the cigarette papers: 100 years of tobacco advertising
TRANSCRIPT
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“100 Years of Cigarette Advertising”
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“Cigarette Pre-History”
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“The 18th Century”
• (1705) Slavery is legalized in Virginia
• (1730) First tobacco companies - Snuff
• (1776) Revolutionary War financed by tobacco.
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“The 19th Century”
• (1860) - First manufactured cigarettes– Bull Durhams– 90% market share
• (1860) - “Century” hides $100 in random packs
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“The Civil War: 1861 - 1865”
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“Getting Ready”
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“The First Premiums”
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“Trading Cards”
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“The Bonsack Cigarette Machine
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“James Buchanan ‘Buck’ Duke 1856 - 1935
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“The 1800s”
• (1868) Sweet Caporals
• (1871) Lucky Strikes
• (1875) RJ Reynolds Tobacco Co.
• (1899) Pall Mall
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“The 20th Century”
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“Honus Wagner”
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“Period of Growth”
• (1913) Camel Cigarettes introduced
• Joined by– Lucky Strike– Chesterfield
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“World War I”
• Camels part of soldiers‘ rations
• Tobacco farmers received 70¢ Lb.
• In 1918, War Dept. buys total Bull Durham output
• Anti-cigarette voices denounced as “traitors”
• Entire generation became addicted
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“Cigarette Advertising Comes Into Its Own”
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“I’d walk a mile for a camel”
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“Marlboro: Mild as May”
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“Not a cough in a carload”
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“Health Claims”
“In your judgment is the heat treatment, or toasting process,
applied to tobacco previously aged and cured, likely to free the tobacco
from the irritation to the throat?
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“Radio Days”
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“April 17, 1933”
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“Celebrities in Print”
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“Fred Astaire”
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“Douglas Fairbanks, Jr.”
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“Maureen O’Hara.”
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“Mickey Mantle.”
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“World War II”
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“It’s Showtime!”
Cigarette advertising and the tube
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QuickTime™ and aDV/DVCPRO - NTSC decompressor
are needed to see this picture.
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“The End”
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“Memorable Campaigns”
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“Come to where the flavor is”
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“Duplicity”
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“Tobacco Fronts”
• Tobacco Industry Research Committee (TIRC)
• Council for Tobacco Research (CTR)
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“Regulations Redux”
• (1955) FTC prohibits health references
• (1965) Cigarette warning labels
• (1972) Tobacco advertisements must carry warnings, as well
• (1984) NEW warning labels required
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“New Warnings”
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“June 20, 1997: The Tobacco Settlement”
• Industry to spend $360 billion over 25 years
• BOLD health warnings on packs
• Curtail advertising
• Face fines for youth smoking
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“What were they thinking?
QuickTime™ and aSorenson Video decompressorare needed to see this picture.
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www.brownwilliamson.com
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www.philipmorrisusa.com
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“Alternative Advertising”
• Sporting events
• NASCAR, tennis, horse racing
• Product placement in movies
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“New Products”
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“Skoal”
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“Uptown”
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“Mr. Butts”
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“Joe Chemo”
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“Bye, bye Mr Marlboro guy …”
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“The Future of Cigarette Advertising
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“New Markets”
• Philippines• Hong Kong• Cambodia
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“100 Years of Cigarette Advertising”