the connected shopper
TRANSCRIPT
© TNS 1
Get to know the connected shopper
More info: Connected Life 2016
© TNS 2
The shopper mindset
Shoppers in the exploration mindset want to explore which products best meet their needs
PressuredI had an immediate
requirement and needed
to buy something from that category
ExploreI wanted to explore
products available which would best meet my needs
RoutineI was buying category
products as usual/ regular shop of this category
More info: Connected Life 2016
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The opportunity for you:
Connected shoppers in the exploration mindset are
Easier to influence
Most likely to research online
Biggest spenders
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Every category has it’s share of Exploration shoppers
For FMCG* this mindset is smallest in number of customers
But… biggest in total spend
*See all Connected Life categories here
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FMCG has the biggest percentage of open shoppers:
Open shoppers are customers with no brand ormore than one brand in mind;
or they are open to changing their mind during the shopping journey
See all Connected Life categories here
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Example: Personal Hygiene Products
79% Open shoppers
in the exploration
mindset
See all Connected Life categories here
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Exploration mindset shoppers are most likely to research online
Improve your brand experience by using the higher reach of online channels in this group
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What do people look for online? (hygiene products)
Price check
Search engine
Brand website
Mobile instore
Retailer website
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Who are the open shoppers in your market? Which touchpoints should you prioritise?
Contact us and get to know the connected shopper
#connectedlife Visit our website
Gino De VooghtClient service manager
[email protected] +32 2 215 1930M +32 473 60 08 37
Hannah MerkiResearch Executive
[email protected] +32 2 300 2054
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More about the Connected Consumer?
© TNS 11
The Connected Consumerwww.tnsglobal.be/what-we-do/get-connected
Connected Life provides the world’s most comprehensive view of the connected consumer, enabling the development of connection strategies for markets, targets and consumer segments
Exploring how connectivity is changing the lives of consumers across the planetRepresenting 90% of the online population
Download the Connected Marketing ebook here
© TNS
Connected Life 2016
60,500 consumers50 markets
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www.tnsglobal.be/what-we-do/get-connected
© TNS
Demographics and life stage
Age Gender Education Income Household structure Age of youngest child Household decision maker
Mobile operator brands
Major mobile operators in every market
NPS for each operator
*Categories & target groups
58 product categories across the following
Baby care Food and drinks Household care Personal care Personal hygiene Pet food Apparel Automotive Financial services Medicine Music Technology Tobacco Travel
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www.tnsglobal.be/what-we-do/get-connected