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The Changing Expectations of the IR Website Audience

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The web has gone mobile and your investors are on the move. How can your investor website keep up? Takeaways of this presentation include:-How to stay current; -Learn about accessibility and evolving web standards; and -Ensure your technology is keeping pace with your shareholders.

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  • 1.The Changing Expectations ofthe IR Website Audience

2. Agenda1. How the web is changing2. How user expectations are changing3. What to do about it4. Examples of effective execution 3. Todays presenters Hugh CarterStudio Manager, TMX Equicom Catherine Crofton Vice President, Sales and Marketing Q4 Web Systems 4. Whats changing?People increasingly want a customizableexperience: Let me have it my way 5. Whats changing?Everybody is using a different device 6. Whats changing?User requirements are context dependent 7. The web is going mobile, but what is mobile?The web is going mobile, but what ismobile? 8. The web is going mobile, but what is mobile? 9. User experienceis important 10. What do we do about this? 11. What do we do about this? 1 Stay current 2 Think of the user 3 Give them a choice 4 Simplify 5 Pay attention 12. 1 stay current 13. 1 stay current 14. 1 stay current 15. 1 stay current 16. 1 stay current 17. 2 think of the user 18. 2 think of the userDivide users into groups> Investors > CustomersInstitutional> PartnersRetailProspective vs existing > Mobile 19. 2 think of the userWhat is their main goal when coming toyour site?Institutional Retail MobileHigh-levelCompany overview Corporate AddressInstant accessRecent share history IR contact informationManagement Bios RSS/Twitter FeedsTicker Symbol 20. 2 think of the userWhat can we do to make that connection as fast as possible? 21. 2 think of the user 22. 2 think of the user 23. 2 think of the user 24. 3 give them a choice 25. 3 give them a choice 26. 4 simplify 27. 4 simplifyContent management system 28. 4 simplifyPress release feeds and e-mail list automationInstant distribution from the wire to your subscribers 29. 5 pay attention 30. 5 pay attention 31. The Changing Expectations ofthe IR Website Audience 32. Questions?


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