the classic tools - 8o e-business and social media world ... · the classic tools • sms •...
TRANSCRIPT
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The Classic Tools
• SMS• Premium SMS• Voice Messages• Authentication Engines • GSM Modem • SMS HTTP API
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The 2nd Generation Tools
• Landing Pages• mCoupons• mCards• mTickets• mInvitations• mLoyalty
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The New Wave
• Viber• RCS• WhatsApp• Messenger• Telegram• WeChat etc
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The Evolution“The Messaging War Just Begun!”
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One Way Communication
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2 Way Communication
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Viber… at a glance!1b users worldwide
>75% Smartphone Penetration – Greece
25% Higher Conversion / SMSAt a fraction of the SMS
1st OTT messenger open to brands
Significant Penetration Russia, Balkans, East Asia
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The RCS Evolution“Google talks… market walks!”
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The RCS annexationGSMA
+ OEMs+ GOOGLE
+ 50 MNOs+ ANDROID
SMS v2.0
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Simple SMS RCS
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Android & RCS… at a glance!>3,2b smartphones worldwide (>2,5b android)
Global Market Penetration >80%1 way – 2 way communication
Advanced Chatbot features
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Obstacles & BounderiesVery Few MNO’s
MNO’s inconsistencyRumors for Significant Charges
Still on BetaSlow Development
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The Evolution“With 1.3b users… Houston, we have no problem!”
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WhatsApp… at a glance!
1,3b users worldwide
Significant International PenetrationPenetration in Greece >90%
30b messages sent per day
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Obstacles & Boundaries
No Business ModelNo Commercial Policy
Still in trial usage
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KLM announced WhatsApp!
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What is happening in Greece?
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Want More?
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