the cosmo agency presents ooh media
DESCRIPTION
Out-of-Home Media & Technologies.789 Out-of-Home Networks and Counting!TRANSCRIPT
•Airports•Casinos •Cinemas – Screen & Lobby•Convenience Stores/Retail•Digital Billboards/3D Billboards•Gas Stations/ATMs•Medical Offices & Vets•Nail Salons•NASCAR•Playboy Mansion & TouchLife Media•Projection Events•Shopping Malls•Sports Arenas•Sports Bars•Restaurants
789 Out-of-Home Networksand Counting!
www.CosmoAgencyUSA.com
• OOH predicted to double by 2016
• Offers experiential marketing
• Measurable campaigns with SMS & QR technology
• Reach your target demographic
• 70% of teens and adults viewed OOH ads this month
• 20% made an unplanned purchase because of an OOH advertisement
• Digital OOH reaches 67% of U.S. residents
Source: Arbitron
• 97% of text messages are opened within 90 seconds
• Mobile phone use now equals the reach of television
• Build a database of your target demo through SMS or QR Codes
• 91% of cell phone users carry their phone 24/7
• Smartphone users will increase 50% by 2015
Source: Arbitron, JP Morgan Chase, Morgan Stanley, Coda Research
• Wallscapes & Column Wraps
• In-flight & private jets
• Parking deck banners and wraps
• Floor graphics
• Digital plasma screens
• Elevator wraps
• Shuttle bus wraps
• Digital plasma screens in shuttles
• Private frequent flyer clubs
• Private lounges
• Over 200 gaming locations• Over 100,000 digital screens• Run :15 or :30 spots• Average dwell time 4+ hours• Upscale, educated audience• CPMs less than $1.00
Our partner agency, Hollywood Branding, was the first company in 2001 to aggregate the 30+ vendors who control the cinema screens in the U.S.We remain the leading national resource for cinema advertising and promotions.
One call. One plan. All markets.
• Reach a captive audience as they wait
• Ad length based on average stay time
• Engaging content mixed with ads
• Offers SMS technology and mobile interaction
•Thousands of locations nationwide
•Geo- or demo-targeting possible
• Low CPMs
• 71% of travelers notice billboards
• 2 out of 5 consumers are last-minute shoppers
• Billboards reach consumers just before they shop
• 38% of consumers report shopping on the way home from work
• 24% of consumers report making a purchase the same day they see a billboard
• 32% of consumers report making a purchase later in the week based on a billboard ad
Source: Arbitron 2009
• Reach 88% of U.S. residents ages 12 and up at gas stations
• 19% of those visiting a gas station remember seeing a digital video
• 46% of gas station consumers have a 4 year college degree
• 55% of gas station consumers earn $50,000+ per year
Source: 2010 Digital Video Display Study by Arbitron
• 58% of Americans aged 12 and older have visited a medical office in the past month
• 34% remember watching a video display
• 57% are female 43% male
• 50% earn $50,000+ yearly
• 43% of adults have children under age 18 in the home
• Reach a captive audience while they are waiting
Source: Arbitron 2010 Digital Video Display
• Network of 5,000 upscale salons reaching over 14 million women
• 85% of women control or influence spending in their family
• Average stay time in a salon is 1 hour
• Average nail salon consumer visits a salon every two weeks
Through an exclusive partnership with the developers at TouchTaste Technologies, the Cosmo Agency can offer brands futuristic TouchLife screens, iWalls, iPads, and TouchLife mobile apps that offer a gateway to the social network of the TouchLife community.
TouchLife Interactive Tables TouchLife iWall at the Playboy Mansion
TouchLife Mobile App
• Reach tens of thousands outside busy events with your brand lighting up the night sky! Everyone notices!• Product sampling available• Brand ambassadors• Live texting• Groups can play games on the wall• Handouts and more!
• 67% of mall shoppers are ages 18-54
• 43% of shoppers have a 4 year degree
• 44% of shoppers have children in the home
• 52% of shoppers earn in excess of $50k annually
• 42% of shopping malls visitors remember viewing digital screens
Source: Arbitron 2010 Digital Video Display
Sporting venues offer males (59%) who are educated with high income. Our network offers 60+ major and minor league sports stadiums and arenas equipped with 50”-70” plasma screens. Reach fans at concession stands, luxury suites, team stores, bars, outdoor areas, restaurants, and lounges. Each venue has an average of 300 screens. Fans are engaged through a mix of ad messages during stoppages in play and rich media banners running adjacent to the live game feed. Signage on jumbotrons is also available.
• 29% of adults over age 21 have visited a bar this month
• 30% of bar patrons remember viewing a digital screen
• Bars deliver a high concentration of males (67%) with disposable income and college degrees
• 73% of bar patrons are ages 21 – 44
• Combine your message with a call to action via SMStechnology and build a database of your target audience
Source: Arbitron 2010 Digital Video Display
For a Customized Proposal for Your Brand Call –
Renato LopesNational Multicultural Brand Director
V | 407.497.9316E | [email protected]