the continuous seo process · 2020. 8. 28. · the nature of seo seo is continuous by nature. so...
TRANSCRIPT
![Page 1: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/1.jpg)
The Continuous SEO Process
WebExpo 2016
![Page 2: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/2.jpg)
stevenvvessum
SEO needs TLC
SEO needs TLC
![Page 3: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/3.jpg)
stevenvvessum
The nature of SEO
SEO is continuous by nature.
So why aren’t we?
![Page 4: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/4.jpg)
stevenvvessum
SEO
Technical Foundation
Content Content
Authority & Trust
Content
![Page 5: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/5.jpg)
stevenvvessum
SEO
Manage changes
Improve
Expand
![Page 6: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/6.jpg)
IMAGE OF FOUNDATIONTechnical foundation
![Page 7: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/7.jpg)
stevenvvessum
Manage changes ExpandImprove
Is your websitestill in good shape?
Technical foundation
![Page 8: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/8.jpg)
stevenvvessum
Manage changes ExpandImprove
• URL query parameters
• Canonicals
• Redirects
• Meta robots
• Broken links
• Server errors
• Time-outs & load time
Technical foundation
• XML sitemaps
• Robots.txt
• HREF lang
• Rich Snippets
• Open Graph
• Twitter Cards
![Page 9: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/9.jpg)
stevenvvessum
Technical foundation
ContentKing
![Page 10: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/10.jpg)
stevenvvessum
Manage changes ExpandImprove
How can you improve crawling and indexation?
Technical foundation
![Page 11: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/11.jpg)
stevenvvessum
Manage changes ExpandImprove
Crawl stats and errors
Rich Snippets errors
Mobile usability errors
XML sitemap health
Technical foundation
![Page 12: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/12.jpg)
stevenvvessum
Technical foundation
Google Search Console Crawl > Crawl Errors
![Page 13: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/13.jpg)
stevenvvessum
Technical foundation
Bing Webmaster Tools Reports & Data > Crawl Information
![Page 14: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/14.jpg)
stevenvvessum
Technical foundation
Google Search Console Crawl > Sitemaps
![Page 15: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/15.jpg)
stevenvvessum
Technical foundation
Google Search Console Search Traffic > Mobile Usability
![Page 16: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/16.jpg)
stevenvvessum
Technical foundation
Bing Webmaster ToolsReports & Data > Page Mobile Friendliness
![Page 17: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/17.jpg)
stevenvvessum
Manage changes ExpandImprove
What new developments can you benefit from?
Technical foundation
![Page 18: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/18.jpg)
stevenvvessum
Manage changes ExpandImprove
AMP
HTTPs
Mobile-friendly
Rich Snippets
Technical foundation
![Page 19: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/19.jpg)
stevenvvessum
Manage changes ExpandImprove
New developments:
• https://webmasters.googleblog.com/
• https://www.seroundtable.com/
• http://www.stateofdigital.com/
• http://searchengineland.com/
• https://www.searchenginejournal.com/
Technical foundation
![Page 20: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/20.jpg)
Content
![Page 21: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/21.jpg)
stevenvvessum
Manage changes ExpandImprove
Detect and managecontent changes
Content
![Page 22: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/22.jpg)
stevenvvessum
Manage changes ExpandImprove
Pages added? Are they fully optimized?
Pages changed?Aligned with Content Strategy?
Pages deleted? 301-redirects implemented or not needed?
Content
![Page 23: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/23.jpg)
stevenvvessum
Manage changes ExpandImprove
• Titles
• Meta descriptions
• Headings
• Images
• Links
Content
• Open Graph
• Twitter Cards
• Rich Snippets
• Duplicate content
![Page 24: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/24.jpg)
stevenvvessum
Technical foundation
ContentKing
![Page 25: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/25.jpg)
stevenvvessum
Manage changes ExpandImprove
More traffic from existing content
Content
![Page 26: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/26.jpg)
stevenvvessum
Manage changes ExpandImprove
Positions need to improve
Include keywords in titles, headings and body
Build internal links
Content
![Page 27: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/27.jpg)
stevenvvessum
Manage changes ExpandImprove
Good position, but low CTR
Improve title and meta description
Implement rich snippets
Content
![Page 28: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/28.jpg)
stevenvvessum
Manage changes ExpandImprove
No changes, butdecreasing organic traffic
Increased competition?
Algorithm updates?
Low engagement?
Content Decay?
Content
![Page 29: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/29.jpg)
stevenvvessum
Manage changes ExpandImprove
More traffic through new content
Content
![Page 30: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/30.jpg)
stevenvvessum
Manage changes ExpandImprove
Find keywords that you’re not ranking (well) for
Content
![Page 31: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/31.jpg)
stevenvvessum
Manage changes ExpandImprove
What keywords are you ranking for?
Focus on the ones that still have room to improve.
What are you ranking for?
Google Search Console Search Traffic > Search Analytics
![Page 32: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/32.jpg)
stevenvvessum
Manage changes ExpandImprove
What do people search for on your website?
On site searches
Google Analytics Behaviour > Site Search > Search Terms
![Page 33: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/33.jpg)
stevenvvessum
Manage changes ExpandImprove
Keep track of what’s going on in your niche
Content
![Page 34: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/34.jpg)
stevenvvessum
Manage changes ExpandImprove
Keep track of your niche:
• RSS feeds
• Newsletters
• https://mention.com/en/
• https://app.buzzsumo.com/research/most-shared
Content
![Page 35: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/35.jpg)
stevenvvessum
Manage changes ExpandImprove
Find successful content in your niche.
Content
BuzzsumoContent Research
![Page 36: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/36.jpg)
stevenvvessum
Manage changes ExpandImprove
Competitors
Find keywords they’re ranking for
Find their best performing content
Find content they have,but you don’t
Content
![Page 37: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/37.jpg)
stevenvvessum
Manage changes ExpandImprove
What are your competitors ranking for?
Competitors rankings…
SEMrush Domain Analytics > Organic Research
![Page 38: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/38.jpg)
stevenvvessum
Manage changes ExpandImprove
What are your competitors ranking for?
Competitors rankings…
AhrefsSite Explorer > Organic Search
![Page 39: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/39.jpg)
stevenvvessum
Manage changes ExpandImprove
FInd out what works well for others.
Competition? ;)
Content
Social Bearing
![Page 40: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/40.jpg)
stevenvvessum
Manage changes ExpandImprove
What keywords are your competitors ranking for, but not
you?
Competitors rankings…
AhrefsOrganic Search > Content Grap
![Page 41: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/41.jpg)
Authority & Trust
![Page 42: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/42.jpg)
stevenvvessum
Manage changes ExpandImprove
Detect and managelink changes
Authority & Trust
![Page 43: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/43.jpg)
stevenvvessum
Manage changes ExpandImprove
New
Changed
Removed
Authority & Trust
![Page 44: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/44.jpg)
stevenvvessum
Manage changes ExpandImprove
Links removed?
Reach out!
Authority & Trust
MajesticSite Explorer > Lost / New
![Page 45: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/45.jpg)
stevenvvessum
Manage changes ExpandImprove
Disavow shady links
Authority & Trust
![Page 46: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/46.jpg)
stevenvvessum
Manage changes ExpandImprove
Authority & Trust
https://www.google.com/webmasters/tools/disavow-links-main
![Page 47: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/47.jpg)
stevenvvessum
Manage changes ExpandImprove
Improve existing links
Authority & Trust
![Page 48: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/48.jpg)
stevenvvessum
Manage changes ExpandImprove
Target URL
Anchor text
(No)follow
Authority & Trust
![Page 49: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/49.jpg)
stevenvvessum
Manage changes ExpandImprove
Fix broken links
Authority & Trust
![Page 50: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/50.jpg)
stevenvvessum
Manage changes ExpandImprove
Identify your links.
Authority & Trust
Google Search Console Search Traffic > Links to Your Site
![Page 51: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/51.jpg)
stevenvvessum
Manage changes ExpandImprove
Authority & Trust
MajesticSite Explorer > Backlinks
![Page 52: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/52.jpg)
stevenvvessum
Manage changes ExpandImprove
Authority & Trust
AhrefsBacklink profile > Backlinks > Broken
![Page 53: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/53.jpg)
stevenvvessum
Manage changes ExpandImprove
Create a strategy forlink earning
Authority & Trust
![Page 54: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/54.jpg)
stevenvvessum
Manage changes ExpandImprove
• Partnerships
• Guest blogging
• Co-authoring articles
• Participate in communities
• Create free tools
• PR
• Social
• Sponsorships
Authority & Trust
• Content roundup
• Broken link building
• Ask for reviews
• Directories
• Comment on articles
• Video sites
• Presentation sites
• Ask for link when quoted
![Page 55: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/55.jpg)
stevenvvessum
Manage changes ExpandImprove
Find out what links your competitors have
Authority & Trust
![Page 56: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/56.jpg)
stevenvvessum
Manage changes ExpandImprove
Resources
• http://backlinko.com/link-building
• http://pointblankseo.com/link-building-strategies
• https://ahrefs.com/blog/link-building/
Authority & Trust
![Page 57: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/57.jpg)
The Continuous SEO Process
![Page 58: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/58.jpg)
Process overviewTechnical foundation
• Manage changes
• Improve
• Expand
Content
• Manage changes
• Improve
• Expand
Authority & Trust
• Manage changes
• Improve
• Expand
Weekly
Weekly
Monthly
Daily
Daily
Daily
Daily
Daily
Daily
![Page 59: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/59.jpg)
Extended version
Download the extended version of this talk here:
www.becontentking.com/webexpo/
![Page 60: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/60.jpg)
![Page 62: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/62.jpg)
Thank you!
![Page 63: The Continuous SEO Process · 2020. 8. 28. · The nature of SEO SEO is continuous by nature. So why aren’t we? stevenvvessum SEO ... Mobile usability errors XML sitemap health](https://reader036.vdocument.in/reader036/viewer/2022071113/5fea406c2e220c0a2d297b2e/html5/thumbnails/63.jpg)
We’re hiring!
Visual Designer
Product Owner
Content Marketer
PHP Developer
JS Developer
www.becontentking.com/vacancies/