the cia method: consolidate, integrate & automate your communications
DESCRIPTION
Is the general consensus that you’re sending too many emails? Is your go-to-solution to send more emails in order to increase sales? You’re not alone! With the low-cost of email and the perception that we’re being proactive by sending email, many associations fall into the trap of hitting of the email submit button as the remedy for increasing registration, renewals and more. Join this webinar to learn a new method that can help your organization to cut down on the number of hope-based emails and instead, offer the emails that are truly of value to members. The CIA Method will show you that there’s no secret to sending great emails that are valued by your members, but it will require you to learn the basics of modern messaging practices. We’ll cover marketing automation, the basics of database integration and best practices in content design that will streamline your marketing operations while resulting in increased revenue.TRANSCRIPT
Lunch & Learn: The CIA Method
Wednesday, March 05, 201412:00pm – 12:45pm ET#asaewebinar
This complimentary webinar is brought to you by HighRoad Solution and ASAE-Endorsed Business Solutions.
Presented by:
Ronald McGrathChief Technology Officer, HighRoad Solution
2014 Lunch Learning Series
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Session 1: Get Your Membership Campaigns in Shape for 2014: New Methods to Recruit, Retain & Delight
January 22nd
Session 2: The CIA Method: Consolidate, Integrate & Automate Your Communications
March 5th
Session 3: How to Use Behavioral Data to Lead the Horse to Water AND Make Them Drink
May 7th
Session 4: Newsletter of the FutureJuly 9th
Session 5: Get Your Buzz On: Building Event Excitement through Digital Marketing Before, During & Post-Event
September 10th
Session 6: The Myths of Metrics: Creating Digital Dashboards that MatterNovember 5th
2013 Lunch Learning Series
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Check out the 2013 Archives on More Great Topics:
•Mobile Email 101•Email Deliverability Basics•Go Social•Email Preference Center 101•The Value of Integration•Member Holiday Inbox Basics
>Visit the ASAE Endorsed Business Services Webinar Archives
Your Presenter
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Ron McGrath, one of the original founders and HighRoad’s Chief Technology Officer, specializing in bringing integrated messaging solutions (email, mobile and webinar) to the association/non-profit market.
Ron has more than 18 years of experience developing and providing cutting edge technology solutions to various markets, including associations and non-profits.
A serial entrepreneur and featured speaker at conferences across the country on email best practices, Ron is known to have a talent for making complex technologies accessible and compelling.
Ron McGrathFounder and CTO
Too many emails
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Consolidate
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Too long
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Missing content
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What are their interests?
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ASAE Newsletter Case Study
AN+ Newsletter
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Integration & Automation
“Intelligent” Consolidation
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Capturing Interests
•First, we have to understand better each member’s individual interests
•Two ways to capture interests
•By asking through a survey
•Through behaviors
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Member Portal
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Preference Center
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Behaviorally
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Capture back in your AMS
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Pull back members from AMS
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Taxonomy
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Integration & Automation
CMS
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Hyper-personalization
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Hyper-personalization
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Hyper-personalization
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Hyper-personalization
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Integration & Automation
Send through your ESP
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“Intelligent” Consolidation
•You’ve found a way to consolidate your newsletters
•Without sacrificing delivering the content each individual member wants
•And Improved the overall MX (member experience)
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MX is measurable
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STTI Email Preference Center Case Study
Email Preference Center
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CAN/SPAM
Opt-outs
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Opt-outs
•STTI (Sigma Theta Tau International)
•STTI for Nursing
•Nursing Knowledge International
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Opt-outs
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Opt-outs
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Opt-outs
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Opt-outs
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Opt-outs
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Opt-outs
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Preferences
Email Preferences
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Email Preferences
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Dynamic Preferences
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Dynamic Preferences
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Flexing
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Flexing
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Multiple email accounts
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Multiple email accounts
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Multiple email accounts
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Multiple email accounts
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Multiple email accounts
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Responsive
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Member Feedback
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Member Feedback
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Member Feedback
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Entry Points
Email Footer
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Website/Member Portal
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AMS Back Office
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Questions?
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Ron McGrathFounder and CTO
Visit HighRoad U
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Live Seminars for 2014 Held at ASAE’s Conference Centerin Washington, DC:
•Friday, April 25th: “Brand Marketing” from 8:30-12 pm
•Friday, June 27th: “Generational Communications” from 8:30-12 pm
•Friday, September 19th: “Event Marketing” from 8:30-12 pm
* Registration Opens Soon! Send email to [email protected] to reserve a spot now!
Visit HighRoad U
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More webinars on digital marketing topics:
Watch at YouTube: http://www.youtube.com/user/HighRoadSol
Slides Available at SlideShareCurated Content on @highroadsol
+Plus
More webinars on digital marketing topics:
Watch at YouTube: http://www.youtube.com/user/HighRoadSol
Slides Available at SlideShareCurated Content on @highroadsol
Please join us for our next Lunch Learning Session:
“How to Use Behavioral Data to Lead the Horse to Water AND Make Them Drink”
May 7th
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Thank you!Other questions for Ron?
Contact ASAE Business Services, Inc.
Email: [email protected] Call 202.626.2880
Tweet us at #asaewebinar