the conjuring 2
TRANSCRIPT
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THE CONJURING 2
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MARKETING
• Using social media to post teaser pictures of the house it takes place in. Specifically pictures of the room filled with crosses which was a significant part in the trailer.
• Promoted the fact they had an exorcist bless their set due to what they were doing.
• Teaser trailer released on Jan 7th.
• Message boards to discuss film.