health care exchange

awareness

18-34When asked if they intend to purchase health insurance in the new publicly-funded healthcare exchanges created as a result of the Affordable Care Act...

are unaware of the available healthcare exchanges

AGE 18-34

AGE 18-34

MINORITIES

FAMILIES

Total Unaware MINORITIES FAMILIES

30%

35%

34%

33% 25%

38%

say they lack insurance due to cost

lack insurance because theyfeel they don’t need it.

Longevity &Health

source: Resonate*Based on survey of 14,000+ individuals in May & June 2013

say that cost is the reason why they are uninsured

Cost is the most cited reason for lacking coverage

Convenience and self image are top motivations when making purchases, contributing to a healthy lifestyle is LESS important.

22%of all uninsured plan to purchase care through the exchange.

-24%

Of the uninsured 18-34 group

The health exchanges created by the Affordable Care Act are scheduled to start enrolling participants in October and many believe the success of the ACA is

largely dependent on the success of these new marketplaces.

To understand some of the challenges exchanges face in enrolling participants, Resonate analyzed the extensive dataset of individual motivations* that we use to

gain consumer understanding and deliver targeted online media.

18-34

27%

Self Image

+29%more likely less likely

35% 11%

average index

total uninsured

37%of ALL uninsured

of all uninsured choose convenience as their primary

purchase orientation

27%