the content pyramid · 2020. 11. 27. · now let’s see how the sausage gets made in real life
TRANSCRIPT
THE GARYVEE CONTENT MODEL
1.
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
1.
1ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT1.1. ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT1.
1.
2CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
5. CREATE MICRO CONTENT2.
1.
3DISTRIBUTE PILLAR & MICRO CONTENT
1.
3DISTRIBUTE PILLAR & MICRO CONTENT
DISTRIBUTE PILLAR & MICRO CONTENT3.
3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
1.
4GET COMMUNITY INSIGHTS
1.
4GET COMMUNITY INSIGHTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
KEY COMMENTS
KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
1.
5COMMUNITY DRIVEN MICRO CONTENT
1.
5COMMUNITY DRIVEN MICRO CONTENT
5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE5.
1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6.
COMMUNITY DRIVEN MICRO CONTENT
NOW LET’S SEE HOW THE SAUSAGE GETS MADE IN REAL LIFE
1.
NOW ENTERING THE GARYVEECONTENT MACHINE:
1.
1THE GARYVEE VIDEO EXPERIENCE
GV VIDEO EXPERIENCE1.
GV VIDEO EXPERIENCE1.
GV VIDEO EXPERIENCE1.
1.
2THE GARYVEE AUDIO EXPERIENCE
2. GV AUDIO EXPERIENCE
1.
3FIRST ROUND OF STORIES &MICRO CONTENT
FIRST ROUND OF STORIES AND MICRO3.
1.
4DISTRIBUTION
DISTRIBUTION: GV VIDEO EXPERIENCE
4.
4. DISTRIBUTION: GV AUDIO EXPERIENCE
4. DISTRIBUTION: GV AUDIO EXPERIENCE
DISTRIBUTION: GV AUDIO EXPERIENCE
4.
4. DISTRIBUTION: MICRO CONTENT & STORIES
1.
5COMMUNITY INSIGHTS
5. LISTEN LISTEN LISTEN
KEY COMMENTS
5. APPLY INSIGHTS TO MICRO CONTENT5.
5. APPLY INSIGHTS TO MICRO CONTENT5.
1.
6FACEBOOK MICRO
FACEBOOK MICRO6.
FACEBOOK MICRO6.
FACEBOOK MICRO6.
1.
7INSTAGRAM MICRO
INSTAGRAM MICRO7.
7. INSTAGRAM MICRO
1.
8INSTAGRAM QUOTES
INSTAGRAM QUOTES8.
1.
9TWITTER QUOTES
TWITTER QUOTES9.
1.
10INSTAGRAM STORIES
INSTAGRAM STORIES10.
INSTAGRAM STORIES10.
1.
11SNAPCHAT STORIES
SNAPCHAT STORIES11.
1.
12GIF CONTENT
GIF CONTENT12.
GIF CONTENT12.
1.
13WRITTEN WORD
GV.com
WRITTEN WORD13.
WRITTEN WORD13.GV.com
WRITTEN WORD13.GV.com
HERE ARE THE RESULTS ;)
1 KEYNOTE BECAME OVER 30 PIECES OF CONTENT
RESULTING IN OVER 35 MILLION VIEWS
ACROSS MORE THAN 20 DIFFERENT SOCIAL PLATFORMS
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT CONTENT
OH WAIT...
MORE CONTENT!
MORE CONTENT!
THANK YOU FOR YOUR ATTENTIONGV.com
GLOSSARY
GLOSSARY