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International Tourism Symposium – September 19, 20 & 21, 2011

Zermatt, Switzerland

« The contributions of social geolocation in « The contributions of social geolocation in tourism »tourism »

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What is social geolocation ? « A web or mobile service based on the use of geographic data in the service of members as part of social

interactions with their network and / or local players ».

Mobile + Location + Real time + Status + Friends/a social community

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Why use social geolocalisation ? Top 5 reasons to use social geolocation :

1. Growing segmentation, targeting and knowledge of consumption patterns of customers2. Powerful tools for communication and promotion of a business or a destination3. Opportunity to create an innovative marketing campaign with social shopping, couponning, incentive and viral operations, etc..4. Create exclusive and specific offers : Free for Mayors, discounts in exchange of check-in or tips, etc..5. Launch street marketing operations in real life : treasure hunt, etc..

And many more !

Photo : http://www.flickr.com/photos/dpstyles/ - Mount Snow, VT (USA)

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Tools of social geolocation Two types of tools :

- Directories- Social gaming & shopping

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A concrete example: the EpicMix™ in Vail Vail Resorts (USA) : "Digitally capture your experiences on the ski areas and instantly share it with your relatives.“

RFID chip + Free web & mobile app.

Real-time sharing on Facebook & Twitter to turn customers into influencers

System works by “opts-in” + limited functionalities for children under 14

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Conclusion Digital tourism is SoLoMo : SOcial, LOcal & MObile

Welcome to the web 3.0 !

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SourcesMarketing & Communication Studies & Books: « 2010 Social Media Marketing Industry Report » by SocialMediaExaminer.com & 2010 Michael A. Stelzner Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis Marketing et Géolocalisation Sociale by Clément Vouillon, with the participation of Louis André, éditions Diateino, 2011

Websites : http://www.switchconsulting.fr/ http://www.camillejourdain.fr/ http://www.etourisme.info/ http://www.tourmag.com/ http://www.wmaker.net/ http://www.tourisme-tic.com/ http://www.webtourisme.net/ http://nieveyalgomas.blogspot.com/ http://www.presse-citron.net/ http://veilletourisme.ca/ http://www.blog-etourisme.com/ http://socialnomics.net/ http://www.welovegeoloc.com http://www.mycommunitymanager.fr/ http://gregorypouy.blogs.com/ http://www.slideshare.net/gregfromparis/foursquare-by-greg-pouy-3180048

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Contact

SWiTCH

Parc Altaïs – Annecy178 Route de Cran Gevrier74650 Chavanod (France)

Tel. +33 (0) 675 705 859

www.switchconsulting.fr

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