the college store - nacs · as the final trim size: 8.5" x 10.875" • bleed must be at...

Exclusive access to a $10.2 billion market:

college storethe

industry.Information

to Get You Noticed!

Exclusive access to a $10.28 billion market:

(800) 622-7498, ext. 2339 [email protected] www.nacs.org

The First Choice for Collegiate Retailers

point buyers in the right direction

The official publication of NACS, The College Store is the leading trade magazine for higher education retailers. Designed to help collegiate retailers enhance the services they offer, The College Store is also uniquely positioned to provide exposure for publishers and manufacturers whose products are merchandised within the stores. Reaching every collegiate retailer in North America, including key buyers and decision makers, The College Store is the only magazine that gives you direct access to the college market.

Circulation10,000+

FrequencyPublished 6 times per year

Increase market share by connecting with this growing industry

reach out to your customer base

— of readers find something of value to read in each issue

— are introduced to new vendors and products through ads in The College Store

— agree that seeing an ad in the magazine gives a positive impression of the company

— spend 30 minutes or more reading the magazine

— have called an ad to the attention of a colleague

— have suggested their store carry an advertised product

— Source: The College Store Readership Survey, 2003 & 2006

95%

90%

79%

75%

73%

65%


2019 Editorial Calendar JANUARY/FEBRUARYFeatured topics:• What’s new and hot with dorm wares• Helping students de-stress for exams• CAMEX 2019: where to dine in San Antonio• Thoughts from a CAMEX 2019 Thought Leader• Informing faculty on textbook options, changes, snafus• Index of 2018 articles (in digital edition only)

Extras: Eye On CAMEX SpecialsCAMEX Preview Pullout #3CAMEX Exhibitor DirectoryCAMEX Sessions Map

Downtown San Antonio Map

Close Date: Nov. 30, 2018Artwork Due Date: Dec. 7, 2018

MARCH/APRIL Featured topics:• Meet new NACS President Chad Schreier, CCR• What’s new and hot with tech accessories• Store branding and brand engagement• Setting up displays around campus• Dealing with customer shoplifting

Close Date: Jan. 25, 2019Artwork Due Date: Feb. 1, 2019

MAY/JUNEFeatured topics:• Great Ideas from CAMEX 2019• CAMEX 2019 in pictures• What’s new and hot with children’s products• Rightsizing your campus store staff• Interviewing and hiring student employees• NACS 2018-19 Volunteer Honor Roll

Extras:Eye On CAMEX Top ChoicesClose Date: March 29, 2019Artwork Due Date: April 5, 2019

JULY/AUGUSTFeatured topics: • Lessons learned from going hybrid• What’s new and hot with food and snacks• Drawing summer visitors to the campus store• Extending the store with kiosks and vending machines• How to sell directly on social media platforms

Extras: Eye On Back to Campus

Close Date: May 21, 2019Artwork Due Date: June 7, 2019

SEPTEMBER/OCTOBERFeatured topics:• Cover feature: 14th Annual Store Design Showcase• What’s new and hot with display fixtures• Stores that run the mailroom, copy center,

and other services• Getting feedback from student customers• Using video to promote the store

Extras: CAMEX 2020 Preview Pullout #1Close Date: Aug. 2, 2019Artwork Due Date: Aug. 9, 2019

NOVEMBER/DECEMBERFeatured topics:• 32nd annual Fashion Focus• What new and hot in fashion trends• Thoughts from a CAMEX 2020 Thought Leader• CAMEX 2020: A view of New Orleans• When athletics or alumni association sell logo merchandise

Extras: Eye On CAMEX Product PreviewCAMEX Preview Pullout #2Hot Stuff/CAMEX 2020 Show Specials GuideFashion Focus Buyers’ GuideClose Date: Sept. 27, 2019Artwork Due Date: Oct. 4, 2019


FOUR-COLOR 1-3x* 4-5x* 6x*

Full Page $3,200 $2,900 $2,610

1/2 Page Island $2,750 $2,500 $2,200

1/2 Page $2,600 $2,350 $2,100

1/3 Page $2,350 $2,100 $1,900

1/4 Page $1,800 $1,600 $1,400

Special Feature/Guide $ 750 $ 450 N/A

Multiple Rate ApplicationMultiple rates apply to advertising space reserved in advance for a 12-month period. Charges will be readjusted with changes in frequency.

Additional Colors$600 matched ........................................... $500 standard AAAAAsk about other combination rates.

CoversAll covers are four-color.Back cover ................................................ full page rate plus $525Inside front cover ....................................... full page rate plus $475Inside back cover ...................................... full page rate plus $420

Special PositionsSpecial positioning reserved for four-color ads only.Opposite contents page ............................ full page rate plus $395Page 1 ....................................................... full page rate plus $315Page 3 ....................................................... full page rate plus $315Special placement ..................................... full page rate plus $395Sequential pages add $160 per page after first page

Call for Specialty Advertisement Prices• Belly Bands• Inserts• False Cover• Catalogs• Product or Multi-fold Piece• Poly Bag Sample

*All rates are price per ad placement. 30% additional charge for non-members.

Rates


Software Applications• QuarkXPress• InDesign• Illustrator (flattened layers)• Photoshop (flattened layers)

High-resolution PDFs are preferred for file submission. However, if sending application files, include all supporting graphics and fonts.

Page Construction• Page Size of the document must be the same

as the final trim size: 8.5" x 10.875"• Bleed must be at least 0.125" (or p9) past the

trim line. Full-bleed ads are no extra charge.• Crop and Registration Marks must be offset

by at least 0.125" (or p9) from the trim line.

Crop and registration marks CANNOTbe in the bleed area.

• Safety Margin Text or images can be no closerthan 0.1875" to the trim line.

• Rules must be a minimum of .25 points.If less than .25 points they may appear correct onthe proof, but may not print on press.

• Process colors should be defined as CMYK.All RGB, LAB, and Index colors must be converted toCMYK in the application’s color palette. Extra colorswill be automatically converted to process or black/grayscale per the printer’s manufacturing work order.

• Trapping will be done at the printer. You areresponsible for Overprint and Knockout settings.

Graphics• Screened graphics (CMYK, Grayscale, Duotone)

should have an effective resolution of 300 dpi.

• Bitmap graphics (vector/line art) should have aneffective resolution of 600 dpi.

• Graphics must be converted to CMYK or Grayscale.

• Duotones should be created in Photoshop,Quark XPress, or InDesign.

PaperPublication printed on 50-lb. enamel white stock. Paper stock subject to change depending on availability. Publisher is not responsible for reproduction quality when no color proof is provided.

Electronic File SubmissionFiles may be sent via e-mail or FTP. To utilize the FTP site, email [email protected] to request a user ID, password, and instructions. A color proof must be included with all submissions. A PDF for proof is preferred.

Preferred file submission:High-Resolution PDFs (Refer to section on creating high-resolution PDFs.)

Manufacturing & Document Layout Specifications

Creating High-Resolution PDFs For accurate high-resolution PDFs, follow these steps. Zipped files are attached to this email.

If you have questions, please contact NACS at (800) 622-7498, ext. 2339.

InDesign• Unzip and place this file on your hard drive.• Go to File > Adobe PDF Presets > Define.• Click Load and navigate to the file on your

hard drive. Select the file and click Done.• To create a PDF, go to File > Adobe PDF Presets

and select Walsworth_PressQuality_2013.Click Save. The settings are correct and nomodifications are required.

Adobe Acrobat Preference Settings• Unzip and place this file on your hard drive.• Follow the instructions in the PDF.

Quark XPress• Unzip and place this file on your hard drive.• Follow the instructions in the PDF.• The settings are correct and

no modifications are required.

Adobe Illustrator• Unzip and place this file on your hard drive.• Go to Edit > Adobe PDF Presets > Import.• Navigate to the file on your hard drive.

Select the file and click Okay.• IMPORTANT: Go to Effect > Document Raster

Effects Settings. Check Color Model: CMYK andResolution: High (300 ppi). (An image of thisdialogue box is included in the zipped file.)

• To create a PDF, go to File > Save As and selectFormat: PDF. Go to Adobe PDF Preset and selectWalsworth_PressQuality_2013. Click Save PDF. Thesettings are correct and no modifications are required.

IMPORTANTDO NOT USE THE DEFAULT SETTINGS WHEN CREATING HIGH-RESOLUTION PDFS. MOST SOFTWARE APPLICATIONS DO NOT USE THE PROPER SETTINGS AS DEFAULTS.

(800) 622-7498, ext . 2339 advert is [email protected] www.nacs.org @CampusMKTpros

(800) 622-7498, ext. 2339 [email protected] www.nacs.org(800) 622-7498, ext . 2339 advert is [email protected] www.nacs.org @CampusMKTpros

Full Page No Bleed Full Page with Bleed Allowance of 0.125" (or p9)Ad Size: Trim Size: 8.5” x 10.875” (Document Setup Page Size)7.5" x 10" Bleed Size: 8.75” x 11.125”

1/3 Page Vertical 1/3 Page Square 1/2 Vertical 1/2 Island Ad Size: Ad Size: Ad Size: Ad Size: 2.3125" x 10" 4.875" x 4.875" 3.625" x 10" 4.875” x 7.5625”

1/2 Horizontal 1/4 PageAd Size: Ad Size: 7.5" x 4.875" 3.625" x 4.875"

2-Page Spread with Bleed Allowance of 0.125" (or p9)2 Facing Pages, Size: 8.5" x 10.875" (Document Setup Page Size)Bleed Size: 17.25" x 11.125"

Ad Size Specifications

Full-Page Ads with Bleed• Page Size = 8.5" x 10.875"

• Bleed = 0.125" (or p9)

• Crop and Registration MarksOffset = 0.125" (or p9)

Crop and registration marks CANNOT be in the bleed area.

• Safety Margin = 0.1875"

• Convert all colors to Process.

No

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No text in the gutter.

IMPORTANT

1/2-Page Spread with Bleed Allowance of 0.125” (or p9) on left and rightIllustration shows 2 Facing Pages, Size: 8.5” x 10.875” (Document Setup Page Size)Ad Size: 17” x 4.875”Ad Bleed Size: 17.25” x 4.875"

1/2-Page Spread with Bleed Allowance of 0.125" (or p9) on left, right, and bottomIllustration shows 2 Facing Pages, Size: 8.5" x 10.875" (Document Setup Page Size)Ad Size: 17” x 5.5”Ad Bleed Size: 17.25" x 5.625"

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Special Features

Submission Specs special product sections

Photo SubmissionPhotos may be sent via CD, ftp, or email.

Photography needs to be a minimum of 5” x 7” wide at 300 dpi. 72 dpi files are accepted only if the image can be reduced to 33% and still be 5” x 7” wide. Tiff files are preferred; jpegs are accepted.

Please compress with WinZip or Stuffit.

Please Send This:Text SubmissionPlease send a 50-word description of your product. The College Store reserves the right to edit submissions longer than 50 words.

Text may be sent via CD, ftp, or email. Microsoft Word documents or text submitted in the body of an email are fine.

Birnn Chocolates of Vermont Birnn Chocolates of Vermont introduces polka-dotted, twist wrapped caramel and raspberry truffles for the college market. As a back-to-school special, receive a free metal counter-top display ($60 value) with a case order. For more information, see postcard insert in magazine, call (800) 338-3141, or fax (802) 860-1256.

samplesample

Please DON’T Send This:

Created advertisements where pictures are placed with styled text.

We will not use logos or other miscellaneous photos with the product photo.

Birnn Chocolates of VermontBirnn Chocolates of Vermont introduces polka-dotted, twist wrapped caramel and raspberry truffles for the college market. As a back-to-school special, receive a free metal counter-top display ($60 value) with a case order. For more information, see postcard insert in magazine, call (800) 338-3141, or fax (802) 860-1256.

sampledon’t send


The Campus Marketplace weekly email newsletter is the primary way NACS members obtain timely news about the collegiate retailing industry. Delivered on Fridays, Campus Marketplace articles offer industry news concerning retail and publishing issues and practical suggestions about collegiate retailing issues such as customer service, marketing, emerging technologies, legislation, and best management practices.

Advertising in Campus Marketplace places your company in readers’ inboxes every Friday, and allows readers to instantly access your web site for further details on your company, your products and services, and special promotions. Members rate Campus Marketplace a top benefit provided by NACS—make sure they see you here!

Campus Marketplace

Circulation6,000+

FrequencyWeekly

Advertisement Location

Duration* Cost**

Horizontal Top Tier 4 issues $1,800

Horizontal Middle Tier 4 issues $1,600

Horizontal Lower Tier 4 issues $1,000

Vertical Top Tier 4 issues $1,600

Vertical Middle Tier 4 issues $1,400

Vertical Lower Tier 4 issues $800

* Duration will be four consecutive issues.** 30% additional charge for non-members.

Production SpecificationsVertical 120 pixels wide x 180 pixels tallHorizontal 410 pixels wide x 100 pixels tallFile Size 50K maximumImage File Format GIF or JPEGSubmit advertisements to: [email protected] must be submitted in electronic format.

DeadlineTwo weeks prior to scheduled ad placement.


An extension of the Campus Marketplace weekly e-newsletter, CM Scan scours the Web to find out what reporters and bloggers are saying about higher education, student trends, retailing and e-commerce, technology, digital publishing, and much more. Every Wednesday morning, CM Scan emails easy-to-skim briefs of the most relevant news and commentary on the Web, with links to complete articles. It’s a fast way for NACS members to keep up with the times.

Benefits and Options • Ownership of NACS-endorsed advertising vehicle on a monthly basis • One vertical banner running the length of the newsletter • Up to 5 horizontal banners throughout • Design ads directing buyers to multiple designated landing pages • Get customer feedback

$3,500 per month

CM Scan Wednesday Edition Sponsorship

Circulation6,000+

FrequencyWeekly

Production SpecificationsVertical 120 pixels wide x 900 pixels tallHorizontal 410 pixels wide x 100 pixels tallFile Size 50K maximumImage File Format GIF or JPEGSubmit advertisements to: [email protected] must be submitted in electronic format.



The only newsletter focused on the needs of retail technology buyers in the college store industry. In addition to delivering industry news and updates, The Bridge provides a forum for readers to stay connected with their peers. Each issue contains a letter from the CCRA Council Chair, and articles and features offering practical suggestions for successfully stocking, merchandising, and selling technology in the college store market.

If you sell technology products, accessories, or services, advertising in The Bridge is a must.

The Bridge

Connect with qualified collegiate retail tech buyers

Circulation5,000

Frequency10 times per year

Advertisement Location

Duration* Cost**

Horizontal Top Tier 1 issue $600

Horizontal 2nd Tier 1 issue $550

Horizontal 3rd Tier 1 issue $500

Horizontal Lower Tier 1 issue $450

Production SpecificationsHorizontal 410 pixels wide x 100 pixels tallFile Size 50K maximumImage File Format GIF or JPEGSubmit advertisements to: [email protected] must be submitted in electronic format.


* Duration is for 1 monthly issue. (see back for schedule)** 10% discount to CCRA Corporate Members. 30% additional charge for non-members.

Horizontal Ad 2nd Tier410 x 100

Horizontal Ad 3rd Tier410 x 100

Horizontal Ad Lower Tier410 x 100

Horizontal Ad Top Tier410 x 100


NACS Store www.nacs.org/store

Directory of Colleges and College Stores (Paper Copy)It’s the industry’s resource with the most up-to-date information! Lists colleges and universities along with the college stores serving those campuses. Store listings include manager and buyer names, address, phone and fax numbers, store email addresses, store hours, and store ownership. You’ll also find helpful information about NACS—board members, committees, state and regional associations, and products and services offered by the association. Item #8918Member Prices Regular Price$115 (qty. 1-3) $745$105 (qty. 4-9) $100 (qty. 10+)

Customized Directory of Colleges and College StoresCreate your own paper copy by requesting just the states or provinces in your sales territory. Item #8919Member Price: $19/State or Province Regular Price: $110/State or Province

Note: Online Directory of Colleges and College Stores is a free member benefit.

Scratch-Off Promotional Cards Drive Traffic to Your Tradeshow Booth! Create excitement with your special show promotion. These 4.25" x 5.5" scratch-off promotional cards printed on white card stock will be sure to grab their attention and bring them back. Add your logo and promotional copy to this themed card.

Item #8362 100 per pkg.

Member Prices Regular Prices $18 (qty. 1-9) $27 (qty. 1-9) $15 (qty. 10-19) $22.50 (qty. 10-19) $12 (qty. 20+) $18 (qty. 20+)

The


FOR ORDERS: (800) 622-7498, EXT. 3 | NACS MEMBER CONCIERGE SERVICES | THE NACS STORE: WWW.NACS.ORG/STORE 12

Conduct your own direct marketing campaigns with the help of NACS! We offer a large selection of buyer categories and list fields, so you can mail to the audience that’s precisely right for your product or service. The NACS database is updated daily, virtually eliminating wasted circulation. Electronic data is emailed to you.

I. STANDARD LISTS: Mailing Lists include Contact Name,

Store Name, Address, City, State, and ZIP.

A. Stores (choose one): NACS Members NACS Members plus Prospective Members

B. Basic Fields (choose one): Option 1:

College Store Manager Name

Option 2: Department Buyer Name ONLY

Department Buyer Name—if Buyer name not available, provide Store Manager Name.

When selecting a Department Buyer option, be sure to choose a specialty.

• Department Specialties: Course Books General Books Computer Supplies Computer Software Food Health Science Books Student Academic Supplies Health & Beauty Aids Softgoods Gifts Greek Merchandise

C. Additional Fields (extra fees apply): • Gross Sales (of NACS members only and only

where available) Under $100,000 $100,000 to $599,999 $600,000 to $999,999 $1M to $2,999,999 $3M and over Any college store over $1M

• Store Ownership: Institutional Private Contract Managed (where available)

• Other Fields: Selected States or Geographic Regions Stores Serving 4-year Schools Stores Serving 2-year Schools Stores by Specific School Enrollment Category Health Science Stores

II. CAMEX TRADE SHOW REGISTRATION LISTS

A. Choose One: Pre-Registration List Post-Registration List

B. Choose One: List A: Entire List of Registered Attendees List B: Books and Course Materials List C: Softgoods List D: Gifts and Insignia Items List E: Supplies List F: Computer and Electronic Products

Item #2106 Pre-Registered Attendees Electronic List, $170 per listItem #5535 Post-Registered Attendees Electronic List, $260 per list(A one-time use license agreement must be signed prior to release of the data.)

NACS MEMBER CONCIERGE

SERVICES

Mailing Lists/Database Licensing

Exclusively available toCAMEX EXHIBITORS


NACSMEMBERS

ONLY

III. ELECTRONIC DATAInformation is provided in Excel format.NACS electronic data purchases are nonrefundable. Some are only available for purchase by NACS members.

A. Mailing Lists (For sale exclusively to NACS members. Prepaid orders only.)

Choose from: One-time Use Agreement 3-month Use Agreement 12-month Use Agreement

If you send at least four to six mailings to college stores per year, we highly recommend the electronic 12-month agreement. You’ll save time and money by having instant, yearly access to your targeted customer list. Pricing is based on the Standard Lists Package only (see Roman numeral I ).

One-time Use Pricing (Basic Fields package):

• NACS Members Item #3019 Member Price: $440 • NACS Members plus Prospective Members

Item #3020 Member Price: $660

Additional Fields Pricing: Item #3036 add $265 per option (Buy 4 additional fields and the 5th one is free!)

3-month Use Pricing (Basic Fields package):

• NACS Members Item #5826 Member Price: $585 • NACS Members plus Prospective Members

Item #5827 Member Price: $795


12-month Use Pricing (Basic Fields package):

• NACS Members Item #2100 Member Price: $1,750 • NACS Members plus Prospective Members

Item #3021 Member Price: $2,390


Also Available: • Data Updates: $150 each (with 12-month agreement)* • College Store Phone Numbers: add $265 • CASS Certification and NCOA: add $35

B. College and University Dates (Available to members and non-members. Prepaid orders only for

non-members.)

Get the perfect tools for scheduling sales calls and product deliveries, and developing marketing plans. This resource includes important campus operating dates by the week, for the beginning and end of terms, as well as winter break, spring break, and commencement. In Excel format.

Item #4924 Member Price: $350 Regular Price: $500Campus operating dates plus type of institution (2-year, four-year, etc.), terms, and enrollment figures.

Item #4925 Member Price: $420 Regular Price: $630

Mailing Lists/Database Licensing cont’d.

C. Database Licensing (For sale exclusively to NACS members. Prepaid orders only.)

Create your own reports, files, and mailing campaigns! Database licensing has allowed companies to better manage their sales territories, generate market analysis reports, and better focus and conduct their overall marketing efforts.

The NACS database contains the information found primarily in the Directory of Colleges and Colleges Stores, and may include NACS store members and prospective store members.

ELECTRONIC DATA LAYOUTItem #3003

A. Basic Fields• Record ID #-referred to NACS #• Contact Name for Store • Store Name • Address 1• City • State • ZIP• Country

B. Additional Fields (Choose from:)

Phone Fax Institution Name Institution City Institution State Store Ownership Institution Type Enrollment—Current year (Full-time/Part-time) Calendar Type—quarter/semester/trimester School Controlled by—Church/State SANS # Percentage of Students in Dorms/Commuters Starting and Closing Dates for the Institution: winter break, spring break, commencement. (Subject to availability.)

Store Hours Greek Life School Colors School Mascot

Database prices start at the same base price as the NACS 12-month Mailing List Price. Additional fields are $265 per data field. (Buy 4 additional fields and the 5th one is free!)

Also Available:Data Updates: $185 each*

ABOUT ALL ELECTRONIC DATA SALES:All NACS electronic data purchases are nonrefundable.

A license agreement must be signed, and payment must be made prior to release of the data.

*Where offered, data updates are only available within the terms of the agreement, and are formatted in accordance with the initial order. Updates may only be purchased within 10 months of the initial order.

NACSMEMBERS

ONLY

FOR ORDERS: (800) 622-7498, EXT. 3 | NACS MEMBER CONCIERGE SERVICES | THE NACS STORE: WWW.NACS.ORG/STORE

NACS MEMBER CONCIERGE

SERVICES

Please allow a minimum of 7-10 working days for the processing of all lists.

Electronic data will be in Excel format, sent as an email attachment. Enter email address in the space provided below.

Please send the following electronic data:

Mailing List (Choose One:) One-time Use Agreement 3-month Use Agreement 12-month Use Agreement College and University DatesDatabase Licensing

Description Quantity Unit Price Total Price

Grand Total

Purchase Order Number __________________________________________ NACS Member Number _________________________________

Name _________________________________________________________________________________________________________________

Firm/Company __________________________________________________________________________________________________________

Address _______________________________________________________________________________________________________________

City/State/ZIP ___________________________________________________________________________________________________________

Phone __________________________________________________________ Email _________________________________________________

Signature* _______________________________________________________ Date __________________________________________________

*By choosing an electronic data option, a separate rental agreement will be sent to me to sign before the data is sent. I am also aware that decoys are included in all lists to monitor usage. I agree that violations of this agreement may be enforced by injunctions, and that damages may also be awarded if a court determines that is appropriate. Redistribution: It is unlawful to resell or redistribute lists to any person or company, including but not limited to other members of the National Association of College Stores, any joint venture or buying group, without prior written permission from the National Association of College Stores.Penalties: Any unlawful copying, reproduction, and/or redistribution of lists will be prosecuted to the full extent of the law, including both civil and criminal penalties.

Payment Options: Bill my NACS account (Members only)

Please charge to my: VISA MasterCard AMEX Is this a business account? Yes No

Card Number _______________________________________ Expiration Date ______________________ Security Code ___________________

Name as it appears on the card ___________________________________________________________________________________________

Billing Address __________________________________________________________________________ Billing ZIP _______________________

(required)

NACS LIST RENTAL AGREEMENT

Place your order today!Fx: (440) 774-2680 (process your order the fastest!) | Ph: (800) 622-7498, ext. 3 (talk to a person!)

Contact Member Concierge Services: [email protected] | www.nacs.org/store

the college store - nacs · as the final trim size: 8.5" x 10.875" • bleed must be at...

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