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A staple of 1950s and 1960s teen counter culture, the hot rod has never truly lost its allure.

A lot of hard work and pride goes into restoring the gentle curves of classic cars and trucks, and fine-tuning these low rider “whips”— and the finished product will amaze people at the Canadian International AutoShow.

Hot Rods & Choppers, featuring Kreater, will showcase a diverse array of restored and revved up classics. George Tchor, owner of Kreater, will be bringing along a 1963 Lincoln feature car as well as 10

custom built motorcycles — each piece built by hand — that range

in value from $150,000 to $300,000. Over the course of the 10 days of the AutoShow, Kreater will be staging a custom bike build, with a plan to rev it up on the final day of the show.

Schooled as a mechanical engineer and with a background as a diesel mechanic, George found his true calling building motorcycles.

“It’s an addiction,” he says. “I have more fun building than I do riding. I love it.”

Slated to be among the hot rods on display on the 700 level of the South Building of the Metro Toronto Convention Centre are a 1954 Ford F-100 (pictured at left), a 1925 Ford Model T Roadster Pickup hot rod, a 1952 Chevy Coupe, a 1929 Ford Tudor Hot Rod Project car, a 1930 Ford A Roadster Hot Rod and a

1955 Chevy Gasser.

Many of the hot rods have been painstakingly built at Binbrook Speed & Custom by Keith MacIntyre, who takes an old school, hands on approach to each project.

“This is the way these cars would have been chopped, lowered and modified back in the ’50s,” says Keith. “I’m not reinventing the wheel here, but I’m also not building something that comes out of a box. Every car is unique, every project is different.”

The exhibit will also feature one of the finalists in our AutoShow Your Auto Contest and will have live music on the final Saturday night of the AutoShow.

The Ontario government and the Automobile Parts Manufacturers Association have agreed on a new initiative for the 2016 Canadian International AutoShow to showcase some of the leading organizations supplying products and technology to the Connected and Autonomous vehicle industry. As technology transforms one of Canada’s most important industries, Ontario is positioning itself at the forefront of this new frontier. AutoShow guests and Industry Day insiders will be able to discover more about what’s being done in the Canadian landscape through an interactive display on the 800 level of the South Building.

THE CONNECTED AUTOMOBILE

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SECOND EDITION—JANUARY 2016

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FEBRUARY 12–21, 2016 METRO TORONTO CONVENTION CENTRE

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For more than a century, cars have been racing 500 miles around the 2.5-mile oval track known as the “Brickyard,” an annual event that has become so ingrained with motorsports that the host city has lent its own nickname to the open-wheel cars—and race series—that strive to be first at the checkered flag.

The 2016 Indy 500, slated for Sunday, May 29th, will be the 100th running of the world’s most famous race, and to help celebrate the event the Indianapolis Motor Speedway Hall of Fame Museum is bringing a few of the classics from its collection to the Canadian International AutoShow.

This feature exhibit is a unique collection showcasing some of the most iconic vehicles that have traversed the oval in Indianapolis since the first Indy 500 was staged in 1911 (the race was suspended during the First and Second World Wars) as well as highlighting the many Canadians who have pursued racing glory in this fabled contest — including the 1992 Lola driven by Canadian Scott Goodyear when he finished second to Al Unser Jr. by .0043 of a second, the closest Indy race in history.

START YOUR ENGINES!

FEATURES AND PROMOTIONSAUTO EXOTICAThe Exotics are back at the AutoShow! The 2016 Auto Exotica brings you the hottest vehicles all under one roof. Expect to be amazed like never before with unparalleled vehicles from

McLaren, Pagani, Rolls-Royce, Ferrari, Tesla, Maserati, and many more of your favourite exotic brands. This is your chance to experience the prestigious lifestyle behind the World’s Finest Automobiles. Located on Level 100 in the North Building of the Metro Toronto Convention Centre. The World’s Finest. Our Best. Your Move.

ART & THE AUTOMOBILE“Art” and the “Automobile” have been intertwined since the earliest days of the car. Artists have looked at cars for inspiration for their contemporary masterpieces and automobiles are considered works of art, all on their own. The Art and the Automobile feature exhibit at the 2016

Canadian International AutoShow, presented by the Cobble Beach Concours d’Elegance, explores the dynamic relationship between art and automobiles. The exhibit traces cars from the past with the classic advertising that solidified their stellar reputations. From the inception of the automobile to the golden era of the 1950s and ’60s, it’s all located on Level 700 in the South Building of the Metro Toronto Convention Centre.

CARS & STARSThe Canadian International AutoShow brings you vehicles made famous by their celebrity owners and branded by their television, movie and pop-

culture presence. Be inspired by the glamour of the Cars & Stars exhibit on Level 700 of the Metro Toronto Convention Centre, South Building.

CELEBRATION OF THE 100TH RUNNING OF THE INDY 500Get your hearts racing at the 2016 Canadian

International AutoShow with the Celebration of the 100th running of the most famous race in motorsports - the Indy 500! Since 1911, this thrilling event has captured the hearts of millions of spectators. This feature exhibit is a unique collection that showcases some of the iconic vehicles that have raced at the speedway over the past

century while highlighting the many Canadians who have pursued glory at this fabled race—and the few who have succeeded.

HOT RODS & CHOPPERS FEATURING KREATERPower, chrome and engineering creativity are thrust into the spotlight at the brand new Hot Rods & Choppers exhibit featuring Kreater at the 2016 Canadian International AutoShow. Stop by the

exhibit to catch a glimpse of some of the nation’s most impressive custom vehicles and motorcycles. Watch a live bike build throughout the duration of the AutoShow by George Tchor, owner of Kreater and reality TV star. On Sunday February 21st, 2016, George will ignite his bad boy on two-wheels to show us all what chopper power sounds like. Located at Level 700 of the South Building at the Metro Toronto Convention Centre.

STREET TUNERSWhen money is no object, a super luxury car knows no boundaries. The Canadian International AutoShow presents Street Tuners

led by Eurocharged Canada, a spectacular display of luxury performance cars all on steroids. You will not want to miss out as we bring together the top tuners in the region with their top performing vehicles like an Audi R8, a Mercedes AMG and a Ferrari 458. Make your move to Level 700 of the South Building of the Metro Toronto Convention Centre.

XBOX GAMING AREA

It’s more fun on Xbox One. With the best games, the most advanced multiplayer, games plus entertainment and breakthrough technology that keeps getting better. Join us at the Xbox One Gaming Area on Level 600 in the South Building of the Metro Toronto Convention Centre and Leave Your Limits with Forza Horizon 2.

Explore a massive, living, open world, with action-packed driving. Try the latest add-on content and car packs to enhance your game. It’s your ultimate car fantasy!

The best games of 2016 live on Xbox One.

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VIP NIGHT WILL BE ROCKIN’ The Toronto Star will once again host the most exclusive automotive networking event, which will be rocking the night before the 2016 Canadian International AutoShow opens.

Canadian rockers The Arkells and Juno Award-winning Canadian country act The Road Hammers will be shaking things up at the Metro Toronto Convention Centre during the VIP reception.

The VIP Preview Reception will be held Thursday, February 11, 2016, at the Metro Toronto Convention Centre from 7:30 p.m. to 11 p.m.

The Arkells will be rocking the Chevorlet Stage at 10 p.m.

The Road Hammers will be taking over the Chrysler stage starting at 8:30 p.m.

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Supported by:

Presented by:

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AUTOSHOW YOUR AUTO CONTESTAutoShow Your Auto is not only about the best car – it’s also about the best car story. Public voting has determined the five finalists who will be part of the

Canadian International AutoShow, and from these lucky few one will be selected to win the Grand Prize of a feature on their vehicle in Wheels.ca along with a cash prize of $5,000. Learn more about the contest at www.showyourauto.ca.

VOLKSWAGEN FAMILY ADMISSION TICKETThe 2016 AutoShow is something the whole family will enjoy! For only $45, bring your family to the AutoShow with the Volkswagen Family Admission Pass, valid for two adults and two children (aged 7-12)! Admission

for children aged 6 and under is free. 

VOLKSWAGEN CHILDREN’S PLAYCARE CENTRE Drop your kids off at the Volkswagen Children’s Playcare Centre while you explore the 2016 AutoShow! FREE professional daycare service filled with exciting activities for your children – courtesy of your local Volkswagen dealer. There will

be arts and crafts, interactive activities and more! The Volkswagen Children’s Playcare Centre is located on Level 600 in the South Building of the Metro Toronto Convention Centre.

SHUTTLE EXPRESSNavigate the 2016 Canadian International AutoShow with the Shuttle Express! Throughout the 10-day duration of the AutoShow, the free bus service will operate between the North and the

South buildings of the Metro Toronto Convention Centre. The AutoShow Shuttle Express is scheduled to pick up and drop off show patrons every couple of minutes. It’s the fastest way to see the whole Show!

ROCK THE ROAD RAFFLEEvery year at the AutoShow, the Trillium Automobile Dealers Association (TADA) raises money for charity by giving away a very special vehicle. This year, “The Rock The Road Raffle” is raising money in support of Prostate

Cancer Canada with the raffle of a 2016 Audi S5 Coupe Custom, valued at $119,433 — including custom upgrades completed by the award-winning team at The Garage in Huntsville, led by Martin Barkey. Get your tickets at the AutoShow, where this incredible vehicle will be on display. The winning ticket will be drawn right at the AutoShow on Friday, February 19, 2016.

TRILLIUM AUTOMOBILE DEALERS ASSOCIATION $50,000 GIVEAWAYWhat is the easiest way to buy a new car? Winning $50,000 would do the trick! Enter the “TADA 50K GIVEAWAY” for a chance to win $50,000 toward

the purchase of a new vehicle at any dealer-member of the Trillium Automobile Dealers Association (TADA, the New Car Dealers of Ontario). Now’s your chance! Level 300 in the North building of the Metro Toronto Convention Centre at the Toronto Star Wheels.ca exhibit.

ESSO FREE FUEL SAVINGSSave on fuel with a free PRICE PRIVILEGES card* courtesy of the Esso brand while supplies last. Esso brand representatives will be handing them out on February 13th-15th and February 20th-

21st during selected times at the main entrance to the South Building, level 800, or at the North Building, level 300.

*Conditions apply. 5¢/L on 80 L of fuel. ™Esso and PRICE PRIVILEGES are trademarks of Imperial Oil Limited. Imperial Oil, licensee.

CAA GREAT GAS GIVEAWAYFree gas for a year? Yes please! At this year’s Canadian International AutoShow, one lucky visitor will WIN free gas for a year in the CAA Great Gas Giveaway contest! Visit the CAA

booth between February 12 to 21 to fill out an entry form for a chance to win and get an additional BONUS GIFT, just for entering. You can find CAA on Level 800 in the South Building of the Metro Toronto Convention Centre.

No purchase necessary. For a copy of the complete contest rules, please ask one of the CAA Representatives at the booth.

RBC SOMEDAY SPEEDWAYWhether you are looking for a minivan or hybrid car, SUV or sports car, RBC® can help you get into your Someday™ vehicle faster with financing available directly through your local dealership.

And for a limited time, when you finance your next vehicle with RBC Automotive Finance®, you could qualify for a $150 RBC Visa Prepaid Card.

Be sure to stop by the RBC Someday Speedway booth to check out the racing action and to find out more about financing your next vehicle with RBC at the 300 level in the North Building.

ALLSTATE INSURANCE PROTECT YOURSELF FROM MAYHEMIt’s a bird! It’s a plane! No…it’s the Allstate hero! And that hero could be YOU. How? Visit the Allstate booth in the North Building to see how you can save the day. A driver has run into a huge pothole and their car is stuck. Test your strength and see if you can lift the vehicle to save the day.

Questions about insurance rates or coverage? Talk to an agent right here at the Allstate AutoShow booth! They’ll be happy to answer any questions you have and give you a free quote. Get personalized service, better quality home and auto insurance coverage and the discounts you deserve from one of our Allstate agent “heroes.”

Wondering if Allstate offers more than just auto and property insurance? Don’t worry, we have all of your insurance needs covered. We also offer insurance for motorcycles, boats, motorhomes and off-road vehicles (all-terrain and snowmobiles).

Mayhem is everywhere. So get an Allstate agent. Are you in Good Hands®?

MAKE AN EMOTIONAL CONNECTION WITH CONSUMERSConsumers couldn’t care less about a list of features; they want to be made to feel something. Make their heart race, make them excited to be first to know, make them proud to be featured in your content —whatever it is, appeal to their emotional selves, not their rational selves. If we can remember what motivates people and how we tap into their emotions, we can unlock one of the great secrets of the successful modern marketer.

BE AUTHENTICYes, we’ll always want to play with the latest gadget or experiment on the hottest new communications platform. But let’s not forget what unites us: the power of authenticity, which gives us the potential to earn more attention and in turn begets trust. Focus on that first and foremost, and it won’t matter what technological advances are around the corner.

DO YOUR HOMEWORKWhen you’re developing a strategy — whether it’s a business strategy, marketing strategy, or communications strategy — the tried and true SWOT analysis is still a valuable tool. Have you considered every angle of how you plan your strategy? Are their gaping holes that your competition can take advantage of? Concentrating on the more difficult and negative aspects of SWOT analysis can help you see these before your competition does.

ABOUT SCOTT MONTYScott Monty is an internationally recognized leader in digital communications, social media and marketing. Prior to his current role, Scott spent six years at Ford Motor Company as Global Digital & Multimedia Communications Manager where he headed the strategic areas of crisis communications, influencer relations, digital customer service, innovative product launches and more. Scott is now

the Principal of Scott Monty Strategies, where he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Learn about these expert tips and more at Carology: The Science of Selling Cars, part of the Toronto AutoShow’s Industry Day.

Gain more insider insights from Scott Monty and other industry experts at Carology: The Science of Selling Cars, presented by TRADER and the Canadian International AutoShow.

The event takes place on February 12, 2015, from 9:00 AM —11:00 AM, in room 801 of the South Building and includes early access to the AutoShow. Register for FREE today at: http://www.industryday.ca

INDUSTRY DAYEXPERT TIPS FROM SCOTT MONTY

FOR INFORMATION CONTACT:

• CIAS head office at 905-940-2800 or by email at cias@autoshow.ca

• CIAS General Manager, Jason Campbell (905) 752-1344

MEDIA CONTACT INFORMATION:

• Kalvin Reid kreid@enterprisecanada.com 289.241.7936

• Stephen Murdoch smurdoch@enterprisecanada.com 289.241.3997

• Mike Kwiatkowski mkwiatkowski@enterprisecanada.com 905.650.7474

MOVE IN: Schedule your material handling with GES

• Monday, February 1 to Wednesday, February 10.

MONDAY, FEBRUARY 8

• CIAS General Office Opens in Room 201, North MTCC

• Phone: (416) 585-3607 Fax: (416) 585-3612

• (effective February 8)

SHOW OFFICE HOURS:

• February 8–10: 8 a.m. to 5 p.m.

• February 11: 7 a.m. to 10 p.m.

• February 12: (Industry Day) 7 a.m. to 10 p.m.

• February 12–21: 8 a.m. to 10 p.m.

• February 21: 8 a.m. to 2 p.m.

MEDIA PREVIEW DAY:

• Thursday, February 11: 7 a.m.–5 p.m.

VIP PREVIEW RECEPTION:

• Thursday, February 11: 7:30 p.m.

–11 p.m.

INDUSTRY DAY Presented by Trader Friday, February 12 - $12.00

• 7 a.m. to 9 a.m: Exclusive Only—

Manufacturer Presentations

• 9 a.m. Onwards: General Industry

Admission—All Exhibits Open

OPENING DAY: Public Show

• Friday, February 12: Noon–10 p.m.

PUBLIC SHOW DAYS:

• Friday, February 12 to

Sunday, February 21

MOVE OUT: Sunday, February 21

• All venues starting at 6 p.m.

• Tuesday, February 23: Halls F&G

finish by 11:55 p.m.

• Wednesday, February 24: Regular

Move-Out ends

SCHEDULE OF EVENTS

2016 CANADIANINTERNATIONALAUTOSHOWFebruary 12-21, 2016Metro Toronto Convention CentreTickets on sale now at autoshow.ca.

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With technology moving at such a rapid pace, it’s an exciting time in the automotive industry. Even more so if you are just embarking on your career.

The TADA Career Start showcase at the 2016 Canadian International AutoShow brings together the latest state-of-the-art technologies that are reshaping tomorrow’s cars and trucks with students eager to break into the automotive industry.

Centennial College will be running a technical skills challenge on Media Day (February 11) in Room 204-205 in the North Building of the Metro Toronto Convention Centre. Durham College, McMaster University and

the University of Toronto will also have feature exhibits showcasing their latest contributions to the automotive technical landscape. Career Start, located on Level 700 in the South Building, will incite and inspire as it provides a glimpse at what lies down the road.

CarsAndJobs.com powered by TADA, will be set up on the 100 level of the North Building, where people can browse all

of the latest jobs available in the automotive retail sector across Ontario. Visit www.CarsAndJobs.com for more info.

#YOURMOVE#CIAS2016

BE SOCIAL!Stay up to date with what is happening at the 2016 Canadian International AutoShow. Please visit us at autoshow.ca for details, or join our conversation on Twitter and Facebook using the hashtags #CIAS2016 and #YourMove

autoshowcanada

Like and Follow us!

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ART & THE AUTOMOBILEFor almost as long as cars have been on the planet, automobile manufacturers and dealers have been trying to sell them.

In the early days of the vehicle, the diversity of advertising matched the range of cars that were being developed. From the raw art of the early beginnings to the brass, nickel and art deco periods to the flamboyant ’50s and ’60s, there has been a dynamic relationship between cars and advertising, which is explored in detail at Art & the Automobile at the 2016 Canadian International AutoShow.

Presented again by the Cobble Beach Concours d’Elegance, the exhibit traces that parallel evolution of car design and the ads that promoted them – from the typeset poster style of the early 1900s through spectacular hand-drawn renderings to moody photographic images.

They begin with a specially-designed 1904 Oldsmobile and extend through such landmark cars as the first American front-wheel-drive 1929 Cord L-29, the aerodynamic pioneering 1934 Chrysler Airflow, the style-setting 1953 Studebaker coupe and the Raymond Loewy-designed 1963 Studebaker Avanti.

Included in the group are two cars that launched companies — a 1908 Mclaughlin-

Buick, from which General Motors of Canada ultimately developed, and a 1925 Chrysler that was the first product of the Chrysler string of companies that survives today as FCA. Other notable models include a 1915 Cadillac—the first V-8—a luxurious 1956 Lincoln Premiere and a Canadian-exclusive 1958 Pontiac Parisienne.

Rarest of them all is the American LeBaron-bodied Isotta Fraschini Tipo 8A SS, one of only two constructed, that took Best in Show honours at the 2013 Cobble Beach Concours d’Elegance.

Located on the 700 level of the South Building of the Metro Toronto Convention Centre, the 2016 Art & the Automobile installation is a collection of fine cars and artistic advertising that’s not to be missed.

ABOUT COBBLE BEACHThe Cobble Beach Concours d’Elegance is an annual event held against the stunning natural background on the shores of Georgian Bay, following in the tradition of Concours d’Elegance that once paraded horse-drawn carriages through the parks of 17th-century Paris. Participating cars are only permitted to show every four years, so the Concours has an entirely new stable of prestigious cars to wow regular visitors each year. The Cobble Beach community in Ontario is a perfect fit for the lifestyle these vehicles evoke, with its award-winning golf course and lush landscapes.

The Castrol name has been synonymous with premium quality, high performance and leading edge technology in motor oils and automotive lubricants since 1899. Throughout its history Castrol has been committed to championship motorsport around the world. On July 1, 2015 Wakefield Canada Inc. celebrated its tenth anniversary as exclusive Canadian distributor and marketer of Castrol lubricants Castrol EDGE, Castrol’s best synthetic oil is three times stronger against viscosity breakdown than the leading synthetic and leading conventional oils. The unique titanium technology physically changes the way oil behaves under extreme pressures doubling its film strength and preventing oil from breaking down and reducing friction to maximize engine performance. Whether it is Castrol’s Edge or Castrol’s trusted GTX, Canadians choose Castrol more than any other oil.

For the leader in Roadside Assistance across Canada and the U.S.A., dial *CAA.

A Canadian winter is just like a roadside emergency —no two are exactly the same. That’s why, beyond our towing services, we’re prepared for everything severe winter weather can throw in your path.

Stuck on the side of the road? Flat tire? Dead battery? Out of gas? Locked out in the cold? With CAA, your next roadside request is at your fingertips. Dial *CAA (*222) from any mobile phone and we’ll send one of our 1,200 trained professionals to help you right away. Not a Member yet? Dial *222 and join today.

Disruption is coming for the auto industry. Consumers want to be online anytime and anywhere, including in their vehicles. Today’s business models need to keep up with the speed of innovation in connectivity and enable OEMs to generate new sustainable revenue streams.

KPMG’s Global Automotive Executive Survey 2016: From a product-centric world to a service-driven digital universe explores the views of 800 senior executives and over 2,000 consumers surveyed on the current state and future prospects of the worldwide automotive industry.

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