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The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862 Beyond Location. Precise Audience CLICKS 27,023 CTR 1.41% FOOTFALLS 1,581 STORES 138

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Page 1: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

CLICKS 27,023

CTR 1.41%

FOOTFALLS 1,581

STORES 138

Page 2: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Phases Performance BreakdownPromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Page 3: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Daily Performance BreakdownPromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Page 4: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Creative Size Performance BreakdownPromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Page 5: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Ho Chi Minh Heat MapPromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Heat map 1.1: Ho Chi Minh Impressions Heat Map

Page 6: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Ho Chi Minh Heat MapPromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Heat map 1.2: Ho Chi Minh Clicks Heat Map

Page 7: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Ha Noi Heat MapPromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Heat map 2.1: Ha Noi Impressions Heat Map

Page 8: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Ha Noi Heat MapPromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Heat map 2.2: Ha Noi Clicks Heat Map

Page 9: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Click v.s. Impression by GenderPromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Page 10: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Click v.s. Impression by AgePromotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Page 11: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Screenshots - Phase 1

Mobile SiteVnexpress.vn

Size: 300 x 250

Mobile AppWattpad

Size: 320 x 480

Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Page 12: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

Beyond Location. Precise Audience

Screenshots - Phase 2

Mobile Site24h.com.vn

Size: 300 x 250

Mobile AppLich Van Nien 2018

Size: 320 x 480

Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019

Page 13: The Coffee House Vietnam - Tet Promotion 2019€¦ · The Coffee House Vietnam - Tet Promotion 2019 Promotion Campaign | The Purpose Group | Vietnam | JAN - FEB 2019 IMPRESSIONS 1,916,862

YOOSE Pte. Ltd. 16 Purvis Street, #02-00,

Singapore 089494

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[email protected]

THAILAND - INDONESIA - MALAYSIASINGAPORE – VIETNAM

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mailto:[email protected]

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