the coming paradigm shift of mobile and big data by cindy krum
Post on 13-Sep-2014
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Marketingland.Com Digital Summit Session #Smx #Ms2 - The Coming Paradigm Shift Of Mobile & Big Data Presentation By Cindy Krum @Suzzicks Of MobilemoxieTRANSCRIPT
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Cindy Krum
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Big Data: Data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
• Deep CRM for Micro-Targeting
• Active Social Participation & Data Mining
• Rules-Based Marketing Optimization
• Predictive Analysis & Algorithm Development
Sometimes Not Big Enough Unless You are a Huge Company
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Mobile is Everywhere
Mobile is Everywhere
Mobile is Changing
Great Data is
Everywhere
• WiFi/3G/4G/LTE• Constant Transmission• Cloud Storage• Faster Processing• Limitless Storage
• Phones• Tablets • Wearables• Sensors
• Cars• Buildings• Cities• Stuff
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Hypothesis:
The New Paradigm in Mobile Marketing is about Leveraging Constant Streams of Data from All Devices & Giving it Monetizable Value:
– Understanding It
– Merging It
– Mining It
– Sharing It
– Selling It
Data = $Asset$
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Awesome –Thanks guys!
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We Know Where You Live!!!
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What Can be Tracked?
Native Apps Can Track:
• In-App Submissions
• In-App Purchasing
• Location
• Web Interaction
Web Apps Can Track:
• Location
• Web Submissions
• Downloads
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PERMISSION
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Now Imagine…
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“Maybe the Internet of Things will be about
delighting us or taking care of us, not traffic
lights.”
-Dr. Genevieve Bell, Intel
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There is Data About
Everything!
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Combine it with Other Data – Make it Interesting!
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Remember….Your Mobile Data is an Asset
• Understand It
• Use it & Re-Use it
• Combine it
• Share it & Sell it
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Where to Get Free Data
Countries/Governments
• World Bank – 100’s of social & economic indicators
• US- Obama’s Federal Memorandum www.Data.gov 450,000 across 172 federal agencies
• UK – Open Data Institute (Co-directed by Tim Berners-Lee)
• EU Open Data Initiatives
• Australia, Kenya, Brazil, Chili –All have Open Data strategies
Private Groups
• Code for America (US)
• National Weather Service (US)
• The Sunlight Foundation (US)
• The Open Knowledge Foundation (UK)
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Other Data Resources
– Import.io - Let people sell the data they have like eBay for Data
– Factual - Compiles DataSets
– Windows Azure - Curated Data Sets Ready for Excel Import
– DataMarket (Data Auctions From Iceland)
• Free Data Sets from UN, WorldBank, EuroStat
• Resells Data from Market Research Firms
– APIogee – makes your data available in an API
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Cindy KrumCEO & Founder,
MobileMoxie
720-231-7277
Twitter/Skype: Suzzicks
2 Months Free MobileMoxie Tools with This Promo Code:
SMXWEST2014www.mobilemoxie.com/register
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Mobile SEO& Page SpeedCindy Krum, MobileMoxie