43mm case and expressing per-fection in every detail, from the rose-gold-co-lored Arabic numerals, to the minimalist dial and subtly recessed subcounters. The alliga-tor strap as well as the H-shaped steel brace-let with alternate polished and fine-brushed finishings bring a special touch of elegance to this classic.

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TAG HEUER CARRERA CALIBRE 5 AUTOMATIC

Opulent and tasteful, this complete rewor-king of the Carrera Calibre 5 Automatic is ele-gance in action. A gold option offers mellow and sophisticated 18 carat solid gold and gold capped, creating a harmonious com-position of bracelet, bezel, crown, and hands. A stainless steel option offers alternate dial co-lors. The sophisticated 39mm case of this ex-ceptional timepiece is equipped with a sap-phire crystal case back to reveal the amazing gear train. Refinement. Elegance. The classic Carrera trademarks.

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TAG HEUER CARRERA CALIBRE 5 DAY-DATE AUTOMATIC

For people who truly value style, a Day-Date mo-del joins the Carrera Calibre 5 range. The slightly larger 41mm case showcases the refined Car-rera styling to perfection. An option with rose-gold-plated hands, indexes, logo, and Day-Date window makes a confident statement. The case and bezel in fully polished steel can be com-plemented by a dramatic and ergonomic poli-shed and fine-brushed H-shaped steel bracelet, or paired with an alligator strap for a more tradi-tional look. Carrera Calibre 5 Day-Date: striking and refined.

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TAG HEUER CARRERA CALIBRE 7 TWIN-TIMEAUTOMATIC

Equipped with a Twin-Time function, this Carrera Calibre 7 makes time your partner. A bold red arrow directs your eye to your second time zone. Dials come in elegant anthracite with a “sunray” effect, or classic silver, or sophisticated black, all set in a fully polished 41mm steel case. The sap-phire crystal case back invites you to watch the workings of time. Wherever you travel, this time-piece keeps you connected.

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TAG HEUER CARRERA CALIBRE 8 GMT AND GRANDE DATE AUTOMATIC

Travel in two time zones. The TAG Heuer Carre-ra Calibre 8 is equipped with the GMT func-tion and a Grande Date to make it perfectly readable. The case, in polished steel, can be paired with the prestigious and ergonomic H-shaped bracelet or with an alligator strap in black, anthracite, or brown. A must-have for all travellers.

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TAG HEUER CARRERA HERITAGE CALIBRE 6 AUTOMATIC

The TAG Heuer Carrera Heritage Calibre 6 Au-tomatic is a design classic, capturing all the elegance of timeless timepieces. The refined Arabic numerals and hands are exquisite. Setting them off are the dial with its traditio-nal lacquered “flinqué” texture, the seconds counter with spiral effect, and the nostalgic font. Luxury in precise detail.

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TAG HEUER GRAND CARRERA

THE PREMIUM AVANT-GARDE COLLECTION

INSPIRED BY UNRIVALLED MOTOR RACING HERITAGE.

A high-performance collection showcasing not just TAG Heuer’s mastery of precision and unique motor racing legacy, but also its philosophy of defying conventions of watchmaking with mecha-nical chronographs accurate to 1/10th of a second. The TAG Heuer Grand Carrera series pushes this even further with its unique Rotating System, an engineering breakthrough and a spectacular new way of displaying time with rotating dashboard discs instead of hands. Daring and striking.

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TAG HEUER GRAND CARRERA CALIBRE 36 RS CALIPER AUTOMATIC CHRONOGRAPH

This chronograph perfectly expresses TAG Heuer’s commitment to precision. Its mecha-nical heart pulsates 36,000 times per hour, making it one of the few Swiss-made mecha-nical timepieces able to display 1/10th of a second. To make those tiny fractions of time easy to read, it magnifies them an amazing ten times, thanks to the unique TAG Heuer Ca-liper Rotating Scale.

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TAG HEUER GRAND CARRERA CALIBRE 17 RS AUTOMATIC CHRONOGRAPH

Avant-garde and sophisticated, the TAG Heuer Grand Carrera Calibre 17 RS is a supreme example of our high-end watchmaking tradi-tion. Its GT-racing-inspired design and unique Rotating System make it an object of desire for connoisseurs. The TAG Heuer Rotating System replaces hands with elegant dashboard-style discs, displaying minutes at 9 o’clock and se-conds at 3 o’clock. The Calibre 17 RS: giving prestige a new name.

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TAG HEUER GRAND GARRERA CALIBRE 8 RS GMT AND GRANDE DATE AND CALIBRE 6 RS AUTOMATIC

These C.O.S.C.-certified timepieces sum up the spirit of the TAG Heuer Grand Carrera collection. The Grande Date at 12, in its hand-applied win-dow, can be read at a glance in the Calibre 8 RS. The second time zone appears in an elegant Rotating System window at 6 in both calibres. The perfect travelling companions that will keep you on schedule wherever life takes you.

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STEVE MCQUEEN

Before Steve McQueen, the Hollywood machine only knew how to spit out heroes and villains. The movies were in color but their codes and values were black and white - good guys, bad guys, nothing in-between. After the reign of the blue-eyed King of Cool, the rebels ruled. Movie stars have tried to master his self-assured defiance of authority and relaxed, never-crack-under-pressure style ever since. No one comes close. Which makes him the ideal representative of the Monaco. Ever since he starred in the race classic «Le Mans» in 1970, wearing the square-dial Monaco on his wrist, the blue-faced watch and the blue-eyed man have been ineluctably linked. For, like the Monaco, Steve McQueen was a path-breaker who refused limits, a rebel who always went his own way, and, no matter what, never cracked under pressure.

AND MONACO: A TALE OF TWO REBELS

MONACOTHE LEGENDARY TIMEPIECE WORN BY STEVE MCQUEEN.

Utterly revolutionary design associated with racing legend spanning decades. When TAG Heuer launched the Monaco in 1969, the Brand achieved two world firsts: the first water-resistant timepie-ce with a square case and the first automatic chronograph. The very next year, Steve McQueen fell for its stunning looks and wore it in his «Le Mans» movie. The legendary actor made it an icon. Way ahead of its time then, it is still absolutely cutting-edge in its newest incarnations. Racing look aligned with true racing lore.

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MONACO CALIBRE 36AUTOMATIC CHRONOGRAPH

With its motor-racing-inspired design, the Mo-naco Twenty-Four Calibre 36 chronograph puts the spirit of «Le Mans» on your wrist. En-gineered for endurance, the “Advanced Dynamic Absorber” system protects the mo-vement against shocks and vibrations. The unique wide-open sapphire case back shows the exceptional oscillating mass resembling a racing wheel and the famous C.O.S.C.-cer-tified Calibre 36 beating at 36,000 beats per hour. The dial comes in intense blue or majes-tic black, with the oversized “24” at 12 paying tribute to «Le Mans». A racing classic.

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MONACO CALIBRE 12AUTOMATIC CHRONOGRAPH

TAG Heuer has equipped the Monaco with the high-performance Calibre 12 movement, a great successor to the Calibre 11 of the first Monaco. The iconic design, fueled by the adrenaline of motor racing, stays the same: chronograph counters at 3 and 9 o’clock, square 39mm case, and alligator strap. An option offers a stylish tribute to the 1969 Monaco, with a blue dial as boldly cool as the original.

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MONACO CALIBRE 6AUTOMATIC

As rugged as Steve McQueen and as thrilling as the Monaco Formula 1, the world’s most prestigious race, the 2014 Monaco Calibre 6 is completely in line with the Monaco origins. The new edition offers uncompromising sty-ling and a daring all-black look, with black titanium carbide-coated case, black dial and subcounter. The perforated leather strap with red lining adds that final touch of masculine swagger.

McLAREN MERCEDES

TAG Heuer’s partnership with McLaren Mercedes, begun in 1985, is one of the longest-running sponsorship agreements between a brand and a racing team in the history of Formula 1. It is also one of the most successful, with six FIA Constructors’ World Championship titles and nine FIA Drivers’ World Championship titles to its name. Through McLaren Mercedes, TAG Heuer has been associated with a long line of McLaren Mercedes racing talent that includes Ayrton Senna, Alain Prost, Niki Lauda, David Coulthard, Mika Hakkinen, Kimi Räikkönen and Fernando Alonso. These extraordinary drivers have not only worn TAG Heuer colors but have contributed to the design and development of the award-winning, motorsports-inspired timepieces that have made the Brand famous worldwide. In the pole position of this collaboration is the TAG Heuer Formula 1 collection - the casual sports timepiece inspired by the world’s most prestigious motor-sports events. The newest members of the TAG Heuer Formula 1 series are the fruition of this long and rich collabo-ration, co-designed, tested and worn by today’s McLaren Mercedes stars Jenson Button and Kevin Magnussen.

AND TAG HEUER FORMULA 1: PARTNERS IN GLORY

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TAG HEUERFORMULA 1

THE CASUAL SPORTS TIMEPIECE INSPIRED BY FORMULA 1.

TAG Heuer Formula 1 collection : motor racing emotion more powerful than ever. The newest members of the TAG Heuer Formula 1 series not only inherit the formidable timing technology and expertise TAG Heuer has accumulated over decades of intense F1 involvement, they also benefit from the hands-on input of their hard-driving F1 Ambassador Jenson Button. All-new boldly scuplted case designs combined to automatic Calibre 16 and Calibre 6 movements : get ready to enjoy the race.

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TAG HEUER FORMULA 1CALIBRE 16 AUTOMATIC CHRONOGRAPH

The ultimate racing look for the ultimate ra-cing chronograph. The excitingly re-sculpted case is an impressive 44mm, and houses the powerful Calibre 16 movement. The finish of the redesigned tachymeter bezel, made of fine-bru-shed, polished, and sandblasted steel, is asto-nishing. For an even more masculine look, you can choose the bold all-black version, with its rugged titanium carbide-coated case and eye-catching strap. Racing technology in motion.

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TAG HEUER FORMULA 1CALIBRE 16 AUTOMATIC CHRONOGRAPH

Every detail of this Calibre 16 automatic chro-nograph makes it perfect for motor racing, from the scratch-resistant fine-brushed ce-ramic on the bracelet and bezel to its opti-mal readability in racing conditions. Always masculine, it can be varied with racing red touches on the hands, bezel, and winding crown. Or you can choose the bold full black version with a bold orange flange and an ex-clusive rubber strap. Always in pole position.

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TAG HEUER, PROUD PARTNER OF McLAREN MERCEDES, SINCE 1985.

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TAG HEUER FORMULA 1CALIBRE 6 AUTOMATIC

The exclusive Calibre 6 movement powers this new milestone - the TAG Heuer Formula 1 Au-tomatic timepiece. The established TAG Heuer Formula 1 features are in place, including a case back with iconic checkered design. The unidirectional turning bezel crowns the exclu-sive new case shape, with its elegant, sculpted horns and a selection of black or white dials. The choice is yours... but don’t delay.

WAZ2110.BA0875

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TAG HEUER FORMULA 1 CALIBRE 7 GMT AUTOMATIC

A whole new profile for this world traveler - it has the new design of the TAG Heuer Formula 1 col-lection. The GMT second time zone function is highlighted by a large-scale blue arrow for ef-fortless readability. The 41mm case is in polished and fine-brushed steel, while the fixed black and blue bezel is in polished and fine-brushed steel and aluminum. A bold newcomer.

WAZ211A.BA0875 JENSON BUTTON

CAU1115.BA0869 CAU1112.BA0858

TAG HEUER FORMULA 1 CHRONOGRAPH

World-class racing drivers like Jenson Buttonare physically tough. High-performance sports timepieces must be resilient too. This chrono-graph is fitted with a bezel in either fine-bru-shed black ceramic, providing unbeatable scratch-resistance, or in fine-brushed steel. Complementing the bezel, the option of a bra-celet with central links in fine-brushed black ceramic is available. This unscratchable ma-terial will keep your chronograph looking and feeling good, race after race, year after year.

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WAU1114.BA0858

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WAU1111.BA0858

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TAG HEUER FORMULA 1

Like the colors on a Formula 1 car, the looks of these timepieces are simple and bold. The fine-brushed steel case contrasts with the uni-directional turning bezel, which is coated in black titanium carbide, as is the “easy-grip” crown. The jet-black or white dial is beautiful-ly complemented by hand-applied markers, and by the racing red of our classic TAG Heuer logo. A black rubber strap is an option. White, black, red: the subdued look of the watch is audacious.

WAU1110.FT6024

WAU111B.BA0858

TAG HEUER FORMULA 1 ALARM

The defining TAG Heuer Formula 1 collection has qualities that are both sporty and reliable, with an alarm function to keep you on time. Distinctive touches come from the red tip on the alarm hands and the spiral effect on the sub-counters. You can choose between a black, anthracite or white dial, with a fixed bezel in fine-brushed and polished steel or in fine-brushed ceramic.

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WAU111C.BA0869

ORACLE TEAM USA

Last September in the rough waters of San Francisco Bay, ORACLE Team USA pulled off an unprecedented comeback in the America’s Cup, the most prestigious event in competitive sailing. Down a seemingly insurmountable 8-1 in the best-of-17 regatta, ORACLE Team USA won an astounding eight back-to-back races. It was the longest Cup ever, and the first in 30 years to reach a winner-take-all final. The crew demons-trated amazing drive and guts to produce one of the greatest and most glorious mo-ments in sports history. Overcoming incredible adversity, they kept their nerve, worked harder, and refused to surrender.The Aquaracer was also on board, on the wrist of every crew member. A pioneer that challenges and exceeds every expectation, the Aquaracer has an unrivalled pedigree in aquatic sports. The new Aquaracer collection exemplifies the line’s performance qua-lities more than ever, but also enhances its refined, sporty allure. Rugged and elegant, allying true sporting credentials with the most forward elements of contemporary de-sign, each is a true sailing and diving instrument, fully water and shock resistant. Which means that, like the team who wears them, they will never crack under pressure.

AND AQUARACER: MASTERING THE ELEMENTS

AQUARACERTHE ESSENCE OF THE SPORTS WATCH

INSPIRED BY THE AQUATIC WORLD.

Like the ORACLE Team USA sailors who wore it during the crew’s astounding comeback victory in the 2013 America’s Cup, the Aquaracer is a pioneer that challenges - and then exceeds - expec-tations. Rugged and elegant, the trend-setter is tested to be fully water-resistant at hundreds of meters. It allies true sporting credentials with the most forward elements of contemporary design. In 2014, TAG Heuer is launching new Aquaracer 300M models for men and women and defying conventions with audacious sporting pedigree and new stylish finishing, including gorgeously faceted bezels. The new Aquaracers: dive into their legendary heritage.

CAK2112.BA0833

CAK2110.BA0833

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CAK2110.FT8019

AQUARACER 500MCALIBRE 16 AUTOMATIC CHRONOGRAPH

A rugged member of the Aquaracer 500M team. Standout features on this 43 mm Ca-libre 16 chronograph include the rubber overmolding on the pushers and the screw-in crown, providing unbeatable grip even in the roughest sailing conditions, and the helium valve, providing protection for the movement. The bold black dial and black ceramic be-zel contrast powerfully with the optional yel-low-green luminescent markers available on hands and indexes. Time becomes spectacu-larly clear.

CAP2120.BB0834

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CAP2110.BA0833

AQUARACERCALIBRE 16 AUTOMATICCHRONOGRAPH

Reliable underwater. Refined on land. In the water, the Calibre 16 chronograph is in its ele-ment, thanks to its wealth of practical diving features. Out of the water, its design makes it visually compelling. Available in steel, or in an outstanding steel and gold-plated version. Aquaracer Calibre 16 Chronograph. An exci-ting adventure.

WAK2120.BB0835

AQUARACER 500MCALIBRE 5 AUTOMATIC

Equipped with a Calibre 5 movement and water-resistant to 500 meters, this superbly crafted 41mm timepiece is sporty and stylish at any level and for any occasion. Available in a full black titanium carbide-coated titanium case, or in steel and gold with a gorgeous blue dial. The ultimate sailing timepiece.

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TAG HEUER, OFFICIAL PARTNER OF ORACLE TEAM USA

WAK2111.BA0830

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AQUARACER 500MCALIBRE 5 AUTOMATIC

This model reaffirms the Aquaracer’s unri-valled water sports credentials: water-resis-tance to 500 meters, a helium valve, and a scratch-resistant ceramic unidirectional tur-ning bezel. Resilient on land, practical on wa-ter, this timepiece offers a classy look for out-door enthusiasts. Aquaracer 500M. For active men who never compromise on style.

WAK2180.FT6027

WAY2150.BD0911

AQUARACER 300MCALIBRE 5 AUTOMATIC

The Aquaracer 300M is the existing testimony that sporty can be elegant. Powered by the Calibre 5 automatic movement, its exterior is completely remodeled with a bold silhouette and new luxury finishes. The geometric-edged rotating bezel on the 40.5mm case is new yet faithful to the Aquaracer design with the 6 signature studs ensuring good gripping abi-lity. It is also alternating the same fine-brushed and polished finish as the high-end H-shaped bracelet. The horizontal streak pattern on the refreshed dial design is another standout, as is the diving bell engraving on the screwed-in case back. Water-resistant to 300 meters with a screw-in crown, and irresistible to all lovers of yachting lifestyle.

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AQUARACER 300MCALIBRE 5 AUTOMATIC

The same aquatics assets, luxury finishes and iconic H-shaped bracelet as its teammates, but in a choice of all-steel or stunning steel and gold. Dial color options are blue, silver, black or anthracite. It is equipped with the same exqui-site bezel shape our designers exhausted their skills to create. Absolutely stunning.

WAY2112.BA0910

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WAY1110.BA0910

AQUARACER 300M

Robustly stylish, the quartz edition of the 2014 Aquaracer 300M offers new dial executions. The dial colors are blue, silver or deep black with striking contrast between the «sunray» ef-fect on the internal part of the dial and the «azurage» effect on the external part. Its de-sign is visually compelling. Sporty yet elegant. The hallmark of the Aquaracer timepieces.

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Winner of two FIFA Ballons d’Or, architect of an astounding 69 goals and 17 assists in 59 games in 2013, Cristiano Ronaldo is at the top of his form and the best in the game. What sets him apart is not his size, skills and speed, but that he works harder, on and off the field. Three thousand abdominal crunches per day. Sprints at over 33 km/h - the fastest in football. Fearless in his determination to break every record and win every honor, he is, like TAG Heuer, a path-breaker who refuses limits and, no matter what, never cracks under pressure. Link, the enduring icon of TAG Heuer’s avant-garde design and engineering prowess, is the perfect watch partner for football’s greatest player. Its signature element - a forged steel bracelet made of interlocking S-shapes - brought new fluidity, comfort and elegance to watchmaking - just as Ronaldo has done for football…

AND LINK: TWO ICONSCRISTIANO RONALDO

CAT2010.BA0952

LINKAVANT-GARDE IN DESIGN, AVANT-GARDE IN ELEGANCE.

Link: a bracelet made of S-shaped links, forged in steel. When TAG Heuer launched it in 1987, it was the first time in Swiss watchmaking history that the genesis of a new watch was its bracelet. The unique, interlocking design was elegant; its ergonomic comfort was, and is, unparalleled. The strongly futuristic codes and fluid symmetries were decades ahead of its time. In 2014, TAG Heuer proudly launches new editions of an enduring icon: a new elegant anthracite edition of the fa-mous Link Calibre 16 and different editions of the Link Calibre 7 GMT. Function, comfort and avant-garde aesthetics have rarely been so perfectly allied.

CAT2011.BA0952

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LINK CALIBRE 16 AUTOMATIC CHRONOGRAPH

A spectacular timepiece of true elegance. Features of the Calibre 16 chronograph in-clude: the cushion-shaped bezel with its tachymeter scale; the oversized running se-conds counter at 9; scratch-resistant sapphire crystal with double anti-reflective treatment; a screw-fitting case back with engraved de-coration. Available in a choice of black, silver, or - in 2014 for the first time - anthracite dials. Link Calibre 16 Chronograph: for people who appreciate the finest things in life.

CAT2017.BA0952

CAT2111.BA0959

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CAT2110.BA0959

LINK CALIBRE 18 AUTOMATIC CHRONOGRAPH

With these Calibre 18 chronographs, TAG Heuer takes the Link in a bold direction. Everything about its fine-brushed and polished steel case is subtly different, especially its ideal 40mm size and slimmer design. The cushion-shaped fixed bezel, also in fine-brushed and polished steel, gives the dial a more open look. Link Calibre 18 Chronograph. A delight for the eyes and an easy-to-wear timepiece with a bold look.

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WAT2011.BA0951

LINK CALIBRE 5 DAY-DATE AUTOMATIC

Efficient and uncluttered. The Calibre 5 time-piece has the features that make every Link a work of art. Its design shows off the fine de-tailing to best effect: polished and faceted in-dexes; elegant dial texture in black or silver; a beautiful cushion-shaped bezel. In its curved window displaying a Day-Date feature, the Link is a must-have for every day use.

WAT2150.BB0953

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WAT2110.BA0950

LINK CALIBRE 6 AUTOMATIC

A timepiece that appeals to those who thrive on life in the big city. Its subtle finishing puts this automatic timepiece head and shoulders above the competition: a separate seconds counter at 6; the elegant vertical texturing of its silver or black dial; the hand-applied logo; faceted and polished indexes; and a sapphire crystal case back. For even greater individua-lity, the Calibre 6 is also available in a steel and gold version.

WAT201C.BA0951

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LINK CALIBRE 7 GMT AUTOMATIC

New for 2014, the Link Calibre 7 turns practicality into style. Powered by a Calibre 7 movement, its crisp design is highlighted by the 24-hour GMT second time zone in the center of the dial. Every detail of this timepiece radiates stylishness: the 42mm case; the elegant vertical texturing on a dial that is available in various colors; the rose-gold-plated hands and indexes; and the rede-signed signature Link bracelet. A finishing touch is the sapphire crystal case back, which lets you enjoy watching the ultra-precise movement in action. Travelling in different time zones has ne-ver been easier.

LADIES COLLECTION

The typical TAG Heuer woman is sporty yet glamourous, single-minded yet generous. In 2014, TAG Heuer honors these women. More feminine, more prestigious, more glamorous: the Brand’s time-pieces have been totally revamped. Sophisticated, elegant, and loaded with luxury finishes, the new lines of TAG Heuer Carrera Lady, Link Lady, TAG Heuer Formula 1 Lady and Aquaracer Lady have more feminine allure and star power than ever. The essence of femininity.

MARIA SHARAPOVA

WAR2452.BD0772

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TAG HEUER CARRERA LADYIn 2014, TAG Heuer unveils its most exclusive col-lection of TAG Heuer Carrera Lady to date. Com-pletely renewed and delicately sized (28mm or 32mm), these gorgeous new timepieces are fully polished for a very feminine allure. They are powered by a Calibre 9 or a quartz movement, which are discreetly housed in steel and gold or all-steel, and come in an array of fabulous femi-nine dial color choices. A must-have accessory and an icon of contemporary femininity.

WAR2415.BA0770

TAG HEUER CARRERA LADY CALIBRE 9 AUTOMATIC

The glittering allure of diamonds - 12 Top Wes-seltons (0.10 carat) - on a pure mother-of-pearl dial, and a further 56 Top Wesseltons (0.55 carat) on the fixed polished steel bezel. The luxurious sensuousness of the H-shaped steel bracelet is polished for a subtle contrast of burnished glows. On the case back, you can admire the intricate movement in action be-neath the sapphire crystal case back, beating perfect time. An elegant and timeless piece of jewelry.

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WAR2414.BA0770

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TAG HEUER CARRERA LADY CALIBRE 9 AUTOMATIC

Time in its luxury essence, with the elegant sweep of hours and minute hands. Feminine touches abound in the finishing: the polished bezel, the hand-applied, facetted and poli-shed indexes (also available with diamonds totalling 0.10 carat) and the exquisite dials in white mother-of-pearl or black or silver with beautiful «azurage» effect. Opulence and so-briety in perfect harmony.

WAR2410.BA0770

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TAG HEUER CARRERA LADY

A bedazzling, diamond-rich jewelry timepiece bringing extra luxury luster to the TAG Heuer Carrera Lady collection. Adorned with 12 Top Wesselton diamonds on the dial (0.10 carat) or 64 Top Wesselton diamonds on the bezel (0.62 carat), this exclusive edition is available with a quartz movement in a slightly larger case of 32mm. Everything extraneous has been removed. Two hands only indicate the passing of the hours and the minutes. An eye-catching timepiece where every detail com-plements the feminine you.

WAR1353.BD0774 WAR1352.BD0774

WAT1316.BA0956

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LINK LADY

THE DRESS WATCH FOR LADIES.

Curve and grace in this polished silhouette - the Link remains true to its S/el (Sports and Elegance) roots, yet the alchemy is even more pronounced. The case is riverstone-shaped, de-licate, refined with a central lugs architecture. Two sizes are available - a slim 29mm and a more generous 34.5mm. Inside is a quartz mo-vement, with the date at 6 o’ clock. A single prin-ciple unifies the design: elegance, comfort and harmony combined to produce pure pleasure. More than a timepiece, it is a piece of jewelry, easy-to-wear, sparkling, and feminine.

WAT1414.BA0954

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LINK LADY

Opulence and femininity combine in this po-lished steel 29mm model. Eleven diamonds float on the dial. One bezel option glitters with a galaxy of 47 hand-set diamonds totalling 0.52 carat. Another dial option is engraved with timeless, elegant Roman numerals. The backgrounds to this heavenly creation are the subtle waves of the guilloche dial or ethereal mother-of-pearl. Admire the elegant dance of the hands as they keep perfect time for you.

WAT1416.BA0954

WAU2212.BA0859

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TAG HEUER FORMULA 1 LADY An enduring icon of trendiness perfect for eve-ry occasion. Automatic or quartz, wide-open or discreetly sized (37mm or 32mm case) the look is understated and contemporary - an al-liance of steel and ceramic with perfect-fitting wrist comfort. For women who define their own rules, set their own trends and follow their own path.

TAG HEUER FORMULA 1 LADY STEEL AND CERAMIC CALIBRE 5 AUTOMATIC

A dazzling collection of Calibre 5 automatic timepieces in a 37mm case. Keeping track of time will be a constant indulgence, thanks to the glitter of the 49 Wesselton diamonds ar-ranged in a beautiful circle on the dial. Offe-ring even more luxury is the model with ano-ther 48 Wesselton diamonds enhancing the bezel. Available with white dial and bracelet for purity - or black for seduction.

WAU2212.BA0859 WAU2213.BA0861

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WAH1313.BA0868

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TAG HEUER FORMULA 1 LADY STEEL AND CERAMIC

A sweetly petite timepiece. Manufactured in a 32mm case, these adorable TAG Heuer Formu-la 1 Lady Steel and Ceramic timepieces are irresistible. By combining apparent opposites - ceramic and steel, diamonds and the noble metal rhodium - TAG Heuer has created excep-tional timepieces reflecting the complex lives of modern women.

WAH1312.BA0867

WAH1213.BA0861

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WAH1221.BB0865

TAG HEUER FORMULA 1 LADY STEEL AND CERAMIC

Make an unforgettable entrance with this dazzling combination of diamonds and ce-ramic on a 37mm case, contrasted with pure steel or a resplendent mix of steel and gold. The Haute Couture jewelry edition has a pe-tal-shaped bezel with 84 gold-mounted dia-monds that spectacularly highlight the shim-mering white ceramic on the steel and gold execution. A thoroughly singular timepiece of comfort and glamour aesthetics.

WAH121B.FC6223

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TAG HEUER FORMULA 1 LADY DIAMONDS

Setting the standard for chic. With the TAG Heuer Formula 1 Lady Diamonds you will never look conventional, because every element - bezel, color, and “nizza” strap - is style-setting. The lus-cious aubergine of the dial, with its hand-ap-plied markers, is the perfect foil for the bezel’s extravagant 120 diamonds. For those who pre-fer a more traditional look, this model is also available with a steel bracelet.

MARIA SHARAPOVA

Before Maria Sharapova, women tennis players were stunning to watch or stunning to look at. Rarely did the two qualities - extraordinary beauty, talent and determination - find home in the same individual. A four-time Grand Slam winner and a member of the most elite group in tennis, the Career Grand Slam club, Maria Sharapova is among the most exciting and complete competitors to ever play the game. Dedicated to being the best - her best - on clay and grass, in business and fashion - she never quits and she never cracks, no matter the pressure. The Aquaracer Lady collection is the perfect match for this perfectionist. Inspired by the aquatic world, a precision instrument designed to withstand intense pressure, yet gor-geous on a woman’s wrist, the epitome of elegance and glamour, distinctive and asto-nishingly beautiful. Like Maria, beauty, grace, power and glamour are in perfect balance.

AND AQUARACER LADY: STAR POWER

WAY1414.BA0920

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AQUARACER LADY

THE LUXURY SPORTS TIMEPIECE INSPIRED BY THE AQUATIC WORLD.

The completely new Aquaracer Lady collec-tion reflects the rebellious personality of the TAG Heuer woman who dares to wear it: active and glamourous. This new collection proves once again that elegance and resiliance can be one. Sporty, yet more feminine than ever, with breathtaking sculptural elements and the noblest materials in Jewelry: gold, diamonds, and alternating finishings of fine-brushed and polished steel on the H-shaped bracelet. Two sizes are available - 32mm or 27mm for those who prefer petite and discreet models. The un-conventional rotating bezel is the first element to grab the eye - not just for the dazzling facets, but for its unique geometry - distinctive and astonishingly beautiful. Sportive timepieces have never been so seductive.

AQUARACER LADY

Spectacular on land, sensuously feminine in the water. This Aquaracer Lady creates the per-fect harmony of sleek steel and luxuriant gold. The polished solid 18 carat gold on the bezel flawlessly matches the gold-capped links of the sophisticated H-shaped bracelet. The glo-rious gold exposure continues on the lovingly crafted detailing of the dial. The diamond be-zel edition, with 30 glittering Top Wesselton dia-monds (0.36 carat) on the bezel and 11 (0.08 carat) on the dial, is in a class of its own. A fas-cinating jewel.

WAY1451.BD0922 WAY1453.BD0922

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WAY1413.BA0920

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WAY1453.BD0922

AQUARACER LADY

This model caters to your love of choice by of-fering dials in seductive black, shimmering sil-ver, or silky mother-of-pearl. The diamond dial edition’s 11 Top Wesselton diamonds (0.08 ca-rat on the 27mm case and 0.11 carat on the 32mm case) give the dial a special sparkle. Perfect yet robust feminine harmony.

WAY1310.BA0915

AVANT-GARDEEYEWEAR

A decade ago TAG Heuer unveiled its first men’s sports and urban eyewear collection. Since then TAG Heuer Avant-Garde Eyewear seduces the most demanding sports experts as well as style-conscious contemporary men.

L-TYPE LW, THE ULTIMATE BLEND OF PRESTIGE AND PERFORMANCE

Every detail of the L-Type series emphasizes the unique refinement of its design. Handmade in France, L-Type LW – LW for light weight - is one of the most advanced product ever manu-factured by TAG Heuer Avant-Garde Eyewear. This exceptional model combines high-end materials, innovative technology and the finest traditions of luxury craftsmanship with superla-tive ergonomics and comfort. Hand-turned by highly qualified TAG Heuer craftsmen, the ou-ter temples are graced with softest calfskin or alligator, with elastomer endtips. The 100% car-bon structure of this luxurious concentration of technology is the guarantee of its exceptional lightness. The highly qualitative sunlenses are 100% handmade in France to ensure protection and exceptional visual comfort. Light, strong and sporty, L-Type LW fuses exceptional design with the ultimate precision - this is TAG Heuer luxury eyewear. 

0401-120

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THE 27° SERIES IS BACK !

Rewarded in 2002 as the best sunglasses of the year by a jury of experts (SILMO d’Or), the 27° be-came one of the very few eyewear icon. Rede-signed for the most active lifestyles, there is a pair of TAG Heuer 27° Evolution specially conceived to improve comfort and performance in every situation. Two luxury lines are available, the Sport and Urban editions. The Sport wrap-around edi-tion comes with snug-holding elastomer tips and adjustable nose-pads making them so comfortable you will forget that you are wearing them. The stylish Urban edition is compellingly contemporary and timeless. Both editions fea-ture ultra-performance sunlenses, whether it is for daily use or specific activities (sailing, driving, golfing…) they are able to withstand impacts of more than 140 km/h. All TAG Heuer sunlenses are 100% handmade in France to ensure opti-mal protection. Capitalizing on ultimate comfort and ergonomics, challenging on innovative de-sign and patented technology – this is eyewear evolution. 

6021-102

6042-109

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to the equivalent of strong summer sunlight for three full days. This ensures that all the materials used are highly reliable at all latitudes and in all seasons.

03 EXTREME TEMPERATURE RESISTANCE The temperature of a watch exposed to the sun for a long period can exceed 40°C, while in winter it can fall below zero. For this reason, individual components as well as complete watches are tested, parti-cularly in tropical conditions, to ensure they will function correctly and accurately between 0°C and 50°C.

04 RESISTANCE TO THE EXTERNAL ENVIRONMENT Chlorine, sulphur, perspiration and sea salt can attack the materials in a watch or reduce the mobility of certain components. TAG Heuer carries out tests on cases, crowns, metal bracelets, as well as rubber straps, to ensure that they are resistant to potentially damaging ele-ments and have no effect on the skin. Only materials that meet the brand’s standards are approved for use.

05 TRACTION-RESISTANCE Simply putting on and taking off a watch causes wear and tear on the buckle of a leather strap or the clasp of a metal bracelet. TAG Heuer submits buckles and clasps to a traction of 5 kg over 5,000 cycles, followed by twisting under tension. No component must show any sign of permanent deformation or tearing.

06 VIBRATION-RESISTANCE In a Formula 1 car, on a motor-bike or on a mountain bike, wrist-watches are subjected to brief, repetitive movements and intense vibration. To test the robustness, precision and integrity of its watches under these conditions, TAG Heuer has developed a machine that

reproduces this vibration at a level well above normal. The test must not affect the operation of the watch, its components, bracelet and screws, nor reveal any sign of fatigue.

07 IMPACT-RESISTANCE In everyday life or when playing a sport it is easy to forget that you are wearing a watch on your wrist. It only takes a sudden quick movement and the watch can hit something hard. To avoid watches suffering such shocks, TAG Heuer carries out rigorous tests on machines that reproduce the shock waves of a significant impact. The watch being tested must not show any signs of mechanical damage.

08 RESISTANCE TO WEAR AND TEAR All watch functions are subjected to tests that reproduce not only a wearer’s everyday movements but also typical accidents. The turning bezel, crown and push-buttons undergo more than 5,000 testing cycles, equivalent to several years of use in normal conditions.

09 FRICTION-RESISTANCE TAG Heuer watches are intended to accompany their owner through all life’s adventures. For this reason, the brand carries out accelerated wear tests on cases and bracelets so that, if necessary, the coating of a case or a metal bracelet can be modified to increase its resistance to friction.

10 ANALYSIS OF MATERIALS AND METAL PLATING All alloys and decorative plating in precious metals are systematically tested. Fluorescence X-Ray analysis tests the content of precious ele-ments (carats) and plating thickness. Tests are carried out separately and in tandem to obtain a realistic picture of what the watch is sub-jected to on a daily basis.

01 WATER-RESISTANCE The water-resistance of a sports watch protects the components, reduces the need for servicing and prolongs the life of the move-ment. TAG Heuer performs tests on 100% of its production, in wa-ter and under pressure. The professional water sports chronograph, the Aquaracer 500M, must also pass a special test to verify that its push-buttons are water-resistant and operational down to 500 meters. This procedure has required specific testing equipment to be created.

02 RESISTANCE TO U.V. AGEING Heat and light often have an adverse effect on plastics, varnishes and leather. The TAG Heuer quality laboratory carries out stringent tests to verify the stability of these materials over time: they are exposed

A SERIES OF 60 TESTS AND RIGOROUS INSPECTION OF EVERY WATCH. A 2-YEAR INTERNATIONAL WARRANTY INVOLVING ALL OUR AUTHORIZED RETAILERS. CUS-TOMER SERVICE OF MORE THAN 500 PEOPLE AROUND THE WORLD. ONE OF THE HIGHEST RELIABILITY RATES IN THE IN-DUSTRY: FEWER THAN 1 % RETURNS. ONE OF THE QUICKEST SERVICE AND REPAIR TIMES AVAILABLE.

TAG HEUER QUALITY

CAR2110.BA0724Ø 41 mm

CAR2110.FC6266Ø 41 mm

CAR2111.BA0724Ø 41 mm

CAR2111.FC6291Ø 41 mm

CAR2111.FC6266Ø 41 mm

CAR2B10.BA0799Ø 43 mm

CAR2B10.FC6235Ø 43 mm

CAR2B11.BA0799Ø 43 mm

CAR2B11.FC6235Ø 43 mm

CAR2B80.FC6325Ø 43 mm

CAR2A10.BA0799Ø 43 mm

CAR2A11.BA0799Ø 43 mm

CAR2A11.FC6313Ø 43 mm

CAR2A80.FC6237Ø 43 mm

CAR2A10.FC6235Ø 43 mm

CAR2114.BA0724Ø 41 mm

CAR2012.BA0799Ø 43 mm

CAR2012.FC6236Ø 43 mm

CAR2012.FC6235Ø 43 mm

CAR2013.FC6313Ø 43 mm

CAR2014.BA0799Ø 43 mm

CAR2014.FC6235Ø 43 mm

CAR2013.BA0799Ø 43 mm

CAR2115.BA0724Ø 41 mm

CAR2115.FC6292Ø 41 mm

CAR2A12.FT6033Ø 43 mm

CAR2A83.FT6033Ø 43 mm

CAR2C90.FC6341Ø 45 mm

CAR2C12.FC6327Ø 45 mm

CAR2080.FC6286Ø 43 mm

CAS2110.BA0730Ø 41 mm

CAS2110.FC6266Ø 41 mm

CAS2111.BA0730Ø 41 mm

CAS2111.FC6292Ø 41 mm

CAR2114.FC6292Ø 41 mm

CAS2112.FC6291Ø 41 mm

TAG HEUER CARRERA

AUTOMATIC CHRONOGRAPH

THE TAG HEUER COLLECTION

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WAR5012.FC6326Ø 41 mm

WAR5010.BA0723Ø 41 mm

WAR5010.FC6266Ø 41 mm

WAR5011.BA0723Ø 41 mm

WAR5011.FC6291Ø 41 mm

WAR5012.BA0723Ø 41 mm

CV201AH.BA0725Ø 41 mm

CV201AH.FT6014Ø 41 mm

CV201AG.FC6266Ø 41 mm

CV201AG.BA0725Ø 41 mm

WAR201A.BA0723Ø 41 mm

WAR201A.FC6266Ø 41 mm

WAR201B.BA0723Ø 41 mm

WAR201B.FC6291Ø 41 mm

WAR201C.BA0723Ø 41 mm

WAR211C.FC6336Ø 39 mm

WAR215D.FC6181Ø 39 mm

WAR211A.FC6180Ø 39 mm

WAR211B.BA0782Ø 39 mm

WAR215E.BD0784Ø 39 mm

WAR215E.FC6336Ø 39 mm

WAR211B.FC6181Ø 39 mm

WAR211A.BA0782Ø 39 mm

WAR211C.BA0782Ø 39 mm

WAR215B.BD0783Ø 39 mm

WAR215A.BD0783Ø 39 mm

WAR215A.FC6181Ø 39 mm

WAR215B.FC6181Ø 39 mm

WAR215C.BD0783Ø 39 mm

WAR215D.BD0784Ø 39 mm

WAR215C.FC6336Ø 39 mm

WAR201D.FC6291Ø 41 mm

WAR2010.BA0723Ø 41 mm

WAR2010.FC6266Ø 41 mm

WAR2011.BA0723Ø 41 mm

WAR2011.FC6291Ø 41 mm

WAR201D.BA0723Ø 41 mm

WAR201C.FC6266Ø 41 mm

WAR2012.BA0723Ø 41 mm

WAS2114.BA0732Ø 39 mm

WAR2012.FC6326Ø 41 mm

170 / 171

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AUTOMATIC WATCH

WAR1352.BD0774Ø 32 mm

WAR2411.BA0770Ø 28 mm

WAR2410.BA0770Ø 28 mm

WAR2416.BA0770Ø 28 mm

WAR1353.BD0774Ø 32 mm

WAR1315.BA0773Ø 32 mm

WAR1314.BA0773Ø 32 mm

CAV5115.FT6019Ø 43 mm

CAV5115.BA0902Ø 43 mm

WAR1312.BA0773Ø 32 mm

WAR1311.BA0773Ø 32 mm

CAV5185.FC6237Ø 43 mm

CAV5185.FT6020Ø 43 mm

CAV518B.FC6237Ø 43 mm

CAV518B.FT6016Ø 43 mm

CAV511A.BA0902Ø 43 mm

CAV511A.FC6225Ø 43 mm

WAV511A.BA0900Ø 40.2 mm

WAV511A.FC6224Ø 40.2 mm

WAV511B.BA0900Ø 40.2 mm

CAV511B.FC6225Ø 43 mm

CAV511B.FC6231Ø 43 mm

CAV511B.BA0902Ø 43 mm

WAV5111.BA0901Ø 42.5 mm

WAV5112.BA0901Ø 42.5 mm

WAV5111.FC6225Ø 42.5 mm

WAR2414.BA0770Ø 28 mm

WAR2452.BD0772Ø 28 mm

WAR2453.BD0772Ø 28 mm

WAR2415.BA0770Ø 28 mm

WAR2413.BA0770Ø 28 mm

WAR2412.BA0770Ø 28 mm

WAS2110.BA0732Ø 39 mm

WAS2110.FC6180Ø 39 mm

WAS2111.BA0732Ø 39 mm

WAS2111.FC6293Ø 39 mm

WAS2112.FC6181Ø 39 mm

TAG HEUERGRAND CARRERA

AUTOMATICWATCH

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WATCH

TAG HEUERGRAND CARRERA

AUTOMATICCHRONOGRAPH

TAG HEUERCARRERA LADY

AUTOMATIC WATCH

WAT1110.BA0950Ø 40 mm

WAT1111.BA0950Ø 40 mm

WAT2011.BA0951Ø 42 mm

WAT2111.BA0950Ø 40 mm

WAT2150.BB0953Ø 40 mm

WAT2110.BA0950Ø 40 mm

WAT1314.BA0956Ø 34.5 mm

WAT1316.BA0956Ø 34.5 mm

WAT1311.BA0956Ø 34.5 mm

WAW1316.EB0025Ø 37 mm

WAW1313.FC6247Ø 37 mm

WAW1310.FC6216Ø 37 mm

WW2110.FC6177Ø 37 mm

CAL2110.FC6257Ø 40.5 mm

CAT2010.BA0952Ø 43 mm

CAT2110.BA0959Ø 40 mm

CAT2111.BA0959Ø 40 mm

WW2119.FC6338Ø 37 mm

WAW1315.FC6217Ø 37 mm

WAT2010.BA0951Ø 42 mm

CAT2011.BA0952Ø 43 mm

CAT2017.BA0952Ø 43 mm

WAT201C.BA0951Ø 42 mm

WAT201A.BA0951Ø 42 mm

WAT201B.BA0951Ø 42 mm

WAT1414.BA0954Ø 29 mm

CAL5113.FC6329Ø 40.5 mm

CAL5111.FC6299Ø 40.5 mm

CAL2110.BA0781Ø 40.5 mm

CAW2114.FC6177Ø 39 mm

CAW2114.FT6021Ø 39 mm

CAW2110.FC6177Ø 39 mm

CAW2111.FC6183Ø 39 mm

LINKWATCH

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LINK LADYWATCH

LINKAUTOMATIC

WATCH

LINKAUTOMATIC

CHRONOGRAPH

MONACO LADY WATCH

MONACO AUTOMATIC

WATCH

MONACO AUTOMATIC

CHRONOGRAPH

WAT1416.BA0954Ø 29 mm

WAT1411.BA0954Ø 29 mm

WAT1410.BA0954Ø 29 mm

WAT1417.BA0954Ø 29 mm

WAK2110.BA0830Ø 41 mm

WAK2110.FT6027Ø 41 mm

WAK2111.BA0830Ø 41 mm

WAN2110.BA0822Ø 41 mm

WAK2180.FT6027Ø 41 mm

WAN2111.BA0822Ø 41 mm

WAK2120.BB0835Ø 41 mm

CAP2111.FT6028Ø 42 mm

CAP2112.BA0833Ø 42 mm

CAP2111.BA0833Ø 42 mm

CAP2110.FT6028Ø 42 mm

CAP2112.FT6028Ø 42 mm

CAP2120.BB0834Ø 42 mm

CAP2110.BA0833Ø 42 mm

CAK2110.BA0833Ø 43 mm

CAK2110.FT8019Ø 43 mm

CAK2112.BA0833Ø 43 mm

CAK2111.BA0833Ø 43 mm

CAK2111.FT8019Ø 43 mm

WAY1151.BD0912Ø 40.5 mm

WAY2151.BD0912Ø 40.5 mm

WAY2110.BA0910Ø 40.5 mm

WAY2110.FT8021Ø 40.5 mm

WAY2150.BD0911Ø 40.5 mm

CAF101E.BA0821Ø 43 mm

CAF101E.FT8011Ø 43 mm

CAF101F.BA0821Ø 43 mm

CAN1010.BA0821Ø 43 mm

CAN1011.BA0821Ø 43 mm

CAF101F.FT8011Ø 43 mm

WAY2111.BA0910Ø 40.5 mm

WAY2113.BA0910Ø 40.5 mm

WAY2112.BA0910Ø 40.5 mm

176 / 177

AQUARACERAUTOMATIC

CHRONOGRAPH

AQUARACER AUTOMATIC

WATCH

AQUARACER CHRONOGRAPH

AQUARACER WATCH

WAP2350.BD0838Ø 34 mm

WAP2351.BD0838Ø 34 mm

WAY1313.BA0915Ø 32 mm

WAY1310.BA0915Ø 32 mm

WAY1311.BA0915Ø 32 mm

WAY1351.BD0917Ø 32 mm

WAY1353.BD0917Ø 32 mm

WAY1314.BA0915Ø 32 mm

WAY1312.BA0915Ø 32 mm

WAY1410.BA0920Ø 27 mm

WAY1414.BA0920Ø 27 mm

WAY1413.BA0920Ø 27 mm

WAY1453.BD0922Ø 27 mm

WAY1451.BD0922Ø 27 mm

WAY1455.BD0922Ø 27 mm

WAY1110.BA0910Ø 40.5 mm

WAY1110.FT8021Ø 40.5 mm

WAY1150.BD0911Ø 40.5 mm

WAY1111.BA0910Ø 40.5 mm

WAY1112.BA0910Ø 40.5 mm

WAY111Z.BA0910Ø 40.5 mm

WAY111Y.BA0910Ø 40.5 mm

WAP1452.BD0837Ø 27 mm

WAP1451.BD0837Ø 27 mm

WAP1450.BD0837Ø 27 mm

WAY1411.BA0920Ø 27 mm

WAY1412.BA0920Ø 27 mm

CAZ2010.BA0876Ø 44 mm

CAZ2010.FT8024Ø 44 mm

CAU2011.BA0873Ø 44 mm

CAU2012.FT6038Ø 44 mm

CAU2010.BA0873Ø 44 mm

CAU2010.BA0874Ø 44 mm

CAZ2011.FT8024Ø 44 mm

WAZ2110.BA0875Ø 41 mm

WAZ2110.FT8023Ø 41 mm

WAZ2111.BA0875Ø 41 mm

178 / 179

AQUARACER LADY

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AQUARACER LADY

WATCH

TAG HEUERFORMULA 1AUTOMATIC

CHRONOGRAPH

TAG HEUERFORMULA 1AUTOMATIC

WATCH

CAU1115.BA0869Ø 42 mm

CAU1115.BA0858Ø 42 mm

CAU1110.BA0858Ø 42 mm

CAU1110.FT6024Ø 42 mm

CAU1113.BA0858Ø 42 mm

CAU1112.BA0858Ø 42 mm

CAU1116.BA0858Ø 42 mm

CAU1111.BA0858Ø 42 mm

CAU111E.FT6024Ø 42 mm

CAU1114.FT6024Ø 42 mm

WAU1113.BA0858Ø 42 mm

WAU1110.FT6024Ø 42 mm

WAU1114.BA0858Ø 42 mm

WAU1111.BA0858Ø 42 mm

WAU1112.BA0858Ø 42 mm

WAU1110.BA0858Ø 42 mm

WAU111A.BA0858Ø 42 mm

WAU111B.BA0858Ø 42 mm

WAU111C.BA0869Ø 42 mm

WAU111D.FT6024Ø 42 mm

CAH1212.BA0862Ø 41 mm

CAH1210.BA0862Ø 41 mm

CAH1211.BA0863Ø 41 mm

WAU2210.BA0859Ø 37 mm

WAU2211.BA0861Ø 37 mm

CAH1213.BA0863Ø 41 mm

WAU2212.BA0859Ø 37 mm

WAZ2112.FT8023Ø 41 mm

WAZ211A.BA0875Ø 41 mm

CAU111D.FT6024Ø 42 mm

WAH1221.BB0865Ø 37 mm

WAU2213.BA0861Ø 37 mm

WAZ1111.BA0875Ø 41 mm

WAZ1110.BA0875Ø 41 mm

CAZ1110.BA0877Ø 42 mm

180 / 181

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WATCH

TAG HEUERFORMULA 1

ALARM WATCH

TAG HEUERFORMULA 1 LADY

AUTOMATICWATCH

TAG HEUERFORMULA 1 LADYCHRONOGRAPH

TAG HEUERFORMULA 1

CHRONOGRAPH

TAG HEUERFORMULA 1 LADY

WATCH

WAH121D.BA0861Ø 37 mm

WAH1210.BA0859Ø 37 mm

WAH1211.BA0861Ø 37 mm

WAH1212.BA0859Ø 37 mm

WAH1213.BA0861Ø 37 mm

WAH1219.BA0859Ø 37 mm

WAH1216.BA0859Ø 37 mm

WAH1217.BA0852Ø 37 mm

WAH1217.FC6218Ø 37 mm

WAH1218.BA0861Ø 37 mm

WAH1217.BA0859Ø 37 mm

WAH121B.BA0852Ø 37 mm

WAH121B.FC6223Ø 37 mm

WAH1218.BA0852Ø 37 mm

WAH1318.BA0868Ø 32 mm

WAH1319.BA0868Ø 32 mm

WAE1113.FT6004Ø 37.5 mm

WAE1117.FT6008Ø 37.5 mm

WAE1116.FT6004Ø 37.5 mm

WAH1315.BA0868Ø 32 mm

WAH1312.BA0867Ø 32 mm

WAH1313.BA0868Ø 32 mm

WAH1314.BA0867Ø 32 mm

0401-120 6021-1026042-109

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PROFESSIONALSPORTS WATCH

L-TYPE LW 27°EVOLUTION

TAG HEUER EYEWEAR

A responsible watchmakerTrustee of exceptional cultural heritage for more than 150 years, TAG Heuer also plays an essential role in preserving natural heritage thanks to an ethical approach applied to all its timepieces creations’. Responsible Jewellery Council (RJC)TAG Heuer is a member of the Responsible Jewellery Council (RJC), an organization of more than 260 professionals around the world committed to the promotion of ethics, human and social rights and environmental practices throughout the gold and diamond product chain, from the mines to retail. To find out more about the RJC, please visit www.responsiblejewellery.com The Kimberley ProcessWith a certificate, the Kimberley Process Certification Scheme (KPCS) guarantees that each rough diamond that crosses an international border between two signing countries is “conflict free”. TAG Heuer certifies that all of its diamonds are cut by legitimate sources and that they are not involved in armed conflicts, in compliance with the United Nations’ resolutions, on the basis of written guarantees produced by its suppliers. To find out more about the Kimberley Process, please visit www.kimberleyprocess.com

The Fondation de la Haute HorlogerieTAG Heuer is a member of the exclusive Fondation de la Haute Horlogerie (FHH) which brings together the 30 most prestigious brands in Swiss watchmaking, chosen for their unique expertise, their heritage and the quality of their Fine Watchmaking products.

Photo credits ©Steve McQueen and related rights ™/© of Chadwick McQueen & The Terry McQueen Testamentary Trust. Used under license through Corbis Corporation.net. © 2013 Guilain Grenier - ORACLE TEAM USA.

No part of this publication may be reproduced in any form or by any means without prior permission of TAG Heuer, Branch of LVMH Swiss Manufactures SA, 6a, Louis-Joseph Chevrolet - 2300 La Chaux-de-Fonds - Switzerland. Timepieces presented in this catalog are not all reproduced to exact size. Colors may also differ due to printing. Indicated carats are estimates. TAG Heuer reserves the right to modify the technical specifications described and illustrated in this catalog at any time and without notice. Please consult your TAG Heuer retailer for the latest details concerning technical specifications. © TAG HEUER, 2014All rights reserved.