The Certificate in Strategic Corporate Social Responsibility

The Certificatein StrategicCorporate Social Responsibility

Location:

Villa Graziadio Executive Center Pepperdine University24255 Pacific Coast HighwayMalibu, CA 90263

For further information or to register:

Visit bschool.pepperdine.edu/csr or email Karel.Kreshek@pepperdine.edu

1GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT / EXECUTIVE EDUCATION

Managing Business with Sustainable Practices, Environmental Stewardship, Ethical Responsibility, and Financial Strength

The Certificate in Strategic Corporate Social Responsibility is a two-day program focused on teaching business leaders the considerations and execution of imbedding corporate social responsibility (CSR) values into the business strategy. The program goes a step beyond “the triple bottom line” – People, Planet, Profits – and adds a fourth factor to the equation: Product. Attendees will understand how producing a superior product generates financial growth. Developed and led by Dr. Michael Crooke, former Navy Seal and CEO of Patagonia, the course takes place in a small group setting where participants learn through applied learning exercises.

Certificate Learning Objectives:• Study the Socially, Environmentally, and Ethically Responsible

(SEER) strategy and model, in the context of the challenges and opportunities facing business and society.

• Gain in-depth knowledge of the four macro-values – Corporate Social Responsibility (People), Environmental Stewardship (Planet), Financial Strength (Profits), and Product/Service – illustrating the crux of the SEER philosophy.

• Evaluate the process of making tough decisions, managing the tensions between the four macro-values.

• Learn how these function as a system with many areas of overlap and interaction versus operating as stand-alone concepts.

• Apply strategic frameworks to the CSR concepts through case studies and group exercises.

Who Should Attend:This is a training program designed for business managers and executives. The course does not have pre-requisites, but is taught at a graduate level so attendees should have a basic knowledge of business strategy and operations.

PROGRAM INFORMATION / CERTIFICATE IN STRATEGIC CORPORATE SOCIAL RESPONSIBILITY

Michael Crooke, PhDAssistant Professor of Strategy, Pepperdine University

Dr. Crooke is an assistant professor of strategy at Pepperdine University’s

Graziadio School of Business and Management. Dr. Crooke coordinates the

school’s new Certificate in Socially, Environmentally and Ethically Responsible

(SEER) Business Strategy program, and he teaches the capstone course on

responsible business practice in the Spring trimester. He teaches the full-

time MBA classes on strategy and leadership for organizational success.

From 1999 to 2005, Dr. Crooke served as president and chief executive

officer of Patagonia, Inc., and Patagonia’s parent company, Lost Arrow

Corporation. He succeeded Yvon Chouinard, Patagonia’s founder, in taking

the Lost Arrow post. Patagonia, a designer and distributor of technical

outdoor clothing, is widely known for its commitment to product quality

and environmental responsibility.

Dr. Crooke is concurrently an independent consultant counseling various high-growth businesses on strategic

issues. Dr. Crooke currently serves as a director of the following non-profit boards: Earth Day Network, founded

by Denis Hayes, the co-originator of Earth Day; and Cate School, located in Carpinteria, Calif. Dr. Crooke holds a

PhD in management from Claremont Graduate University. His dissertation examined the role of values (CSR) in

high performance organizations. Dr. Crooke holds a BS in forestry and an MBA from Humboldt State University.

Early in his career, Dr. Crooke served as a Navy SEAL with Underwater Demolition Team 12 (UDT12) for four years,

after successfully graduating from BUD/S training (Basic Underwater Demolition/SEAL).

2GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT / EXECUTIVE EDUCATION

INSTRUCTORS / CERTIFICATE IN STRATEGIC CORPORATE SOCIAL RESPONSIBILITY

Rob Bikel, MBAMr. Bikel is an independent strategy consultant specializing in sustainably

oriented businesses, as well as an adjunct faculty member at Pepperdine

University’s Graziadio School of Business and Management. A former

investment banker with Smith Barney, Mr. Bikel has over twelve years of

experience in entertainment as a development executive and producer. He

holds an MBA from Pepperdine University, is certified from the school’s

SEER (Social, Ethical, and Environmentally Responsible business practices)

program, and has GRI (global reporting initiative) certification. Mr. Bikel

received his undergraduate degree from Harvard University.

GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENTEXECUTIVE EDUCATION

Pepperdine University6100 Center Drive, Suite 400Los Angeles, CA 90045

Phone: 310.568.5787Fax: 310.568.2315

bschool.pepperdine.edu/execed