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the chief marketing officer is dead

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The decline in the CMO's influence is alarming, especially at companies that claim to put the customer first but in reality are product-driven.

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http://link.imd.org/cmo-is-dead

http://link.imd.org/cmo-is-dead
http://link.imd.org/cmo-is-dead
http://link.imd.org/cmo-is-dead
Page 8: The Chief Marketing Officer is dead

www.imd.org

http://www.imd.org/

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