The Community Investment TriangleTargeting Our Resources

Part 1: Mapping Current Investments

The Community Investment Triangle -- Part 1: Mapping Current Investments 2

Investing for Community Impact:Challenges

• Integrating support for direct services and support for community-change efforts into a unified framework

• Analyzing current resource investments within that integrated framework

• Making focused, strategic decisions about where to invest resources in the future

• Communicating investment plans and decisions to stakeholders

• Aligning organizational skills and resources to support efforts selected for investment

The Community Investment Triangle -- Part 1: Mapping Current Investments 3

The Community Investment TriangleTargeting Our Resources

Part 1: Mapping Current Investments

Part 2: Targeting Future Investments

Part 3: Aligning Around Strategies for Impact

The Community Investment Triangle -- Part 1: Mapping Current Investments 4

The Community Investment Triangle

Mapping how United Way resources currently are invested in various approaches to improving lives

Part 1 – Topics

The Community Investment Triangle -- Part 1: Mapping Current Investments 5

The Community Investment TriangleThe Community Investment TriangleTargeting Our ResourcesTargeting Our Resources

The Community Investment Triangle -- Part 1: Mapping Current Investments 6

All investments are about improving lives

The Community Investment Triangle -- Part 1: Mapping Current Investments 7

To improve lives by mobilizing

the caring power of communities

Mission of the United Way System

The Community Investment Triangle -- Part 1: Mapping Current Investments 8

United Way’s Traditional Approach to Improving Lives

Mobilizing communities

DIRECT IMPACT

financial resources of businesses and

employees

of program clients

to

support services for individuals and families

that

improve lives

The Community Investment Triangle -- Part 1: Mapping Current Investments 9

by investing in:

Direct services to individuals/familiesDIRECT IMPACT

The Community Investment Triangle -- Part 1: Mapping Current Investments 10

Basic human-needs & crisis services

Prevention & development services

by investing in:

The Community Investment Triangle -- Part 1: Mapping Current Investments 11

New Model for Improving Lives

Uses Two Approaches

to

Mobilizing communities

that

DIRECT IMPACT

COMMUNITY IMPACTpeople, time, talent,

relationships, expertise, technology, money, etc.

financial resources of businesses and

employees

of program clients

of community populations

support services for individuals and families

create lasting changes in community conditions

improve lives

The Community Investment Triangle -- Part 1: Mapping Current Investments 12

Moving higher in theCommunity Investment Triangle means

more focus on community impact

The Community Investment Triangle -- Part 1: Mapping Current Investments 13

by investing in:

Lasting changes in community conditions

COMMUNITY IMPACT

Fo

cus

on

com

mu

nity

imp

act

The Community Investment Triangle -- Part 1: Mapping Current Investments 14

Efforts to influence community

attitudes, networks, neighborhoods,

organizations, systems

by investing in:

Fo

cus

on

com

mu

nity

imp

act

The Community Investment Triangle -- Part 1: Mapping Current Investments 15

by investing in:

Breakthrough opportunities

Fo

cus

on

com

mu

nity

imp

act

The Community Investment Triangle -- Part 1: Mapping Current Investments 16

by investing in:

Prevention & development services

Basic human-needs & crisis services

attitudes, networks, neighbor-hoods, organizations, systems

Efforts to influence community

Breakthrough opportunities

Fo

cus

on

com

mu

nity

imp

act

The Community Investment Triangle -- Part 1: Mapping Current Investments 17

The Community Investment Triangle

Mapping how United Way resources currently are invested in various approaches to improving lives

Part 1 – Topics

The Community Investment Triangle -- Part 1: Mapping Current Investments 18

For a 1-year timeframe:A. Map the percentage of dollars being

invested in each approach to improving lives

e.g.

Dollars10%

50%

25%

15%

The Community Investment Triangle -- Part 1: Mapping Current Investments 19

EventsMaterials

Staff time

5%

55%

25%

15%

B. Map the percentage of non-financialresources (staff time, materials, events, etc.) being invested in each approach

5%

35%

40%

20%

e.g.

For a 1-year timeframe:

0%

40%

50%

10%

The Community Investment Triangle -- Part 1: Mapping Current Investments 20

C. For each focus area, map at least dollarsand staff time being invested in each approach

35%

45%

5%15%

Strong Families30% of total

0%

40%

50%

10%

Vital Neighborhoods26% of total

Successful Children38% of total

10%

40%

30%

20%

e.g.

For a 1-year timeframe:

Staff time by focus area

The Community Investment Triangle -- Part 1: Mapping Current Investments 21

Overall:– What proportions of dollars, staff time, and other

resources are invested in each approach to improving lives?

– What proportions of various resources are invested in each focus area?

Within each focus area:– What proportions of dollars and staff time are invested

in each approach to improving lives? – Are any approaches not being pursued?– Have discretionary resources been reserved specifically

for investing in breakthrough opportunities? Are there investments that do not relate to any focus

area, or that cut across focus areas?

D. Review current investmentsFor a 1-year timeframe:

The Community Investment Triangle -- Part 1: Mapping Current Investments 22

The Community Investment TriangleTargeting Our Resources

Part 1: Mapping Current Investments

The Community Investment Triangle

Mapping how United Way resources currently are invested in various approaches to improving lives

The Community Investment Triangle -- Part 1: Mapping Current Investments 23

Related Resources on United Way Online

• Community Impact in Action (keyword: CIinAction)

• Community Impact Profiles (keyword: CIProfiles)

• Investing and Aligning United Way Resources to Achieve Community Impact: The Community Investment Triangle (archived webinar; see keyword: CITriangle)

• Ogre Story (keyword: Ogre)

• What Is Community Impact? (keyword: WhatIsCI)

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