the change™ seminar experience presents… dental …page 10 – $0 to $1mm in implants! page 10...

Chef Robert Irvine, Restaurant: IMPOSSIBLE

Josh Blue, NBC’s Last Comic Standing

The CHANGE™ Seminar Experience PRESENTS…

Dental Office: IMPOSSIBLE

“How to Create, Structure, & Fuel A $1-MILLION Dollar Personal Income

From Your Practice”

You’re Protected With My “Can’t Lose” GUARANTEE! Plus, You Can Tap Into My Panel of Millionaire, In-The-Trenches Dentists “Spillin’ The Beans”

On Their Best-Kept Million-Dollar Income Secrets!

Seats are selling quickly – Delaying response may mean you are locked out! Fewer Than 140 129 Total Doctor Seats Remain!

11:41am On Peaceful Lane Dear Doctor, Jerry Jones here. You recently requested information about my upcoming, life-changing, dental practice-altering training, Dental Office: IMPOSSIBLE, featuring my hand-picked cadre of already-successful, wet-gloved dentists with million-dollar+ incomes along with Comedian Josh Blue and keynote speaker from Food Network TV’s Restaurant: IMPOSSIBLE, Chef Robert Irvine.

Congratulations! You’ve made a very impressive and wise decision taking this first step.

Many of my ClearPath Society® Members already have $1-Million+ annual personal incomes from their dental practices. It’s more commonplace than not. What should be of interest to you is why and how they have such incomes, and, as critical, what do they know, or, who do they know you may not.

If you’re not one of them, or, you just like the idea of having free cash flow of say, an extra $1-Million or MORE per year coming to you, then please, lock yourself in a quiet area and carefully read and consider what I am about to share with you in this, the most important comprehensive letter you’re likely to ever receive from me on the subject of building your dream dental practice and a $1MM personal net income!

Regardless of your current income from your

dental practice(s), or, your experience, from young “buck,” to wise ol’ owl, I guarantee the training this letter details out – in your eyes ONLY – to be worth, literally,

Table Of Contents Page 4 – Jerry with Capt. Sig Hansen Page 5 – TV Star, Chef Robert Irvine Page 6 – $69k/week Invisalign GP Page 7-9 – What Others Are Saying 0 – $0 to $1MM in Implants! Page 10 – Dentistry’s Hero, Dr. HF Page 12 – The 3-Day Dentist Page 13 – The $3.4MM Solo Dentist! Page 14 – The “Gossip” Guru Page 15 – He Launched Priceline.com! Page 17 – Your 100% GUARANTEE! Page 23 – Your FREE $$$$ Gift! Page 25 – Registration Information

$1,000,000 and up, to you, OR, you’re entitled to my NO-RISK 100%+ Money-Back Guarantee.

In fact, I’ll even guarantee this letter to NOT be a waste of your time! After you read

it in full, and believe I’ve squandered your time, just contact me and I’ll write a check for $50 to the charity of your choice. I’m that confident you’ll find tremendous value in what I’m about to share with you.

You see, I’ve just put the finishing touches on the most incredible Dental Training Event, EVER, in the history of dentistry, and, I can’t WAIT to tell you about it! It’s likely to be the most important event of your entire dental career. It’s the BIGGEST, most exciting event I’ve ever personally worked on, been a part of, even HEARD OF(!) (I’ve created multiple 200 to 300 doctor events in the past, and been part of bigger, 500+ doctor events), and, if what my gut is telling me plays out, this event will be the talk of the industry for years to come. Here’s why...

It’s designed, 100%, from the ground up, to take you from where you are now and get YOU to that $1-Million in personal income as fast as humanly possible. I don’t care if you’re two days from bankruptcy. I don’t care if you’ve struggled for 30 years doing your level best to create that retirement nest egg.

Because, ultimately, it does not matter where you were… ONLY where you want to go, and, how this incredibly successful group of talented, wet-gloved docs I’ve assembled can help you reach your dreams.

Now, you might be wondering, “Why YOU, Jerry? Why should I listen or care?”

It’s a great question and I’m glad you

asked:

Hey Jerry! I'm sorry it has taken so long to get back to you on this, but when I got the results, I had to double check the numbers! I couldn't believe what I saw!

I've looked at the last six months of the year, gotten the production from the postcards we sent out during that time and divided by the cost of sending them out.

Our ROI is OVER seven to one! [7:1 - $7 dollars returned for every dollar invested] I couldn't believe it and had them run the numbers again with the same result. Needless to say, we are all thrilled and shocked by the results and can't wait for the next set of cards to drop. Thanks again for all you do for us!

Scott MacRae, DMD, MAGD | Azalea City Dental, 11+ year client

How Times Have Changed!

Back in the early-90s when I was introduced to the dental world, by folks like Drs. Travis McFee & Woody Oakes, talk of a $1,000,000 practice meant a doctor was producing a Million. Today, a different measure is used – it’s all about the “net” profit. A BIG practice, or rather, profitable one, is an office that’s earning a cool $1,000,000+/year PROFIT for the owner!

It’s no secret: I’ve struggled myself. I don’t hide it. It’s the fabric that makes me who I am –and no question, my struggles have made me a better businessman and, more importantly, a far better dad and husband.

You see, I’ve been filthy stinking rich (a multi-millionaire by age 30), and, broke. And, then,

wealthy again, regaining a far better financial position, far faster than ever before! I can tell you first-hand, being rich is better, far and away. Money solves problems –

everyday problems – that not having money creates and makes worse. It provides opportunities and opens doors to a completely different world.

And, frankly, I’m sick and tired of seeing dentists – who should ALL be wealthy – struggle

to afford even the basic necessities. I mean if a dental degree isn’t a license to print money, I’m not sure what is.

What I’ve found after almost two decades working closely with Dentists from all over the

US, Canada, Australia and the UK is that most just need a little boost – a guide showing them the way…you know, a ClearPath to success!

Doc, I’m not sharing all this with you to

brag. I don’t have a need to. The only people I work to impress any more is my lovely wife of 15 years, my two girls, Madyson & Lynia, and my dog, Ruby.

My work and reputation in the industry

speaks for itself. I will tell you though, I know of no other person in dentistry with the wide-ranging interaction with docs like you, influential business people, and thought leaders in a variety of unrelated industries, who distills all that outside information and

applies it directly to dentistry...No one.

I’ve started 3 dental offices, and today, operate and own a very successful 4-doctor dental office (SofTouch Dental™, which also serves as my research lab – results shared exclusively with my ClearPath Society® Members), have started and sold a successful dental assisting school, a national marketing and advertising company, and more. (14 businesses in all, and counting).

I have had the opportunity to work with Jerry Jones for 10+ years. The innovative ideas and creative marketing plans have increased new patients, increased patient retention, increased revenues and ultimately increased profits. His "outside the box" thinking has opened new venues to attract new patients. Our group continues to expand our use of Jerry Jones Direct products and services because they provide proven, consistent, positive results. Our most recent multi-channel direct response campaign with Jerry brought in well over 80 patients.

-John Busby, DDS, Affiliated Dentists, Madison, WI

Who Better to Advise, Guide & Connect YOU To Those ALREADY Doing What YOU Want To Do:

Earn $1-Million or MORE In Personal Income – NOT Gross Income, but NET INCOME!

Dr. Howard Farran, who will be presenting at this event, called me, “The #1 Postcard Guru in Dentistry…a direct mail guru.”

In short, my wide-cast net of experience is unlikely matched by anyone. And, when it comes

to growing businesses fast – especially dental offices – that variety of business background I’ve collected over the years has been a driving force in the success I’ve been so fortunate to achieve. But, more important to me than anything is hearing what my private clients and Members have been able to achieve.

My focus in business has always been on increasing profits from the acquisition and retention of the lifeblood of a business: its patients or clients. Bluntly, I don’t think there’s any single person responsible for putting more rear-ends in dental chairs than me.

Over the last almost two decades, my work has been responsible for tens of thousands of

new patients demanding appointments in dental offices all around the world – from Portland, Maine to Portland, Oregon, England, Australia and Canada. All this time, energy, research, investment and dedication to dentistry has finally culminated in what will be the biggest, best dental business training experience you’ll ever have. I’m calling it Dental Office: IMPOSSIBLE, after the famed movie franchise, Mission: IMPOSSIBLE. Here’s why… I guess it’s natural attraction, I don’t know. But, I’m fascinated with guys (and gals) I see on TV who are really doing the work of a business guy...under the guise of something totally different. Like entertainment. [If you’re going to watch TV, make it a show where you can learn something, right?! My two favorite shows are the one I’m about to tell you about, and, another, Deadliest Catch – here’s a photo of me and Captain Sig Hansen from the F/V Northwestern, enjoying a cold one last summer – some day I’ll tell you about the fishing boats I’ve owned…]

It all came together one night when I was catching an episode of my wife’s favorite show: Food Network TV’s Restaurant: IMPOSSIBLE, which stars Chef Robert Irvine, the toughest, no-nonsense guy, I think, on TV, today. Easily, one of, if not THE savviest of business guys, too.

It hit me, as they say, like a 2x4. Right betwixt my ears. (Clarity is amazing when it strikes.) I decided, I absolutely HAD TO HIRE THE CHEF to bring his straight-forward, highly effective, no-nonsense approach to

Jerry with Capt. Sig Hansen, star of Discovery Channel’s Deadliest Catch

Jerry, Thanks again for another home run! Your last FSI just brought in $15,000! Printing and distribution were under $800. So I guess I’m going to have to pay up my membership again this month. Seriously, you are “the gift that keeps on giving.” Did you know that phrase was patented in 1924 by the Victor Talking Machine Company? As long as you keep on talking, I’ll keep on making money!

- Dr. Lon Peckham, Post Falls, Idaho, 16-year client

Chef Robert Irvine, Restaurant: IMPOSSIBLE

running a business to my event. I’m confident, no one could offer an effective, memorable delivery quite like the Chef. Now, you might be thinking…

Why Hire a Chef for a Dentist’s Event?

The answer is actually pretty simple. Chef Irvine knows how to run a business. And, one with perils far greater than the average dental practice. (Imagine the hassle and headaches: owning a business that has the highest failure rate of ANY business, then, pile on teenagers for employees, drunk or drugged-up employees, no-show employees, finicky customers complaining about cold food, dirty floors, dirty restrooms, hair in food, bad or rotten food, and finally, owning a business that at the first sign of economic weakness, suffers drastically, almost immediately. YOU HAVE TO BE TOUGH AND SAVVY TO BE A SUCCESSFUL RESTAURANTEUR!)

Chef Irvine owns not one, not two, but multiple businesses. In

fact, I don’t even know his full involvement, but I do know he owns two restaurants in South Carolina, he operates a speaking & entertainment business, and, he’s a highly paid (think: $100s of thousands to even talk to him!) consultant…to not just the restaurant biz but other niches as well.

Irvine is also the national spokesman for

SYSCO Foods, the GIANT fresh food distributor with $37 billion in annual sales (as of 2010).

With over twenty-five years in the culinary profession, Chef

Robert Irvine has cooked his way through Europe, the Far East, the Caribbean and the Americas, in hotels and on the high seas. Irvine brings his experience to The Food Network as host of Restaurant: Impossible and has been previously seen on Dinner: Impossible, Worst Cooks in America, and The Next Iron Chef.

Going into its 5th season, his show, Restaurant: Impossible

continues its successful run as one of the network’s most popular shows where Robert attempts to save America’s most desperate restaurants from impending failure in just two days with only $10,000.

Over the course of the extreme mission Robert assesses all of the restaurant’s facets and then overhauls their weakest spots with updates to menus [think procedures!] retraining staff [what dental team doesn’t benefit from more training!] and implementing aesthetic changes with the help of his design team before hitting the streets to tell the community about the improved restaurant. …since the July 6th season two premier of Restaurant Impossible the series has been viewed by 20.4 million viewers.

“The #1 Postcard Guru in Dentistry… a direct mail guru.”

~Howard Farran, DDS, MAGD, MBA, remarking about Jerry Jones on DentalTown.com in multiple posts. Dr. Farran will also be presenting at Dental Office: IMPOSSIBLE!

….Restaurant: Impossible on August 24th, was The Food Network’s highest-rated Wednesday night slot ever with over 2.8 million viewers.

A native of England, Robert joined the British Royal Navy at the age of 15 and his skills in the kitchen soon came to the attention of his superiors. As part of his service for the Royal Navy, Robert was selected to work on board the Royal Yacht Britannia where the Royal Family and their entourages regularly dined. During his time training U.S. Navy chefs as part of a guest chef program, Robert worked in the White House kitchens and his creations were served to high-ranking government officials.

During his career, he has also had the opportunity to serve 6,000 servicemen and women on a U.S. aircraft carrier and plan the menu for a celebrity-studded after-party at the Academy Awards. Robert is the author of two cookbooks, “Mission: Cook!” (Harper Collins, 2007) and “Impossible to Easy” (Harper Collins, 2010).

During Chef Robert’s time with us, you’ll not just be taking notes, gleaning from his incredible background, you’ll also be entertained like never before… Chef Robert is someone you MUST meet. His every movement and life habits are hugely instructive. But, that’s not all! Here are a few other Faculty Members I’ve lined up with a very direct, clear request they “Spill The Beans” about their BIGGEST, $1MM personal net income Secrets, handing them to you, in a format IMPOSSIBLE to screw up.

Doc, Here Are A Few Of the Wet-Gloved Dentist/Trainers That Will Be There For You… ClearPath Society® Gold Member, Dr. Sean Tarpenning Presents:

“How to Add An Extra $69k/week In Ortho Without

Cannibalizing Your Existing B&B

Dentistry!”

Sound impossible?

Hardly! It’s completely doable – a Mission: POSSIBLE! And, what’s more, Sean is flying his entire core group team to this event, and, they’ll be on hand to TRAIN YOUR TEAM in exclusive, never before shared break-out sessions, so no matter if you’re “in the mood” to earn $7 Figures a year or not, after time with Sean’s crackerjack staff, yours will be pushing, pulling, rolling, cajoling, poking and prodding you after spending 3 days undergoing intense educational training based on their impressive Eau

As an associate [dentist], I thought it was a great intro into marketing and what is necessary to succeed in practice. Got me motivated to be more involved in the practice and I got many good ideas…it was very personal and I was able to talk to a lot of doctors about aspects [on] how their practice is run. Dr. T was great! I’m glad I had my assistant with me. Next time I would bring a front office person because I think they can make or break a marketing effort and the ability to succeed in practice.

~ Dr. Maggie Smith Madison, WI

Claire, WI operation. You can’t BELIEVE what they’ll come back with to KICK YOUR OWN PRACTICE into EXPLOSION MODE! Your DAs will get trained on how to increase Ortho Case Acceptance (Sean’s doing $69k/WEEK in Invisalign and other ortho), Implant Case Acceptance & much, much more. I just can’t do justice to what they’ll cover with your teams (I can’t share Sean’s implant case numbers with you here, but suffice to say, most specialists would be jealous of his implant case acceptance rate, AND, just how many implants he’s doing … vs. the average GP vs. the average

Specialist.) Sean will spend about 90 minutes with us, and in rapid-fire succession, share his biggest practice building secrets, NO-HOLDS BARRED, holding nothing back, detailing out just how he and his team in this 3-doctor, 1-location practice are doing close to 8 figures annually…and rapidly running out of room in their brand-new remodeled practice (They doubled capacity less than 1 year ago and are ALREADY running short on space!).

Scattered about are what a few ClearPath Society® Members had to say about Sean after a

SOLD-OUT recent 2-day Invisalign Event he and I put together in Eau Claire, WI. There’s no question Sean’s time with you will be incredibly beneficial. I’d stake this

entire event and every dollar of the over $180,000 it’s taking to put this event on, that Sean’s one of

Dentist, Highlands Ranch, CO

Jackie Calderon, RDH

the most humble, fine human beings you’ll ever meet. You’ll be immersed into his unique world in a matter of minutes, mesmerized by his genuinely casual, easy-going nature. Not only will Sean’s methods increase your profits, overnight (when applied), your team

will absolutely fall in love with his team.

A more truly giving group of people I have never met – you’ll see exactly what I mean – you’ll feel it – in minutes after gripping his hand and listening to exactly what he’s doing in Eau Claire, WI, to make his practice the tops in the entire region. Because Sean’s one of the most giving Docs you’ll ever be around, you’ll go home with a plateful – enough to last you months – of ways you can quickly, effortlessly increase your income. What Sean and his team do is 100% duplicable – by any dentist!

Dr. David Stall, West Chester, PA

10+year Jerry Jones Direct Client

Carl Futenma, DDS

Vancouver, WA. 10+year

Jerry Jones Direct Client

Sean’s the real deal. He’s a true practicing dentist millionaire, without the pretentious, Hollywood shell you might expect. He’s anything but. You’ll immediately find a friend in Sean. And, I think it’s evident by the feedback from those docs and staff that attended our Sold-Out, 2-day Invisalign Event that he’s the 100% genuine article. (We actually turned away over a dozen docs for that event – Do NOT miss this one – don’t risk it! Just 150 total seats were available and already, dozens have been claimed well in advance of the event! Register now!)

“How I went from $0 to over $1MM in Implants in my GP office, and you can too!”

Several years back, at one of my sold-out 200+ doctor events in Arizona, I met a young, eager-to-make-it, 3rd generation Dentist, Scott Westermeier. With fire in his belly and determination to succeed as a dentist, Scott has done just that. He was a stand-out then, and now, he’s back to share exactly what he’s doing to turn the Implant Marketing World on its head! Hailing from New York state, Scott has cracked the code on increasing the

numbers of patients demanding Implants. I did say, “demanding.” You see, Scott has gone from NO implants in his GP practice to doing multiple MILLIONS in implants alone, in the last 2 or 3 years, at the height of one of the worst economic calamities we’ll likely ever see. No longer is it just Scott in his East Aurora dental practice, either. His incredible marketing machine to attract hundreds of implant cases supports multiple doctors and multiple offices. And, Scott’ll show you, step-by-simple-to-implement step, how in his area where half the population is below $50,000 per year income, they’re tearing it up with dental implants! In his session with you, Scott will reveal how you, too, can make an incredible personal net income learning his technique for attracting scores of dental implant patients, READY TO START. It does not matter if you’re in a small or large town, or if you’re in Montana, Texas, midde-America – his system works everywhere, all the time.

Scott’s session alone, all by itself, could get you to the $1MM in personal income in 6 months or less!

Hang tight, because I’m just getting started.

Because I want this event to forever remain in your mind about WHAT’S truly possible as a dentist in practice, I’m bringing in the most recognized speaker and dentist in Dentistry to this event…

You see, in Dentistry, there are just a handful of true standouts – guys and gals who are on a

mission to not just make a living in or off of the profession, but to forever change the landscape of

Marketing is the machine that drives all other success in dentistry – the better you are at marketing, the more money you’ll make in dentistry. PERIOD.

Dentistry as they continue bringing it into a new century! Big bold thinkers. Thought leaders. Guys and gals truly dedicating their lives to improving

the lives of others in the field… And in my book, there’s no other guy that has done more for the profession to elevate it, to bring common sense to the forefront, and eliminate the B.S. that has permeated it for far too long.

Dr. Howard Farran: AT FEVER PITCH!

Need I say more? If Howard can’t get you in gear and kick you

into “overdrive” on the highway to $1MM Net Per Year, who really can?! Load up on Carbs the night before so you have the stamina to keep up with him!

‘Cause you’ll be racing to keep up, regardless!

Known world-wide for his incredible industry-connecting website, DENTALTOWN.com,

and his free magazine, DentalTown, Howard’s unique presentation style and straight-forward approach and success formula are sure to light a fire under your tail.

Howard’s time with you will be a unique, “never-before-seen presentation,” an

amalgamation of his best strategies, stories to cement them in place, and as important, “How To Think About Business As A CEO & Dentist,” and much more.

I’ve had Howard speak at my events twice before, and well, if I’m doing one of this

magnitude, with an incredible line-up of trainers such as this, with BIG TIME celebrities like Chef Robert Irvine and Comedian Josh Blue, getting Howard was mandatory!

Who Else Wants a 7-FIGURE INCOME in ONLY 27 Hours Per Week Chairside?

When you hear of a doctor doing extra-ordinary things in a small town, (or really, ANY

town) you immediately begin to make excuses and “reasons-why” he or she must be so successful. It’s ok. It’s really just human nature. I’ve done it myself.

Here’s the cool thing though: Since so many of us are highly-

competitive, the BRIGHT and quick implementers among us immediately go to the source to SEE if it’s real – to see with their own lookin’ balls and hearin’ orbs if the rumors really are in fact…TRUE, or bunk…

That’s exactly what many of my ClearPath Society® Members have

done in this case.

Several heard what Dr. Chris Griffin was doing in his small (tiny) town in the statistically poorest of states: Mississippi, and they made the trek to see if this really was the “real deal.”

Long story short, it is. Chris is both real & reachable -- and the definition of Success in Dentistry… even in the poorest of states.

And ever since Chris burst onto the scene in his own, unique, Southern, easy-does-it way,

I’ve been hearing incredible things about him. A few years ago, I got a chance to sit down with Chris and interview him. The worst part

about the interview was my darn recorder cut us off halfway through – and just as he was getting warmed up!

After spending an hour peppering him with questions, I realized right then and there that as

soon as I could, no matter what it would take, I’d get Chris to one of my events. So here’s my introduction…

Think Your Area is “Tough?”

Maybe even Impossible?

Imagine: You’re one dentist of 5 in a small rural, southern town of 6,519 people. Would you be excited about the opportunity to earn a living? What about the chance at “getting wealthy?”

Most would not. Most would run from such a place.

If that doesn’t make you think twice, imagine if the largest employer in the area suddenly shuttered their doors, effectively laying off hundreds in that small town. The ripple effect of such a catastrophic event is devastating.

Welcome to Ripley, Mississippi, and…

Enter Dental Office: IMPOSSIBLE’s Dr. Chris Griffin

You might think with 5 other dentists in his town that he’d be scrapping to get his “fair share” of patients. But, Dr. Griffin routinely sees over 50 new referred patients each month!

What’s more, while the average dentist produces $372/hour (ADA Survey 2009), Dr. Griffin cranks out production at a mind-boggling $1231 per hour.

What’s more, he’s not even full-time. Chris only works 27 hours a week!

At 29 years old, he was the youngest person in Mississippi to ever receive his FAGD.

Chris has been dubbed, “The Most Efficient Man In Dentistry.” And, what that means to

you, since time=money in the dental office, Chris’ 90-minute session is going to change your life forever.

Doc, if you want to spend less time at the chair, less time in the office, get a higher ROI on

your marketing dollar, and earn more money, you’ll love Dr. Griffin’s “The Art of Stress-Free High Production Dentistry!”

- Change these 2 things that fluster, annoy and stop your team in their tracks, wasting your time, and testing your patients’ patience.

- 9 Simple Stats you must know if you’re serious about profits - How to be twice as productive in your office and have more fun and

more free time. - 6 steps of Chris’ Magic Formula to design, achieve, and implement

ANY goal into your already hectic, crazy life - Why everything you’ve read, thought, or heard about “SDD,” or, same

day dentistry, is complete bunk - How to transform an everyday, average toothache into an endo-build-

up-crown, every time

Every word coming from Chris’ mouth is going to be designed to help you deliver a $1MM annual net dental office.

Not done just yet…You will also learn:

The 7 Most Commonly Missed Opportunities to Become a More Highly Productive Practice

The 7 Deadly Dental Wastes that, once unblocked, can unleash a new energy and effortlessly lift your practice to the next level

How some of our most hated procedures can become so profitable that they become

some of our favorites. Chris will share with you, how in his small, impoverished, southern town of just over 6,000

people (with FIVE dentists) he earns well over SEVEN figures annually…and, as routine, does $10,000+ days, from which the vast majority is “SDD.”

This session IS for you if….

You realize you’re working too hard in your Dental Practice for the money your taking home

You’ve seen your Dental Practice slip over the past couple of years and find it harder and harder to attract new patients and keep the ones you already have

You’re open to the “slight-edge” principle of discovering NEW

proven & successful strategies to grow your practice

You’d like to have MORE TIME for yourself, family and friends.

You realize that offering exceptional Dental care is NOT the solution. Yes…I said it!!! You realize that while offering good Dental care is important, the real money is in running an ethical and EFFICIENT Dental Practice.

You’ll find out what it takes, how it works, and, Chris’ best-kept secrets (normally only

available to his “Over-The-Shoulder” on-site in Ripley, MS, clients) to keep him continually cranking out BIG PRODUCTION in a small town that recently lost its largest employer!

YOU, A $3.4MM/Year SOLO Doc, WITHOUT ortho, surgeries, OR implants?!

I’ve known my next faculty member for a long time. Something like 15

years. I can recall conversations with him long ago about success in dentistry, and how he wanted it his way…not from some preconceived, prescription-like box he had to fit into.

The thing about Dr. Darold Opp that separates him from all others in his small town of

26,297, in Aberdeen, South Dakota, is he’s completely unafraid of implementing. He embraces ideas and is quick to test their applicability to his own unique situation. Because, we all know -- all dentists are unique – in skill, abilities, drive, goals, ambition, business savvy, communication skills, etc.

While his production in 2008 was a respectable $1.6 million (as the recession began to really

nail offices all over), he continued to grow his office and work every angle, and at the end of this last year, in 2012, he did $3,400,000 in production with an overhead of 58% and $1,400,000 in hygiene…with one dentist. Just Darold. No associate. No implants. No complicated surgeries or ortho. Just good ol’ fashioned bread and butter dentistry. And profit-boosting hygiene.

In this session, Silver ClearPath Society® Member Dr. Darold Opp is going to share with

you how he’s managed to become Aberdeen, SD’s #1 general dentist while intentionally NOT marketing his practice! Darold easily earns over $1MM per year personally from his GP office, and, he’s prepared to show you how you can, too!

Just a small peek at what you’ll pick up from your time with Darold…

- How he generates $185,000 and 174 new patients in just 3 hours in one

afternoon and how you can easily replicate it

- How to tap into the dentistry market that makes literally 90% of the appointments at offices across America (every town, city, large or small just doesn’t matter – you can tap this market!)

- The secret to getting new patients from HOSPITALS and other small

businesses in your community – willingly, happily sending them your way, and

- The magic formula for extracting 3 to 5 new patients out of every

patient referral instead of the industry standard single patient! This single strategy alone, clearly worth the trip to Scottsdale! What’s more, you’ll find Darold to be the most approachable, friendly, unassuming

millionaire you’ve ever met! This is a Jerry Jones Direct ClearPath Society® EXCLUSIVE! You won’t hear Darold anywhere else! (Oh, and remember, he does $3.4MM doing only Bread-n-Butter Dentistry he loves!)

INTRODUCING: “The Gossip Guru” – How To Get Patients In YOUR Practice to Talk About You…Year-Round, Increasing Referrals, Case

Acceptance and…FUN In Your Practice! Our next faculty member at Dental Office: IMPOSSIBLE is a wildly successful direct mail consultant, a guru in the restaurant industry, the automotive industry, and the financial services industry, among others.

Dean Killingbeck is a popular speaker and expert about “cause” and “holiday/event” marketing. His company provides complete Done-For-You direct mail campaigns for over 54 different industries including dentistry. He also provides mailing lists and copywriting for his clients and is a self-proclaimed serial entrepreneur.

Dean has been a student of Direct Response Marketing under the

tutoring of Dan Kennedy for over 21 years. He is a contributing author in two of Dan’s newest books, The No BS Price Strategy and The No BS Guide to Marketing to Leading Edge Boomers & Seniors, an important topic for every dentist in America!

He also has been featured in Bill Glazer’s

Number One Best Selling book, “Outrageous Marketing That Sells.” Dean has co-authored his own book titled “Full” describing the benefits of offline and online marketing for restaurants (www.TheFullRestaurantBook.com). He is a true entrepreneur owning and operating four businesses.

His expertise centers on how to take ordinary

mailers and make them stand out from the tons of junk mail which lands in all of our mail boxes. He will show us how to avoid the dreaded “Round File” (waste basket) and how to make our marketing pieces unique, unusual, that get opened, read and sell!

Dean specializes in New Patient Acquisition and retaining existing patients. Join “The

MASTER of small-batch, highly-customized patient attraction and retention direct response mailings,” as you observe ringside while he takes you step-by-step (all content, no fluff, no “pitch!”) and shows you in plain English, how to get prospective patients calling you and begging for an appointment!

Dean’s the only marketing person I have EVER Certified, personally, to work 1:1 with

my Members in their pursuit of more new patients! Be sure to use the restroom BEFORE he starts! You won’t want to miss a thing. There’s no question Dean’s presentation will expose the possibilities within your existing patient base, to explode referrals and stimulate additional treatment,

If you want innovative and memorable ways to attract new patients, you absolutely must pick up the phone and call Dean and his team at New Customers Now! Your project will be completed quickly and accurately by one of the friendliest fulfillment teams on the planet. From start to finish, I’ve never seen an operation go this smoothly. And with a 5 to 1 return on our investment, this is a no-brainer for any business owner who is serious about getting results and getting a lot of New Customers Now!

Dr. Dustin Burleson, Burleson Orthodontics

Kansas City, MO

but as important, how to easily attract coveted new movers to your office and much more! Dean’ll get us good and warmed up for my next guest, an expert in the 3nd largest mass media that reaches 77% of adults every day… radio marketing strategist sensation and billionaire-maker, Fred Catona!

What Do Billion-Dollar Companies Priceline.com, FreeCreditReport.com,

& Star Trek’s William Shatner All Have In Common? The “FATHER” of Direct Response Radio Marketing, Fred Catona, that’s who!

Fred is the Founder and Chief Marketing Strategist for Bulldozer Digital, a full-service Radio Advertising company that specializes in combining Direct-Response Radio with the power of the Internet. Very few Direct Response Marketers have broken the billion-dollar barrier in sales. Fred stands alone in his field.

Having started the first ad agency specializing in Direct Response

Radio Advertising, Fred has demonstrated the power of Radio Advertising by launching two start-up companies that became household brands: Priceline.com, with William Shatner and FreeCreditReport.com. Solely using radio advertising, Fred holds the record for generating the largest rate of response. This subsequently translated into the most revenue for any company advertising on radio in history and a valuation of $20 billion in just 24 months. And Fred continues to launch companies today.

In his presentation, Fred will give us a

peek behind the Direct-Response Radio curtain and reveal the details behind the most productive, sales-boosting Advertising techniques the world has ever known.

You’ll see how easy it is to take your

business to Prominence and Wealth while increasing your Return-on-Investment at the same time. This is the first time a Radio Advertising Giant has presented at my seminar …do not miss this event!

And more! That’s right, I have even MORE trainers lined up for the most incredible 3-day Experience EVER, anywhere in Dentistry!

I know what you're thinking: there's no possible way all of these topics apply

to you... Bare with me and I'll explain why this will be among the most valuable of educations you'll ever revive aside from your dental school diploma...

The Changing Dental Industry: Will YOU Prosper? Or, become a statistic?

You are the best in the world at radio marketing, no doubt in my

mind. Fred’s radio advertising company helped us launch

Priceline – they did a great job.

Jay Walker Founder, www.PriceLine.com

That of course, is up to you and a decision you must now make: accept where you are, or, adapt and change with the times, eagerly approaching every new obstacle as an opportunity, not a life-altering roadblock. Life and Business is fraught with irony. As my close friend and mentor Dan Kennedy has frequently repeated, “Nothing in life is ever as good or bad as it first appears.”

It’s far easier to be more successful than ever before and at any time in Dentistry. There are more tools, systems, and experts freely providing information and advice. There are resources to help you increase your speed, have other experts review your work, and, get a number of answers to almost any question you pose… Yet… too many docs are too close to failing – in business and in life. And, that’s gotta stop. The industry can’t face the coming changes if doctors can’t be strong emotionally and physically and decisive with the options presented – acting more like CEOs than highly-skilled technicians.

Consolidation is rampant. Corporate dentistry isn’t going away. It WILL swallow up more and more doctors whose options to retire and sell to a young associate become virtually unheard of…THINK: What young doc can afford, really, a $250,000 education fully funded by loans, and then, buy a dental practice for $1,000,000 or more. SOMETHING has to give.

ENTER: Corporate dentistry.

You either change and adapt, or, you get absorbed into the System. No prisoners are taken,

none are kept. Only eaten up. Pile o’ bones remaining.

So… essentially, this is a really SIMPLE proposition I have for you:

I will spend all three days with you. You, me, and 149 or so other doctors and your teams. Sometimes I’ll be on stage, presenting my latest findings (that have propelled SofTouch Dental™, a non-dentist owned office, to well over $1MM annually in production and collections with no more than 20 minutes each day of my time invested ), other times, actively engaged in learning right alongside you, as fellow ClearPath Society® Members and other Experts share their School o’ Hard Knocks, best-kept income boosting and practice building secrets with us. And, the very last day, I have an announcement scheduled that will have the entire Dental

industry buzzing, completely fired-up! And I want you to be among the very first to hear it!

As they say, Bring It On.

What IS this Event Worth? What SHOULD You Invest?

Jerry…FYI: I used your new patient FSI for two drops costing $1800.00 and so far have produced $46,000 [updated: now $60,000+]. Needless to say we are going to run it again. We also used your denture ad: cost $1800 and production about $6000. Thanks for your time.

Vipul J. Patel, DDS FICOI Warwick, NY

Here’s the thing: The Faculty I’ve lined up to share their methods of success have been carefully screened and hand-picked by me. (I don’t believe one single person you’ll hear from is anything less than a solid, annual income millionaire.)

Reality is… if you’re not stubborn, or, blind to an opportunity sitting in front of you, in the same ROOM for crying out loud, and learning from the experience of others (you simply can’t make all the mistakes they’ve made before you die)…

…what just one of my trainers will share with you, should be worth a $1-Million Dollar Per Year NET Income,

additional, over and above where you are at.

(But, you gotta do what separates the 1% from the 99%: IMPLEMENT. Yes, I know, it sounds easy, and, frankly, it IS, if you apply tenacity, doggedness, and, you’re honest with yourself.)

And, I want you to know, I’ve got your back with my most BOLD, BIGGEST Guarantee, ever!

Look at these guys: Dr. Darold Opp – He’s producing $3.4MM per year. No ortho. No implants. No voodoo.

ANY doctor can replicate what he is doing. You can. I know it! Dr. Scott Westermeier – With all due respect to Scott because, he and I have lived the same

nightmare in different cities together, and, I truly like him, what he is doing to earn MILLIONS from implants (Most of which he’s not even doing! My favorite part!) is not rocket science. And,

The Biggest, Most BOLD, Hassle-Free Guarantee, EVER!

Doc, I’m positioning you so there is absolutely no way you can lose with my 100% GUARANTEED Satisfaction when you attend my brand-new event, Dental Office: IMPOSSIBLE, and implementing the tools of success from the event! Here’s how it works: If by NOON the first day, you and you alone, are simply unconvinced the expert, wet-gloved docs & other faculty I’ve assembled cannot possibly add value to your life, helping you reach $1,000,000 or more in Personal Income (without spending yourself into a dither or going bankrupt getting there!), then I’ll refund 100% of your Tuition, and, I’ll also credit you up to $500 towards your documented travel expenses. On the spot! What’s more, should you decide this event is just not for you, I’ll also issue you a $1,000 Credit for ANY Jerry Jones Direct service, valid for up to 1 year, in addition to the refund of your Tuition, and, $500 towards your documented travel expenses!

You’re Protected 3 Ways: Tuition Refund, Travel Reimbursement & $1,000 Credit!

he’s going to show you how he’s doing it. If you chose to ignore this $1-Million session, well, what can I offer you?!

My good friend Dr. Sean Tarpenning – Sean will be the first to tell you there’s nothing

special about him. I will tell you Sean figured out, early, what makes an office go from $179,000 a month with 2 docs to $600,000/month with the addition of just one more.

He is going to GIVE YOU what he does in his session, too. Ignoring what Sean does (and

your staff SHOULD be in the other room when he is talking getting trained by his incredible team) would be goofy. Downright crazy. Sad even. He’s going to give it to you on a silver platter.

EVERYTHING. All on an

ostrich-sized silver platter to take home and simply implement.

Sean is the most giving Dentist I

have ever come across. And, he’s a marketing maniac!

My question: Do you want to

earn $200,000 or more in ortho every month? Cause, he’ll show you how. All you gotta do is show up, listen, and IMPLEMENT. If it were any easier, that means I’d have to bring Sean to your office and we’d have to do it for you.

If that was our entire event

Faculty (and it’s barely HALF!), I am sure you’d agree a $20,000 price tag for tuition would be an incredible bargain…But, don’t fret; your investment will be nowhere near that. Not even close.

But, on that $20,000 basis, I’d exclude Chef Robert Irvine (you won’t get near him or hire him for less than $100,000.00 for an hour gig, if you can get him – yes, I’m serious), Comedian Josh Blue ($20,000.00 for an hour at your kids’ birthday party!), and, being stimulated by Dentistry’s top speaker, Dr. Howard Farran (easily $10,000 and up, depending on where, when and how you’d like him to appear), from my value equation.

Not because you won’t get value from them, believe me, you will get tremendous value, but,

including their fee to appear, meet you, get a photo with you (ClearPath Society® Member-only Benefit) and, in the case of Howard and Chef Robert, help you with your business, wouldn’t seem fair to me.

From: Dr Gordon Shlom Subject: in case you’re wondering?? To: Jerry A. Jones hey jj, just dropping a short line to let you know that even if you don't hear from your members consistently, it doesn't mean they aren't hearing you. we are going gangbusters here. a significant amount of our success has to with you and what you are WILLING TO SHARE ON A CONSISTENT BASIS! we now have 2 associates, are seeing 55-60 np's a month and are planning on increasing capacity to handle over 100 per month in the next 4-5 months. invisalign is growing and growing and i have befriended the owner of fastbraces as our 'real ortho' alternative in cases when the invisalign is not indicated. we are going to be expanding into the suite next door (another 1800 sqft). adding 4 more ops so we don't blow it on lack of capacity. i have been studying all i can about capacity and am shocked to find out how it can hold a practice back - and you aren't even aware of it. hope to be at 200k/month by the end of the first quarter next year. BUT MOST IMPORTANT - I WANT TO THANK YOU FOR JUMPSTARTING MY RELATIONSHIP WITH MY SON - I COULD NEVER HAVE PREDICTED THE INFLUENCE YOUR THINKING HAS HAD ON HIM. HE IS RELENTLESS IN THE PURSUIT OF OUR GOALS AND YOU ARE A MAJOR REASON FOR THAT BECAUSE HE SEES HOW YOU ARE DOING IT!! (THE RELENTLESS PART FOR SURE!) take care and can't wait to read the next [gold member] newsletter ~gordy

Look at it like this: What if you wanted to hire Sean, Darold, Scott, or, Dr. Chris Griffin (another wet-gloved trainer)? I know you’d easily pay upwards of $7,500 to $10,000 each. And, at that fee, a BARGAIN.

Let’s say you wanted to learn from each one of them: you’d have 4 separate plane flights, 4

different times to be out of your office, and you’d be into it well over $34,000! Not to mention being away from your family four different times!

(And, this doesn’t include still another, yet un-introduced potential Faculty Member that charges upwards of $80,000 for his services, or, the value I’ll add, or, the unknown value you’ll receive from that tip, or, conversations you’ll have in the hall at a break with another attendee – often these breakthroughs are more, if not as valuable, as the Faculty themselves!) To attend Dental Office: IMPOSSIBLE, I’ll discount that $34,000 by more than 90%!

You’ll not pay more than $2997 to attend (Certain discounts apply – see Registration Form for details and early-registration discounts!), and, I’ll throw in Dr. Farran, Chef Robert, Josh Blue, me, and, much, much more – well over a $100,000 in value, all jammed into the most intense and exciting 3 days you can imagine!

Your “100% MUST-Be-Thrilled Satisfaction” Is Absolutely GUARANTEED!

Doc, you’re in for a true first class experience you won’t ever forget…not just from what

you’ll take back with you, not just from the changes your staff are sure to experience in their own, separate trainings, but, for the KICK-OFF of your journey to a greater personal income of $1-Million or more! Most Dentists can easily, easily recover this Tuition investment from just one more Implant case, one more additional (or net new) Ortho case, or, a more efficient staff/team, the very week you return. (I haven’t even calculated the value Sean’s team training your team will have – I can tell you, this is a FIRST in dentistry – And you want to be there – to NOT miss this exclusive, very limited 150 seat intimate meeting!)

In fact, if you adapt only one thing from the event, the impact for you can be so far-reaching, you’ll likely

double-up, even triple-up on your ROI in the very first month.

Truthfully, if I fail to persuade you to attend, my fate is already pre-determined: I’ll have 150 doctors at this event no matter what. A choice by you

to not attend has more dire consequences for you, than me. I’m doing my level best to convince you to attend

Jerry Jones with Super Bowl Champions Hines Ward & Rocky Bleier – Pittsburgh Steelers

for your benefit. Remember, I’m guaranteeing your total and complete 100% satisfaction: At the event, if you feel it falls short of being worth at least $1-Million to you in your practice, then, rely on my guarantee and risk nothing. It’s ALL on me.

Rarely, and I mean rarely does an event you attend change your whole world – or, change

the way you see the world. Dental Office: IMPOSSIBLE is designed from ground-up, from the inclusion of every

faculty member purposefully thought out to maximize your personal income and growth, post-event, and make you as productive as possible.

Cool, Jerry. It Sounds Great. But… What About Being Out

Of My Office & Losing Production?

Can’t justify being out of the office and losing “production?” I understand. I gotta ask: Have you considered the value you and your team will bring back to the office after this incredible event? You know…all of you working ON your business in an environment that will foster success?

For example…

The ROI on implementing any one

of the 100’s of solid ideas and profit boosters you and your team will pick up will absolutely

increase your daily profit by 10% or more...

Here’s what I mean: First, you can’t think of “lost” production, you have to look at it as “lost” profit. Production is only a measure of busy-ness, not profits. I know plenty of guys who produce well, but, profits are minimal. This event is all about increasing your profits.

So, for an investment of two days’ potential lost profit I can calculate that as comparison to attending Dental Office: IMPOSSIBLE like this:

Now…what if… at this event, you personally

take away only 2 new and different ways to manage your team (I bet you’ll get 10, 15 or more with ease), you take away 5 ways to increase your efficiency (I bet you’ll get 20 or more!) in performing procedures which allowed you to shave off 10 minutes from crown preps and 10 minutes off an MOD filling, oh, and, while this is going on, your team is simultaneously learning how

Assumptions: 75% overhead, $80,000 production, collecting 90% after adjustments (Few collect a true 100% of what they produce based on your UCR cash schedule – if you believe you do, you need to really evaluate your numbers. If the number above is different from

yours, please adjust.)

Monthly profit = $18,000

20 working days per month (M-F*) = net of $900 per day

Lost profit for 2 days: $900 per day = $1,800

* Most offices are not open on Fridays!

FACT: We get some of our best breakthroughs in business by looking OUTSIDE the industry at others, examining what they’re doing, asking them tough questions and finally, distilling the ideas so they make sense and work in the dental office!

to easily set the office up to promote Invisalign or other ortho, which results in an additional $5,000 to $10,000 per week of collectible production?

Let’s see…you’re saving time (if you produce at $300/hour, saving 20 to 40 minutes each

day allows you to work in 1 or 2 emergency pts, or, new pts, which I’m going to show you how to attract like moths to a flame), your staff will come back with HOW TO sell more ortho cases (there will be a specific training geared for your team from one of the top Invisalign producing teams in the nation!), and, you’ll learn how to shave some overhead from your monthly expenses – and not a measly 1% mind you!

Does an investment of $1800 in “lost profit” then make sense? Sure does. Especially when

you increase your daily net by $100, $200, $500 or more! It will absolutely make sense. It’ll be the best investment you’ll make in your practice all year – maybe even ever!

Just one more ortho case than you

would have otherwise done this year will cover you. Just another crown a week you couldn’t have fit in before. A few more perio disease cases diagnosed and sold (I am going to give you the easiest possible way to get your uninsured pts to accept SRP treatment! We routinely see $2000+ days from our hygienists at SofTouch Dental since implementing this.).

And, what’s more, I’ll also show you

how we’ve added hours, capacity, and doctors to SofTouch Dental™, without sacrificing

the patient experience! Today, we have 4 docs at SofTouch, all but 2 days each week, and 2 docs seeing patients at any given time. In fact, we’re at the point now where we have to knock out a wall to add another 4 ops!

This year, SofTouch Dental™ will easily blast by $1.5MM in production and collections.

And, the margins on everything over that last $1,000,000 are, well, very, very large.

How You Can Pull Off The Same Results, or Even Better!

When I began contacting the hand picked group to create this Experience back in December

of 2012, I started each conversation requesting they dig deep. Diving further into their stores of knowledge than ever before, in order to bring my Member and non-Member attendees that have put their time and money on the line, the best possible instructional, tactical and strategic content ever. I told each and every one of them, “I expect you to lay all of your best material on the line. Hold nothing back!”

The END of BORING… The vast majority of events you attend are boring, am I right? They’re usually given by some monotone, “professor-type,” necessary to keep your license active – basically, for CE. Thing is, there’s no real incentive for anyone to make them fun, exciting, or, about what you can do to change the way you do business for the better… There simply are not enough seminars teaching you how to make more money in Dentistry while having a BLAST doing it!! That, dear friend, is all about to change!

There are two goals I had in mind when I created this event ,which I think you’ve gotta know about:

1.) I wanted you to have a great time; and,

2.) I wanted you and your teams to go back to your office with life-changing, patient-pleasing abilities to increase profits 2x or more. In 2 months or less, eventually leading you to a $1 Million Dollar Net Income.

To achieve these goals required a substantial commitment to hire nothing but top-flight talent both inside and outside dentistry. (We get some of our best breakthroughs by looking OUTSIDE the industry at others, examining what they’re doing, asking them tough questions and finally, distilling the ideas so they make sense and work in the dental office!)

I could go on and on. Right now, it’s time to decide if you want to make plans now, and pay far less to attend, or, wait…wait…and wait…and pay more later.

We use a very disciplined approach with our discounts for events, and, trust me, the 1st of every month from here on out brings nothing but an increase in price to attend. So, take care of this now, while it’s on your mind. The registration form is attached. You have up to 60 days before the event to cancel, in the event a life/death situation comes up. Look at it like this: When will Howard Farran, Chris Griffin, Chef Robert Irvine, Josh Blue, me, Darold Opp and Sean Tarpenning all be at one event, in top form, to hand you, in the fashion you’ve come to expect from me, success secrets you just can’t pick up anywhere else. I mean…just think of the CHANGES your team will experience, being under the tutelage and influence of Dr. Tarpenning’s incredibly talented, $600k-a-month team! There’s a reason why I am calling this The CHANGE Seminar™ Experience Dental Office: IMPOSSIBLE. It’s going to be Massive. Sweeping. Reforming. Your profits are going to increase which means…

- you’ll have more freedom, more time, and, the money to enjoy it

- you’ll finally, and forever , be out of debt (using the tools we’ll show you) – shedding the shackles of owing anyone!

- you’ll finally be able to find, hire and house

as many associate or partner docs you can handle (a 6 op office can easily handle 2, 5-day per week docs and 2 hygienists!)

- you’ll finally eclipse that $1MM personal

income mark so many seek, but few have the guts to go after it

- you’ll have that 60% or less overhead – it IS

possible but you have to know the

“In today’s toxic, dire economy, Doing Nothing is NOT an option. If you keep doing what you’ve always done or have been doing the last couple of years, you’ll get worse results than ever before…You cannot just stand still; you’ll get run over by the competition… [and Corporate dentistry!] Why let others succeed while you accept less?” Drayton Bird, Ad Man Extraordinaire

mechanics! And, in a special session about practice overhead, you’ll see exactly how you can achieve it!

- you can now save for retirement, schedule and take regular vacations, get the hell out

of DEBT, and, if you choose, control other dental offices that throw off more income to you every month than you alone could ever produce!

Unannounced HUGE FREE BONUS!

Register before the Early Bird Registration Discount Expire, & I’ll GIVE you a $2,591 Gift, Absolutely FREE OF CHARGE!

If you are not already a Member of my ClearPath Society®, then you’re eligible for a FREE, 6-Month Test Drive (NEVER, EVER Offered Before! Valued at $2,591!)

I’ve never before offered a FREE Test Drive in my ClearPath Society®, and frankly, I can’t

say if I ever will again. Here’s how this one-time offer works…(this free gift alone could be worth tens of thousands of dollars to you in the coming weeks, well before the event even starts!)

During your 6-month, no cost, no-obligation test drive, you’ll receive:

- My monthly Members’-Only Communique’, the Practice Profit Insider™ (chock full of

money-making ideas every single month) – A $199 /month value - All back issues of the Practice Profit Insider™ (easily a $1,500 value, you’ll receive

all 53 54 issues and counting!)

- LICENSE TO USE: Proven Ads & Advertising Systems for your practice, valued in excess of $20,100, including specialized ads to attract new implant, denture, and huge numbers of Invisalign cases, and more! (A stand-alone license for any single ad runs $2900! You get multiple ads, and the license to use them, included with your FREE 6-month trial Membership!)

- The 13-CD, Training Manual/Workbook and Flipchart, plus UNLIMITED LIVE

telephone coaching via the Jerry Jones Direct Phone Success System ($2995 value), which I guarantee to transform your new patient numbers overnight – just by having your team learn & apply this system! (It’s not for you, but, your front office folks to train them to easily increase the number of new pts scheduled!)

In addition, you’ll also receive…

- Access to The Chew, my 10-minute, no-holds-barred, live trainings for Members, only

- Opportunity to attend my annual Members-

Only Mastermind Roundtable Summits (2-

Partial List of Member Benefits

- Practice Profit Insider™ Monthly Newsletter - Annual Mastermind Roundtable Meetings - NEW profit-boosting general new patient attraction ads - NEW niched dentistry ads and marketing campaigns - NEW “Cut/Copy/Paste-n-Go” Press Releases - “Online” & telephone seminars - Access to my personal email and phone number - Unfair Advantage Patient Reactivation System - Peak Productivity & Time Management System - EZ Patient Financing System (including audio training) - Productive Referral Strategies Special Report - 4 Issues of the Dental Practice Marketing Advisory Letter - 10 Point Phone Success Training System for Staff - And much, much more!

day, intense, Member-only meetings where you’ll mix with other Members – guys and gals who have dental practices operating from $50k/month to $25k/day -- Dr. Howard Farran was our last guest)

- And so much more! Including a LICENSE to personally use my $3,000 recent

FORTY-ONE (41) New Patients In One Day Ad, and many more of my most successful new patient ads!

- PLUS…Access to me via pre-scheduled phone appointments (up to 20 minutes), to

review your ads, marketing strategy, answering office management questions, expansion questions (adding another location), associate questions, and more -- 1-time per quarter (a $700 value!)

All in, right now, I regularly promote this Membership for $197 initiation fee and $399/

month Membership fee.

New Members, like you’ll soon be, receive a Welcome Package and Member Benefits that

easily exceed a very real $33,500 in value. This 6-month Membership would normally run $2,591 but by acting now, and, bundling it with your Registration for Dental Office: IMPOSSIBLE, you’ll get 6 months absolutely FREE, plus, you’ll then be eligible for a heavily discounted Tuition to attend the event!

HERE’S WHAT TO DO NEXT When you register for Dental Office: IMPOSSIBLE, on the attached Registration Form, just check the box that’s highlighted in yellow; we’ll take care of the rest for you, and, IMMEDIATELY RUSH out your huge box of New Member Bonuses worth over $33,500!

So, for now…I want you to take advantage of the HUGE, very generous

discounts available exclusively to ClearPath Society® Members before the price goes up! Every month, a price increase hits. So, beat the increases, NOW! The dates are October 10-12, Scottsdale, AZ at a great Hilton property complete with recreation opportunities, and more (Although, as busy as you’ll be, you won’t have time for golf, swimming, or futzing around. We’re going to have you BUSY learning and planning your implementation to hit the ClearPath Society® 7-Figure Net Club!). Enclosed, you’ll find the Registration Form. FAX IT BACK ASAP and do not delay. There are fewer than 150 129 doctor spaces available, TRULY LIMITED SPACE and, I cannot stress enough that having your team (or the key 2

IMPORTANT NOTE regarding the FREE $2,591 BONUS ClearPath Society® Membership: At the upcoming Event you are about to register for, my ClearPath Society® Members will be offered a huge, 5-figure reduction in the greatest opportunity they will ever see in the life of their practice. And, in addition, should you decide later (no pressure, we won’t even let you decide at the Event) to participate in this unprecedented “mystery” opportunity, not only will your entire Tuition Investment for this Event be credited to it, you may qualify for continued Membership in ClearPath Society® FREE for LIFE!

or 3 influencers) attend will make ALL the difference when you return. Time and again, the doctors that attend my events sans team, tell me, “Jerry, I wish my office manager (or DA, etc.) was here and could have heard this whole thing.” This is not a time to be overly-budget conscious about the cost of a team member attending. I’ve made the fee reasonable for staff to attend (your first staff member is FREE and the rest are as low as $195).

And, if they have ANY ambition at all and any love for you at all, they will be the BIGGEST reason why you hit $1MM or more in personal income…Please, just take my word for it! I’ve seen it first-hand, and I’ve seen it from other docs time and again! Registration is Fast and Easy: When you call Melody in my office, here’s what will happen: She will take down your registration information, provide the initial hotel contact information verbally (it’ll also be sent later via email and mail), and, you’ll have this completed in a matter of just a few minutes. If you decide to fax your registration form, Melody will call you to confirm our receipt and answer any questions you have, plus, she will also provide the hotel information to you, too.

I’ll See You in October! – Adios, Jerry

REGISTER NOW!

CALL: 503-339-6000 ext. 101 Just ask for Melody!

Or,

FAX Registration to:

1-503-218-0557 If that line is busy: 1-503-374-0722

Register TODAY before the remaining approx. 129

seats are gone! My ClearPath Society® Members

alone could easily fill the room! HURRY!

Don’t waste another minute and risk missing the

most incredible, important Dental Business Event of

your career!

Copyright 2013, Jerry A. Jones. ALL RIGHTS RESERVED

JJD’s ClearPath Society® Presents… The CHANGE Seminar™ Experience!

Status Quo in the Business of Dentistry DOES NOT Make You Money. Neither does copying what every other dentist is doing (and failing at), either! That’s why I created The CHANGE Seminar™ Experience! The sole focus is what you and your team need to do NOW, to make more money this year than last. It’s that simple. It’s based on the principle, “If You’re Not Growing, You’re Shrinking!” And, what worked last year, 2 years ago, 5 years ago, is not as effective as it once was. Enter: The Change Seminar Experience™! You’ll take away immediately implementable strategies, tactics and techniques from what’s working NOW, at my cutting-edge office, SofTouch Dental™, and, from a hand-picked group of my most successful Members, alongside nationally-known celebrity business owner & entertainer Chef Robert Irvine & Comedian Josh Blue! It’s not a re-hash on what used to work. It’s current. Today. Right now. And, your fun is guaranteed!

Fewer than 130 Dentist “spots” are left & available for this event. Delaying registration, most assuredly will cost you your chance at attending, a chance at increasing profits in tough times. Jerry’s events ALWAYS Sell Out! This will be no different.

Please indicate your intention to Register, below, by checking the space. If you are one of the first 150 doctors to reply, we will lock in your Registration. Cancellations less than 60 days before the event cannot be accommodated for any reason due to limited-space availability. Cancellations at least 61 days prior-to the event result in a 100% tuition refund. A representative from Jerry’s office will call to verify attendee names and positions.

Yes, Jerry, please register me immediately for:

____ Dental Office: IMPOSSIBLE October 10-12, 2013 Location: Scottsdale AZ. Hotel info provided to attendees only

Who should attend? Doctors, RDHs, Ofc Mgrs, and DAs Your registration includes one staff member! Be sure to include them in your travel plans!

NAME: ___________________________________________ ADDRESS: ________________________________________ CITY/STATE/ZIP: ___________________________________ PHONE: __________________________________________ FAX: _____________________________________________ EMAIL: ___________________________________________ Card #1: __________________________________________

Exp:________Sec Code:______ Card #2: __________________________________________

Exp:________Sec Code:______

Signature: _________________________________________

Jerry Jones Direct staff will contact your office to confirm your registration, amounts due, and, gather your doctor and staff info!

By signing and submitting this Registration, I am agreeing to the terms and conditions stated on this page and in the sales material I have received. I acknowledge and understand the refund and cancellation policy. Jerry Jones Direct reserves the right to determine acceptable registrations.

You may also call Melody at Jerry Jones Direct to register: 503-339-6000 ext. 101 Or, email her: [email protected]

FAX REGISTRATION TO:

1-503-218-0557 Event Registration Form

Dental Office: IMPOSSIBLE!

Multiple credit cards accepted. Simply attach information on additional page when faxing, or use space below.

Dental Office: IMPOSSIBLE Tuition & Fees

___ Jerry, Please activate my FREE 6-month Clear-Path Society® Trial Membership – a $2,591 Value, FREE. This qualifies me for Member Tuition Pricing (a $700 instant savings). Plus, $197 App. Fee WAIVED and 6 months @ $399/month WAIVED. $399/month after free trial. No obligation, cancel any time. Plus, I’ll receive over $33,500+ in bonuses!

STEP 1: Choose Your Tuition

___Base Fee for Non-Member $2,995

___Base Fee for ClearPath® Member $2,295 Tuition includes FREE registration for 1 staff member

STEP 2: Choose Your Add-Ons (indicate quantity)

Additional Doctors @ $695 x _____ = _____ Additional Staff @ $195 x _____ = _____ VIP Registration/person @ $175 x _____ = _____

STEP 3: Choose Your Early Registration Discount

___Before July 1st save $800 ___Before August 1st save $600 ___Before September 1st save $400

Next, add Step 1 + totals from Step 2. Then, subtract Step 3 (if applicable) from that to get your Grand Total:

Grand TOTAL: $_______________ (verified prior-to charge)

___ Charge card(s) in 1 installment ___ Charge card(s) in 4 equal installments (Add 3.5% for bookkeeping and convenience fee)

the change™ seminar experience presents… dental …page 10 – $0 to $1mm in implants! page 10...

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