the challenges for entrepreneurship and innovation education · the most important molecule in...

The Challenges for Entrepreneurship and

Innovation Education

Filipe Castro Soeiro, February, 12th of 2015

Coordinator of the Executive Master

in Entrepreneurship and Innovation

Universidade Europeia, Laureate International Universities

Storytelling #1

Prof. Filipe Castro Soeiro, 2015 | Universidade Europeia, Laureate International Universities

The most important molecule in Human history – Watson and Crick vs. Pauling

Francis Crick and James Watson, Cambridge, England, in 1953. Linus Pauling , Oregon S.U., US, and California Institute of Technology (Caltech) in Pasadena, California, in 1952.


The most important molecule in Human history - DNA rules and structure – Did you know?


On 1953, Watson and Crick’s article, “A Structure for DNA” was published in Nature. James Watson, Francis Crick, and Maurice Wilkins would go on to share the Nobel Prize in Physiology or Medicine in 1962! Pauling won the Nobel Prize in Chemistry in 1954 "for his research into the nature of the chemical bond and its application to the elucidation of the structure of complex substances“ and Nobel Peace Prize in 1962.

Rosalind Franklin died of cancer at age 37 and was not awarded with the Nobel Prize – which was very unfair!!!

Whole Genome Sequencing and Its Implications

The discovery of the double helix structure of DNA marked a pivotal moment in modern scientific history. Few individual discoveries so quickly ushered in so many fundamental advances in so many fields, from genetics and evolutionary theory to biochemistry and medical research, that trigger major diseases or the creation and manufacture of drugs to treat these devastating diseases. Medical and Pharmaceutical industry has app. 1,000 billion USD (2013)


Storytelling #2


New Knowledge = Economic Knowledge?

There is a macro referential Paradigm change from an Economy based on Natural Resources and Physical inputs into one based on Knowledge, Intellectual assets,

Technology Market transfer processes and commercialization of innovation and that is generating an “Innovation Wave”.

New Knowledge = Economic Knowledge?

Innovation and Entrepreneurship = Economic Growth, Job Creation and Wealth creation?


8

West vs East:Global Demographic Economic

Unballences There are demographics unbalances between West and East countries, which reflects in the HUMAN RESOURCES’ AVAILABILITY, VALUATION and in ECONOMIC GROWTH; The 21 countries of APEC seeks to promote FREE TRADE and ECONOMIC COOPERATION throughout the ASIA-PACIFIC Region dominate ECONOMIC ACTIVITY and establish NEW MARKETS for innovative products and raw materials beyond Europe, where demand had been declining (last years); APEC countries account for app. 40% of the world's population, app. 54% of the world's GDP and about 44% of world trade;

Source: World Bank, 2013;


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Why is China closing the innovation gap to EU?

China Market Research (IMD, 2008; 2010): from a pool of 531 executives and managers living in and outside China, 22% of respondents think that in 2020 China will be the world leader, 33% that China will be the origin of the world’s top brands, and 15% think that China will become the world’s innovator. In other words, 70% of respondents think that China is moving upstream and/or downstream of the value chain; Thus, China needs innovation and marketing competencies as it steps forward from its current status as the world’s factory (Cost Leadership) into world’s leader (Differentiation Leadership).

Source: Talent Challenge in China II IMD Report, “Building innovation and marketing competencies for the future “, Fischer, W.A. and Chung, R. (2008); EFMD award winning case study, “War for management talent in China, Fischer, W. A. and Chung R. (2007).


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Source: European Economic Forecast, Spring 2012 and Spring 2013, European Commission; European economy guide, Taking Europe's pulse, Jul, 18th, 2013,The Economist;

EU Crisis, Disparities and Potential Opportunities


Qualified Human capital: ↑ Wages and ↑ Productivity ↑ Return Rate > Market Potential (24mio people) FDI (Access to Capital) Sectors with Technology Intensity Spillover Effect maximization

The Challenge: Regional Innovation and the

Knowledge Triangle (People centered/Place based!

BLUE ENERGY GREENCITIES SMART-GRIDS(TELCO/ENERGY) AGROTECH NEUROSCIENCS SEATECH AERONAUTICS AEROTRANSPORTATION

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Source: Pires (2005) applied New Economic Geography (NEG) model adapted .

Research

Education Innovation

Industry

Government

Universities

Knowledge Creation

Knowledge Spillover

Knowledge Exploitation

Physical proximity between firms and universities (Agglomeration Economies and Location factors) Transactional proximity (Competition/Cooperation; Relational proximity (Culture, networks of knowledge creation and transfer know-how)

Storytelling #3


”Education is the most powerful weapon we can use to change

the world”

- Nelson Mandela

Laureate International Universities

+80 University Institutions; 29 Countries + Online; +900.000 Students


Executive Master in Entrepreneurship and Innovation

- Business Concept Focus

14 Prof. Filipe Castro Soeiro, 2015 | Universidade Europeia, Laureate International Universities

The Entrepreneurial Projects!!!!

Travelling &Experiencial Business Bycicle Bags Rural Tourism Digital Gaming Agro e-Business Consultancy Sensing Technology Interface Spa Medicine and Welfare Aquoculture Entertainment

Market Intelligence

Design Thinking Idea

1 TMT and Refining

the Business Concept

2 Prototype IPR

and Market Test

3 Market Assessment and

Business Opportunity

4 Competititive

Assessment and Business Model

5

Business Plan Development, Partnerships Model, Customer trials and Elevator Pitch

11

Etapa 1 - Inovação: Ideation, P&S Design Thinking

and Business concept

Overview: Executive Master Programme

Etapa 2 – Estratégia Competitiva: Market Assessment and

Business Modelling

Financial Simulation

Analysis

6 Management

Control

7 Risk Assessment and Negotiation

8 Tatics and

Implementation

9 Monitoring

Project and People Management

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Etapa 3 – Análise Financeira: Simulation, Control and BA’s / VC’s Negotiation

Etapa 4 – Gestão da Implementação: Project Management People Management

Etapa 5 – Plano de Negócios Access-to-

Capital 5 K€ (seed capital)


PARTNERS


Thank you for listening

I hope you have enjoyed it!

[email protected]

+351. 962015247


mailto:[email protected]

www.europeia.pt

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