the choice of professionals - flowers by the experts · • use rose metallic wire to give a...

Distributed to the UNITED KINGDOM and IRELAND

the choice of professionals

It is said that the hallmark of a good florist is tomake a few flowers look a lot, and this is an artthat commercial florists need most of all. Thecustomer will always put a mental monetaryvalue on an arrangement, and this perceivedvalue is crucial to pleasing the customer. This iswhere OASIS® Floral Products can help. It’samazing how a few accessories can addpanache to a design for very little cost. Swirl afew Midelino Sticks or Beads, add a twist ofribbon, or a scrunch of Sisal and hey presto!Contemporary styling in minutes to uplifteven the lowest priced arrangement.

The workroom is the engine room of a floristshop. Even in this hotbed of productivitysometimes inspiration fails, so we hope youkeep your freshmagazines as a source ofimagination for whenever you need creativeideas. Let your staff have a go at one or twodesigns from this issue and see how they sell.

The single most important point for thecustomer is longevity. They want their flowersto last the maximum length of time sochoosing OASIS® Floral Foam Maxlife will helpensure this. OASIS® Floral Foam Maxlife hasbeen proven to enhance the life of flowersand foliage above previous floral foam, and isdesigned for maximum flower life.

OASIS® Floral Products are committed tohelping you make your business grow, andthis is why for the summer wedding seasonthe new wedding resource area on the OASIS®Floral Products website is a must. Packed withinformation, posters to download and greatnew products to help maximize your weddingstyle, check it out today atwww.oasisfloral.com

You are going to love the new instant bestsellers, the OASIS® Table Design Neo and theOASIS® Table Design Viva that are featured onpages 6 and 7. Perfect for grab and go giftsand table designs they are one of the mostversatile and cost effective containers on themarket today. Also the popular OASIS®Wedding Belle® Bouquet Holder has smartnew packaging so lookout for it at your localwholesaler. Read aboutthe fantastic OASIS®Floralife® Quick Dip onpage 11 and find outwhat it can do for yourflowers this summer.

Finally be inspired and enter the OASIS® FloralProducts monthly competition on Facebookwww.facebook.com/oasisfloralproductsUKLook out for the competition theme or getcreative and make a design using the productof the month, then e-mail a photo [email protected]’s a great way to network and show yourfloristry skills to the world.

Have a profitable and sunny summer!

This issue we are celebrating a fresh new look for the magazine, and we are concentratingon everyday arrangements that are the bread and butter of daily business in a flower shop.It’s often the simplest upgrades that elevate an arrangement to special status, and whateverthe occasion at freshmagazine we have plenty of hints and tips to inspire you to be creative.

fresh talk!

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oasis® TableDesign neo

oasis® TableDesign Viva

© Smithers-Oasis UK Ltd 2012. All rights reserved.Neither the whole, nor any part of the images orcopy in this literature may be reproduced in any

form without express prior permission fromSmithers-Oasis UK Ltd

03

in the pinkDotty about lilac

spot on earn your stripes

SPOT THE DIFFERENCE...Four terrific ways with tins

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04

flowers and foliageAnthurium ‘Midori’Rose ‘Avalanche’Nerine – White

Spray Chrysanthemum ‘Feeling Green’Asparagus setaceus – trailing fernFatsia Leaves

flowers and foliageHydrangea ‘Green Shadow’Statice - WhiteRose ‘Avalanche’

Hypericum ‘Sugar Flair’Freesia ‘Ambassador’

flowers and foliageAconitumEustoma ‘Piccolo White’Freesia ‘Blue River’Carnations ‘Delphi White’

Spray Chrysanthemum Asparagus densiflorus – SprengeriGalax LeavesFatsia LeavesLiriope musari - China Grass

flowers and foliageCymbidium OrchidsRose ‘Aqua’Trachelium ‘Purple Lake Michigan’

Salix - Pussy WillowAsparagus densiflorus – SprengeriAsparagus setaceus – trailing fernGalax Leaves

sundries

sundries

sundries

sundries

Designer Tips• To add rhythm to the grouped flowers use curving Midelino Sticks and attach to the top of each Nerine with silver Bullion Wire.• A low platform of Chrysanthemum gives depth and emphasizes the central area of the design.

in the pink

Designer Tips• Make curving arches of Sprengeri fern by wiring firmly up the stem with silver Bullion Wire.• Echo the curving Sprengeri with Midelino Sticks for a rhythmic outline.

Dotty about lilac

Designer Tips• Place a Round Headed Pearl Pin between the top of four Midelino Sticks, then bind neatly with Metallic Wire for a decorative topping.• Larger round leaves at the base of the arrangement give the design greater dominance.

spot on

Designer Tips• To make a dense frill around the top of the container use short stemmed Hydrangea. Support wire the florets if necessary, but ensure the Hydrangea stem is pushed well into the floral foam to avoid premature wilting.• Emphasize the circular effect with swirling Midelino Sticks around the floral edge.

earn your stripes

OASIS® Ideal FloralFoam Maxlife

Pale Lilac Dotty TinBucket

Lilac Midelino Sticks

Lilac 6mm RoundHeaded Pearl Pins

Lavender MetallicWire


Pale Green Dotty TinPot

Bleached WhiteMidelino Sticks

Silver Bullion WireSilver Bullion Wire


Pale Pink Stripy Tin Pot Lilac Midelino Sticks

Silver Bullion Wire


Pale Green Stripy TinBucket


Apple Green MidelinoSticks

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NICE AND EASY...Corporate clients demand contemporary styling together with long lasting flowers

1. Soak the OASIS® RAINBOW® Foam.Remember that with a denser cellstructure OASIS® RAINBOW® Foamtakes slightly longer to soak thanother OASIS® Brand Floral Foams. Cutthe floral foam block to fit the ClearGlass Cube using one slice flat acrossthe base. Stand the second portionon end towards the back of the ClearGlass Cube to achieve the shelf effect.Fill in with Crushed Ice which will keep the floral foam secure whilstlooking decorative.

How to...

2. The floral foam should protrudeapproximately 2 ½ cm (1”) above therim of the container. Position the tallPrunus branches towards the back ofthe floral foam. Cut the stemsdiagonally and push well into thefloral foam for good anchorage.Cluster Hypericum and loops ofMidelino Sticks around the base of thePrunus stems. Soak Midelino Sticks inwater for a minute to make them flexible and easy to use.

3. Add the Anthuriums, using two tallvertical placements towards the backof the design. Place the thirdAnthurium at an angle at the front ofthe floral foam. Two CymbidiumOrchids form the focal area. MakeMidelino Stick flowers by looping thepliable sticks and securing with silverBullion Wire. Fill with water once at thevenue.

flowers and foliagePrunus or similar straight

branchesAnthurium ‘Pistache’Cymbidium Orchids

Hypericum ‘Emerald Flair’

sundries

14cm Clear Glass Cube

Lime Green OASIS®RAINBOW® Foam Brick


Clear Crushed IceSilver Bullion Wire

Florists want arrangements that last the whole week, and that are quick, easy to make designs with minimal flowers. What’s the difference?Everyone has the same objective. It’s the little design elements that you add that make all the difference. This is where fresh magazinehelps, with easy to do ideas that will set your shop apart. OASIS® RAINBOW® Foam should be flaunted not concealed. It is perfect forcorporate designs where the coloured floral foam becomes an integral part of the design. So think of OASIS® RAINBOW® Foam as anaccessory as well as a means of supporting the stems. This enables you to use minimal flowers to create cost effective designs.

Create the look by following these easy step-by-step instructions.

FRESH RECOMMENDSBursting onto the scene this season are two cute containers, the OASIS® Table Design Neo and the OASIS® Table Design Viva.

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flowers and foliageCarnations ‘Prado’Anthurium ‘Alice’Rose ‘Avalanche’Ornithogalum ArabicumAspidistra LeavesSticherus – Umbrella Fern Hedera leaves

neo

Designer Tips• Spread a thin film of glue onto the plastic container. Allow the glue to go tacky then wrap the Aspidistra Leaves around the container. Hold in place for a few minutes whilst the glue sets.

OASIS® Table DesignNeo

White Midelino FlatLengths

OASIS® Floralife®Leafshine

OASIS® Floral AdhesiveTube

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These versatile new containers from OASIS® Floral Products are about to become design essentials! They comepre-filled with OASIS® Ideal Floral Foam Maxlife, have a large reservoir for holding water and also the plasticcontainer can be decorated in hundreds of different ways. Reasonably priced for grab gifts and table designs,style them high or keep them simple. Whatever way you choose to use the OASIS® Table Design Neo andOASIS® Table Design Viva they are real gems, and so useful you will wonder how you managed without them.

flowers and foliageCarnations ‘Cheerio’Ornithogalum ArabicumHedera ErecticaHeucherella leaves

ViVa

Designer Tips• Pinch together several Skeleton Bayan Leaves to make them more robust and to give a denser colour.

OASIS® Table DesignViva


OASIS® FloralAdhesive Tube

Lime Cord

Apple Green SkeletonBayan Leaves

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Giving customers fresh floral ideas with clever and simple upgrades puts you ahead of your rivals and winscustomers. Whatever the time of year pretty and feminine pink shades are always best selling colours. Add a twistof zangy lime green and a fresh modern look will set customers buzzing. Try out this gift arrangement to make everyday a special day in your shop.

1. Soak half a block of OASIS® IdealFloral Foam Maxlife in an OASIS®Floralife® Flower Food solution. Addthe floral foam to the container andsecure together with one length ofPot Tape. Position a Fatsia Leaf atthe front corner of the floral foam.Split an Aspidistra Leaf, curl and foldto make interesting loops, secure the leaf tips with decorative pins.

How to...

2. Re-cut the stems of the Nerinesat a sharp angle for easy insertioninto the floral foam. Add the tallNerines in front of the Aspidistraloops. Place two Roses in front ofthe Nerines. Make sure all stems arepushed firmly into the floral foamfor secure anchorage.

3. Make loops of pink Cord and fixat the front of the design. Insert theShamrock Blooms and add theHypericum low in the arrangementto cover the floral foam. Tuck twoCymbidium Orchids into the focalareas in the design. If the stems ofthe Cymbidiums are short use leftover plastic phials to provide a water source.


Strong Pink SquareDesigner Bowl

Pale Pink Cord

Pale Pink 6mm RoundHeaded Pearl Pins

Pot Tape

IN THE PINK...Everyday gift occasions are what keep flower shops blooming all year round

Flowers and Foliagenerine ‘favoriet’

rose ‘heaven’chrysanthemum ‘shamrock’

cymbidium orchidhypericum ‘Jade flair’

fatsia leavesaspidistra leaves

sundries

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BABY BLOOMERS...Quick and easy styles to put the bounce back into baby arrangements

Bear necessitiesship ahoy

as easy as aBc Dancing princess

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flowers and foliageAnthurium ‘Choco’Rose ‘Aqua’Germini ‘Bridal Kimsey ‘

Hypericum ‘Emerald Flair‘Asparagus densiflorus - ‘Sprengeri’

flowers and foliageGermini ‘Bridal Kimsey’Rose ‘Heaven’Eustoma ‘Piccolo White’Skimmia Rubella

Eucalyptus ‘Baby Blue’Galax LeavesFatsia Leaves

flowers and foliageNerine – WhiteMuscariCarnation – White

Hydrangea macrophyllaGalax LeavesAsparagus densiflorus - ‘Sprengeri’

flowers and foliageGentianHypericum ‘Emerald Flair’Eryngium ‘Orion’

Phalaenopsis OrchidAspidistra LeavesFatsia Leaves

sundries

sundries

sundries

sundries

Designer Tips• Add a touch of glamour by dusting the Roses with Flower Glitter.• Use rose Metallic Wire to give a decorative support to Gerbera stems.

Bear necessities

Designer Tips• Use minimal flowers with one fabulous bloom (i.e. Phalaenopsis) to give a luxurious modern look for greater profit. Place the Phalaenopsis Orchid in a test tube if the stem is short.• Off cuts of ribbon can be styled into arrangements for a smart look.

ship ahoy

Designer Tips• Bind Sprengeri with silver Bullion Wire to give an elegant curved shape.• For a low cost design element scrunch Sisal together, and use OASIS® Tack 2000 Spray Glue to hold it in place. Attach securely to the floral foam with hairpin wires.

as easy as aBc

Designer Tips• Ensure the floral foam is soaked in water containing OASIS® Floralife® Flower Food to aid longer life for flowers.• Make sure 3cm (1”) of floral foam protrudes above the rim of the container.

Dancing princess


Blue Pirate Ship SquareWooden Planter

Blue Wooden PiratePick

OASIS® Tack 2000Spray Glue

Silver Bullion Wire White Sisal


Pink ABC SquareWooden Planter

Pink Wooden TeddyPick

Rose Pink Flower Glitterand Flower Glue

Rose Metallic Wire


Blue Teddy SquareWooden Planter

Blue Wooden TeddyPick

Blue Tulle


Pink Ballerina SquareWooden Planter

Pink Wooden BallerinaPick

Pale Pink Cord

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Venues are all dressed up for both events andweddings, sometimes with themes that aresurreal. Often it seems that brides andorganisers want to out do each other in whackyand wonderful ideas. Yet one thing remainsconstant whether it’s from gothic to fairytale, ina museum, a mansion or someone’s home –the flowers must look gorgeous.

No matter where the nuptials take place thereis never such a thing as an ordinary wedding,because for that particular bride and groom it isthe most special and extraordinary day.

For the florist when the weather and the pacehots up it’s keeping those beautiful blooms insparkling condition that counts, and givingclients the freshest flowers to celebrate theirunique day.

This is where OASIS® Floralife® helps with arange of products to aid longer life for flowers,with solutions for fresher flowers and satisfiedcustomers. The must buy for florists is the newOASIS® Floralife® Quick Dip that is an instanthydration pre-treatment.

With more and more flowers being transporteddry packed it’s crucial that they are immediatelyconditioned and hydrated when they arrive atthe shop.

It’s so easy with OASIS® Floralife® Quick Dip, andit just takes seconds to use. It’s particularlyvaluable for field-grown crops, and a definitemust for Roses and Gerbera to help preventbent necks, aiding hydration and a free flowingstem.

Once flowers arrive at the shop they must beconditioned immediately, and drink for aminimum of two hours before being sold orused in arrangements. Flowers that are nothydrated will wilt quickly, especially in hightemperatures. This one second hydrationsolution, OASIS® Floralife® Quick Dip, makes aflorists life easier. A ready to use solution itneeds no mixing and because it takes just aone-second dip saves time, wastage andstaffing costs.

it’s simple, it’s effective and it’s theprofessional florists perfect choice.

follow these easy directions to use:

• Follow the instructions on the product label.

• Remove foliage that will be below the solution level in the container.

• Re-cut flower stems 1-5 inches with a clean knife.

• “Dip” stems in 2 inches of OASIS® Floralife® Quick Dip Instant Hydration Pre-treatment for 1 second.

• Immediately place flowers in an OASIS® Floralife® Fresh Flower Food solution.

• Discard used solution daily or if it becomes cloudy or contaminated with debris.

• Never pour used solution back into the original bottle.

no Treatment Treated flowers

Scan the following QR code with yoursmartphone for further information (QR Reader APP required). Alternatively visit:www.oasisfloral.com

In the summer months the wedding and event business is full on and with every weddingseason comes a new trend in bridal fashion.

OASIS® Floralife® QuickDip to Quicker Profits

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Customers want to feel comfortable with their expression of sympathy and choice of design, particularly whenit’s a tribute for a colleague or friend, as no one wants to overshadow the family flowers. OASIS® FloralProducts make life easier for florists to produce everyday designs quickly and profitably.

Flowers and Foliagelily ‘sorbonne’rose ‘aqua’eustoma ‘piccolo rose’limonium ‘crystal Dark Blue’ruscus hypophyllum – hard ruscus

freesia ‘Blue Moon’eryngium alpinum pittosporum ‘ilan’asparagus myriocladus

TRADITIONAL TRIBUTESTradition and convention are often the prerequisites when it comes to funeral tributes.

14” oasis®naYlorBase® ring

The time honoured wreath sundries

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Designer Tips• flowers should look their best on the day of the funeral. Make sure lilies and peonies are open and in optimum condition to give the maximum impact.

Flowers and Foliagepeony ‘sarah Bernhardt’rose ‘aqua’eustoma ‘Moon Violet’Dendrobium orchid ‘Karen’syringa ‘Madame florent stepman’

cordyline fruiticosapittosporum ‘ilan’rhapis excelsaDanae racemosa – soft ruscus

favourite funeral spray

oasis® florette Medi

sundries

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The Wooden Garden Planters from OASIS® Floral Products come in sets of three, and in two different colourways, white and grey, plus they have a thick stitched inner liner. The versatile size and shape of the planter isperfect both for flower arrangements and planted designs. Group the planters together using differing styles ofarrangement, and display with seaside accessories for greater impact in the shop.

plants4 Double stems Phalaenopsis Orchid plantsSphagnum Moss


White/Grey RoseOrganza

Silver Metallic Wire

Large White WoodenGarden Planter

8mm Crystal Beads

10mm Ivory Beads

Flat Black OASIS® SprayColour

THREE OF A KINDThe seashore summery look of these bleached Wooden Garden Planters willlet the sunshine in whatever the weather this season.

fabulousphalaenopsis

Designer Tips• Plunge plant the Phalaenopsis Orchid plants and wedge into the container with floral foam. Then cover the pots and floral foam with a layer of Sphagnum Moss.

• Edge the planter with Rose Organza, stapling into place at the corners of the planter. Decorate the ends of the Rose Organza with silver Metallic Wire to give a luxurious finish.

• Spray the Phalaenopsis Orchid support sticks with black OASIS® Spray Colour to accentuate the white Phalaenopsis Orchids.

sundries

Designer Tips• Split the black Palm Leaves and pin into place in a swirling pattern around the edge of the container.

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seashore style

flowers and foliageOrnithogalum ArabicumChrysanthemum Bloom ‘Anastasia’Rose ’Avalanche’Hydrangea ‘Emerald Classic’Eryngium ‘Orion’Asparagus densiflorus – Sprengeri Fatsia LeavesAspidistra Leaves


OASIS® Tack 2000 Spray Glue

Bleached WhiteMitsumata Branches

Medium White WoodenGarden Planter

White Sisal


Small White WoodenGarden Planter

Black Palm Leaves


White 6mm RoundPearl Headed Pins

Garden style

Garden style >

seashorestyle

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Designer Tips• Mold Sisal into leaf shapes and then spray with OASIS® Tack 2000 Spray Glue. Leave to dry and then trim off any stray wisps of Sisal for a neat finish.• Always line the planters with polythene to prevent spillage.

flowers and foliagePrunusNerine - WhiteCarnations ‘Prado’Chrysanthemum ‘Shamrock’Sphagnum Moss

sundries

sundries

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SEEING IS BELIEVING - Visit www.oasisfloral.com to view inspirational gift arrangements.

Appreciation lasts longer with OASIS® Floral Foam Maxlife

Designed for maximum flower lifeUp to 50% more thanks

With new OASIS® Floral Foam Maxlife, flowers are proven to live longer than any previous floral foam and as long, if not longerthan flowers in a vase. It maximises the lifespan of a variety of flowers, even Gerbera. It prevents early browning, wilting, petaldrop and bent neck. Flowers look better, for much longer. You’ll see.

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the choice of professionals - flowers by the experts · • use rose metallic wire to give a...

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