Mobile Marketing Association

Johann Jungwirth President & CEO Mercedes-Benz R&D NA, Inc.

Bryan Trussel CEO / CoFounder Glympse Inc.

Mobile Marketing Association

The Connected Vehicle – by Mercedes-Benz Johann Jungwirth Mercedes-Benz Research & Development North America, Inc.

Mobile Marketing Association

Powertrain •  emission-free driving •  next gen energy storage •  e4MATIC-All-Wheel-Drive

3D Body Engineering •  light weight design •  aerodynamics •  safety

Connectivity •  smartphone on wheels •  cloud computing •  car-to-x communication

Vehicle Design •  innovative premium concept •  trailblazing design •  4-seater luxury saloon

Individual  Mobility  in  the  Future:  The  Mercedes-­‐Benz  F125  

Mobile Marketing Association

Embedded / Browser- based Experience

mbrace 2 - MB Apps

Smartphone-based Experience

Digital DriveStyle 4

Two  Pillars  of  the  Connected  Car  Strategy  Customers  want  to  conDnue  their  Digital  Lifestyle  in  the  Vehicle  

Mobile Marketing Association

• Digital  DriveStyle  uses  the  Smartphone  as  engine  –  a  world‘s  first  (iPhone  4  &  4S  in  Gen.  1);  User  InteracDon  with  the  built-­‐in  controller,  usage  of  HU-­‐Display  

• Smartphone  App  Trends  &  Innova8ons  easily  implemented  with  Silicon  Valley  InnovaDon  Speed  –  available  for  Audio  20  &  COMAND  Online  

• ImplementaDon  of  a  “Social“  PlaEorm  –  must  have  for  Digitals  (NaDves  &  Immigrants)    • Revolu8onary  User  Interface  Design  

Optional Kit

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Digital  DriveStyle  App  for  Mercedes-­‐Benz  Vehicles  Launched  in  Sept.  2012  with  the  new  A-­‐Class  

App:  free  

Mobile Marketing Association

 •  Digital  DriveStyle  App  is  free  on  App  

Store  in  Germany,  France,  Italy,  UK,  Austria,  Switzerland  and  Canada.  USA  will  follow.  

•  Available  in  English,  German,  French,  Italian  &  Spanish  

•  Offered  for  Audio  20  &  COMAND    

•  Digital  DriveStyle  was  shaped  by  two  main  trends:  –  Social  Pla]orm  with  Easy  Sharing  –  Visually  Rich  User  Interface  

Digital  DriveStyle  at  a  Glance  

Mobile Marketing Association

iPod Media •  Easy browsing through the locally

stored music database •  Search Music via "Cover Art" •  Apple‘s iPodOut that includes

„Genius“

Web Radio (Aupeo) •  Instant access to thousands of stations

from around the world •  Station search via Genre or Country •  Station search via keyword •  Station logo, bitrate shown in display if

supported by radio station.

Navigation (Navigon) •  Various Display Options •  Turn-by-turn navigation with TTS •  Lane Guidance and Reality View •  Google POI Search, StreetView,

Internet-based real time traffic information

CarFinder •  Vehicle location saved automatically

when car is parked. •  Map with walking directions back to

car.

Twitter •  Display of Timeline •  TTS Support •  Retweet

Facebook •  See your newsfeed and have it read

out via Nuance‘s text-to-speech engine

•  Post vehicle information on your wall (e.g. „I‘m driving 150km/h on A81 and will arrive in 10 minutes)

•  Facebook Events with RSVP functionality, guest list with images and navigation support, if address available.

•  Share functionality via pre-canned messages

•  Social Playlist for Media Contents

Personalized Radio (Aupeo) •  Personalized Radio Stations •  Stations by Artists •  Curated Genre Stations

Glympse - (first-to-market)

•  Share your realtime location with friends for a specific amount of time.

MyCar •  Fuel Level •  Odometer •  VIN •  More to come...

Siri •  Apple’s natural speech input

Contacts/Handsfree Calling

Digital  DriveStyle  App  Features  

Mobile Marketing Association

DICE  Sculpture  Vision  –  Dynamic  &  IntuiDve  Control  Experience    /  Augmented  Reality  &  Natural  Gestures  

Mobile Marketing Association

Mobile Marketing Association

Call, Text, Glympse

“I’m still in the city. I’ll grab a cab and call you when I’m close.”

“stuck in traffic, prbly 20 min late, srry. where will u b?”

Now send a Glympse

1990s make a Phone Call

2000s send a Text

“I’ll send you a Glympse” “Glympse me when you

leave”

Simple, Safe, Anyone

Glympse becomes the verb and noun for sharing location

Mobile Marketing Association

User sends a ‘Glympse’ to anyone.

Can be viewed on: •  Desktop •  Facebook •  MobileWeb •  Glympse Client •  Twitter

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Mobile Marketing Association

Mobile Marketing Association

Glympse  Heat  Map  

Mobile Marketing Association

Reviews & Awards

Glympse: The Coolest Thing your Smartphone can do

Top 10 Mobile Startups

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Top 10 Android Apps -

Glympse: Winner of Web 2.0 Expo Startup Showcase

Top 10 Must Have iPhone Apps -

Best Use of GPS or Location Technology Nominee

Top Prize: Best App for Sharing Your Location

Glympse: The 50 Best Mobile Apps

Top 10 Mobile Apps: #5 Glympse - Microsoft Windows Phone Blog

Best Windows Mobile Application Nominee

GetJar Getties

Wired Glympse

Tired Facebook Places

Expired Foursquare !

Most Innovative Use of Location by a Company Winner: Glympse Finalists: Location Labs, Foursquare

Mobile Marketing Association

The  Product  and  MarkeDng  Partnership