the ceo reputation premium: gaining advantage in the engagement era
TRANSCRIPT
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The CEO Reputation Premium:
Gaining Advantage in the Engagement Era
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CEO reputation evolution
1900s 1950s 1980s Late 1990s Early 2000s TODAY Late 2000s
Organization Man
Celebrity CEO
Dot.com CEO
Smart Creatives
Industrialist CEO
Recession CEO
Engaged and Humble CEO
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what we learned
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#1 CEO reputation matters
% of company’s
reputation
attributed to
CEO’s
reputation 45%
% of company’s
market value
attributed to
CEO’s
reputation 44%
% expect CEO
reputation to
matter more in
next few years
50%
% say CEO
reputation
retains
employees 70%
% say that CEO
reputation
attracts new
employees
77%
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#2 public engagement is the new CEO mandate
Nothing works as well as that personal presence,
despite the personal toll that can take. “ ” — MICHAEL USEEM
DIRECTOR OF THE CENTER FOR LEADERSHIP AND CHANGE MANAGEMENT
AT THE UNIVERSITY OF PENNSYLVANIA’S WHARTON SCHOOL
81%
81% report it is
important for CEOs to
have a visible public
profile for a company
to be highly regarded
7 Global English Language Top Tier Outlets Aggregated by Factiva
0
10
20
30
40
50
60
70
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
# a
rtic
les
Media coverage of CEO humility
#3 humble CEOs are being noticed
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#4 CEOs need multiple external platforms
External
engagement
activities that are
important for
CEOs to do
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#5 CEO sociability comes with reputational rewards
Category 1Highly
Regarded CEOs
Poorly Regarded
CEOs
24%
7%
CEO Participates in Social Media
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#6 reputation is gender-blind
Executives with male CEOs Executives with female CEOs
Company reputation
very strong
38%
36%
CEO reputation
very strong
35%
33%
% of company
market value
attributed to CEO reputation
43% 47%
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the CEO’s 12-step guide to reputation and engagement
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THANK YOU!
CAROL BALLOCK
Executive Vice President,
Executive Equity & Engagement Lead
Weber Shandwick
LESLIE GAINES-ROSS
Chief Reputation Strategist
Weber Shandwick
For more information about The CEO
Reputation Premium: Gaining
Advantage in the Engagement Era,
please contact:
For more information about Weber
Shandwick’s Executive Equity&
Engagement offering, please contact:
#ceoreputation