the changing face of recruitment: how technology & good marketing principles are key to future...
TRANSCRIPT
![Page 1: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/1.jpg)
THE CHANGING FACE OF RECRUITMENTHOW TECHNOLOGY AND GOOD MARKETING PRACTICE AREKEY TO FUTURE SUCCESS
![Page 2: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/2.jpg)
Housekeeping• Presenter: Martin Bramall, Managing Director of idibu
• 10 years with idibu & recruitment software
• Previously worked across various PR & Marketing roles
• The data in today’s presentation was collated in May 2016
• Over 200 candidates and recruiters were polled
• The data was used in our recent white paper of the same name
• The white paper can be downloaded from www.idibu.com/wp1
![Page 3: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/3.jpg)
Hot Topic: The Experience
![Page 4: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/4.jpg)
A great candidate experience starts with a great recruiter experience.
![Page 5: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/5.jpg)
What candidates expect
• Frictionless: make life easy
•Mobile-centric: link up data
• Loyalty: has to be earned
• Authentic relationships: we are humans, not numbers
![Page 6: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/6.jpg)
We’re all marketers now
![Page 7: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/7.jpg)
Attract: Understand your target market
![Page 8: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/8.jpg)
Referrals stand out amongst fragmented sources
![Page 9: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/9.jpg)
Open your mind…
![Page 10: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/10.jpg)
Engage: Relationships develop through honest and authentic communication
![Page 11: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/11.jpg)
Great relationships are a competitive advantage
![Page 12: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/12.jpg)
Candidates only refer if they’ve had a great experience
![Page 13: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/13.jpg)
Retain: The right message to the right people at the right time
![Page 14: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/14.jpg)
To succeed, build better relationships
![Page 15: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/15.jpg)
Qualify: Test and share
![Page 16: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/16.jpg)
The recruiter of the future needs to be a full-stack employee
![Page 17: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/17.jpg)
Technology should…
• Offer a frictionless, mobile experience
• Help navigate increased fragmentation and demands
• Be simple to use & repeat automated tasks
• Be flexible enough to play to each person’s strengths
• Enable segmentation beyond locations, industry and skills
![Page 18: The changing face of recruitment: How technology & good marketing principles are key to future success Martin Bramall, Managing Director, idibu](https://reader035.vdocument.in/reader035/viewer/2022081605/58ce74ff1a28abdc578b64bb/html5/thumbnails/18.jpg)
We believe that the relationships we have are what defines us. Life is all about great relationships and they are built on mutual respect, trust, honesty, support, good communication and good humour.
Engage with us: • Email: [email protected] • Tel: +44 (0)800 311 2750• Web: www.idibu.com