The CollegianHelp us help you to grow your business.

Now Let us help You!

Could this be your tile?

Find out now how to advertise with us,

and this could be your success

story!

Why should you advertisewith The Collegian?

Award-winning90+ years of

excellence Effectively reaching

Gen-Y population

So what is The Collegian? The Collegian is an award winning, student ran

newspaper and news source that is distributed three times per week. (Mon, Wed, Fri)

Sections within The Collegian News Opinion Arts & Entertainment Sports

The Collegian is a fantastic way to target your specific demographic through three different platforms. Newspaper(Print) Online Mobile Application

Did I mention Award Winning?California College Media Association (CCMA), 2012PrintBest Editorial, 2nd placeBest Photo Illustration, 3rd placeBest Cartoon, 2nd placeBest News Page Design, 3rd placeBest Sports Page Design, 2nd placeBest A&E Story, 1st placeBest B&W Ad, 2nd placeBest Feature Page Design, 3rd placeBest Online Ad, 1st place

AdvertisingBest Online Ad, 1st PlaceBest Color Advertising, 3rd PlaceBest Group Promotion, 3rd PlaceBest Online Promotion, 3rd Place

AdvertisingBest Group Promotion, 3rd PlaceBest Special Section, 1st PlaceBest Color Ad, 2nd PlaceBest Video, 3rd Place

California College Media Association (CCMA), 2011PrintBest News Series, 2nd PlaceBest Feature Story, 2nd PlaceBest News-Page Design, 2nd PlaceBest Cartoon, 2nd PlaceBest Editorial, 3rd PlaceBest Arts & Entertainment Story, 3rd PlaceBest Features Photograph, 3rd PlaceBest Infographic, 3rd Place

What is your target demographic?The Collegian will reach your demographic

whomever it may be… Young Old African American Hispanic International Students Native American Need we say more…

34.80%

33.70%

14.90%5.30%

2.10% 0.80%

DemographicWhite

Hispanic

Asian

African-American

International Students

Native American

Source: Re:fuel Media Marketing, January 2011

Why “Gen-Y”(born 1979-1997)The Common Misconception & Hard Facts

Between the ages of 12-30, they are the next dominant generation

Represent 1/3 of the population Big Spenders

$170 million annually Raised as consumers

Grew up in media-saturated, brand-conscious world Tech savvy

Spend 1/3 of their lives online!

Source: Re:fuel Media Marketing, January 2011

So what’s so good about Advertising to Gen-Y? Majority of the students at Fresno State fall into this

category. So what? you say…

Many students have jobs Have SIZEABLE incomes and Parental support!

Source: Re:fuel Media Marketing, January 2011

The Population of Fresno State

Current Student Enrollment22,565

Staff and Faculty2,099

Source: Institution Research Assessment and Planning at Fresno State

Will my Advertisement even get noticed?

53% of students read 3 or more of the last 5 issues of their campus newspapers.

Students spend an average of 13 minutes reading each their newspaper issues.

Nearly 75% of students read the ads in their school newspapers.

Source: Re:fuel Media Marketing, January 2011

But will it bring them to my business!? 70% of students have been motivated to take some

sort of action by reading an article or advertisement. 78% of all students use coupons or promo codes.

Source: Re:fuel Media Marketing, January 2011

If you build it, They will

come!Advertise

Now let’s do a little math…Or how about I do it for you? JUST FOLLOW ALONG! 22,565 students+ 2,099 Staff & Faculty 24,664 Now if 53% of that will read the campus paper, Who is left?X .53 13,072 Statistically speaking 75% of them will read the Advertisements!X .75 9,804 Readers have now witnessed your Ad and 70% will take action!X .70 6,863 POTENTIAL CLIENTS JUST FROM COLLEGIAN ADVERTISING!

Now ask yourself.Is 6,863 potential clients beneficial to your business?

Three different Platforms, Three times the exposure!

Newspaper (Print)OnlineMobile Applications

The Classic NewspaperWhat goes better with that morning coffee

more than a newspaper?

Publishes three (3) times a week

The Collegian offers seven (7) different ad sizes

Prints 5,000 issues on Monday and Wednesday

Prints 3,500 issues on Friday

Newspaper Stand Locations

47 Convenient and Strategically placed newsstands maximize exposure!

Online...All The time!

Just because you don’t read the paper doesn’t mean other people don’t! But we will listen to you for sake of argument, it

just isn't your style!

THE GOOD NEWS The Collegian Online is Nationally recognized for

its excellence Advertise with The Collegian Online and connect

to a widely diverse population Gen-Y is the majority of Fresno State and they

are connected 24/7

Mobile Application,Goes where you go!

When you wake up what is the first thing you look at? Most likely your alarm clock

99.9% of the time that is most likely your phone anyways!

The new Collegian Mobile App was released in the summer of 2013 and is already exploding in popularity! ALL THAT IS MISSING IS YOU!

Advertise with the Mobile App and go with your market in their pocket where ever they go!

So how much does it cost? The prices are better than you might

think!

The Classic Print Ad Rates

Proven ways to advertise…and be the MOST Effective!

Frequency Frequency Frequency! Add a splash ofEye Catching – Stick out from your competitionUtilize the Special Edition issues! Integrated campaigns.

The Online Advertising

Rectangle (300x250 Pixels) Monthly: $300 Weekly: $150

Skyscraper (160x600 pixels) Monthly: $250 Weekly: $125

Leaderboard (728x90) Monthly: $350 Weekly: $175

Static Rectangle (300x250 pixels) Monthly: $500

Frequency Discount 1st month full price 2nd 10% off 3rd 20% off 4th 30% off 5th 40% off 6 and more 50% off (

Excludes Static Ad) http://collegian.csufresno.edu

Mobile Tiles that go with youPremium Home Screen Tile

$150 a week $400 a month $990 a semester

Home Screen Tile $100 a week $350 a month $900 a semester

Banner Ads $50 a week $175 a month

Notification Offers $100

How can you get started?You are ready to go aren’t you!?

Flexible PaymentsMultiple run datesFREE ad design

What are you waiting for?Advertise with us today!!!